Landings pages are the first impression many companies have of their product. If your site is difficult to navigate or has UX problems, then customers will bounce before they've had time create an opinion about what you offer - which can be damaging for both short-term sales as well long term branding efforts
If poor user experience send potential clients running from our websites it happens too often on these landing platforms where client relationship hasn’t yet formed and fragile company runs risk creating high bounce rate we 1 dozen tips help improve landinPage so each end user will.
Why a Good User Experience is Essential
What is a "good" user experience? Is there even such thing as one single type of design that always delivers high-quality web interactions. UX (user experience) designers have been trying to find an answer for years now, with little success so far. The consensus among those who study this field closely says it comes down at least partly on how your landing page aligns with the brand you project and seeks customers' consent before collecting their data or making any purchase decisions from them."
What if the customer is bouncing because your website isn't loading quickly enough? What kind of things might be causing this, like a bad cat walker or an ineffective design that smells terrible (no judgement)? You should optimize all graphics on landing pages so they are responsive to screens both big and small. And try not miss any devices when making them as well!
With the constant shuffle of modern day consumers, you need a landing page that will make your lead generation efforts pay off. 12 tips for creating an effective conversion-focused website can help boost those numbers and turn potential customers into paying clients!
12 UX rules for creating killer landing pages
- Optimize the Landing Page
Truconversion says that more than 83% of your customers will abandon a web page if it takes longer than three seconds to load. They also find, due in part from the immediacy and accessibility on today's Internet landscape where everyone is constantly being connected--even those with less attention spans!
Landing pages are often slow because of high-resolution images, flash content or too many HTTP requests. You can improve your page loading speed by optimizing the size and file type of these assets to reduce wait time on each request from a visitor's browser; this includes reducing image sizes as well if possible! There may also be other ways you could cut down load times such as cleaning up source code with any unnecessary characters in it (like white space).
By optimizing your mobile browser, you can prevent a lot of unnecessary data being sent over the internet and save some valuable resources.
The best way to optimize your site for speed is by minimizing the number of script tags, which have been shown in studies as a major cause for web slowing down.
Eliminate redirects and serve users directly from their landing page without having them go through multiple pages on your server or download any unnecessary content during application load time - this will help cut down significantly how long it takes before someone can actually use what you've created!
Use CSS3 and HTML to improve page load time.
- Improve Your Graphics
Create a professional, pleasing UX by paying attention to the graphic elements. High-resolution graphics are necessary but keep images under 100kb; they'll only take up more bandwidth and process time if you have them!
I know it sounds like common sense that your pictures should match what content there is on this page or any other landing pages for sale within our company's product line - yet I constantly see companies fail at making their imagery fit into an engaging design strategy without looking amateurish in comparison...
- Give Them Clean Copy
Imagine you're a potential client, scrolling through your social media feeds. You come across an ad for some new weight loss supplement that promises to help people reach their goals more easily than ever before! The copy on this landing page certainly caught my attention- it's not everyday I see something like "get ripped in 30 days" but what really stood out was how they combined two of the most common New Year resolutions: eating better and exercising regularly (or at least getting up off those couch potatoes). This company knows exactly where we struggle most as humans; staying motivated when life gets tough -and then there are these words just waiting patiently underneath all our problems
- Use White Space
Your landing page is more than just content and graphics. The white space around your online products can be as important, or even more so - it's called eye-c catchin'! That means that if there aren't enough vacancies on the top half of our sites (which naturally draws attention first), customers may overwhelmed with all this information before they have time to take action towards what interests them most which could lead someone away forever into another website where their money isn’t wasted
- Align Graphics and Content Properly
Align your text and images so they are neat, tight with one another. Check for straight lines when formatting to keep the viewer's eye happy!
A person might not notice something like an alignment issue unless it is pointed out directly which could make them think that you were unprofessional or lack experience in creating quality content - don't let this happen by making sure everything looks perfect before releasing it into cyberspace
- Make Your Content Relevant
Having a clear idea of the end-user's problems can help you write copy that is more engaging and easier for users to understand. Don't just fall into using marketing jargon or buzzwords; think about how customers will benefit from your product by solving their problem with it, as well!
- Use Social Proof
Humans are social creatures, so using testimonials on your landing page can help establish credibility with potential clients. Testimonial's success at helping real people makes them more inclined to convert when they trust that you and the product has delivered value in return for their money or time spent researching products like yours
-Hubspot
- Use Pop-Ups Wisely
Think of the Internet as a cluttered mess - but with intelligent use, pop-ups can be used to draw attention and create an engaged experience. Once upon a time this was risky because people might just bounce from your site after seeing one immediately if they're not interested in what you have offer; however nowadays many users will leave on exit intent triggers which means that we needn't worry so much about capturing their information or signing them up for newsletters right away instead these chances arise at later stages throughout interaction when there's already built trust between visitor + website
- Have a Solo CTA
The "call to action" on your landing page should be clear and concise. Make sure there's only one single offer, with an eye catching button that prompts visitors into completing their purchase as soon as possible!
- Use Landing Page Builder Software
Landing pages are an essential component of any digital strategy. There's no shortage out there for landing page software, and these days they've become even more powerful with their ability to customize your message based on keywords or monitor conversion rates in real time!
- Fonts and Colors Still Matter
When designing your landing page, use readable fonts and colors that are easy on the eyes. Always stay within brand guidelines but be sure to design a web experience with nice graphics so people will want it! It's important for everything from text size down right here - even what type of imagery you choose- because these things can really sell products well in today’s market place where visuals matter more than ever before."
- Open Links in a New Tab
Linking to other pages of your website from a landing page is good, but it can be even better if you open those links in new tabs. This way the visitor will have access not only all information on one single webpage--they'll also stay there while reading through messages or checking out what's available elsewhere online! Plus this provides an experience which reduces bounce rates because people aren't immediatelyiday off site after visiting just once (which means higher conversionrates).
You don't want your team's hard work to go unnoticed, which is why it should be easy for them. The following tips will help you make sure that potential customers leave the landing page feeling confident about what they're looking at and ready send off some leads of their own!