7BE
Connect your storeFree store checkMy stores

Terms of service

Last updated: 12 November 2026

In short.

  • Connecting a store is free. So is the report of what AI assistants brought it in the last 60 days.
  • 7BE takes 10% of the net sales of every order an AI assistant brings you, and nothing on your other sales. There is no subscription fee and no contract. On Shopify, you set a monthly cap.
  • The first 100 stores to start, until 31 December 2026, pay 0% on the AI orders of their first 3 months (details).
  • We find those orders in your store platform's own order data. Every order we count is listed with its source; mark one "Not from AI" and it comes off the bill.
  • Any connected store can start, whatever AI brings it today. With no AI sales there is nothing to pay.
  • 7BE's content, ratings, widgets and feeds are part of the running service and are removed when it ends. Verified reviews stay on your store's 7be.io profile.
  • AI answers are made by third parties, and change. We do not promise a place in them, or any traffic or sales.
  • You can cancel at any time. Connect only stores you own or manage.

1. The agreement

These terms are an agreement between 7BE Inc., a Delaware corporation at 2055 Limestone Road, Suite 200-C, Wilmington, Delaware 19808, USA ("7BE", "we"), and you, the person or business that uses 7BE.

You accept these terms when you do any of these:

  • use 7be.io;
  • request a scan;
  • create an account;
  • connect a store;
  • start the paid service.

If you accept them for a business, you confirm you may bind it.

7BE is a service for businesses. Our privacy policy explains how we handle personal information.

2. What 7BE provides

  • Free store checks (scans): shopper questions built from a store's public catalog, asked in AI assistants, with the answers, the brands they recommend and an AI-readiness check of the store.
  • 7BE for online stores: the 7BE AI Shelf app for Shopify and the 7BE AI Shelf plugin for WooCommerce. A store connects for free. 7BE then finds the orders AI assistants bring the store, lists them in a private dashboard and, once the full work has started (section 5), works to help AI assistants find and recommend the store: answers to shoppers' questions and product facts in 7BE's own block on its product pages, product feeds, review requests and store facts that AI assistants can read. Everything 7BE adds is listed in the dashboard.
  • Verified reviews: a store whose owner is proven may ask its buyers for reviews of their orders; the reviews are published on the store's profile on 7BE.
  • 7BE Partners: a referral programme. A partner who brings a store earns 50% of what 7BE earns from that store, every month, for as long as the store stays connected. Its rules are on the Partners page and are part of these terms. Partners must say that they earn from 7BE wherever they recommend it with their link, as the US FTC's endorsement rules require.

We may change, add or retire features. If a change takes away a material part of the paid service, we will tell you, and you can cancel at once.

7BE content is part of the service

  • Rented, not sold. 7BE's content, ratings, widgets and feeds are part of the running service: they stay live while your store is connected and are removed when it ends.
  • Nothing written in for good. 7BE does not write its content into your store permanently. Product answers, facts and the 7BE rating show in 7BE's own block on your product pages: the 7BE theme block on Shopify, the 7BE plugin on WooCommerce. Your own product descriptions stay as they are.
  • Shown from 7BE's service. The 7BE app for Shopify and the 7BE plugin for WooCommerce fetch 7BE's content (product Q&A blocks and ratings) from 7BE's service and show it while the store is connected, as part of the service.
  • Feeds. When the service ends, the product feeds 7BE keeps for your store stop updating at once, and their links stop working 14 days later, so you have time to point Google Merchant Center and other channels to a feed of your own.
  • Verified reviews. Verified reviews stay on your store's 7be.io profile after the service ends, under the rules in section 3.

3. Scans and connected stores

  • Public scans and store profiles. Anyone may request a free scan of a public online store. We read only what shoppers and search engines can see, and the result is a public page. A scan with live AI answers also creates a public store profile at 7be.io/store/<store address>, built from the same public pages and AI answers and kept out of search engines until it has verified reviews. A store owner may ask us to take down the public scan and a profile without reviews at privacy@7be.io.
  • Verified reviews, for stores. Only a store whose owner is proven (through the 7BE app or plugin, or a code on its site) may turn reviews on. By turning them on, the store agrees to these rules: add every order from a period, not only buyers it expects to be happy; never pay or reward anyone for a review or a rating; never write reviews of its own store or a rival's; and say in its own privacy notice that buyers may be asked for a review. The store must have the right to give us its buyers' emails for this purpose. The data processing addendum is part of these terms and governs how we process the store's buyer data. A store cannot delete or edit reviews; it may reply in public and report a review to us. If the rules are broken we may remove reviews, stop requests and mark the store's profile. A store may import only reviews that its own buyers wrote about it, which it has the right to publish. It must import them unedited, and all the reviews published in that source, not a selection. Imported reviews are labelled as imported and never count as verified.
  • Reviews, for reviewers. A review must be about the reviewer's own order and honest experience, with no links, contact details, hate or other people's personal details. The reviewer gives 7BE a worldwide, royalty-free licence to publish the review, show it to AI assistants and let the store show it on its own site, until the reviewer takes it down. We may hold or remove a review that breaks these rules. A reviewer can ask us to take a review down at any time.
  • Connecting a store. Connect only a store you own or are authorised to manage. The person who connects it accepts these terms for the store, including the price in section 5, and lets 7BE read the store's order data to measure and bill as section 5 and the privacy policy describe.
  • Your key. A connected store holds a key that opens its dashboard. Keep access to your store admin secure; anyone with admin access can open the dashboard.
  • The plugin. The WooCommerce plugin is free software under the GPL. It is provided as is. Keep your own backups of your site. Disconnecting or deleting the plugin removes the connection from your store.

4. AI answers and advice

No one can guarantee a place in AI answers, and we don't.

AI answers are made by third parties, such as the makers of ChatGPT, Gemini, Perplexity, Copilot and Claude. Scans show what AI assistants answered at the time we asked. Answers change from day to day and from person to person, and they can be wrong. A scan marked "demo" shows generated examples, not real answers.

Our fixes and recommendations are suggestions; you decide what to change in your store. We do not guarantee that any assistant will recommend your products, or any traffic, ranking or sales. We do not control AI assistants and are not affiliated with their makers.

What 7BE publishes by itself. When you start the paid service, you agree that 7BE does its work without asking you each time: it publishes product answers and facts in its own block on your product pages as soon as they are written and checked, keeps product feeds of your catalog (WooCommerce and other sites), and emails each buyer of a new order one request for a review under the review rules. An answer whose check finds a figure that is not in your own product information, or the name of another brand, waits for your approval. You can hide any item, turn feeds or review requests off, or switch to approving every item yourself, at any time in the dashboard. Stores that started the paid service before 4 November 2026 approve each item until they switch this on.

Product answers and facts in 7BE's block are written by AI from your own product information and buyers' reviews. Check what 7BE publishes for your store, and hide anything that is not true for your product: you are responsible for what your store shows.

5. Price, measurement and billing

Price

  • Free to connect. Connecting a store costs nothing. When a store connects, 7BE reads its orders from the last 60 days and shows how much of its sales came from AI assistants in that time. This report is free, whether or not you start the paid service.
  • The price. 10% of the net sales of every AI order, as defined below. There is no subscription fee, no minimum and no contract. The fee applies to AI orders placed while the paid service runs: from the day you start it, by accepting the charge in Shopify or by adding a card, until it ends.
  • The first 100 stores. The first 100 stores that start the paid service before the end of 31 December 2026 (US Pacific time) pay 0% on the AI orders placed in the first 90 days from the day they first start it. After those 90 days the price above applies; your dashboard shows the date. The orders of those days are listed in your dashboard as usual, at $0. A place belongs to the store's domain: cancelling and starting again does not restart the 90 days, and a place cannot be passed to another store. Test charges (Shopify development stores) and 7BE's own stores take no place. Once 10 places are taken, 7be.io shows how many are left.
  • Who can start. Any connected store can start the paid service, whatever AI assistants bring it today. 7BE does the same work for every store on it; when no AI orders come in, the fee is zero.
  • Currency and taxes. Fees are in US dollars, excluding taxes. Taxes are added where the law requires. If your store sells in another currency, we work out the fee in that currency and convert it into US dollars at the European Central Bank reference rate on the billing date. For a currency the European Central Bank does not publish, we use a public market rate on the billing date. A fee under $0.50 is not charged that month; it is added to the next bill.

How we count AI orders

AI orderAn order whose customer journey started or ended at an AI assistant (ChatGPT, Gemini, Perplexity, Copilot or Claude), as far as your store's platform records it. On Shopify, the order counts when the first or the last visit of its customer journey came from an assistant. On WooCommerce, which records only the visit that led to the order, it counts when that visit came from an assistant. A visit comes from an assistant when its referrer address is one of the assistant's (for example chatgpt.com, chat.openai.com, gemini.google.com, perplexity.ai, copilot.microsoft.com or claude.ai), or when it carries the utm_source tag the assistant adds to its links (for example utm_source=chatgpt.com).
AttributionWe use only what your store platform recorded itself: on Shopify, the order's customer journey summary (its first and last visit); on WooCommerce, its order attribution data (the visit that led to the order). If the platform recorded no source, the order is not an AI order.
AI customerA buyer whose order was an AI order. For 12 months after that first AI order, the buyer's other orders count as AI orders too, however the buyer came back (for example by a bookmark, an email or a search). Orders placed before that first AI order never count for it. If that first AI order is marked "Not from AI", refunded or cancelled, the buyer's later orders count only on their own journey, and any of them already billed is credited on the next bill. For a store already on the paid service on 5 November 2026, AI customers' later orders count from 30 days after we tell the store.
The same buyerWe know a buyer again only by a one-way key: on Shopify, a hash of the customer ID Shopify gives the order; on WooCommerce, a hash of the buyer's email, made by the plugin before it sends anything. We never receive the buyer's name or address for this, and the key means nothing outside your store. An order without a customer ID or email counts only on its own journey.
Net salesThe order total after discounts and refunds, without tax and shipping. Test orders and cancelled orders do not count. On WooCommerce, orders with the status processing, completed or on-hold count, and orders in any other status count as zero.
Fee per order10% of the AI order's net sales, an AI customer's order included.

Example. In a month, AI assistants bring a store 52 orders with net sales of $4,600. The owner marks one order of $120 "Not from AI". The bill is 10% of $4,480: $448, with no subscription fee.

Every order visible, and disputes

  • The order list. Every order we count is listed in your dashboard with its date, net sales and source, and each bill lists the orders behind it.
  • "Not from AI". If you think an order did not come from an AI assistant, mark it "Not from AI" in the dashboard. It comes off the bill, and you do not need to give a reason. If the order was already billed, its fee is credited on your next bill. You can mark an order within 12 months of it, and undo the mark.
  • Refunds and cancelled orders. If an order is refunded or cancelled after we billed it, the next bill is corrected.
  • Our errors. If you think we counted an order wrongly in any other way, write to info@7be.io. If we did, 7BE corrects the bill.

Billing

  • Shopify stores pay through Shopify, on their Shopify invoice and under Shopify's billing terms, as usage charges with no recurring fee. 7BE adds usage charges for the AI orders as they come in, at most once a day, and each 30-day Shopify billing cycle shows them as one bill. You set the monthly cap when you start 7BE and approve it in Shopify (at least $50). 7BE never charges more than the cap in a cycle, and fees above it are not charged. For Shopify, the billing month is the 30-day billing cycle.
  • Other stores pay through Stripe. You keep a card on file, and once a month, after the month ends, Stripe charges one invoice for that month's AI orders. A month with no AI orders costs nothing.
  • Failed payments. If a payment fails and is not fixed, we may stop work on the store and end the paid service. Amounts already billed stay due. Connecting remains free.
  • Price changes. We will tell you at least 30 days before a price change applies to your store. You can cancel before it applies.
  • Earlier plans. Plans sold before 3 November 2026 are no longer offered, and a store that started one keeps its price while that plan runs.
  • Early access. Apps and features marked "early access" may change as we build them; we will not change what you already paid for during the current period.

Cancelling

  • How. You can cancel at any time, with no notice period, in your 7BE dashboard. Shopify stores can also cancel by uninstalling the app, and WooCommerce stores by disconnecting the plugin.
  • What stays due. The paid service ends when you cancel. The fee for AI orders placed up to then is still due: Stripe charges it on one last invoice, and Shopify as one last usage charge. Orders after that are never charged.
  • What is removed. 7BE's content, ratings, widgets and feeds come down as section 2 describes. Verified reviews stay on your store's 7be.io profile.

6. Acceptable use

Do not:

  • connect or scan stores to harm, harass or defraud anyone;
  • get around scan limits or run automated scans through 7be.io;
  • write, buy or arrange fake reviews, add orders that did not happen, or pick which buyers are asked for a review by how happy they are;
  • hide, remove or change order or attribution data, or block 7BE's access to it, to lower the AI orders we count, or mark orders "Not from AI" that you know an AI assistant brought;
  • scrape, copy or resell 7BE's results or dashboards beyond your own business use;
  • reverse engineer 7BE, test its security without our written permission, or interfere with it;
  • use 7BE to break the law or other people's rights.

We may limit, suspend or end access that breaks these rules. Where we can, we will tell you first and give you a chance to fix the problem.

7. Your data and our service

  • Your data. You keep all rights in your store, your content and your data. You let us use them only to provide and improve 7BE, as the privacy policy describes. That includes reading the store's order data to find its AI orders and to bill for them.
  • Aggregated findings. We may publish findings that are aggregated or based on public information, such as which brands AI assistants recommend in a category. We will not publish the private results of a connected store, or its order data, without its permission.
  • Our service. 7BE, its software, design and reports are ours, apart from your data and the plugin's GPL code. You may use reports for your business.
  • Feedback. If you send us ideas, we may use them without owing you anything.

8. Other services

7BE works with services we do not control: AI assistants, Stripe, Shopify, WordPress, WooCommerce and other store platforms. Their own terms apply to your use of them, and we are not responsible for them. We measure what your store platform recorded; we are not responsible for data the platform did not record or recorded wrongly.

9. Disclaimer

7BE is provided "as is" and "as available". To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

10. Limitation of liability

To the extent the law allows, neither side is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data. Each side's total liability under these terms is limited to the greater of the amount you paid 7BE in the 12 months before the claim, or US$100.

These limits do not apply to fraud, wilful misconduct, or liability the law does not allow to be limited.

11. Indemnity

You will cover 7BE against third-party claims caused by stores you connect without authority or by your breach of section 6. We will tell you promptly about such a claim and let you control its defence.

12. Ending

You may stop using 7BE at any time: cancel the paid service and disconnect or uninstall the app or plugin. Amounts already billed, and the fee for AI orders placed up to the end, stay due. When the service ends, 7BE's content is removed as section 2 describes. We may end these terms if you materially break them. Sections 4, 5 (for amounts due), 7, 9, 10, 11 and 14 survive the end of the agreement.

13. Changes to these terms

We may update these terms and will change the date at the top. For material changes we will tell account holders and connected stores at least 30 days ahead. Using 7BE after a change takes effect means you accept it; if you do not, cancel before then.

14. Law and disputes

These terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules. The state and federal courts in Delaware have exclusive jurisdiction, unless the law where you are based gives you a right that cannot be waived.

15. Contact

7BE Inc., 2055 Limestone Road, Suite 200-C, Wilmington, Delaware 19808, USA · info@7be.io