Bob Diakow Brand Development

We’re Storytellers.

We come from a variety of disciplines that when brought together, create a unified story regardless of technology, medium, or channel.  Our broad range of expertise allows us to have insight into solutions that travel beyond the obvious to discover opportunities that have an impact now and into the future.

After all, our goal is to create the most compelling story possible for your brand that truly engages and represents the experience of your brand.

Our job is to create a brand story that is relevant across all technologies, consistent within every channel and tells the brand’s story in context.  The experience that your brand develops becomes its biggest asset in the eyes of the customer.  Additionally, we provide mechanisms that encourage current customers and followers to continually become brand ambassadors for businesses.  We also provide a consistent brand message that demonstrates your commitment to your customers and the sustainability of your company.

Creativity is also a key component in developing a brand.  However, creativity that doesn’t support a brand’s mission can be a step backwards.  In other words, creativity shouldn’t be harnessed, rather it should embrace the mission of a company through its brand story always keeping in mind a businesses goals and vision.

We also look at opportunities in the market place to create awareness through traditional, alternative and emerging channels including advertising, public relations, social media and viral marketing as well as many others. However, we are always mindful to ensure that the brand story drives the media rather than the other way around.

In the end its simple, we create brand stories that engage.