Criterion Global | International Media Buying

International Media Planning + Buying Agency

About agency

Criterion Global is a leading international media buying agency that specializes in optimizing advertising strategies across multiple platforms. With a global reach, they empowered businesses to connect with target audiences through tailored campaigns that drive engagement and conversions. Their expertise lies in leveraging data-driven insights to maximize ROI and ensure effective media placement worldwide.


At Criterion Global, innovation meets strategy, ensuring clients benefit from cutting-edge tools and techniques in media purchasing. The agency collaborates with brands to create customized solutions that address specific marketing objectives, whether it's enhancing brand visibility or driving sales. Their dedicated team of media specialists is committed to delivering measurable results and fostering long-term partnerships.


Understanding that every market is unique, Criterion Global provides personalized attention to each client, adapting strategies to local dynamics while preserving a global perspective. This cross-border expertise allows businesses to confidently expand their reach and capitalize on new opportunities, making Criterion Global a vital ally in the ever-evolving landscape of international media buying.

Undisclosed
10 - 49
Founded in 2009
$250,000+
Miami
Verified

Locations (1)

Headquarters

Miami, United States

Focus

Services

50%50% Media Planning & Buying

25%25% Digital Strategy

25%25% Business Consulting

50% Media Planning & Buying

Industries

10%10% Retail

10%10% Financial services

10%10% Supply Chain, Logistics, and Transport

10%10% eCommerce

10%10% Business services

10%10% Media

10%10% Consumer products & services

10%10% Other industries

10%10% Government

10%10% Politics

10% Retail

Client Sizes

100%100% Midmarket ($10M - $1B)

100% Midmarket ($10M - $1B)

Business Consulting Focus

40%40% Strategy Development

20%20% Change Management

20%20% Cost-Reduction

10%10% Operational Changes

10%10% Sourcing Advisory and Procurement

40% Strategy Development

Media Buying Focus

25%25% Radio

25%25% TV

25%25% Print

25%25% Out of Home

25% Radio

Lighting Design Focus

100%100% Retail

100% Retail

Portfolio

Key clients

  • Bal Harbour Village
  • GoDaddy

Cases

  • Marketing Rail Travel to a New Generation

    Marketing Rail Travel to a New Generation

    Advertising

    + 2 more

  • +35% Gain in Tourism Tax Revenue

    +35% Gain in Tourism Tax Revenue

    Advertising

    + 2 more

  • Launching the World's Largest Domain Registrar Internationally

    Launching the World's Largest Domain Registrar Internationally

    Advertising

    + 2 more

Frequently Asked Questions

  • What are the primary services offered by Criterion Global | International Media Buying?

    Criterion Global | International Media Buying specializes in Media Planning & Buying.

  • What industries does Criterion Global | International Media Buying work in?

    Criterion Global | International Media Buying works in Retail and Financial services industries.

  • Which companies does Criterion Global | International Media Buying usually work with?

    Criterion Global | International Media Buying usually partners with Midmarket ($10M - $1B) agencies.

  • Where is the Criterion Global | International Media Buying's headquarters located?

    The address of the Criterion Global | International Media Buying's headquarters is Miami, United States.

  • How many people work at Criterion Global | International Media Buying?

    About 10 - 49 employees work at Criterion Global | International Media Buying.

  • When was Criterion Global | International Media Buying founded?

    The Criterion Global | International Media Buying was founded in 2009.

  • How long has Criterion Global | International Media Buying been in business?

    The Criterion Global | International Media Buying has been in business for 17 years.

  • What Business Consulting Focus of Criterion Global | International Media Buying?

    Business Consulting Focus of Criterion Global | International Media Buying is Strategy Development.

  • What Media Buying Focus of Criterion Global | International Media Buying?

    Media Buying Focus of Criterion Global | International Media Buying is Radio.

  • What Lighting Design Focus of Criterion Global | International Media Buying?

    Lighting Design Focus of Criterion Global | International Media Buying is Retail.