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Don't Cry Wolf

BCorp multi award winning brand activism & PR

About agency

We're the brand activism agency.

Our focus is on helping organisations establish a role in the world beyond pounds and pence using their resources to create positive change in the world and gain loyal and engaged audiences along the way.

Over half of the global consumers expect brands to get involved in at least one societal issue. What’s more, 65% of us believe that businesses bear as much responsibility as governments for driving social change.

What about cold, hard, cash? Well, purpose-driven brands outperform brands that don’t focus on socio-economic and/or environmental impact. In 2018, Unilever’s Sustainable Living Brands grew 69% faster than the rest of the business, compared to 46% in 2017. That’s pretty remarkable growth.

What about big business vs small business? Again, things flip on their head a bit. Yes great big organisations like Nike have done well with brand activism, but a latest report shows that challenger brands with a smaller market share are likely to gain more from taking a stand on divisive political issues.

There are a few things organisations that focus on more than the monetary bottom line have that puts them in good stead for brand activism work.

A purpose beyond making money - this is your intent

A strategy to take action against that purpose - this is your action

A method to measure the impact of that strategy and publicly report on it - this is your proof

Don’t Cry Wolf specialises in addressing each one of these and works with organisations to effectively build their brand activism approach from scratch. But, there are some things we can’t do:

We can’t make you brave

We can’t lie to make you look good

We can’t make everyone love you

We can’t pretend (this is too serious)

Finally, we've won, PRCA Best Low Budget Consumer Campaign, 2020 PR Week Best New Agency in 2019. PR Week Best Place To Work in 2020.

Undisclosed
10 - 49
Founded in 2018
$5,000+
London
Verified

Locations (1)

Headquarters
7 Henrietta Street, London, United Kingdom

Focus

Services

25%25% Branding

25%25% Public Relations

20%20% Social Media Marketing

20%20% Content Marketing

10%10% Marketing Strategy

Industries

50%50% Consumer products & services

20%20% Information technology

10%10% Retail

10%10% Medical

10%10% Business services

Client Sizes

50%50% Midmarket ($10M - $1B)

45%45% Small Business (<$10M)

5% Enterprise (>$1B)

50% Midmarket ($10M - $1B)

Branding Focus

40%40% Brand messaging

40%40% Brand strategy

10%10% Naming

5% Product branding

5% Corporate identity

Public Relations Focus

30%30% Online reputation management

30%30% Other PR

20%20% Crisis communications

10%10% Corporate communications

10%10% Event management

Lighting Design Focus

100%100% Retail

100% Retail


Portfolio

Let Fanny Fly

Let Fanny Fly


Frequently Asked Questions

  • What are the primary services offered by Don't Cry Wolf?

    Don't Cry Wolf specializes in Branding. Browse the company’s profile to discover more about its other areas of expertise.

  • Which companies does Don't Cry Wolf usually work with?

    Don't Cry Wolf usually partners with Midmarket ($10M - $1B) agencies. To find information about the company’s clients, check the Portfolio section

  • Where are the Don't Cry Wolf headquarters located?

    The address of the Don't Cry Wolf headquarters is 7 Henrietta Street, London, United Kingdom

  • How much does Don't Cry Wolf charge per hour?

    The Don't Cry Wolf hourly rate is Undisclosed. Final cost is calculated individually for each project


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