Top 10 General Purpose Studio Alternatives & Competitors

General Purpose Studio is a New York-based full-service creative studio that specializes in building unique brands. Founded in 2020, the agency is dedicated to guiding clients through their branding journeys. With a minimum project size of $5,000 and an hourly rate ranging from $100 to $149, the studio operates with a small team of 2-9 employees, focusing on delivering high-quality creative solutions.

Below are 10 agencies, including iTrobes Technologies, WEGROW AGENCY LIMITED, Humo Rojo, DGL Media Services, ReBirth Marketing & Consulting, The Scribblers Media, Atlas Marketing, Digital Angels, Benetsa Marketing Agency, Poterby:

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  • iTrobes Technologies

    ERP Software Development | E commerce Web Developm

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    Pros:

    Affordable project sizes catering to small budgets
    Extensive range of IT services offered
    Lower hourly rates compared to General Purpose

    Cons:

    Limited to IT and web development services
    Based in India affecting timezone collaboration
    Lacks a creative studio and branding focus

    < $25 / hr

    2 - 9

    Founded in 2018

    $1,000+

    India

    Verified

    Focus

    30% Custom Software

    30%30% Custom Software

    10%10% eCommerce

    10%10% ERP Consulting and SI

    5%5% Advertising

    5%5% Digital Strategy

    5%5% Search Engine Optimization

    5%5% Branding

    5%5% Email Marketing

    5%5% HR Services

    5%5% Pay Per Click

    5%5% Social Media Marketing

    5%5% Content Marketing

    5%5% Mobile & App Marketing

  • WEGROW AGENCY LIMITED

    Beyond Greatness

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    Pros:

    Very low minimum project size available
    Wide range of expertise across industries
    Competitive pricing for broader services

    Cons:

    Less focus on creative branding and design
    Operating from Tanzania may hinder collaboration
    Larger team size could mean less personalized service

    < $25 / hr

    10 - 49

    Founded in 2018

    $1,000+

    Dar es Salaam

    Verified

    Focus

    24% Advertising

    24%24% Advertising

    10%10% Branding

    10%10% Social Media Marketing

    10%10% Direct Marketing

    10%10% Market Research

    8%8% Digital Strategy

    8%8% Content Marketing

    5%5% Search Engine Optimization

    5%5% Pay Per Click

    5%5% Public Relations

    5%5% Media Planning & Buying

  • Humo Rojo

    Agencia Crossmedia (ATL+BTL+Digital)

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    Pros:

    Strong reputation in cross-media marketing
    Higher budget accommodates exclusive projects
    Larger team for comprehensive service delivery

    Cons:

    Significantly higher minimum project size
    Higher hourly rates compared to General Purpose
    Focus on bigger projects may ignore smaller clients

    $50 - $99

    10 - 49

    Founded in 2008

    $250,000+

    Argentina

    Verified

    Focus

    30% Digital Strategy

    30%30% Digital Strategy

    20%20% Advertising

    20%20% Social Media Marketing

    20%20% Content Marketing

    10%10% Branding

  • DGL Media Services

    Professional Solutions to Professional Problems

    View Portfolio

    Pros:

    Competitive hourly rate for digital marketing
    U.S.-based ensuring local market understanding
    Specializes in small to mid-size businesses

    Cons:

    Service offerings may lack breadth of creative agencies
    May not suit larger scale projects
    Team size limits scalability for larger engagements

    $50 - $99

    2 - 9

    Founded in 2015

    $1,000+

    Santa Rosa

    Verified

    Focus

    10% Advertising

    10%10% Advertising

    5%5% Digital Strategy

    5%5% Search Engine Optimization

    5%5% Branding

    5%5% Conversion Optimization

    5%5% Email Marketing

    5%5% Pay Per Click

    5%5% Social Media Marketing

    5%5% Marketing Strategy

    5%5% Content Marketing

    5%5% Other Digital Marketing

    5%5% Public Relations

    5%5% Event Marketing & Planning

    5%5% Direct Marketing

    5%5% Media Planning & Buying

    5%5% Mobile & App Marketing

    5%5% Market Research

    5%5% Other Marketing

    5%5% Affiliate Marketing

  • ReBirth Marketing & Consulting

    We make marketing easy for our clients!

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    Pros:

    Highly focused strategic marketing approach
    Experienced team with extensive industry knowledge
    Operates within U.S. time zones

    Cons:

    Higher hourly rate than General Purpose
    Minimum project size matches General Purpose
    Limited creative studio capabilities

    $150 - $199

    2 - 9

    Founded in 2016

    $5,000+

    Birmingham

    Verified

    Focus

    20% Social Media Marketing

    20%20% Social Media Marketing

    20%20% Marketing Strategy

    15%15% Advertising

    15%15% Digital Strategy

    10%10% Event Marketing & Planning

    10%10% Media Planning & Buying

    5%5% Branding

    5%5% Content Marketing

  • The Scribblers Media

    Advertising & Digital Marketing Agency

    View Portfolio

    Pros:

    Expertise in storytelling for brand engagement
    U.S. competitors face strong competition
    Capable of servicing mid to large projects

    Cons:

    Team size may lead to less individual attention
    Uncertain hourly rate may deter budgeting
    Limited focus on B2B sectors

    Undisclosed

    10 - 49

    Founded in 2017

    $1,000+

    Pune

    Verified

    Focus

    10% Advertising

    10%10% Advertising

    10%10% Digital Strategy

    10%10% Search Engine Optimization

    10%10% Branding

    10%10% Social Media Marketing

    10%10% Print Design

    10%10% Packaging Design

    5%5% Logo

    5%5% Email Marketing

    5%5% Pay Per Click

    5%5% Content Marketing

    5%5% Mobile & App Marketing

    5%5% Other Design

  • Atlas Marketing

    We tell stories for companies who build things

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    Pros:

    Strong storytelling capabilities for marketing
    Competitive in terms of hourly rate
    U.S. based for easy collaboration

    Cons:

    High minimum project size requirement
    Higher prices for smaller projects
    Service may lean towards larger enterprises

    $200 - $299

    2 - 9

    Founded in 2008

    $5,000+

    United States

    Verified

    Focus

    20% Marketing Strategy

    20%20% Marketing Strategy

    15%15% Web Design

    10%10% Digital Strategy

    10%10% Branding

    10%10% Social Media Marketing

    10%10% Public Relations

    5%5% Advertising

    5%5% Email Marketing

    5%5% Content Marketing

    5%5% Video Production

    5%5% Graphic Design

  • Digital Angels

    Digital Marketing | Branding & Design | Web Develo

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    Pros:

    Very low minimum project size compared to others
    Affordable hourly rates preferable for startups
    U.S. based ideal for local clients

    Cons:

    Limited service offerings overall
    Management team may lack experience
    Not ideal for comprehensive marketing needs

    < $25 / hr

    2 - 9

    Undisclosed

    $1,000+

    United States

    Verified

    Focus

    20% Web Design

    20%20% Web Design

    10%10% Social Media Marketing

    5%5% Advertising

    5%5% Digital Strategy

    5%5% Search Engine Optimization

    5%5% eCommerce

    5%5% Branding

    5%5% Conversion Optimization

    5%5% Logo

    5%5% Pay Per Click

    5%5% Marketing Strategy

    5%5% Content Marketing

    5%5% Other Digital Marketing

    5%5% Mobile & App Marketing

    5%5% Market Research

    5%5% Affiliate Marketing

  • Benetsa Marketing Agency

    Ambition is the first step toward the future

    View Portfolio

    Pros:

    Ambitious approach aligning with client goals
    Affordable rates for mid-size projects
    Capable of servicing a range of industries

    Cons:

    Less established compared to older agencies
    Longer timelines may affect prompt delivery
    Higher project sizes may not appeal to startups

    $25 - $49

    10 - 49

    Founded in 2020

    $1,000+

    Addis Ababa

    Verified

    Focus

    10% Digital Strategy

    10%10% Digital Strategy

    10%10% Social Media Marketing

    10%10% Marketing Strategy

    10%10% Content Marketing

    5%5% Advertising

    5%5% Search Engine Optimization

    5%5% Branding

    5%5% Email Marketing

    5%5% Pay Per Click

    5%5% Other Digital Marketing

    5%5% Event Marketing & Planning

    5%5% Media Planning & Buying

    5%5% Mobile & App Marketing

    5%5% Market Research

    5%5% Other Marketing

    5%5% Affiliate Marketing

  • Poterby

    Your progress partner

    View Portfolio

    Pros:

    Focus on medium and large companies
    Cost-effective for targeted marketing solutions
    Offers diverse services in digital marketing

    Cons:

    Higher minimum project size than General Purpose
    May lack specialized expertise in certain industries
    Working out of Nigeria may cause time zone challenges

    $50 - $99

    10 - 49

    Founded in 2018

    $1,000+

    Lagos

    Verified

    Focus

    18% UX/UI Design

    18%18% UX/UI Design

    8%8% Advertising

    7%7% Branding

    7%7% Content Marketing

    6%6% Web Design

    6%6% Digital Strategy

    6%6% Search Engine Optimization

    6%6% Logo

    6%6% Email Marketing

    6%6% Pay Per Click

    6%6% Social Media Marketing

    6%6% Print Design

    6%6% Graphic Design

    6%6% Mobile & App Marketing

Comparisons

Cost of services

  • General Purpose offers higher quality design services for a relatable price compared to iTrobes and WEGROW, which have lower hourly rates but less design expertise.

  • For clients seeking a budget option, iTrobes and WEGROW provide significantly lower hourly rates (< $25/hr), making them attractive for small projects.

  • While General Purpose has a higher minimum project size, its unique brand-building expertise and quality justify higher costs compared to budget competitors.

Geography

  • General Purpose is based in the United States, allowing for easier collaboration with nearby clients, unlike WEGROW in Tanzania or iTrobes in India.

  • U.S. based companies may prefer General Purpose due to time zone advantages and cultural alignment, which can foster smoother communications than offshore providers.

  • General Purpose serves a niche market in New York, providing localized expertise that may be beneficial for brands targeting similar demographics.

Technologies

  • General Purpose excels in modern branding technologies compared to WEGROW and iTrobes, whose focus leans more towards software and IT solutions.

  • Compared to Digital Angels and other budget competitors, General Purpose's advanced design technology and creative tools create a more impactful brand identity.

  • While some competitors utilize standard digital marketing tools, General Purpose emphasizes innovative approaches tailored to client needs, rising above basic offerings.

Recommendations

  • Launching on a limited budget

    Consider iTrobes Technologies or WEGROW AGENCY LIMITED for affordable solutions, both offering competitive rates below $25/hr suited for smaller projects.

  • Collaborating with U.S.-based agencies

    Choose General Purpose Studio or DGL Media Services as both agencies are U.S.-based, ensuring time-efficient communication and culturally aligned marketing strategies.

  • Looking for long-term digital partnership

    ReBirth Marketing & Consulting is ideal, as they emphasize strategic planning and have a solid track record in long-term client relationships.

  • Requiring niche B2B industry expertise

    Atlas Marketing specializes in storytelling for construction and industrial clients, making them the ideal choice for niche B2B marketing expertise.

  • Solving business problems with custom solutions

    Humo Rojo offers comprehensive cross-media solutions ideal for addressing specific custom project needs that require an integrative approach.

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