7BE
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7BE's bot

7BE (7BE Inc.) helps online stores get recommended by AI assistants such as ChatGPT, Gemini and Perplexity. To do that, 7BE's servers read the public pages of online stores. This page says when they visit, what they read and how to recognise them.

When 7BE visits a store

  • Someone runs the free AI check for the store at 7be.io/scan.
  • The store is connected to 7BE by its owner: a check every week, and the store's product feeds while the owner keeps them on.
  • The store is listed in 7BE's public catalog of stores AI assistants recommend (7be.io/stores).
  • A WooCommerce owner connects the 7BE plugin: 7BE reads the plugin's own route on the store to confirm the plugin runs there, and once a day after.

What it reads

Public pages only, as a shopper or a search engine would: the home page, product pages and the product data they publish, the public catalog (Shopify's products.json, the WooCommerce Store API), sitemaps, the shipping and refund pages, robots.txt and llms.txt. A check reads a few dozen pages at most. The bot does not log in, fill in forms, add to cart or buy, and it reads no customer data.

The one exception is chosen by the store's owner: when they approve 7BE in WordPress's own Authorize application screen, 7BE uses that access once, through the site's REST API, to install and connect its plugin, and then deletes it.

How to recognise it

Its requests come from 7BE's servers on Vercel and use these user agents. Only the last two read sites other than stores.

  • Mozilla/5.0 (compatible; 7BE-ShelfScan/0.1; +https://7be.io/scan): The AI check of a store: its public pages and product data.
  • 7BE-Connect/1.0 (+https://7be.io): Connecting a WooCommerce store: the 7BE plugin's own route on the store, while connecting and once a day after.
  • 7BE-Verify/1.0 (+https://7be.io): A store owner proving the site is theirs: a meta tag on the home page.
  • 7BE site check (+https://7be.io): A connected store's home page, for the Google verification tag its owner asked for.
  • 7BE-Check/1.0 (+https://7be.io): A connected store's product page, to see that 7BE's block shows on it.
  • Mozilla/5.0 (compatible; 7BE-Check/1.0; +https://7be.io): Articles and directories AI assistants cite for a connected store's products: what they say, a few a week.
  • 7BE-Reviews/1.0 (+https://7be.io): A connected store's published reviews, when its owner asks 7BE to import them from their review app.

Web Bot Auth: 7BE publishes its Ed25519 key at https://7be.io/.well-known/http-message-signatures-directory (HTTP Message Signatures directory). Signed requests carry Signature-Agent: "https://7be.io" and a signature over the host they go to.

Stop it, or ask a question

Write to info@7be.io from the store's domain or with its address, and we take the store out of 7BE's checks and catalog. The same address answers any question about the bot.