Privacy policy

Last updated: 24 October 2026

1. Who we are

7BE Inc. ("7BE", "we", "us") is a Delaware corporation at 2055 Limestone Road, Suite 200-C, Wilmington, Delaware 19808, USA. We are responsible for the personal information described in this policy. Questions and requests go to privacy@7be.io.

2. What this policy covers

• The website 7be.io.
• Free AI shelf scans of online stores.
• The 7BE store apps: the 7BE AI Shelf plugin for WooCommerce and the 7BE AI Shelf app for Shopify.
• 7BE accounts, AI visibility reports and tracking for agencies.
• The 7BE Partners programme.

3. What we collect

Information you give us

• Email address: when you sign in, ask for a report, join the early-access list for an app, connect a store, or leave an email on a scan so we can tell you when it is ready.
• Store and business details: your store or website address, its platform, its name, and the brands or competitors you ask us to track.
• 7BE Partners details: your partner code, your reward choice, and the payout details you enter.
• Messages you send us.

Information from a store you connect

Connecting a store through a 7BE app sends us:

• the store's address and name;
• the email you enter;
• a random connection code.

We then read a one-time token from the store's own site to confirm the app runs there. The app does not send us customers, orders, admin accounts or any other private store data.

Installing the Shopify app gives us, through Shopify:

• the shop's name, email address, domain and currency;
• read-only access to its products (titles, descriptions, types, tags, images and prices);
• an access token, which we store encrypted.

The Shopify app has no access to customers or orders, and it answers Shopify's privacy requests.

Public information we read

To run a scan, we read the same public pages a shopper or a search engine can see:

• the store's public product catalog;
• product and policy pages;
• robots.txt and llms.txt.

For agency reports we read the agency's public website. This is mostly business information. If a public page contains personal information, such as an owner's name, it is handled as part of the scan.

Questions and AI answers

We build shopper questions from a store's catalog, for example "best linen sheets under $200". We send them to AI assistants through our data provider and store their answers. The questions name stores, brands and products. They do not contain your personal information.

Information collected automatically

• Free-scan limits: to cap free scans and checks per visitor, we store a keyed one-way hash of your IP address with a daily counter. We delete these counters after 7 days.
• Server logs: our hosting provider keeps standard request logs (IP address, browser, time, page) for security and troubleshooting.
• Cookies: see section 10.

Payments

Stripe processes payments on its own pages, and we never see or store full card numbers. We receive a customer ID, the plan, the subscription status and invoices. Shopify stores pay through Shopify on their Shopify invoice; we receive only the plan and its status.

4. How we use it

• To run scans, reports, tracking and the dashboards you asked for.
• To send emails you asked for: sign-in links, results, alerts, receipts, early-access invitations. Service emails cannot be switched off while you use a service, but marketing emails can be at any time.
• To bill paid plans and pay 7BE Partners rewards.
• To prevent abuse, keep the service secure and meet legal duties.
• To improve 7BE, and to publish aggregated findings based on public information, such as which brands AI assistants recommend in a product category. We never publish the private results of a connected store.

5. Public scan pages

A free scan of a store creates a page at 7be.io/shelf/<store address> that anyone with the link can open. Search engines may index it when it shows live AI answers. A free agency check works the same way at 7be.io/check/<address>.

Scans of a store connected through a 7BE app are private and shown only in that store's dashboard. A store owner can ask us to take down the public scan of their store at privacy@7be.io.

6. Legal bases (EEA, UK and Switzerland)

• Contract: to provide the service you signed up for or connected.
• Legitimate interests: to run public scans of public store pages, keep 7BE secure, prevent abuse and publish aggregated findings. These interests are balanced against your rights.
• Consent: where we ask for it, for example for marketing emails. You can withdraw it at any time.
• Legal obligation: for tax, accounting and lawful requests.

7. Who we share it with

We use these service providers, under contracts that limit their use of the data to the service they provide:

AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Google receive our shopper questions through that provider, without your personal information.

We may also disclose information to comply with law or a valid legal request, to protect 7BE's or others' rights and safety, or as part of a merger or sale of the business, with notice to you.

We do not sell personal information, and we do not share it for cross-context behavioural advertising.

8. International transfers

7BE runs in the United States. When we transfer personal information from the EEA, the UK or Switzerland, we rely on the European Commission's Standard Contractual Clauses, the UK addendum, or another lawful transfer mechanism.

9. How long we keep it

• Accounts, reports and tracking: while your account is active. After that:
  • we delete or anonymise them within 24 months of your last activity;
  • sooner if you ask.
• Connected stores: while connected, plus 12 months after you disconnect, so that reconnecting keeps your plan and history. You can ask us to delete them sooner. A Shopify shop is deleted when Shopify asks us to, 48 hours after the app is uninstalled.
• Public scans: until a newer scan replaces them, or until the store owner asks us to take them down.
• Early-access list: until the app launches for your platform and we invite you, or until you ask to be removed.
• Billing and payout records: as long as tax and accounting law requires, usually 7 years.
• Free-scan counters: 7 days.

10. Cookies

7be.io uses only the cookies it needs, and no advertising or analytics cookies:

The dashboard of a connected store opens with a signed link and sets no cookies. Stripe sets its own cookies on its checkout and billing pages under its own policy.

11. Your rights

Depending on where you live, you may have the right to:

• access the personal information we hold about you;
• correct it;
• delete it;
• restrict or object to how we use it;
• receive a copy in a portable format;
• withdraw consent.

Residents of California and other US states have the right to know, delete and correct, and the right not to be discriminated against for using these rights. We do not sell or share personal information as those laws define it.

Write to privacy@7be.io. We answer within 30 days and may need to confirm your identity. You may also complain to your data protection authority.

12. Security

We protect data with these measures:

• encryption in transit;
• private storage;
• signed, short-lived dashboard links;
• store keys that we never store in plain form;
• access limited to people who need it.

No service is perfectly secure. We will tell you and the authorities about a breach when the law requires it.

13. Children

7BE is a business service and is not directed to anyone under 16. We do not knowingly collect their information.

14. Changes

We will update this page when our practices change and change the date at the top. For material changes we will also tell account holders and connected stores by email or in the dashboard.

15. Contact

7BE Inc., Attn: Privacy, 2055 Limestone Road, Suite 200-C, Wilmington, Delaware 19808, USA · privacy@7be.io