Who AI recommends this Black Friday
The same unbranded shopping questions, asked in ChatGPT, Perplexity and Google AI Mode, category by category. The first edition comes out before Black Friday, 27 November 2026. It is in preparation, so there are no results here yet.
- Bedding50 questions
- Skincare50 questions
- Coffee50 questions
- Running shoes50 questions
- Supplements50 questions
- Pet food50 questions
- Candles50 questions
- Cookware50 questions
- Activewear50 questions
- Jewelry50 questions
One method for every category
Each category gets the same questions in the same three assistants, so the results compare like with like.
50 questions per category
Written the way shoppers ask. None of them names a brand or a store.
Half broad, half specific
Half are broad, like “best running shoes”. Half add a budget or a need, like “best running shoes for flat feet under $150”.
Three assistants
Each question is asked in ChatGPT, Perplexity and Google AI Mode. That makes 150 answers per category.
Every answer read
We note each product and brand named, its place in the answer, and the sites the answer cites or links to.
What each category will show
Four views of the same answers, so a store or a brand can see who holds the shelf and why.
- The products on the shelf: the products named most often, with their brand.
- The leading brands: which brands each assistant names most.
- Share of answers: how many of the answers name each brand.
- Where the assistants send the buyer: the stores, marketplaces and review sites in the answers.
A preview of the layout, with no data in it.
Get the index when it's out
One email when the first edition is published. Pick the categories you care about, or leave them all.
About the index
When is the first edition out?
Before Black Friday, 27 November 2026. Leave your email above and we will send it to you when it is published.
Can a brand pay to be in the index?
No. The questions name no brand, and a brand appears only when the assistants name it. We do not sell placement in the index.
How is this different from the free scan?
The index looks at a whole category, across many questions. The free scan looks at your store, with questions built from your own catalog.
Will you cover my category?
The first edition covers the ten categories above. Tell us which category you would like to see next.
Is your store on the shelf?
Run a free scan: 10 shopper questions from your catalog, asked in ChatGPT, Perplexity and Google AI Mode. No signup.
No signupNothing to installShopify and WooCommerce