Ad Circus reaches users based on the sites they’ve browsed and the interest and demographic categories associated with them. Interest-based ads are shown to users based on their inferred interests and demographics, rather than the content of a specific site or page.
Ad Circus is an interest-based advertising enables advertisers to reach users based on their interests and demographics (e.g. ‘sports enthusiasts’), and allows them to show ads based on a user’s previous interactions with them, such as visits to advertiser websites. To complement interest-based advertising, Ads Settings lets users view and edit their interest categories.