Founded in 1993 by Roberta Bacchi, PassaParola RP is a Milan-based press office, PR & communication agency representing leading watches and jewelry brands. The agency mainly specializes in these areas, but also broadens its horizons in other fields, aware that the PRs can interact with all the companies. PassaParola’s mission is to create tailor-made communication strategies that will empower the brand visibility, driving its aspirational message successfully to the selected target audiences.