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The Sound

Engaging Brands with People

About agency

The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. 

We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.

Brand Strategy

We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.

Consumer Exploration / Market Research & Consumer Insight

We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.

Product Innovation

We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.

We solve brand strategy, product innovation and consumer understanding problems.

$300+
50 - 249
Founded in 2006
$25,000+
New York City
Verified

Locations (2)

Headquarters
45 West 21st St., Suite 5D, New York City, United States
Office 1
230 West Huron St., Chicago, United States

Focus

Services

40%40% Marketing Strategy
40%40% Market Research
20%20% Branding

Industries

30%30% Consumer products & services
20%20% Other
20%20% Advertising & marketing
10%10% Financial services
10%10% Hospitality & leisure
10%10% Arts, entertainment & music

Client Sizes

50%50% Enterprise (>$1B)
50%50% Midmarket ($10M - $1B)

50% Enterprise (>$1B)

Branding Focus

80%80% Brand strategy
20%20% Brand messaging

Market Research Focus

20%20% Observational Research
20%20% Surveys
20%20% Interviews
20%20% Data Analysis
20%20% Market Analysis

Frequently Asked Questions

  • What are the primary services offered by The Sound?

    The Sound specializes in Marketing Strategy. Browse the company’s profile to discover more about its other areas of expertise.

  • Which companies does The Sound usually work with?

    The Sound usually partners with Enterprise (>$1B), Midmarket ($10M - $1B) agencies. To find information about the company’s clients, check the Portfolio section

  • Where are the The Sound headquarters located?

    The address of the The Sound headquarters is 45 West 21st St., Suite 5D, New York City, United States

  • How much does The Sound charge per hour?

    The The Sound hourly rate is $300+. Final cost is calculated individually for each project


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