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Howard Frum Jewelers

When Chicago shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names Howard Frum Jewelers. #32 of 45 local running stores; AI names Fleet Feet in 28.

AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Fleet Feet, 28 of 30

Asked on 29 October 2026

Howard Frum Jewelers

  • 4.7 · 113 Google reviews
  • 5 S Wabash Ave Ste 814, Chicago, IL 60603
  • Running
  • howardfrum.com

More Google reviews than 36% of the running stores in Chicago. Yet AI names 12 other running stores here, Fleet Feet first, with 562 reviews.

What AI answers instead

A shopper asks Perplexity: “best running store in Chicago”. The answer names:

  1. Fleet Feet
  2. Running Excels
  3. Heartbreak Hill Running Company

Howard Frum Jewelers is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names Howard Frum Jewelers or links its site.

  1. best running store in Chicago
  2. where to buy running shoes in Chicago
  3. running shoe store in Chicago with gait analysis
  4. trail running shoe store in Chicago
  5. where to buy Hoka shoes in Chicago
  6. local running shop in Chicago with group runs
  7. best place to buy running gear in Chicago
  8. running store in Chicago with online ordering
  9. affordable running shoes in Chicago, where should I buy them
  10. which local shop in Chicago has the best running shoe selection

What AI finds on howardfrum.com

Its home page, robots.txt and llms.txt, checked on 3 November 2026: what AI assistants read first.

  • Store details in structured dataName, address and hours in a form AI reads directly.
  • Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
  • Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
  • Open to AI assistantsrobots.txt lets the AI crawlers in.
  • llms.txtNo llms.txt: no short summary written for AI assistants.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Close in Google rating and reviews.

Nearby, in 60603

Other running stores with the same ZIP code.

← All 45 running stores in ChicagoEvery city

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