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Brilliant Earth

When Minneapolis shoppers ask ChatGPT, Perplexity and Google AI Mode about jewelry, none of the 30 answers names Brilliant Earth. #35 of 77 local jewelry stores; AI names Filigree Jewelers in 19.

AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Filigree Jewelers, 19 of 30

Asked on 30 October 2026

Brilliant Earth

  • 4.0 · 152 Google reviews
  • 3922 W 50th St Ste 200, Edina, MN 55424
  • Jewelry
  • brilliantearth.com

More Google reviews than 68% of the jewelry stores in Minneapolis. Yet AI names 30 other jewelry stores here, Filigree Jewelers first, with 176 reviews.

What AI answers instead

A shopper asks ChatGPT: “best jewelry store in Minneapolis”. The answer names:

  1. R.F. Moeller Jeweler
  2. Thomas Joseph & Sons
  3. Knox Jewelers
  4. Filigree Jewelers

Brilliant Earth is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names Brilliant Earth or links its site.

  1. best jewelry store in Minneapolis
  2. where to buy an engagement ring in Minneapolis
  3. custom jewelry designer in Minneapolis
  4. where to buy gold jewelry in Minneapolis
  5. local jewelry boutique in Minneapolis
  6. affordable fine jewelry in Minneapolis
  7. vintage and estate jewelry in Minneapolis
  8. where to buy a wedding band in Minneapolis
  9. jewelry store in Minneapolis with online shopping
  10. which local jeweler in Minneapolis do people recommend

What AI finds on brilliantearth.com

Its home page, robots.txt and llms.txt, checked on 4 November 2026: what AI assistants read first.

  • Store details in structured dataName, address and hours in a form AI reads directly.
  • Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
  • Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
  • Open to AI assistantsrobots.txt lets the AI crawlers in.
  • llms.txtA plain summary for AI assistants.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Close in Google rating and reviews.

← All 77 jewelry stores in MinneapolisEvery city

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