DTLR
When Pittsburgh shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names DTLR. #25 of 43 local running stores; AI names Fleet Feet Pittsburgh in 27.
- ChatGPT0 of 10
- Perplexity0 of 10
- Google AI Mode0 of 10
Leader: Fleet Feet Pittsburgh, 27 of 30
Asked on 30 October 2026DTLR
- 4.0 · 136 Google reviews
- 435 Wood St #2, Pittsburgh, PA 15222 · 2 locations
- Running
- dtlr.com
More Google reviews than 55% of the running stores in Pittsburgh. Yet AI names 13 other running stores here, Fleet Feet Pittsburgh first, with 627 reviews.
What AI answers instead
A shopper asks ChatGPT: “best running store in Pittsburgh”. The answer names:
- Fleet Feet Pittsburgh
- Gingerbread Man Running Company
- PRO BIKE+RUN
DTLR is not in it, or in any of the other 29 answers.
The 10 questions we asked
Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names DTLR or links its site.
- best running store in Pittsburgh
- where to buy running shoes in Pittsburgh
- running shoe store in Pittsburgh with gait analysis
- trail running shoe store in Pittsburgh
- where to buy Hoka shoes in Pittsburgh
- local running shop in Pittsburgh with group runs
- best place to buy running gear in Pittsburgh
- running store in Pittsburgh with online ordering
- affordable running shoes in Pittsburgh, where should I buy them
- which local shop in Pittsburgh has the best running shoe selection
What AI finds on dtlr.com
Its home page, robots.txt and llms.txt, checked on 4 November 2026: what AI assistants read first.
- Store details in structured dataName, address and hours in a form AI reads directly.
- Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
- Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
- Open to AI assistantsrobots.txt lets the AI crawlers in.
- llms.txtA plain summary for AI assistants.
- Secure site (HTTPS)Opens over HTTPS.
Stores like it that AI names
Close in Google rating and reviews.
Nearby, in 15222
Other running stores with the same ZIP code.
- Brooks Diamonds0 of 30 AI answers
- Rainbow Shops0 of 30 AI answers
- Larrimor’s0 of 30 AI answers
- Burlington0 of 30 AI answers
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