DTLR
When Raleigh shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names DTLR. #31 of 42 local running stores; AI names Fleet Feet in 30.
- ChatGPT0 of 10
- Perplexity0 of 10
- Google AI Mode0 of 10
Leader: Fleet Feet, 30 of 30
Asked on 30 October 2026DTLR
- 3.9 · 108 Google reviews
- 1008 N Raleigh Blvd, Raleigh, NC 27610
- Running
- dtlr.com
More Google reviews than 29% of the running stores in Raleigh. Yet AI names 14 other running stores here, Fleet Feet first, with 984 reviews.
What AI answers instead
A shopper asks Google AI Mode: “where to buy running shoes in Raleigh”. The answer names:
- Fleet Feet
- REI
- Inside-Out Sports
- The Athlete's Foot
DTLR is not in it, or in any of the other 29 answers.
The 10 questions we asked
Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names DTLR or links its site.
- best running store in Raleigh
- where to buy running shoes in Raleigh
- running shoe store in Raleigh with gait analysis
- trail running shoe store in Raleigh
- where to buy Hoka shoes in Raleigh
- local running shop in Raleigh with group runs
- best place to buy running gear in Raleigh
- running store in Raleigh with online ordering
- affordable running shoes in Raleigh, where should I buy them
- which local shop in Raleigh has the best running shoe selection
What AI finds on dtlr.com
Its home page, robots.txt and llms.txt, checked on 3 November 2026: what AI assistants read first.
dtlr.com did not open for us on 3 November 2026. If AI assistants cannot open it either, they cannot read it.
Stores like it that AI names
Close in Google rating and reviews.
- Finish Line3 of 30 · ★ 4.1 · 120 reviews
- The Athlete's Foot2 of 30 · ★ 4.0 · 56 reviews
- Champs Sports1 of 30 · ★ 4.4 · 119 reviews
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