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The Conjuring Tree

When Salt Lake City shoppers ask ChatGPT, Perplexity and Google AI Mode about candles, none of the 30 answers names The Conjuring Tree. #34 of 58 local candle shops; AI names The Wicksmith Candle Company in 22.

AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: The Wicksmith Candle Company, 22 of 30

Asked on 30 October 2026

The Conjuring Tree

  • 4.9 · 217 Google reviews
  • 7074 S Redwood Rd, West Jordan, UT 84084
  • Candles
  • theconjuringtree.com

More Google reviews than 60% of the candle shops in Salt Lake City. Yet AI names 17 other candle shops here, The Wicksmith Candle Company first, with 36 reviews.

What AI answers instead

A shopper asks ChatGPT: “best candle shop in Salt Lake City”. The answer names:

  1. The Wick Lab
  2. The Wicksmith Candle Company
  3. Salt & Honey Market
  4. Pantry Products

The Conjuring Tree is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names The Conjuring Tree or links its site.

  1. best candle shop in Salt Lake City
  2. where to buy handmade candles in Salt Lake City
  3. local candle makers in Salt Lake City
  4. soy candles made in Salt Lake City
  5. candle store in Salt Lake City with online ordering
  6. best place to buy candle gifts in Salt Lake City
  7. luxury candles in Salt Lake City
  8. natural candle shop in Salt Lake City
  9. custom scented candles in Salt Lake City
  10. which local candle shop in Salt Lake City do people recommend

What AI finds on theconjuringtree.com

Its home page, robots.txt and llms.txt, checked on 4 November 2026: what AI assistants read first.

  • Store details in structured dataName, address and hours in a form AI reads directly.
  • Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
  • Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
  • Open to AI assistantsrobots.txt lets the AI crawlers in.
  • llms.txtA plain summary for AI assistants.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Close in Google rating and reviews.

← All 58 candle shops in Salt Lake CityEvery city

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