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The Color Run

When Salt Lake City shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names The Color Run. #67 of 68 local running stores; AI names SLRC Salt Lake Running Company in 14.

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AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: SLRC Salt Lake Running Company, 14 of 30

Asked on 30 October 2026

The Color Run

  • 4.1 · 8 Google reviews
  • 1957 S 4800 W, Salt Lake City, UT 84104
  • Running
  • thecolorrun.com

More Google reviews than 1% of the running stores in Salt Lake City. Yet AI names 10 other running stores here, SLRC Salt Lake Running Company first, with 2,066 reviews.

What AI answers instead

A shopper asks ChatGPT: “where to buy running shoes in Salt Lake City”. The answer names:

  1. Sports Den
  2. REI
  3. Foot Locker

The Color Run is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names The Color Run or links its site.

  1. best running store in Salt Lake City
  2. where to buy running shoes in Salt Lake City
  3. running shoe store in Salt Lake City with gait analysis
  4. trail running shoe store in Salt Lake City
  5. where to buy Hoka shoes in Salt Lake City
  6. local running shop in Salt Lake City with group runs
  7. best place to buy running gear in Salt Lake City
  8. running store in Salt Lake City with online ordering
  9. affordable running shoes in Salt Lake City, where should I buy them
  10. which local shop in Salt Lake City has the best running shoe selection

What AI finds on thecolorrun.com

Its home page, robots.txt and llms.txt, checked on 3 November 2026: what AI assistants read first.

  • Store details in structured dataNo Organization or LocalBusiness data on the home page: AI has to guess who and where the store is.
  • Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
  • Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
  • Open to AI assistantsrobots.txt lets the AI crawlers in.
  • llms.txtNo llms.txt: no short summary written for AI assistants.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Close in Google rating and reviews.

Nearby, in 84104

Other running stores with the same ZIP code.

← All 68 running stores in Salt Lake CityEvery city

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