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When US shoppers ask ChatGPT, Gemini and Google AI Mode where to buy mattresses online, 1 of 150 answers name Dupe. #56 of 266 online stores; Saatva leads with 68.

Is this your store?
AI answers that name it1 of 150
  • ChatGPT1 of 50
  • Gemini0 of 50
  • Google AI Mode0 of 50

Leader: Saatva, 68 of 150

Asked on 5 November 2026

Dupe

  • Mattresses
  • dupe.com
  • Shopify

88 online stores for mattresses are named at least once.

What AI answers instead

Dupe is linked, not quoted. About Saatva, Gemini said:

“Why it's a top pick: If you prefer a classic hotel-style innerspring bounce over a sinking memory foam feel, the Saatva Classic is a standout.”Gemini · 5 November 2026

The 50 questions we asked

Each asked in ChatGPT, Gemini and Google AI Mode. A tick: at least one answer to it names Dupe or links its site.

  1. What are the best mattresses to buy right now?
  2. Which mattress brands are worth the money?
  3. Where should I buy a mattress online?
  4. Best mattress in a box
  5. Best hybrid mattresses
  6. Best memory foam mattresses
  7. Best latex mattresses
  8. Best innerspring mattresses
  9. Best organic mattresses
  10. Best direct-to-consumer mattress brands
  11. Best sustainable mattress brands
  12. Most durable mattresses
  13. What mattresses do people on Reddit recommend?
  14. Best firm mattresses
  15. Best soft mattresses
  16. Best cooling mattresses
  17. Best luxury mattresses
  18. Best mattresses made in the USA
  19. Best mattress toppers
  20. Best online mattress companies with long trial periods
  21. Best places to buy a mattress online
  22. Best mattresses for couples
  23. Best non-toxic mattresses
  24. Best adjustable bed bases
  25. Is it worth buying a mattress online?
  26. Best mattress under $500
  27. Best queen mattress under $1,000
  28. Best mattress for side sleepers
  29. Best mattress for stomach sleepers
  30. Best mattress for back sleepers
  31. Best mattress for hot sleepers
  32. Best mattress for heavier people
  33. Best mattress for kids
  34. Best mattress for a guest room
  35. Best mattress for a bunk bed
  36. Best mattress for an RV
  37. Best twin XL mattress for a college dorm
  38. Best mattress for couples with different firmness preferences
  39. Best king mattress under $1,500
  40. Best mattress topper for a firm mattress
  41. Best mattress deals for Black Friday
  42. Best Cyber Monday mattress sales
  43. Best Memorial Day mattress sales
  44. Best Labor Day mattress deals
  45. Where to find mattress sales online
  46. When is the best time to buy a mattress?
  47. Best Presidents Day mattress deals
  48. Best mattress topper to give as a gift
  49. Best mattress sales that include free bedding
  50. Best clearance mattresses online

What AI finds on dupe.com

Its home page, robots.txt and llms.txt: what AI assistants read first.

  • Products in structured dataProducts with prices AI can quote.
  • Open to AI assistantsrobots.txt shuts out CCBot.
  • llms.txtA plain summary for AI assistants.
  • Sitemap in robots.txtAI crawlers find every page.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Same category, same platform.

← All 266 online stores for mattressesEvery category

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