How 7BE works

From a shopper's question to the sale

7BE asks AI assistants the questions your shoppers ask, reads every answer, and turns them into four things you can act on: your shelf share, your rivals, your fixes and your trend.

The loop

Five steps, every week

Ask

We build the questions your shoppers ask from your own catalog: broad ones, ones with a budget, ones with a need.

Answer

We ask each question in each assistant and keep the full answer, the products it lists and the links it cites.

Measure

Your shelf share, your place in the list, the brands named instead of you and the sites behind each answer.

Fix

A short list of changes in your store, ranked by how much they should move the answers.

Track

The same questions every week, so you see whether a change worked and when a rival moves.

AI shelf share

How often AI recommends your products

For every question and every assistant: are you named, in which place, and with which product. Totals per assistant and per product show where you are strong and where you are missing.

  • Share of answers that name your store
  • Your average place in the list
  • The products that make the shelf, and the ones that never do
More on ai shelf share →
Competitors

Who takes your spot, and why

The brands the assistants recommend instead of you, how often and how high, with the reasons they give in the answer: price, reviews, a spec, a guide that praised them.

  • A map of every brand on your shelf
  • Head-to-heads with your top rivals
  • The sites the answers relied on, and whether you are on them
More on competitors →
Fixes

What to change so AI can pick you

An AI-readiness check of your store and a ranked fix list: descriptions that say who a product is for, the specs shoppers compare, review data AI can read, structured data, policies, llms.txt.

  • 8 readiness checks, scored out of 100
  • Fixes ranked by their effect on the answers
  • Product by product on the Growth plan
More on fixes →
Tracking and alerts

Every week, in every assistant

Answers change as assistants update and rivals move. 7BE asks the same questions every week and keeps the history, so a trend is a trend and not a lucky answer.

  • Weekly trend for you and your rivals
  • An email when a rival overtakes you or a product drops
  • Reports you can share with your team
More on tracking and alerts →
The questions

Built from your catalog, worded like a shopper

A shopper does not type your product name. They ask for a budget, a need or a comparison. 7BE writes those questions from what you sell, so the answers show the shelf you actually compete on.

What are the best linen sheets under $200?Budget
Best sheets for hot sleepersNeed
Linen or percale: which is softer?Comparison
Where to buy organic linen beddingBroad
Is Harbor Linen good quality?Your brand
Linen duvet cover that doesn't wrinkle muchNeed

Sample questions for a fictional bedding store.

Assistants

Where your shoppers ask

AssistantFree scanStarterGrowth
ChatGPTIncludedIncludedIncluded
PerplexityIncludedIncludedIncluded
Google AI ModeIncludedIncludedIncluded
Gemini——Included
Claude——Included
FAQ

Questions

Which assistants do you check?

ChatGPT, Perplexity and Google AI Mode on every plan. Growth adds Gemini and Claude.

Where do the questions come from?

From your catalog: your product types, categories, prices and what your descriptions say.

How do you count a recommendation?

A question counts for you when the answer names your store, your brand or links to your site. Your place is your position among the brands the answer lists.

Do AI answers change from day to day?

Yes, a little. That is why 7BE asks the same questions every week and shows the trend over several weeks rather than one answer.

See what AI recommends to your shoppers

Free scan, no signup, no install. You get a public link you can share with your team.

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