How to write product descriptions AI can recommend

By 7BE ResearchPublished 24 October 2026Updated 25 October 2026

An AI assistant recommends a product when it can explain why the product fits the shopper's question. Most of that explanation comes from facts: what the product is, who it suits, how it compares. If your product page does not state them, the assistant has to find them somewhere else, or pick a product whose page does. This guide shows how to write descriptions that give it those facts.

Why descriptions decide picks

Shopping answers usually give a reason for each product: the material, a size, the price, a use. The assistant takes those reasons from what it reads, and your product page is the one source you fully control.

Descriptions written to sound good often say very little. Luxurious, premium, elevate your space: none of these words answers a question a shopper types. Shoppers ask for linen sheets for hot sleepers, or a skillet that works on induction. The page that says “for hot sleepers” or “works on induction” in plain words is the one the assistant can match.

Say who it is for

Open with one sentence that says what the product is and who it is for. If there is an obvious group it does not suit, say that too. It builds trust and avoids bad matches, which tend to come back as returns.

• What it is: a stonewashed linen sheet set.
• Who it suits: people who sleep hot, and anyone who likes a relaxed, lived-in look.
• Who it does not suit: people who want a crisp, smooth, hotel-style sheet.

Give the specs shoppers compare

Every category has a handful of specs shoppers use to compare products. Put them on the page, as numbers with units where they apply, in the same order on every product. For example:

• Bedding: material, weave, fabric weight, sizes, pocket depth, care.
• Running shoes: weight, heel-to-toe drop, cushioning, the surface it is made for, fit.
• Coffee: origin, roast level, process, tasting notes, bag size, whole bean or ground.
• Cookware: material, size, weight, which hobs it works on, oven-safe temperature, dishwasher-safe or not.
• Skincare: key ingredients, skin type, size, fragrance-free or not.

Not sure which specs matter in your category? Read the reasons the assistants give when they recommend a competitor. The answers in your free scan show them, question by question. Keep the same facts in your structured fields too, such as variants, attributes or metafields, so your feeds and your page say the same thing.

Name the use cases

Shoppers describe situations: a gift for a new runner, sheets for a guest room, a pan for a small kitchen. Name the real situations your product suits, in the words shoppers use. Two to four are plenty. List only uses you would stand behind if a customer asked.

Answer the common questions

A short FAQ on the product page answers what shoppers ask before they buy, and gives assistants direct answers to repeat. Take the questions from your support inbox, your reviews and your returns: sizing, fit, care, shrinking, compatibility, delivery times, returns. Three to five questions per product, each answered in a sentence or two, are enough.

Write plainly and truthfully

• Put the most useful facts first.
• Use short sentences and common words.
• Use the names shoppers use for things, next to your own product names.
• Do not claim what you cannot back up, such as “best”, “#1” or a health benefit you cannot show.
• Stay consistent with your reviews. If reviewers say it runs small, say so and give sizing advice.

Before and after

Here is one product rewritten. Harbor Linen and its sheet set are fictional, and so are the specs and the policy. They show the shape of a good description, not a real product.

The second version tells an assistant what the product is, who it is for and who it is not for, the specs a shopper compares, three situations it suits, and the answers to common questions. Each of those is a reason the assistant can give.

Where it goes in your store

• Shopify: write the text in the product's Description field. Put specs you repeat across products, like fabric weight or pocket depth, in metafields, so your theme shows them the same way on every product. Fill in Product type too. If you use an AI writing tool to draft, check every fact before you publish.
• WooCommerce: use the main description for the full text and the short description for the one-sentence summary near the price. Add specs as attributes under Product data → Attributes and tick “Visible on the product page”, so they show in the Additional information tab. Put the FAQ at the end of the main description.

Check your work

Read the page as a shopper who has never heard of you. Can you tell in ten seconds what it is, who it is for and how it compares? Start with your best sellers; you do not need to rewrite the whole catalog at once.

Then run the free scan. Its descriptions check counts how many products have a real description, and the answers show whether the assistants pick your products and which reasons they give. The AI-readiness checklist covers the other seven checks.