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REI

When Austin shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names REI. #8 of 31 local running stores; AI names Fleet Feet in 27.

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AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Fleet Feet, 27 of 30

Asked on 29 October 2026

REI

  • 4.4 · 736 Google reviews
  • 601 N Lamar Blvd, Austin, TX 78703
  • Running
  • rei.com

More Google reviews than 93% of the running stores in Austin. Yet AI names 9 other running stores here, Fleet Feet first, with 1,201 reviews.

What AI answers instead

A shopper asks Google AI Mode: “best running store in Austin”. The answer names:

  1. The Loop Running Supply
  2. Fleet Feet
  3. Karavel
  4. RunHubATX

REI is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names REI or links its site.

  1. best running store in Austin
  2. where to buy running shoes in Austin
  3. running shoe store in Austin with gait analysis
  4. trail running shoe store in Austin
  5. where to buy Hoka shoes in Austin
  6. local running shop in Austin with group runs
  7. best place to buy running gear in Austin
  8. running store in Austin with online ordering
  9. affordable running shoes in Austin, where should I buy them
  10. which local shop in Austin has the best running shoe selection

What AI finds on rei.com

A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.

rei.com did not open for us on 3 November 2026. If AI assistants cannot open it either, they cannot read it.

Stores like it that AI names

Close in Google rating and reviews.

Nearby, in 78703

Other running stores with the same ZIP code.

Is REI yours?

The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.

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