Nordstrom
When Chicago shoppers ask ChatGPT, Perplexity and Google AI Mode about candles, none of the 30 answers names Nordstrom. #16 of 71 local candle shops; AI names Edgewater Candles in 22.
- ChatGPT0 of 10
- Perplexity0 of 10
- Google AI Mode0 of 10
Leader: Edgewater Candles, 22 of 30
Asked on 29 October 2026Nordstrom
- 4.4 · 3,889 Google reviews
- 55 E Grand Ave, Chicago, IL 60611
- Candles
- nordstrom.com
More Google reviews than 99% of the candle shops in Chicago. Yet AI names 21 other candle shops here, Edgewater Candles first, with 238 reviews.
What AI answers instead
A shopper asks ChatGPT: “best candle shop in Chicago”. The answer names:
- Edgewater Candles
- Black Luxe Candle Co.
- AURA Candle Bar
- The Scent Queens Candle Company & Apothecary Shoppe
Nordstrom is not in it, or in any of the other 29 answers.
The 10 questions we asked
Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names Nordstrom or links its site.
- best candle shop in Chicago
- where to buy handmade candles in Chicago
- local candle makers in Chicago
- soy candles made in Chicago
- candle store in Chicago with online ordering
- best place to buy candle gifts in Chicago
- luxury candles in Chicago
- natural candle shop in Chicago
- custom scented candles in Chicago
- which local candle shop in Chicago do people recommend
What AI finds on nordstrom.com
A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.
- Store details in structured dataNo Organization or LocalBusiness data on the home page: AI has to guess who and where the store is.
- Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
- Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
- Open to AI assistantsrobots.txt lets the AI crawlers in.
- llms.txtNo llms.txt: no short summary written for AI assistants.
- Secure site (HTTPS)Opens over HTTPS.
Stores like it that AI names
Close in Google rating and reviews.
- Above Average DIY Candle Studio4 of 30 · ★ 5.0 · 1,643 reviews
- Black Luxe Candle Co.11 of 30 · ★ 5.0 · 1,198 reviews
- Lovely Intentions1 of 30 · ★ 4.9 · 910 reviews
Nearby, in 60611
Other candle shops with the same ZIP code.
- Reggie Hathorn Chicago3 of 30 AI answers
- Bloomingdale's0 of 30 AI answers
- Bath & Body Works0 of 30 AI answers
- MCA Store0 of 30 AI answers
Is Nordstrom yours?
The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.
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