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WitchLab

When Columbus shoppers ask ChatGPT, Perplexity and Google AI Mode about candles, none of the 30 answers names WitchLab. #15 of 48 local candle shops; AI names Penn & Beech Candle Co. in 21.

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AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Penn & Beech Candle Co., 21 of 30

Asked on 30 October 2026

WitchLab

  • 4.8 · 588 Google reviews
  • 127 N Central Ave, Columbus, OH 43222 · 2 locations
  • Candles
  • witchlab.com

More Google reviews than 94% of the candle shops in Columbus. Yet AI names 16 other candle shops here, Penn & Beech Candle Co. first, with 260 reviews.

What AI answers instead

A shopper asks Perplexity: “best candle shop in Columbus”. The answer names:

  1. Penn & Beech Candle Co.
  2. Worthington Candle Works
  3. Yankee Candle

WitchLab is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names WitchLab or links its site.

  1. best candle shop in Columbus
  2. where to buy handmade candles in Columbus
  3. local candle makers in Columbus
  4. soy candles made in Columbus
  5. candle store in Columbus with online ordering
  6. best place to buy candle gifts in Columbus
  7. luxury candles in Columbus
  8. natural candle shop in Columbus
  9. custom scented candles in Columbus
  10. which local candle shop in Columbus do people recommend

What AI finds on witchlab.com

A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.

  • Store details in structured dataNo Organization or LocalBusiness data on the home page: AI has to guess who and where the store is.
  • Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
  • Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
  • Open to AI assistantsrobots.txt lets the AI crawlers in.
  • llms.txtA plain summary for AI assistants.
  • Secure site (HTTPS)Opens over HTTPS.

Stores like it that AI names

Close in Google rating and reviews.

Is WitchLab yours?

The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.

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