REI
When Columbus shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names REI. #13 of 39 local running stores; AI names Fleet Feet in 23.
- ChatGPT0 of 10
- Perplexity0 of 10
- Google AI Mode0 of 10
Leader: Fleet Feet, 23 of 30
Asked on 30 October 2026REI
- 4.6 · 504 Google reviews
- 6424 Sawmill Rd, Columbus, OH 43235 · 2 locations
- Running
- rei.com
More Google reviews than 79% of the running stores in Columbus. Yet AI names 8 other running stores here, Fleet Feet first, with 694 reviews.
What AI answers instead
A shopper asks Perplexity: “best running store in Columbus”. The answer names:
- Columbus Running Company
- Fleet Feet
- Road Runner Sports
REI is not in it, or in any of the other 29 answers.
The 10 questions we asked
Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names REI or links its site.
- best running store in Columbus
- where to buy running shoes in Columbus
- running shoe store in Columbus with gait analysis
- trail running shoe store in Columbus
- where to buy Hoka shoes in Columbus
- local running shop in Columbus with group runs
- best place to buy running gear in Columbus
- running store in Columbus with online ordering
- affordable running shoes in Columbus, where should I buy them
- which local shop in Columbus has the best running shoe selection
What AI finds on rei.com
A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.
rei.com did not open for us on 3 November 2026. If AI assistants cannot open it either, they cannot read it.
Stores like it that AI names
Close in Google rating and reviews.
- Fleet Feet23 of 30 · ★ 4.9 · 694 reviews
- Road Runner Sports18 of 30 · ★ 4.8 · 1,085 reviews
- Columbus Running Company15 of 30 · ★ 4.8 · 180 reviews
Is REI yours?
The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.
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