REI

When Portland shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names REI. #11 of 58 local running stores; AI names Foot Traffic in 26.

AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Foot Traffic, 26 of 30

Asked on 29 October 2026

REI

  • 4.4 · 684 Google reviews
  • 7410 SW Bridgeport Rd, Tigard, OR 97224 · 2 locations
  • Running
  • rei.com

More Google reviews than 89% of the running stores in Portland. Yet AI names 9 other running stores here, Foot Traffic first, with 243 reviews.

What AI answers instead

A shopper asks ChatGPT: “best running store in Portland”. The answer names:

  1. Foot Traffic
  2. Portland Running Company
  3. Fleet Feet

REI is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names REI or links its site.

  1. best running store in Portland
  2. where to buy running shoes in Portland
  3. running shoe store in Portland with gait analysis
  4. trail running shoe store in Portland
  5. where to buy Hoka shoes in Portland
  6. local running shop in Portland with group runs
  7. best place to buy running gear in Portland
  8. running store in Portland with online ordering
  9. affordable running shoes in Portland, where should I buy them
  10. which local shop in Portland has the best running shoe selection

What AI finds on rei.com

A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.

rei.com did not open for us on 3 November 2026. If AI assistants cannot open it either, they cannot read it.

Stores like it that AI names

Close in Google rating and reviews.

Is REI yours?

The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.

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