Deseret Book
When Salt Lake City shoppers ask ChatGPT, Perplexity and Google AI Mode about candles, none of the 30 answers names Deseret Book. #17 of 58 local candle shops; AI names The Wicksmith Candle Company in 22.
- ChatGPT0 of 10
- Perplexity0 of 10
- Google AI Mode0 of 10
Leader: The Wicksmith Candle Company, 22 of 30
Asked on 30 October 2026Deseret Book
- 4.7 · 1,636 Google reviews
- 45 W S Temple St, Salt Lake City, UT 84101 · 2 locations
- Candles
- deseretbook.com
More Google reviews than 93% of the candle shops in Salt Lake City. Yet AI names 17 other candle shops here, The Wicksmith Candle Company first, with 36 reviews.
What AI answers instead
A shopper asks ChatGPT: “best candle shop in Salt Lake City”. The answer names:
- The Wick Lab
- The Wicksmith Candle Company
- Salt & Honey Market
- Pantry Products
Deseret Book is not in it, or in any of the other 29 answers.
The 10 questions we asked
Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names Deseret Book or links its site.
- best candle shop in Salt Lake City
- where to buy handmade candles in Salt Lake City
- local candle makers in Salt Lake City
- soy candles made in Salt Lake City
- candle store in Salt Lake City with online ordering
- best place to buy candle gifts in Salt Lake City
- luxury candles in Salt Lake City
- natural candle shop in Salt Lake City
- custom scented candles in Salt Lake City
- which local candle shop in Salt Lake City do people recommend
What AI finds on deseretbook.com
A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.
- Store details in structured dataName, address and hours in a form AI reads directly.
- Products in structured dataNo Product data on the home page: AI cannot see what the store sells or for how much.
- Ratings in structured dataNo rating or review data: AI leans on other sites to judge the store.
- Open to AI assistantsrobots.txt lets the AI crawlers in.
- llms.txtNo llms.txt: no short summary written for AI assistants.
- Secure site (HTTPS)Opens over HTTPS.
Stores like it that AI names
Close in Google rating and reviews.
- Dancing Cranes Imports1 of 30 · ★ 4.7 · 3,023 reviews
- The Wick Lab20 of 30 · ★ 4.9 · 704 reviews
- Salt & Honey Market16 of 30 · ★ 4.7 · 337 reviews
Nearby, in 84101
Other candle shops with the same ZIP code.
- Natural Law Apothecary1 of 30 AI answers
- Salt Lake Souvenir & Gift0 of 30 AI answers
- Nordstrom0 of 30 AI answers
- Beehive State Souvenirs0 of 30 AI answers
Is Deseret Book yours?
The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.
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