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REI

When San Diego shoppers ask ChatGPT, Perplexity and Google AI Mode about running shoes, none of the 30 answers names REI. #10 of 47 local running stores; AI names Road Runner Sports in 29.

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AI answers that name it0 of 30
  • ChatGPT0 of 10
  • Perplexity0 of 10
  • Google AI Mode0 of 10

Leader: Road Runner Sports, 29 of 30

Asked on 29 October 2026

REI

  • 4.4 · 1,628 Google reviews
  • 5556 Copley Dr, San Diego, CA 92111
  • Running
  • rei.com

More Google reviews than 93% of the running stores in San Diego. Yet AI names 10 other running stores here, Road Runner Sports first, with 5,142 reviews.

What AI answers instead

A shopper asks ChatGPT: “best running store in San Diego”. The answer names:

  1. Milestone Running Shop
  2. Road Runner Sports
  3. Fleet Feet San Diego

REI is not in it, or in any of the other 29 answers.

The 10 questions we asked

Each asked in ChatGPT, Perplexity and Google AI Mode. A tick: at least one answer to it names REI or links its site.

  1. best running store in San Diego
  2. where to buy running shoes in San Diego
  3. running shoe store in San Diego with gait analysis
  4. trail running shoe store in San Diego
  5. where to buy Hoka shoes in San Diego
  6. local running shop in San Diego with group runs
  7. best place to buy running gear in San Diego
  8. running store in San Diego with online ordering
  9. affordable running shoes in San Diego, where should I buy them
  10. which local shop in San Diego has the best running shoe selection

What AI finds on rei.com

A free check of the store's home page, robots.txt and llms.txt, on 3 November 2026. These are the signals AI assistants read first.

rei.com did not open for us on 3 November 2026. If AI assistants cannot open it either, they cannot read it.

Stores like it that AI names

Close in Google rating and reviews.

Nearby, in 92111

Other running stores with the same ZIP code.

Is REI yours?

The free scan asks the questions your shoppers ask, built from your own catalog, and shows who AI picks instead of you and what to fix. On a plan, 7BE does the work: product texts, feeds and reviews, checked every week.

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