Where does AI tell shoppers to buy furniture online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Article

   Named in 50 of 150 answers

   ChatGPT 19 · Gemini 15 · Google AI Mode 16

   “Article: Famous for its sleek mid-century modern and minimalist aesthetic.”Gemini

   article.com

2. 2

   Crate & Barrel

   Named in 33 of 150 answers

   ChatGPT 15 · Gemini 7 · Google AI Mode 11

   “The sister brand to Crate & Barrel, CB2 focuses on globally-inspired, high-impact modern aesthetics with a lot of chrome, velvet, and unique stone textures.”Google AI Mode

   crateandbarrel.com

3. 3

   Pottery Barn

   Named in 30 of 150 answers

   ChatGPT 17 · Gemini 6 · Google AI Mode 7

   “Pottery Barn – Solid performance when you stick to their kiln-dried hardwood frame sofas and heavier wood dining/bedroom collections (avoid their lower-end veneer/MDF nightstands).”Google AI Mode

   potterybarn.com

4. 4

   Ashley

   Named in 27 of 150 answers

   ChatGPT 16 · Gemini 5 · Google AI Mode 6

   “Ashley Furniture Some good buys, but quality varies by collection.”ChatGPT

   ashleyfurniture.com

5. 5

   Burrow

   Named in 27 of 150 answers

   ChatGPT 8 · Gemini 12 · Google AI Mode 7

   “Burrow: Specifically designed for renters and frequent movers, offering clever modular sofas and media consoles that assemble easily without tools and scale up as you move to bigger spaces.”Gemini

   burrow.com · Shopify

6. 6

   Castlery

   Named in 25 of 150 answers

   ChatGPT 8 · Gemini 10 · Google AI Mode 7

   “Castlery: Ideal for stylish contemporary and Scandinavian-inspired pieces with high-end look and feel at moderate price points.”Gemini

   castlery.com

7. 7

   Castlery

   Named in 22 of 150 answers

   ChatGPT 8 · Gemini 7 · Google AI Mode 7

   “Castlery: Ideal for stylish contemporary and Scandinavian-inspired pieces with high-end look and feel at moderate price points.”Gemini

   castlery.co

8. 8

   west elm

   Named in 17 of 150 answers

   ChatGPT 14 · Gemini 0 · Google AI Mode 3

   “www.westelm.comwww.westelm.com”ChatGPT

   westelm.com

9. 9

   AllModern

   Named in 14 of 150 answers

   ChatGPT 5 · Gemini 4 · Google AI Mode 5

   “Wayfair / AllModern / Joss & Main: Wayfair offers a massive, unmatched marketplace inventory.”Gemini

   allmodern.com

10. 10

    Joybird Furniture

    Named in 10 of 150 answers

    ChatGPT 4 · Gemini 4 · Google AI Mode 2

    “Joybird: Popular for custom upholstery, vibrant color options, and mid-century aesthetics.”Gemini

    joybird.com

Also named (163)

Stickley9 of 150Povison7 of 150Branch7 of 150Casagear6 of 150Midinmod6 of 150Saatva6 of 150Joss & Main5 of 150Modway5 of 150Quince5 of 150Furniturefair5 of 150Meltflexai5 of 150Sabai5 of 150Vermontwoodsstudios5 of 150FlexiSpot.com4 of 150World Market4 of 150NYT Wirecutter Store4 of 150Albanypark4 of 150Decai4 of 150Floydhome4 of 150Ringly4 of 150Vaughan-bassett4 of 150Anabei3 of 150Bel Furniture3 of 150Adorncroft3 of 150Belffin3 of 150Copelandfurniture3 of 150Highendusedfurniture3 of 150Jadeant3 of 150Lugg3 of 150Maidenhome3 of 150Medleyhome3 of 150Nathanjames3 of 150Polywood3 of 150Thosmoser3 of 150Warmcazza3 of 150Eureka Ergonomic2 of 150Mathis Home2 of 150Sixpenny2 of 150Homesquare2 of 150Austingallery2 of 150Benchmademodern2 of 150Clearanceroom2 of 150Couchery2 of 150Dataforseo2 of 150Dtcetc2 of 150Duffylondon2 of 150Dupe2 of 150Grainwoodfurniture2 of 150Homesandgardens2 of 150Jenniferfurniture2 of 150Kfrooms2 of 150Koala2 of 150Luxuryhandicraft2 of 150Melaaura2 of 150Mirewoodco2 of 150Plankandbeam2 of 150Sicotas2 of 150Slumberland2 of 150Sundays-company2 of 150Thearsenale2 of 150Westintrends2 of 150Yardbird2 of 150Zinus2 of 150Lulu and Georgia1 of 150Newtral Chair1 of 150American Home Furniture1 of 150Birch Lane1 of 150Bison Furniture1 of 150Costway1 of 150Furniture.com1 of 150SIHOO1 of 1501StopBedrooms1 of 150NFM1 of 150Archic Furniture1 of 150Autonomous1 of 150Chita Living1 of 150cozyhome1 of 150Froy.com1 of 150Homary.com1 of 150Home Living Furniture1 of 150HomyCasa1 of 150Humanscale1 of 150Kashew1 of 150Lumens1 of 150OJCommerce.com1 of 150Poly and Bark1 of 150Pottery Barn Teen1 of 150Yaheetech1 of 150Abchome1 of 150Alivinghome1 of 150Americanleather1 of 150Amerlifehome1 of 150Amishmadefurniture1 of 150Assemblyexperts1 of 150Avocadogreenbrands1 of 150Avocadogreenmattress1 of 150Beveledgedesigns1 of 150Bjinnox1 of 150Bobbyberk1 of 150Bradens1 of 150Cheapfurniturewarehouse1 of 150Comfortzoneshop1 of 150Cuckooamerica1 of 150Effydesk1 of 150Ekomia1 of 150Elemental1 of 150Elledecor1 of 150Expandfurniture1 of 150Fendicasa1 of 150Fuleague1 of 150Furni1 of 150Furnisavings1 of 150Greenington1 of 150Homebaa1 of 150Homereserve1 of 150Homesteadsupplier1 of 150Hoomier1 of 150Icosiest1 of 150Ideal1 of 150Insideweather1 of 150Ironcladfamily1 of 150Kdframes1 of 150Kindermaxx1 of 150Kyndway1 of 150Lifestoryresearch1 of 150Livemint1 of 150Liveouter1 of 150Loftloom1 of 150Lorddecor1 of 150Luxanahome1 of 150Marcelinafurniture1 of 150Migeof1 of 150Miradoroutdoor1 of 150Modcitymad1 of 150Modernloftinteriors1 of 150Mova1 of 150Nismaayadecor1 of 150Officechairsoutlet1 of 150Omhucph1 of 150Onlineamishfurniture1 of 150Ooutlet1 of 150Pangaeapatio1 of 150Regencyfurniture1 of 150Reperch1 of 150Resourcefurniture1 of 150Reve-en-vert1 of 150Roctry1 of 150Rugandhome1 of 150Savvyrest1 of 150Simplycodes1 of 150Sleepdoctor1 of 150Snydersfurniture1 of 150Sofabed1 of 150Sofiehome1 of 150Tangersfurniture1 of 150Thayercoggin1 of 150The-citizenry1 of 150Thespaltydog1 of 150Wfhworld1 of 150Whittierwood1 of 150Wjshomestore1 of 150Workfromhomedesks1 of 150Wrmth1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Wayfair69 of 150IKEA21 of 150Walmart20 of 150The Home Depot18 of 150Amazon16 of 150Target14 of 150Bed Bath & Beyond6 of 150Overstock6 of 150Best Buy5 of 150Lowe's4 of 150Macy's4 of 150Costco4 of 150Staples3 of 150JCPenney2 of 150Academy Sports1 of 150Etsy1 of 150eBay0 of 150Kohl's0 of 150Newegg0 of 150Bloomingdale's0 of 150Office Depot0 of 150QVC0 of 150Sears0 of 150

Every other online seller (103)

Google Shopping sellers of furniture that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

ModeSensmodesens.comEnglish Elmenglishelm.comCambridge Casualcambridge-casual.comPerigoldperigold.comShop - Shop appshop.comCymaxcymax.comhbada.comhbada.comLuxeDecorluxedecor.comrovelab.comrovelab.comThe Dentists Supply Companytdsc.comZ Modern Furniturezfurniture.com5th Avenue Furniture5thdetroit.comB&H Photo-Video Audiobhphotovideo.comBetter Office Furniturebetterofficefurniture.comBlueDogInkbluedogink.comColeman Furniturecolemanfurniture.comDreamee Home Furnituredreameehome.comDynamic Home Décordynamichomedecor.comEve Furnitureevefurn.comHinomi UShinomi.coLuna Furniturelunafurn.comOld Bones Co | Home Collectionoldbonesco.comOne Kings Laneonekingslane.comQuillquill.comRelaxing Reclinersrelaxingrecliners.comTeak Warehouseteakwarehouse.comTOV Furnituretovfurniture.com2Modern2modern.comAcanvaacanva.comAmerican Furniture Outletafo.furnitureAnderson Teak Mfgandersonteak.comASE Directasedirect.comASY Furnitureasyfurniture.comBanggood.combanggood.comBe Bold Furniturebeboldfurniture.comBernie & Phyl's Furniturebernieandphyls.comBetterPatio.combetterpatio.comBloom Skinsbloomskins.comChic Teakchicteak.comChic Teak Canadachicteak.caColamycolamyhome.comColder'scolders.comCountry Casual Teakcountrycasualteak.comDanto Furnituredantos.comDecor Marketdecormarket.comDesigner Fabric Outletshopdfo.comDetroit Furnituredetfurniture.comDewey Furnituredeweyfurniture.comDirectDialdirectdial.comEconomy Furnitureeconomyfurniture.comEgo Home Furnitureegohomefurniture.comEnvelorHomeenvelorhome.comFactoryPurefactorypure.comFischer Furniturefischerfurniture.comFredCo Internationalthefredco.comFurniture & ApplianceMartfurnitureappliancemart.comGrayson Livinggraysonliving.comGreat Call Athleticsgreatcallathletics.comHealthy Posture Storehealthyposturestore.comHigh Fashion Homehighfashionhome.comHollywood Glam Furniturehollywoodglamfurniture.comHome Gallery Furniturehomegalleryfurniture.comHome Gallery Storeshomegallerystores.comID Inspoidinspo.comInstacartinstacart.comInternational Design Centeridcmn.comJordan's Furniturejordans.comJR Furniture USAjrfurniture.comLa Place USA Furniture Outletlaplaceusa.comlusso furniture store miamilussofurniture.comMartexplore.commartexplore.comMeadow Blumeadowblu.comMetropolitan Furnituremetropolitandesignfurniture.comMinocasaminocasa.comModish Storemodishstore.comNeighborhineighbor.comNew Lots Furniturenewlotsfurniture.comNouhausnouhaus.comNovillanovillashop.comOfficeCrave.comofficecrave.comOrnate Homeornatehome.comOroa Luxury Furnitureoroa.comOvios Furnitureovios-home.comPatioLivingpatioliving.comPhi Villaphivillaus.comRaymour & Flaniganraymourflanigan.comSafavieh Homesafaviehhome.comSelectfurniturestore.comselectfurniturestore.comShopSimonsimon.comSimple Home Plussimplehomeplus.comSpacejoyspacejoy.comTechni Mobilitechnimobili.comThe Charming Bench Companythecharmingbenchcompany.comThe Container Storecontainerstore.comThe Furniture Martthefurnituremart.comToner Questtonerquest.comTouchstone Home Productstouchstonehomeproducts.comulfurniture.comulfurniture.comupliftdesk.comupliftdesk.comValencia Theater Seatingvalenciatheaterseating.comvipoutlet.comvipoutlet.comWestminster Teakwestminsterteak.comWoodArtSupplywoodartsupply.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com43forbes.com33google.com31architecturaldigest.com18reddit.com15apartmenttherapy.com15roomandboard.com13thegoodtrade.com9thuma.co6hernest.com6vogue.com5arhaus.com5yahoo.com5livingcozy.com5mybobs.com5wired.com4nytimes.com4housebeautiful.com4gq.com3trustpilot.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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