Where does AI tell shoppers to buy toys online?

We asked ChatGPT, Gemini and Google AI Mode 50 shopper questions each about toys: 150 answers on 5 November 2026. They name 188 of the 592 online stores that sell toys. No store pays for its place.

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

  1. 1

    Melissa & Doug

    Named in 35 of 150 answers

    ChatGPT 18 · Gemini 10 · Google AI Mode 7

    “Why it's worth the money: Specializing in traditional wooden toys, puzzles, and pretend-play sets, Melissa & Doug focuses on screen-free, tactile engagement at a reasonable price point.”Gemini
  2. 2

    Fat Brain Toys

    Named in 26 of 150 answers

    ChatGPT 7 · Gemini 8 · Google AI Mode 11

    “A compact, portable version of the classic magnetic building tiles, ideal for travel and creative open-ended play (available via Fat Brain Toys).”Google AI Mode
  3. 3

    Lovevery

    Named in 20 of 150 answers

    ChatGPT 7 · Gemini 5 · Google AI Mode 8

    “Lovevery The Block Set: Widely considered the gold standard of wooden block sets.”Gemini
  4. 4

    Learning Resources

    Named in 19 of 150 answers

    ChatGPT 15 · Gemini 3 · Google AI Mode 1

    “Choosing toys that match developmental abilities is important for both learning and safety. www.cpsc.govwww.today.comwww.learningresources.com”ChatGPT
  5. 5

    KiwiCo

    Named in 7 of 150 answers

    ChatGPT 2 · Gemini 2 · Google AI Mode 3

    “Why They Stand Out: KiwiCo delivers hands-on project crates tailored to specific age groups (ranging from toddlers to teens).”Gemini
  6. 6

    PicassoTiles

    Named in 7 of 150 answers

    ChatGPT 2 · Gemini 4 · Google AI Mode 1

    “Magna-Tiles (and major magnetic tile brands like PicassoTiles or Connetix)”Gemini
  7. 7

    PlanToys USA

    Named in 7 of 150 answers

    ChatGPT 2 · Gemini 2 · Google AI Mode 3

    “Hape / PlanToys: These offer a slightly more accessible price point for high-end wooden play kitchens, vehicles, and educational tools.”Google AI Mode
  8. 8

    Thames & Kosmos

    Named in 6 of 150 answers

    ChatGPT 1 · Gemini 2 · Google AI Mode 3

    “Thames & Kosmos Ooze Labs Chemistry Station (Ages 6+): shop.ugee.com A non-hazardous, highly engaging beginner chemistry lab set that comes with safe tools (beakers, test tubes, a centrifuge) for real-world experiments like slime-making and chromatography.”Gemini
  9. 9

    EasyTot

    Named in 5 of 150 answers

    ChatGPT 0 · Gemini 5 · Google AI Mode 0

    “Simple geometric shapes or identical wooden planks teach balance, gravity, and spatial reasoning.easytot.com They remain relevant well into early elementary school.easytot.com”Gemini
  10. 10

    ToysRUs

    Named in 5 of 150 answers

    ChatGPT 3 · Gemini 2 · Google AI Mode 0

Also named (178)

Ravensburger North America5 of 150Babylist5 of 150MindWare5 of 150Tender Leaf Toys5 of 150Crunchlabs5 of 150Giftlist5 of 150Greentoys5 of 150Magnatiles5 of 150Bella Luna Toys4 of 150Gimme the Good Stuff4 of 150Jellycat4 of 150Makeblock4 of 150Minijetsetter4 of 150Toddla4 of 150Wonderkidstoy4 of 150Uncle Goose3 of 150Smart Kids Planet3 of 150Bebemoss3 of 150Cntraveller3 of 150Dtcetc3 of 150Lukestoyfactory3 of 150Mountainkidstoys3 of 150Mushie3 of 150Projectmontessori3 of 150Teachoutsidethebox3 of 150Theeverymom3 of 150Best Choice Products2 of 150Tiny Land2 of 150FAO Schwarz2 of 150Little Passports2 of 150HapeToys2 of 150Action Toys2 of 150Avenlur2 of 150Blokees2 of 150Craftwithcatherine2 of 150Dannicowoodworks2 of 150Getsuperspace2 of 150Gotoptoy2 of 150Hi2 of 150Joycat2 of 150Katehaa2 of 150Latoyz2 of 150Mamameganallysa2 of 150Maziply2 of 150Montessorigeneration2 of 150Nestinghouse2 of 150Ourdaysoutside2 of 150Simplay32 of 150Thelittlelearnerstoys2 of 150Thoson2 of 150Tibatoes2 of 150Tosy2 of 150Toynk2 of 150Toynoble2 of 150Zazookids2 of 150Maisonette1 of 150Michaels Stores1 of 150TikTok Shop1 of 150KidKraft1 of 150The Natural Baby Company1 of 150Little Wonder & Co.1 of 150Mudpuppy1 of 150Pottery Barn Kids1 of 150Springbok1 of 150vminnovations.com1 of 150cuddle+kind1 of 150Lakeshore Learning Materials1 of 150Maileg USA1 of 150Stevensons Toys & Games1 of 150Treehouse Toys1 of 150Acorn Toy Shop1 of 150AlignedPlay1 of 150American Plastic Toys1 of 150Blickenstaffs1 of 150Costway1 of 150Guidecraft Kids’ Furniture and Toys1 of 150Hopscotch Children's Store1 of 150Instacart1 of 150Labyrinth Games & Puzzles1 of 150Manhattan Toy1 of 150Petit Collage1 of 150Playroom Collective1 of 150Wonder & Wise1 of 150Allisonwonderland1 of 150Americanmadehere1 of 150Americantoystore1 of 150Apollolanding1 of 150Applepark1 of 150Austingallery1 of 150Bostonkidfriendly1 of 150Cogstoysandgames1 of 150Countryliving1 of 150Cratejoy1 of 150Crazyaarons1 of 150Crazylaura1 of 150Danddcollectibles1 of 150Discoverytoys1 of 150Drsensory1 of 150Economictimes1 of 150Elevatedboardgames1 of 150Entertainyourtoddler1 of 150Extremekidsworld1 of 150Freniland1 of 150Frugal-bonvivant1 of 150Funinmotiontoys1 of 150Funkymonkey1 of 150Gamesradar1 of 150Gingerbreadhousetoys1 of 150Good-gifts1 of 150Greenkidcrafts1 of 150Guillow1 of 150Happiestbaby1 of 150Hellospoonful1 of 150Heycurio1 of 150Himiwaybike1 of 150Howweplayandlearn1 of 150Influencermarketinghub1 of 150Jakks1 of 150Jingsourcing1 of 150Kidsjoytoys1 of 150Kinderfeets1 of 150Kingtoys1 of 150Legacytoys1 of 150Littlebudkids1 of 150Littletikes1 of 150Lottylearns1 of 150Lulliyotoys1 of 150Madeinustoys1 of 150Maestramom1 of 150Maisonruekid1 of 150Maplelandmark1 of 150Mcphee1 of 150Meetlalo1 of 150Mentalhealthcenterkids1 of 150Moogcobaby1 of 150Myminipets1 of 150Newbornurseryfurniture1 of 150Nuggetcomfort1 of 150Ohbaby1 of 150Pieceworkpuzzles1 of 150Quokka1 of 150Radioflyer1 of 150Rookiemoms1 of 150Roytoy1 of 150Savingarena1 of 150Smoothiewars1 of 150Snugglebugtoys1 of 150Sprouthands1 of 150Squarehouseproducts1 of 150Stomprocket1 of 150Strangecattoys1 of 150Superlaugh1 of 150Surprisecastle1 of 150Suttoncommerce1 of 150Tegu1 of 150Tenacioustoys1 of 150Themontessoriroom1 of 150Tikiritoys1 of 150Timberdoodle1 of 150Tiniesandco1 of 150Tinysparkkids1 of 150Tinytotskidsofficial1 of 150Tookystudio1 of 150Toycycle1 of 150Toydecider1 of 150Toyshnip1 of 150Turnertoys1 of 150Underthenile1 of 150Vinchyart1 of 150Weareteachers1 of 150Wecraftbox1 of 150Weegallery1 of 150Which1 of 150Wishdeck1 of 150Woodcraft1 of 150Woohoonewyork1 of 150Yoshiakiito1 of 150Yotoplay1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart63 of 150Target56 of 150Amazon25 of 150Macy's4 of 150Barnes & Noble4 of 150Best Buy4 of 150eBay3 of 150Kohl's3 of 150Wayfair3 of 150Nordstrom2 of 150Lowe's1 of 150QVC1 of 150Staples1 of 150JCPenney1 of 150Etsy1 of 150Academy Sports1 of 150Costco1 of 150Meijer1 of 150Overstock1 of 150Tractor Supply0 of 150Poshmark0 of 150Mercari0 of 150Sam's Club0 of 150AliExpress0 of 150Bed Bath & Beyond0 of 150Bloomingdale's0 of 150The Home Depot0 of 150Bass Pro Shops0 of 150Cabela's0 of 150Sears0 of 150Backcountry0 of 150Dillard's0 of 150HSN0 of 150Scheels0 of 150BJ's0 of 150IKEA0 of 150Neiman Marcus0 of 150Sierra0 of 150eBay0 of 150

Every other online seller (404)

Google Shopping sellers of toys that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

HobbyTownhobbytown.comAMain Hobbiesamainhobbies.comDoorDash - Target USdoordash.comHub Hobby Centerhubhobby.comPuzzle Warehousepuzzlewarehouse.comBig Boys With Cool Toysbigboyswithcooltoys.caModeSensmodesens.comShopSimonsimon.comNFMnfm.comOdin Parkerodinparker.comRebelfromrebel.comTraxxastraxxas.comwww.WoodenTracks.comwoodentracks.comHABAhabausa.comRobudrobud.comBlain's Farm & Fleetfarmandfleet.comLil Tulipsliltulips.comNINI and LOLIniniandloli.comRC Superstorercsuperstore.comRobotimerobotimeonline.comSchool Specialtyschoolspecialty.comShiptshipt.comWoodArtSupplywoodartsupply.comHazel & Fawnhazelandfawn.comHiawatha Hobbieshiawathahobbies.comHorizon Hobbyhorizonhobby.comMasterPiecesmasterpiecesinc.comPlaytime Feltsplaytimefelts.comRainbow Resource Centerrainbowresource.comSeriousPuzzles.comseriouspuzzles.comToy Box Michigantoyboxmichigan.comUber Eatsubereats.comBrands For Less USAbrandsforlessusa.comDiscount School Supplydiscountschoolsupply.comHobby Actionhobbyaction.netKidinn.comtradeinn.comMySweetMuffin.commysweetmuffin.comRC Car Worldrccarworld.comShop - Shop appshop.comStep2step2.comThe Red Balloon Toy Storeredballoontoystore.comThe Wooden Wagonthewoodenwagon.comTrainWorldtrainworld.comVon Maurvonmaur.comA2Z Science & Learning Toy Storea2zscience.comAce Hardwareacehardware.comAurora Worldauroragift.comBaby Shoppebabyshoppe.usChristianbook.comchristianbook.comDollar Hobbyzdollarhobbyz.comFleet Farmfleetfarm.comFlying Pig Toysflyingpigtoys.comMartDiscover.commartdiscover.comMontiPlanet.commontiplanet.comMother and Earth Baby Boutiquemotherandearth.comPacific Coast Hobbiespchobbies.comPacifier Kidspacifierkids.comrcMartrcmart.comRetrospecretrospec.comSchool Outfittersschooloutfitters.comSuperstition Hobbiessuperstitionhobbies.comtimbuktoys.comtimbuktoys.comToys & Co.toysandco.comW.B. Masonwbmason.com3000toys.com3000toys.comareyougame.comareyougame.comAsh & Roseashandrose.comAsylum Xtremeasylumxtreme.comBabi Purbabipur.co.ukBeach RCbeachrc.comBecker's School Suppliesshopbecker.comBird in Handbirdinhand.comBonanza - roxy media's boothbonanza.comBooks A Millionbooksamillion.comBookshop.orgbookshop.orgBoscov'sboscovs.comBunnies By The Baybunniesbythebay.comCharleston Streetcharlestonstreet.comCM School Supplyshopcmss.comConstructive Playthingsconstructiveplaythings.comCrate & Kidscrateandbarrel.comDancing Bear Toysdancingbeartoys.comDelta Childrendeltachildren.comDestination Baby & Kidsdestinationbabykids.comeeBooeeboo.comFantasy Island Toysfantasyislandtoys.comGood's Storegoodsstores.comHome Science Toolshomesciencetools.comHomesquarehomesquare.comJanie and Jackjanieandjack.comKAdouBoutique.comkadouboutique.comKaplan Early Learning Companykaplanco.comkiddywampuskiddywampus.comKids N Kribskidsnkribs.comKing of Hobby Dealskingshobby.comletoyvan.comletoyvan.comlily & onyxlilyandonyx.comLittle People's Covelittlepeoplescove.comlittleyoyo.calittleyoyo.camadelineandolivermadelineandoliver.comMartexplore.commartexplore.comMind Quest Puzzles and Gamesmindquestpuzzles.comMurdoch's Ranch & Home Supplymurdochs.comParent-Teacher Storeparentteacherstoreusa.comPiccolo Mondo Toyspiccolomondotoys.comPlayOne Lebanoncom.lbPoggerspoggers.comPopcultchapopcultcha.com.auProbascosprobascosbookstore.comsafariltd.comsafariltd.comScience Museum of Minnesotasmm.orgselfridges.comselfridges.comSir Troy's Toy Kingdomsirtroys.comSmallablesmallable.comSports Unlimitedsportsunlimitedinc.comSprout Babiessproutbabies.comSTEMfinitystemfinity.comSugarcup Tradingsugarcuptrading.comTantrumshoptantrum.comTeaching & Learning Stuffteachingstuff.comTerra Toysterratoys.comThe Acorn Storetheacornstore.comThe Curious Bear Toy & Book Shopcuriousbeartoys.comThe Well Appointed Housewellappointedhouse.comThree Littlesthreelittles.coTower Hobbiestowerhobbies.comToyWiz.comtoywiz.comVillohomevillohome.comVortex Hobbiesvortexhobbies.comZatu Gameszatu.comZolazola.comZorozoro.com997 RC Raceway997rcraceway.comAbbey Hall Interiors Shoppeabbeyhallshoppe.comAdaptivemall.comadaptivemall.comAddie Lou Bluaddieloublu.comAdrenaline RC Racingadrenalinercracing.comaissac.inaissac.inAKAR Designakardesign.comAlbee Babyalbeebaby.comAll The Little Bowsallthelittlebows.comAllport Editionsallport.comAlphabet Trains And Toysalphabet-trains.comAmerican Commercial Furnitureamericancommercialfurniture.comamnh.orgamnh.orgAny Occasion Balloonsanyoccasionballoons.comApple Blossom Baby and Decorappleblossombabyanddecor.comArcher's Bikesarchersbikes.comAsbury Park Fun Houseasburyparkfunhouse.comAtomic Empireatomicempire.comAutism Community Storeautismcommunitystore.comAvdaravdar.coavdargym.comavdargym.comaxialadventure.comaxialadventure.comBaby and Toysbabyandtoys.usBaby Blissshopbabybliss.comBaby Commonbabycommon.comBaby Grandbabyongrand.comBee Like Kidsbeelikekids.comBicycle Depot of Arizonaazbicycledepot.comBlack Diamond Gamesblackdiamondgames.comBMI Karts & Partsbmikarts.comBoswell Booksboswellbooks.comboujeebabies.shopboujeebabies.shopBrota Companybrotacompany.com.brBussinger Trains & Toysbussingertrains.comBy Land & Seabylandandseany.comCalico Toy Shoppecalicotoyshoppe.comCardinal Racingcardinalracing.comCaro Bambinocarobambino.comCarter'scarters.comCats In Hatcatsinhat.comCeacoceaco.comChez Les Petits by Gebran Geahchanchez-les-petits.comChild's Play Toys Storechildsplaytoyssf.comchristianoutlettroutdale.comchristianoutlettroutdale.comChronicle Bookschroniclebooks.comChuck's Trains & Hobby Depotchuckstrains.comCity Birdcitybirddetroit.comClean Slate Goodscleanslategoods.comClever Cycles Bike & Ebike Storeclevercycles.comCoastal RC Speedway & Hobbiescoastalrchobbies.comColes Computerscolescomputers.comColored Organicscoloredorganics.comCompetitive Cyclistcompetitivecyclist.comConstructive Fun Toysconstructivefuntoys.comContinuum Gamescontinuumgames.comCourtney Burkecourtneyburke.comCove Toy Housecovetoyhouse.comCrocodile Creekcrocodilecreek.comCuddle Decorcuddledecor.comCycleriecyclerie.netCymaxcymax.comDifferent Roads To Learningdifflearn.comDK Classroom Outletdkclassroomoutlet.comeaglecraftandhobby.comeaglecraftandhobby.comEAI Educationeaieducation.comEarly Rider USearlyrider.comEarthHeroearthhero.comEcobuns Baby + Co.ecobuns.comEduBloomgetedubloom.comElectronic Expresselectronicexpress.comelettrodomestici.shopelettrodomestici.shopembeembebabies.comEmerson Sloanemersonsloan.comEnglish Country Marketenglishcountrymarket.comErnest & Hadley Booksernestandhadleybooks.comEvitas Shop d.o.oevitas.comExplosive Powersportsexplosivepowersports.comFactoryPurefactorypure.comFantastic Gamesfantasticgames.comfastandfuntoyandhobby.comfastandfuntoyandhobby.comFiggyfiggyplay.comfilingsupplies.comfilingsupplies.comFindlay Rowe Designsfindlayrowedesigns.comFlyleaf Booksflyleafbooks.comFreedom Floralfreedomfloral.comFun Stuff Toysfstoys.comGamersrollgamersroll.comgardnermuseum.orggardnermuseum.orgGathregathre.comGearys Beverly Hillsgearys.comGeyer Instructional Productsgeyerinstructional.comGifted on Washingtongiftedonwashington.comGlobal Industrialglobalindustrial.comGoodBuy Geargoodbuygear.comGrandma's Placegrandmasplaceinharlem.comGreen Bean Baby Boutiquegreenbeanbabyboutique.comGrooves-Inc.comgrooves-inc.comhand2mindhand2mind.comHappy Up Inc Toys & Gameshappyupinc.comHavoc Speedhavocspeed.comheavensgatebookstore.comheavensgatebookstore.comHelen Winnemore'shelenwinnemores.comHeliDirecthelidirect.comHeritage Househeritagehousechristian.comHester & Cook Design Grouphesterandcook.comHillsboro Hobby Shophillsborohobbyshop.comHobbies Galorehobbies-galore.comHobby and Recreation Productshobbyrecreationproducts.comHobby Lobbyhobbylobby.comHobby Zonehobbyzone.comHobby-Sports.comhobby-sports.comHolland's Bicycleshollandsbicycles.comHour Loophourloop.comHy-Veehy-vee.comI Love Charactersilovecharacters.comIndulge Decor + Fashionindulgedecorandfashion.comJ.A. Whitneyjawhitney.comJeannie's by Barker Interiorsjeannies.comjinimini.comjinimini.comJosh's Toys & Gamesjoshstoysandgames.comJust Beachy IOPjustbeachyiop.comKashewkashew.comKent's Floral Gallerykentsfloralgallery.comKidspace Children's Museumkidspacemuseum.orgKidstop toys and bookskidstoptoys.comKidz Toysmykidztoys.comKit Super Storekitsuperstore.comKitty Hawk Kiteskittyhawk.comLearning Made Fun With Maestra Casianolearningmadefunwithmaestracasiano.comLila & Leolilaandleo.comLillian Vernonlillianvernon.comLily Janelilyjanecolumbia.comlimolinlimolin.comLittle Forest Animalslittleforestanimals.comlittlewild kidslittlewildkid.storeLiveCarModel.comlivecarmodel.comlivingwaterstore.comlivingwaterstore.comLocal Bicycle Shoplocalbicycleshop.com.auLosilosi.comLudington Hobbiesludingtonhobbies.comLulu and Beanluluandbeanbr.comMacrobabymacrobaby.comMady & Maxmadyandmax.comMagnolia Babymagnoliababy.comMagpie Kidsmagpiekids.comMagpies Giftsmagpiesgifts.comMath 'n' Stuffmathnificent.comMathis Homemathishome.comMcU Sportsmcusports.comMenardsmenards.comMentarimentari.toysMichaels RC Hobbiesmichaelsrchobbies.commideer Puzzles&Toysmideerart.comMideerMallmideermall.comMildred and Dildredmildredanddildred.comMilton & Goosemiltonandgoose.comMiniature Designsminiaturedesigns.comMiss Lemonademisslemonade.plModern Nomad Homemodernnomadhome.comModern Totsmoderntots.comMoMA Design Storemoma.orgMorgan Hill Bookstoremorganhillbookstore.comMuzeMerchmuzemerch.comMy Tobbies - Toys & Hobbiesmytobbies.comNaturekidsconaturekidsco.comNew Kawaiinewkawaii.comnicholassmithtoys.comnicholassmithtoys.comNoble Knight Gamesnobleknight.comNomad Collectionshopnomadcollection.comNordic Fusionnordicfusion.com.auO.B.Designsobdesignsusa.comOak & Everoakandever.comOrnate Homeornatehome.comOver The Moonoverthemoon.comPack Turtlepackturtle.comPaper Sourcepapersource.comPBS Animal Healthpbsanimalhealth.comPeachtree Kids & Monogram Shoppeachtreekidsnantucket.comPebbles Toys & Giftspebblestoys.comPerigoldperigold.comPersonalization Mallpersonalizationmall.comPetite Merripetitemerri.competxtreme.co.zapetxtreme.co.zaPiccolashoppiccola.comPIEXshoppiex.compinknblueavenue.netpinknblueavenue.netPoppy Thingspoppythings.comPower Hobbypowerhobby.compowsciencetoys.compowsciencetoys.comProject Nurseryprojectnursery.comRC 101 and Giftsrc101andgifts.comrcmadness.comrcmadness.comReal Good Toys Dollhousesrealgoodtoys.comReally Good Stuffreallygoodstuff.comRedcat Racingredcatracing.comReplays Sports Exchangereplayssportsexchange.comRevelry Toysrevelrytoys.comRobotShop.comrobotshop.comrochesterbookandbible.comrochesterbookandbible.comSainSmart Jr.sainsmartjr.comSheldon's Hobbiessheldonshobbies.comShenanigansToysshenanigans.toysshiny-fish-emporium.myshopify.commyshopify.comshop.carlemuseum.orgcarlemuseum.orgshopbakersbiblebookstore.comshopbakersbiblebookstore.comSimplyBabyFurnituresimplybabyfurniture.comSmall Addictions RCsmalladdictionsrc.comSnapdoodle Toys and Gamessnapdoodletoys.comSouthern Agriculturesouthernagriculture.comSpace Dude Shopspacedudeshop.comsproutshopsproutgreenwood.comstacyc.comstacyc.comstep2fun.comstep2fun.comStrand Book Storestrandbooks.comStuffed Safaristuffedsafari.comSugarboo & Co.sugarbooandco.comSummit Racingsummitracing.comSwadesiiswadesii.comTeachChildren.comteachchildren.comTeddy & Lu - Children’s Finery and Giftsteddyandlu.comThe Baby Penguinthebabypenguin.comThe Blueberry Patchblueberrypatchlp.comThe Bowerbirdthebowerbird.comThe Curiosity Boxcuriositybox.comThe Elly Storetheellystore.comThe Fun Company - Leipsicbtownfun.comThe Garage Bikes + Brewsgaragebikesbrews.comThe Green Crib & Kidthegreencrib.comThe Handmade Showroomthehandmadeshowroom.comThe Learning Treelearningtreetoys.comThe Little Bear Boutiquethelittlebearboutique.comThe Little Dollhouse Companythelittledollhousecompany.comThe Little Red Shopthelittleredshop.comThe Little Seedlingthelittleseedling.comThe Mustard Seed Marketplacethemustardseedmarketplace.comThe Robin's Eggtherobinseggri.comThe Sandbox Children's Boutiquethesandboxboutique.comThe Toy Maventhetoymaven.comThe Toy Networkthetoynetwork.comTikes Bikestikesbikes.comTiny Town Fairhopetinytownfairhope.comtotallythomas.comtotallythomas.comToys4Utoys4u.comtptoysandaccessories.comtptoysandaccessories.comTraveling Bagstravelingbagsmke.comTree Hollow Toystreehollowtoys.comTrefl USAtreflusa.comTrudy's Hallmarktrudyshallmark.comTwinkle Twinkle Little Onetwinkletwinklelittleone.comTwo Kids and A Dogtwokidsandadog.comUnited Art and Educationunitednow.comUnited Supply Corp.unitedsupplycorp.comurbAnaurbanashop.comUS - Teamson Kidsteamson.comVEVORvevor.comVillage Cyclesportvillagecyclesport.comvipoutlet.comvipoutlet.comVisalia Hobbiesvisaliahobbies.comvisionchristianstore.netvisionchristianstore.netWalthers Model Railroadingwalthers.comWebstaurantStore.comwebstaurantstore.comWeston Tablewestontable.comWheel & Sprocketwheelandsprocket.comWheelCollectorswheelcollectors.comWheelworkswheelworks.comWhistle Stop Hobby & Toywhistle-stop.comwhiterosehobbies.comwhiterosehobbies.comWholeWoodPlayhouseswholewoodplayhouses.comwoomwoom.comWorcester Center for Craftsthehandcraftedshop.comyachew.comyachew.comZ & Z Designszandzdesigns.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com41openai.com38forbes.com12thetoyinsider.com10goodhousekeeping.com9toybrands.org9today.com8todaysparent.com7cpsc.gov7reviewed.com6reddit.com6aboutamazon.com5babylist.com5busytoddler.com5dayswithgrey.com4nytimes.com4thebump.com4nymag.com4danielle-moss.com4seattlechildrens.org4

How we did it

  • Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
  • Questions. 50, written the way US shoppers ask. None names a store.
  • Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.
The 50 questions we asked
  • What are the best toys to buy right now?
  • Which toy brands are worth the money?
  • Where should I buy toys online?
  • Best educational toys
  • Best STEM toys
  • Best wooden toys
  • Best Montessori toys
  • Best building toys
  • Best open-ended toys
  • Best sustainable toy brands
  • Best direct-to-consumer toy brands
  • Most durable toys for kids
  • What toys do people on Reddit recommend?
  • Best board games for families
  • Best outdoor toys
  • Best puzzles for kids
  • Best toy subscription boxes
  • Where can I buy unique toys online?
  • Best plush toys
  • Best art supplies for kids
  • Best pretend play toys
  • Best ride-on toys
  • Best magnetic tiles
  • Best toys made in the USA
  • Best non-toxic toys
  • Best toys for 1-year-olds
  • Best toys for 2-year-olds
  • Best toys for 5-year-olds
  • Best toys for 8-year-olds
  • Best toys for tweens
  • Best toys under $25
  • Best toys for a long car ride
  • Best quiet toys for toddlers
  • Best toys for small apartments
  • Best bath toys for toddlers
  • Best toys for kids who love science
  • Best travel toys for airplanes
  • Best toys for early readers
  • Best outdoor toys for a small backyard
  • Best sensory toys for toddlers
  • Best toy deals for Black Friday
  • Best Cyber Monday toy deals
  • Best toys to give as a gift this Christmas
  • Best holiday toy deals online
  • Where to find toy sales online
  • Best stocking stuffer toys
  • Best birthday gifts for kids under $30
  • Best toys on sale this holiday season
  • Best gift ideas for a 3-year-old
  • Best toy advent calendars

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