Where does AI tell shoppers to buy jewelry online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Mejuri

   Named in 71 of 150 answers

   ChatGPT 26 · Gemini 26 · Google AI Mode 19

   “Mejuri: Widely considered a pioneer of the direct-to-consumer fine jewelry model, Mejuri is the go-to for sleek, stackable 14k gold and sterling silver pieces.”Gemini

   mejuri.com · Shopify

2. 2

   Quince

   Named in 34 of 150 answers

   ChatGPT 17 · Gemini 9 · Google AI Mode 8

   “Quince: Highly rated for offering surprisingly affordable solid gold, sterling silver, and lab-grown diamond pieces by bypassing traditional middlemen.www.forbes.com”Gemini

   quince.com

3. 3

   Brilliant Earth

   Named in 33 of 150 answers

   ChatGPT 13 · Gemini 12 · Google AI Mode 8

   “Brilliant Earth & Vrai: For those shopping for diamonds, both of these brands lead the market in lab-grown stones and ethically sourced materials.”Gemini

   brilliantearth.com

4. 4

   gorjana

   Named in 30 of 150 answers

   ChatGPT 9 · Gemini 12 · Google AI Mode 9

   “Gorjana: If you want trendy, accessible pieces—particularly gold-layered necklaces and bracelets built for stacking—Gorjana offers a versatile collection that won't break the bank.www.forbes.com”Gemini

   gorjana.com · Shopify

5. 5

   Ana Luisa

   Named in 27 of 150 answers

   ChatGPT 12 · Gemini 9 · Google AI Mode 6

   “Brands that sell gold-plated, gold-vermeil, or brass jewelry (such as Gorjana, Ana Luisa, or Monica Vinader for their plated lines) are fun for accessorizing with fast-changing trends.www.businessinsider.com”Gemini

   analuisa.com · Shopify

6. 6

   Monica Vinader

   Named in 26 of 150 answers

   ChatGPT 17 · Gemini 6 · Google AI Mode 3

   “Brands that sell gold-plated, gold-vermeil, or brass jewelry (such as Gorjana, Ana Luisa, or Monica Vinader for their plated lines) are fun for accessorizing with fast-changing trends.www.businessinsider.com”Gemini

   monicavinader.com

7. 7

   Blue Nile

   Named in 23 of 150 answers

   ChatGPT 12 · Gemini 6 · Google AI Mode 5

   “Blue Nile Lab-Grown Diamond Tennis Bracelet: A premier choice for a timeless, classic look.www.forbes.com Blue Nile offers great transparency on stone certification, with options in 14k white, yellow, or rose gold.”Gemini

   bluenile.com

8. 8

   Tiffany & Co.

   Named in 20 of 150 answers

   ChatGPT 6 · Gemini 7 · Google AI Mode 7

   “Tiffany & Co.: The ultimate classic for milestone gifts, heritage collections, and legendary blue-box presentation—particularly strong for engagement rings and classic silver or gold everyday lines.”Gemini

   tiffany.com

9. 9

   Kendra Scott

   Named in 13 of 150 answers

   ChatGPT 2 · Gemini 8 · Google AI Mode 3

   “Check the Return/Warranty Policy: Brands like Kendra Scott and local piercing studios (like Fiat Lux or Rosegold) get extra love on Reddit because they have stellar in-store repair or replacement policies if a post breaks or a clasp fails.www.reddit.com”Gemini

   kendrascott.com

10. 10

    David Yurman

    Named in 13 of 150 answers

    ChatGPT 7 · Gemini 3 · Google AI Mode 3

    “David Yurman: Famous for its iconic sculptural Cable motif, David Yurman remains a premier American luxury house.roandgieo.com These are architectural, substantial pieces that hold their value well and serve as incredible lifetime investment additions.roandgieo.com”Gemini

    davidyurman.com

Also named (250)

Missoma13 of 150Ajluxe11 of 150Auratenewyork10 of 150Pandora Jewelry9 of 150Fromthelabels9 of 150Kay Jewelers8 of 150Ritani7 of 150Gabriel & Co.6 of 150Mint & Lily6 of 150Adinaeden5 of 150Vrai5 of 150Reeds Jewelers4 of 150Jared Jewelers4 of 150Angara.com4 of 150Caitlyn Minimalist4 of 150Element79jewelry4 of 150Ezragems4 of 150Kinnstudio4 of 150Roandgieo4 of 150Simpleanddainty4 of 150Thebloomjewelry4 of 150Zales3 of 150The Pearl Source3 of 150Miansai3 of 150BaubleBar3 of 150Astridandmiyu3 of 150Blomdahlusa3 of 150Iblingjewels3 of 150Inseasonjewelry3 of 150Linjer3 of 150Marieclaire3 of 150Oradina3 of 150Pickswetrust3 of 150Roscejewelers3 of 150Stoneandstrand3 of 150Trendia3 of 150Whowhatwear3 of 150Editorialist2 of 150Anthropologie2 of 150CRAFTD London2 of 150Ring Concierge2 of 150Bliss Diamond2 of 150DORADO2 of 150James Michelle2 of 150Ross-Simons2 of 150The Paper Store2 of 150Akindstore2 of 150Awareness-avenue2 of 150Doviana2 of 150Ferkosfinejewelry2 of 150Foundrae2 of 150Gemonediamond2 of 150Gldn2 of 150Goldenbirdjewels2 of 150Goldenbondjewelry2 of 150Grise-nyc2 of 150Haverhill2 of 150Heartmadeofgold2 of 150Jenny-bird2 of 150Johnhardy2 of 150Maisonmiru2 of 150Marieclaire2 of 150Midnightvalleyjewelry2 of 150Museofmyown2 of 150Shoplc2 of 150Sophiajewelers2 of 150Statementcollective2 of 150Tinilux2 of 150Versani2 of 150Vitalpiercing2 of 150Vivominimalist2 of 150With Clarity1 of 150James Avery Jewelry1 of 150Jaxxon1 of 150Little Sky Stone1 of 150myGemma1 of 150The RealReal1 of 1501stdibs.com1 of 150Eternate1 of 150Haus of Brilliance1 of 150Madewell1 of 150Modern Gents1 of 150Aarialondon1 of 150Aequaandco1 of 150Agmesnyc1 of 150Aimn1 of 150Alarajewelry1 of 150Alexisbittar1 of 150Altinbas1 of 150Amandafinejewelry1 of 150Andarlen1 of 150Angeluccijewelry1 of 150Auricka1 of 150Automicgold1 of 150Avianneandco1 of 150Babygold1 of 150Balacia1 of 150Banavilla1 of 150Barabasmen1 of 150Barioneal1 of 150Beautifulearthboutique1 of 150Bernardjames1 of 150Beyondcarat1 of 150Beyondpearls1 of 150Bhindi1 of 150Binkybelle1 of 150Bluefrancis1 of 150Brizacollections1 of 150Camillejewelry1 of 150Casualcarats1 of 150Cateandchloe1 of 150Catorilife1 of 150Certifiedjewelrynyc1 of 150Chanteurdesigns1 of 150Charmlry1 of 150Charmsbyandie1 of 150Chicmamajewelry1 of 150Cordsclub1 of 150Creatingunkamen1 of 150Customcollective1 of 150Danarebeccadesigns1 of 150Danielsjewelers1 of 150Darlinganddivine1 of 150Dataforseo1 of 150Devata1 of 150Diagaa1 of 150Diamondholicjewels1 of 150Dickensjewelersnj1 of 150Enchantedfinejewelry1 of 150Eneastudio1 of 150Eringraydesign1 of 150Factorydirectjewelry1 of 150Flaireaccessories1 of 150Flyclothing1 of 150Forgeandfinish1 of 150Fymjewelrydesign1 of 150Gelindiamond1 of 150Gildednewyork1 of 150Gld1 of 150Glossgenius1 of 150Goldmaniajewelry1 of 150Gwynns1 of 150Hannoushdartmouth1 of 150Hayenii1 of 150Heartsandhalosjewelry1 of 150Heavenmayhem1 of 150Helenficalora1 of 150Helloadorn1 of 150Hellonoemie1 of 150Houseofpearls1 of 150Hunnysjewelryco1 of 150Iamimber1 of 150Iamvanilla1 of 150Impuria1 of 150Inspiranzadesigns1 of 150Italianfashions1 of 150Jenniferfisher1 of 150Jewelmeter1 of 150Jewelsbyinara1 of 150Jhyoung1 of 150Johnatencio1 of 150Johnwind1 of 150Kealohajewelry1 of 150Kelleryjewels1 of 150Kingbabystudio1 of 150Kosinerjewelry1 of 150Lbgreen1 of 150Legramme1 of 150Leserey1 of 150Lewisusa1 of 150Lovelumiere1 of 150Luckybearco1 of 150Lukezionjewelry1 of 150Lundholmstore1 of 150Luxrajewelry1 of 150Luxurybazaar1 of 150Mangatrai1 of 150Manssion1 of 150Marcomaveri1 of 150Marketsquarejewelers1 of 150Markschneiderdesign1 of 150Masonmadison1 of 150Melissajoymanning1 of 150Mhausjewelry1 of 150Midorijewelry1 of 150Mineralogydesign1 of 150Mionza1 of 150Modandjo1 of 150Montereycompany1 of 150Moonela1 of 150Morinjewelers1 of 150Mountzjewelers1 of 150Mrinkwells1 of 150Mylittlenecklace1 of 150Mymotek1 of 150Ninaberenato1 of 150Nominalx1 of 150Opulentjewelers1 of 150Oragift1 of 150Outhouse-jewellery1 of 150Payton1 of 150Pearlfalco1 of 150Pencilboxshop1 of 150Permanentjewelrybestie1 of 150Permanentjewelryshop1 of 150Peterstone1 of 150Piercedaddiction1 of 150Pridefulpiecesofafrica1 of 150Purepearls1 of 150Rhokea1 of 150Rings1 of 150Robertocoin1 of 150Robinsonsjewelers1 of 150Rockhill-designs1 of 150Rosecjewels1 of 150Shambhjewels1 of 150Shireeodiz1 of 150Shopsoko1 of 150Shopsynple1 of 150Silveristic1 of 150Steelandbarnett1 of 150Sterlingforever1 of 150Sugarbeanjewelry1 of 150Summerlovejewelry1 of 150Sunrisebling1 of 150Sylviangrant1 of 150Tenthousandthingsnyc1 of 150Thecaratcut1 of 150Thefuturerocks1 of 150Thegoldgods1 of 150Thehonestconsumer1 of 150Theirstudios1 of 150Tilojewelry1 of 150Timelesspearl1 of 150Tinyblessings1 of 150Tomwoodproject1 of 150Tovessentials1 of 150Traxnyc1 of 150Trescolori1 of 150Tulabluerope1 of 150Tulliasage1 of 150Veinci1 of 150Verogoldco1 of 150Vitalydesign1 of 150Washingtondiamond1 of 150Wearmoonela1 of 150Younginthemountains1 of 150Yuhejewelry1 of 150Zackandelle1 of 150Zalkari1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Nordstrom26 of 150Macy's10 of 150Staples10 of 150JCPenney7 of 150Amazon6 of 150Etsy5 of 150Costco4 of 150Target3 of 150Bloomingdale's3 of 150Kohl's3 of 150Nordstrom Rack3 of 150Walmart2 of 150Academy Sports2 of 150Neiman Marcus2 of 150Dillard's1 of 150Sam's Club1 of 150Saks Fifth Avenue1 of 150Poshmark0 of 150eBay0 of 150Belk0 of 150HSN0 of 150QVC0 of 150

Every other online seller (150)

Google Shopping sellers of jewelry that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

ModeSensmodesens.comLystlyst.combrook & yorkbrookandyork.comSilpadasilpada.comSmyth Jewelerssmythjewelers.comVon Maurvonmaur.comJomashop.comjomashop.comPancharmbracelets by Elisa Ilanapancharmbracelets.comTikTok Shoptiktok.comTrudy's Hallmarktrudyshallmark.comCaves Jewelrycavesjewelryinc.comDoorDash - Anthropologiedoordash.comEagle Eye Outfittersshopeagleeye.comfarfetch.comfarfetch.comHello Molly UShellomolly.comHerzog Jewelersherzogjewelers.comMade By Marymadebymary.comMeierotto Jewelersmjewelry.comPacSunpacsun.comSelfridgesselfridges.comShelle' Jewelersshellejewelers.comShiptshipt.comShopbopshopbop.comShopSimonsimon.comSVS Fine Jewelrysvsfinejewelry.comThe Source Fine Jewelersthesourcejewelers.comTory Burchtoryburch.comUncommon Jamesuncommonjames.comVincero Collectivevincerocollective.com58 Facettes58facettes.comAureus Boutiqueaureusboutique.comAvonlea Jewelersavonleajewelers.comAzulineazuline.comBanana Republicgap.comBecker's Diamonds & Fine Jewelrybeckers.comBen Bridgebenbridge.comBirdies of St Simonsbirdiesofstsimons.comBlissshopinbliss.comBoscov'sboscovs.comBrent Millerbrentmiller.comBright Brilliancebrightbrilliance.comBulovabulova.comCashing Diamondscashing-diamonds.comCatherinescatherines.comcentraljewelry.netcentraljewelry.netCernuccicernucci.comCertification Marketing Consultantscertifiedjewelersnaples.comCH Premier Jewelerschpremier.comCharles Renécharlesrene.comCitrus and Mosscitrusandmoss.comClocks and Coloursclocksandcolours.comConsuelaconsuelastyle.comCOS UScos.comDesert Soldesertsol.comDiamond Cellardiamondcellar.comDiamond Marquisediamondmarquise.comDoland Jewelersdolandjewelers.comDuncan Diamonds & Fine Jewelryduncanfinejewelry.comElectric Picks Jewelryelectricpicks.comElisa Ilanaelisailana.comEX3 Diamondex3diamond.comFashion Novafashionnova.comfashioncrossroadsinc.comfashioncrossroadsinc.comFeldsteinsfeldsteins.comFindlay Rowe Designsfindlayrowedesigns.comFresh Trendsfreshtrends.comGold Hub Jewellerygoldhub.com.sgGraffgraff.comGray's Jewelers Bespokegraysjewels.comHashtag Fine Jewelershashtagfinejewelers.comHibbetthibbett.comIcebox Diamonds & Watchesicebox.comivory & birch Boutiqueshopivoryandbirch.comJ.Crew Factoryjcrew.comJack Lewis Jewelersjacklewisjewelers.comJames Free Jewelersjamesfree.comJewelStopjewelstop.comjimmyjewellry.comjimmyjewellry.comjoeybaby.comjoeybaby.comJones Bros Jewelersjonesbros.comJos. A. Bankjosbank.comJulien's a Lifestyle Storejuliensuvalde.comKelley Jewelerskelleyjewelers.comkimmiebbags.comkimmiebbags.comKing Icekingice.comLittle’s Jewelerslittlesjewelers.netLOFTloft.comLulu Bella Boutiquelulubellaonline.comMaharaja's Fine Jewelry & Giftshopmaharajas.commall.elady.comelady.comMarkham Fine Jewelersmarkhamfinejewelers.comMaurice's Jewelersmauricesjewelers.commckenziejewelers.commckenziejewelers.comMichaels Jewelersmichaelsjewelers.comMonogramsNYC.commonogramsnyc.comNADRInadri.comNini's Treasuresninistreasures.comOlivelaolivela.comOn Time Fashion Birminghamontimebirmingham.comPagéo Fine Jewelerspageo.comPeacocks & Pearls Lexingtonpeacocksandpearlslex.comPeacocks & Pearls Owensboropeacocksandpearls.comPearlsOnlypearlsonly.comPip Pop Postpippoppost.comPompeii3pompeii3.comPrestige Jewelersprestigejewelers.netPrineville Men's Wearprinevillemenswear.comQuest Fine Jewelersquestjewelers.comR.F. Moeller Jewelerrfmoeller.comRichter & Phillips Jewelersrichterphillips.comRobbins Brothersrobbinsbrothers.comRobichau's Jewelryrobichausjewelry.comRogers & Hollandsrogersandhollands.comRowanheyrowan.comRoyal Bag Sparoyalbagspa.com.auSaint Bernardsaintbernard.comSanborn's Jewelerssanbornsjewelers.comSanctuary Home & Giftssanctuaryhomeandgifts.comSartor Hamann Jewelerssartorhamann.comSaxon's Fine Jewelerssaxonsfinejewelers.comSchiffman's Jewelersschiffmans.comSensersenser.netshoptheboutiquebar.comshoptheboutiquebar.comSims Jewelry and Giftssimsjewelry.netSportique.comsportique.comStambaugh Jewelersstambaughjewelers.comSteven Singer Jewelersihatestevensinger.comSugar & Spicesugarandspiceclothing.comTallokas Road Gifts & Homegoodsmyshopify.comThe Baby Cubbybabycubby.comThe Diamond Family - St Louisthediamondfamily.comThe Freshwater Pearl Companythefreshwaterpearlcompany.comThe Luxury Closet EUtheluxurycloset.comThe M Jewelersthemjewelersny.comThe Steel Shopthesteelshop.comThe Swank Companyshopswankco.comTouch of Moderntouchofmodern.comTrinity Jewelerstrinityjewelers.comTriptrip-vintage-shop.comUber Eatsubereats.comUncharteduncharted.comUnicorn Jewelry & Watch Boutiqueunicornjewelry.comUrban Exchange Scottsdaleurbanexchangeclothing.comUrban Outfittersurbanoutfitters.comVan Scoy Jewelersvanscoy.comVitkacvitkac.comWest Coast Jewelrywestcoastjewelry.comWilliams Jewelers of Englewoodwilliamsdiamonds.comWolf & Badgerwolfandbadger.comzaragozajewelry.comzaragozajewelry.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com37google.com32forbes.com30catbirdnyc.com20thegoodtrade.com11reddit.com9etmaison.com5helzberg.com5vogue.com4glamour.com4rarecarat.com4whiteflash.com4jewelrybrands.org4businessinsider.com4goodhousekeeping.com3hauteliving.com3kirkjewelers.com3graylingjewelry.com3jewelersmutual.com3theblackfriday.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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