Where does AI tell shoppers to buy camping gear online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Coleman

   Named in 47 of 150 answers

   ChatGPT 18 · Gemini 16 · Google AI Mode 13

   “Best 2-Burner Stove: Jetboil Genesis or Camp Chef / Coleman Classic — Reliable, easy to simmer, and quick to boil water for coffee or post-hike meals.”Google AI Mode

   coleman.com

2. 2

   Big Agnes

   Named in 28 of 150 answers

   ChatGPT 11 · Gemini 13 · Google AI Mode 4

   “Tent: Big Agnes Copper Spur HV UL series or Nemo Dagger .”Gemini

   bigagnes.com · Shopify

3. 3

   The North Face

   Named in 24 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 7

   “Tent: The North Face Wawona 6 or the REI Co-op Westward 6 .”Gemini

   thenorthface.com

4. 4

   Osprey

   Named in 21 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 4

   “Osprey (Backpacks): Virtually unmatched in comfort, load distribution, and everyday durability.”Gemini

   osprey.com

5. 5

   Sea to Summit

   Named in 16 of 150 answers

   ChatGPT 7 · Gemini 7 · Google AI Mode 2

   “Sea to Summit (Kitchenware, Dry Bags, & Sleep Accessories): Exceptionally clever, compact gearInvesting in camping gear comes down to balancing durability, weight, warranty, and intended use .”Gemini

   seatosummit.com · Shopify

6. 6

   Jetboil

   Named in 15 of 150 answers

   ChatGPT 4 · Gemini 6 · Google AI Mode 5

   “Best 2-Burner Stove: Jetboil Genesis or Camp Chef / Coleman Classic — Reliable, easy to simmer, and quick to boil water for coffee or post-hike meals.”Google AI Mode

   johnsonoutdoors.com

7. 7

   Sawyer

   Named in 14 of 150 answers

   ChatGPT 4 · Gemini 6 · Google AI Mode 4

   “Water Filtration (Backpacking/Remote): Sawyer Squeeze or Katadyn BeFree .”Gemini

   sawyer.com

8. 8

   NEMO Equipment

   Named in 13 of 150 answers

   ChatGPT 6 · Gemini 3 · Google AI Mode 4

   “Check it out: Shop directly on NEMO Equipment.[[1]](”Google AI Mode

   nemoequipment.com · Shopify

9. 9

   Klymit

   Named in 12 of 150 answers

   ChatGPT 8 · Gemini 3 · Google AI Mode 1

   “Best Sleeping Bag: Klymit KSB or REI Co-op Magma (for backpacking) / NEMO Disco (spoon-shaped for side sleepers).[[1]](”Google AI Mode

   klymit.com · Shopify

10. 10

    Adventurealan

    Named in 12 of 150 answers

    ChatGPT 0 · Gemini 8 · Google AI Mode 4

    “Weight: ~15.7 oz Price: ~$689www.adventurealan.com”Gemini

    adventurealan.com · WooCommerce

Also named (121)

BioLite11 of 150Geartrade.com11 of 150Enwild10 of 150CampSaver.com9 of 150GSI Outdoors9 of 150Marmot9 of 150Cascade Designs8 of 150Hyperlite Mountain Gear8 of 150Snow Peak8 of 150Garage Grown Gear6 of 150Field & Stream Store6 of 150Zpacks6 of 150Sportsman's Warehouse5 of 150Goal Zero5 of 150Cotopaxi5 of 150Decathlon5 of 150Campmor4 of 150GCI Outdoor4 of 150Camping World4 of 150Naturehike4 of 150Huckberry4 of 150Kammok4 of 150KingCamp.com4 of 150Roofnest4 of 150Public Lands3 of 150Quest Outdoors3 of 150Bill & Paul's Sporthaus3 of 150Gregory Mountain Products3 of 150Kijaro3 of 150Lifetime Official Store3 of 150Dometic3 of 150L.L.Bean3 of 150SunnySports.com3 of 150Advnture3 of 150Blackdiamondequipment3 of 150Ecoflow3 of 150Outandbackoutdoor3 of 150Outhaus3 of 150Top103 of 150Sports Basement2 of 150Appalachian Outfitters2 of 150CORE Equipment2 of 150GOHUNT2 of 150luxpro.com2 of 150Fenix Lighting USA2 of 150Neptune Mountaineering2 of 150LifeStraw.com2 of 150Morrison Outdoors2 of 150Nomadix2 of 150Adventurecovestore2 of 150Dataforseo2 of 150Durstongear2 of 150Kingcampoutdoors2 of 150Pariaoutdoorproducts2 of 150Theoceanpreneur2 of 150Whiteduckoutdoors2 of 150Jenson USA1 of 150Fire Maple1 of 150Sportsman's Guide1 of 150Easton Outdoor Company1 of 150EXPED1 of 150Fjällräven USA1 of 150KnifeCenter1 of 150Kittery Trading Post1 of 150Litesmith1 of 150Mountain Warehouse1 of 150MSR1 of 150MTN Gear1 of 150Nite Ize1 of 150Slumberjack1 of 150Solo Stove1 of 150Sub Zero1 of 150True Value1 of 150Adventurereadybrands1 of 150Adventuretreks1 of 150Adventurism1 of 150Altitudeoutdoors1 of 150Alwaystheadventure1 of 150Asustainablecloset1 of 150Bangeofficialstore1 of 150Camp-lamp1 of 150Camperbob1 of 150Darntough1 of 150Dtcetc1 of 150Evo1 of 150Exodexplore1 of 150Flyerpulse1 of 150Gofsr1 of 150Gossamergear1 of 150Grandtrunk1 of 150Hammocks1 of 150Herbphilipsons1 of 150Hest1 of 150Himiwaybike1 of 150Houdinisportswear1 of 150Leapfrogoutdoor1 of 150Livemoreoutside1 of 150Manmakesfire1 of 150Nitecorestore1 of 150Onegreenplanet1 of 150Outdoorplay1 of 150Outdoorsgeek1 of 150Patriotcoolers1 of 150Pawfecthouse1 of 150Peakgear1 of 150Ridgemerino1 of 150Roadandtrack1 of 150Roamadventureco1 of 150Rumpl1 of 150Rutabagashop1 of 150Sanhima1 of 150Seatandstake1 of 150Shesgoingsolo1 of 150Sixmoondesigns1 of 150Skyestoury1 of 150Springbar1 of 150Tomtoc1 of 150Topodesigns1 of 150Treehouseschoolhouse1 of 150Ucogear1 of 150Winonaoutdoorcollaborative1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Backcountry66 of 150REI56 of 150Walmart25 of 150Sierra13 of 150Dick's Sporting Goods11 of 150Scheels8 of 150Bass Pro Shops8 of 150Target7 of 150The Home Depot6 of 150Cabela's4 of 150Amazon4 of 150Academy Sports3 of 150TJ Maxx3 of 150Wayfair2 of 150Overstock2 of 150eBay1 of 150Staples1 of 150Alibaba1 of 150Sam's Club1 of 150Mercari1 of 150Lowe's0 of 150Sears0 of 150Best Buy0 of 150Macy's0 of 150Kohl's0 of 150Tractor Supply0 of 150Newegg0 of 150Nordstrom0 of 150AliExpress0 of 150Bed Bath & Beyond0 of 150JCPenney0 of 150Poshmark0 of 150Belk0 of 150Office Depot0 of 150QVC0 of 150eBay0 of 150

Every other online seller (341)

Google Shopping sellers of camping gear that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Target USdoordash.comAl's Sporting Goodsals.comTikTok Shoptiktok.comUber Eatsubereats.comBananaFingersbananafingers.comEpicTVepictv.com! OutdoorXL.comoutdoorxl.comTrekkinn.comtradeinn.comAce Hardwareacehardware.comAscent Outdoorsascentoutdoors.comOliunìdoliunid.comSX Collectivespokex.comZorozoro.comBig 5 Sporting Goodsbig5sportinggoods.comDK Hardwaredkhardware.comGolf Galaxygolfgalaxy.comKeltykelty.comOutdoor Gear Exchangegearx.comScandinavianOutdoor.comscandinavianoutdoor.comB&H Photo-Video-Audiobhphotovideo.comCoastal Farm & Ranchcoastalcountry.comDive Arizonadivearizona.comEastside Sportseastsidesports.comFin & Featherfinfeather.comIgloo Coolersigloocoolers.comMidwayUSAmidwayusa.comMoto Camp Nerdmotocampnerd.comOpentip.comopentip.comRabrab.equipmentRamsey Outdoorramseyoutdoor.comSnowcountry.eusnowcountry.euTelemark Pyreneestelemark-pyrenees.comWalkabout Outfitterwalkaboutoutfitter.comadvancedprimate.comadvancedprimate.comAlpinStorealpinstore.comBig Ray'sbigrays.comBobleisurebobleisure.comBoundary Waters Catalogboundarywaterscatalog.comC-A-L Ranch Storescalranch.cometrailer.cometrailer.comFleet Farmfleetfarm.comGoMilitargomilitar.comHalf-Moon Outfittershalfmoonoutfitters.comHodges Marinehodgesmarine.comInWild USinwild.comNorth 40 Outfittersnorth40.comOutdoorSports.comoutdoorsports.comOutlandUSA.comoutlandusa.comParagon Sportsparagonsports.comSaratoga Outdoorssaratogaoutdoors.comShiptshipt.comShop - Shop appshop.comThe Mountain Airthemountainair.comThe Parapharmacythe-parapharmacy.comThruway Sporting Goodsthruwaysportinggoods.comZolazola.comAcme Toolsacmetools.comAnchor Expressanchorexpress.comAquamiraaquamira.comArvada Army Navy Surplusarvadasurplus.comBenchmark Outfittersbenchmarkoutfitter.comBePrepared.combeprepared.comBig Bear Gearbigbeargearnj.comBrands For Less USAbrandsforlessusa.comBy-The-Swordby-the-sword.comCentral Florida Archery & Hunting Clubcentralfloridaarchery.netCocooncenter - Cocooncenter.co.ukcocooncenter.co.ukDirect-Running USdirect-running.comDo it Bestdoitbest.comDurango Outdoor Exchangedurangooutdoorexchange.comEmpire Luggageempireluggagecenter.comEMSems.comEquipment Shop at AAIalpineinstitute.comEscapadestheescapades.co.ukFERALliveferal.comFisherman’s Marine and Outdoorfishermans-marine.comFrenchBeautyHubfrenchbeautyhub.comGearlanders.comgearlanders.comGrainger Industrial Supplygrainger.comGrizzlygrizzlycoolers.comHeartland Americaheartlandamerica.comJ&H Outdoorsjhoutdoors.comJack's Surfboardsjackssurfboards.comKenco Outfitterskencooutfitters.comKnife Country, USAknifecountryusa.comLeacock Coleman Centerleacockcolemancenter.comLepro.uslepro.comlocoporlaaventura.comlocoporlaaventura.comLotz Outdoorslotzoutdoors.comlumihousedepot.it.comit.comMaine Sport Outfittersmainesport.comMast General Storemastgeneralstore.comMotoSport.commotosport.comMountain Readymountainready.onlineNative Summit Adventure Outfittersthenativesummit.comnightcat.comnightcat.comNorthern Toolnortherntool.comNRSnrs.comOverlandedoverlanded.comOvertons.comovertons.comPalmetto State Armorypalmettostatearmory.comRunningsrunnings.comShell Lumber and Hardwareshelllumber.comSloan Canyon Trading Postsloancanyonpost.comSteychsteych.comSwede Things in Americaswedethingsinamericainc.comTactical Sportingtacticalsporting.comTalkShopLivetalkshop.liveThe Outdoor Warehousetheoutdoorwarehouse.comThe Supply Cachesupplycache.comThe-House.comthe-house.comTrek-Expert UStrek-expert.comTrustablestrustables.comvipoutlet.comvipoutlet.comWanderlust Outfitterswanderlustoutfitters.comYETIyeti.com4FRNT Skis4frnt.com5.11 Tactical511tactical.comAcacia Outdoortheacacia.comActivated Carbon Depotactivatedcarbondepot.comAgency6.comagency6.comAirgasairgas.comAlaska Mountaineering & Hikingalaskamountaineering.comAlpenglow Sportsalpenglowsports.comAmericanTrucks.comamericantrucks.comAmpex Gearampexgear.comAngry Catfish Bicycleangrycatfishbicycle.comArrowhead Outdoorarrowheadoutdoor.usArtemis Outdoorartemisoutdoorsupply.comatem-wachstum.deatem-wachstum.deAtomic Defenseatomicdefense.comAutoplicityautoplicity.combachendorfs.combachendorfs.comBagmasters.combagmasters.comBandiera Jewellersbandierajewellers.comBentgate Mountaineeringbentgate.comBespoke Postbespokepost.comBillings Army Navygo-armynavy.comBivouac Ann Arborbivouacannarbor.comBlueZone Sportsbluezonesports.comBobsSportsChalet.combobssportschalet.combomgaars.combomgaars.comBoutique Retailerboutiqueretailer.com.auBrent Millerbrentmiller.comBuchererbucherer.comBushwhackerbushwhacker.comBusinessSourceProducts.combusinesssourceproducts.comC.H. Kadelschkadels.comCampfireCycling.comcampfirecycling.comCamping Survivalcampingsurvival.comCanis Athletecanisathlete.comCanvas Camping Tentscanvascampingtents.comCarolina Sportsman Outfitterscarolinasportsmanoutfitters.comCasual Adventure Outfitterscasualadventure.comCB Adventure Supplycbadventuresupply.comCintas Corporationcintaspromoproducts.comCLIQcliqproducts.comCloudline Apparelcloudlineapparel.comCoastPortland.comcoastportland.comCore Rangercoreranger.comCulliganculligan.comDana Safety Supplydanasafetysupply.comDer Campingprofider-campingprofi.deDiscount Cutlerydiscountcutlery.netEarth's Edgeearthsedgeusa.comEasy Camping Mauieasycampingmaui.comeCanopy.comecanopy.comEd's Fly Shopedsflyshop.comelettrodomestici.shopelettrodomestici.shopEmberlitemberlit.comEmergency Zoneemergencyzone.comemergencycafe.comemergencycafe.comEmpire Tools USAempiretoolsusa.comEntropy Survival USAentropysurvival.comEPI - elite promoshopelitepromo.comEquipequipoutdoors.comEverestGear.comeverestgear.comFactoryPurefactorypure.comfas-bee.comfas-bee.comFiltersFast.comfiltersfast.comFinal Flight Outfittersfinalflight.netFireHikingfirehiking.comFlexShopperflexshopper.comfoodtown.comfoodtown.comForestry Suppliersforestry-suppliers.comFort Robinfortrobin.comFrank's Great Outdoorsfranksgreatoutdoors.comFreeport Marine Supplyfreeportmarine.comFresh's Shoe Storefreshsshoe.comGazelle Tentsgazelletents.comGearhead Outfittersgearheadoutfitters.comGeorgia Underground and Supplygeorgiaunderground.netGlareWheelrideglarewheel.comGlocusentglocusent.comGoSupps.comgosupps.comGrange Co-opgrangecoop.comGreat Lakes Outpostgreatlakesoutpost.comGreat Outdoor Shopgreatoutdoorshop.comGreen Gear Storegreengearstore.comGrivet Outdoorsgrivetoutdoors.comGuidefitterguidefitter.comHand-Tools.comhand-tools.comhappycamperva.comhappycamperva.comHarbor Freight Toolsharborfreight.comHellbender Outfittershellbenderoutfittersetn.comHello Beautiful Boutiquehellobeautifulmn.comHighVoltagePEVhighvoltagepev.comhometownpreps.comhometownpreps.comIME Utahimeut.comInca Overland Outfittersincaoverlandoutfitters.comInstacartinstacart.comIntegrity Supplyintegritysupply.comKeepshootingkeepshooting.comKempain Family Outfitterskempain.comkitchenhewkitchenhew.comKodiak Outfitterskodiakoutfitters.comKogan.com USAkogan.comKS Work and Rescuekswrk.comlafumausa.comlafumausa.comleadapparel.comleadapparel.comlexusoflakeside.comlexusoflakeside.comlexusofqueens.comlexusofqueens.comlexusofsouthfield.comlexusofsouthfield.comLitezalllitezall.comLouisiana Association for the Blindlablind.comLystlyst.comMack's PWmackspw.comMaycrest Hardwaremaycresthardware.comMayorsmayors.comMBS Outdoor Adventuresmbsoutdooradventures.comMcCoy's Building Supplymccoys.comMcGuckin Hardwaremcguckin.comMealey Marinemealeymarine.comMenardsmenards.comMiguels Rock Climbing Shopmiguelsrockclimbingshop.comMilitary Overstockmilitaryoverstock.comModeSensmodesens.commossyoak.commossyoak.comMountain Chaletmtnchalet.comMountain Hardwear - USAmountainhardwear.comMountain Sportsmountainsports.comMountain Tops Outfittersmountaintopsoutfitters.comMuddy River Outdoorsmuddy-river.commynavyexchange.commynavyexchange.comMyPatriotSupply.commypatriotsupply.comNalley Lexus Smyrnanalleylexussmyrna.comNatural Lifenaturallife.comNexgen Outfittersnexgenof.comnextronynextrony.comNFMnfm.comnols.edunols.eduNomadic Supply Companynomadicsupply.comNorthside Lexusnorthsidelexus.comOfficial Fenix Storefenix-store.comOliver Smith Jeweleroliversmithjeweler.comOmaha Sports and Games Companyomahasportsandgames.comOmega Watchesomegawatches.comOmni Outdoor Livingomnioutdoorliving.comOn The Fly Outfittersontheflyoutfitters.cooutpost-shop.comoutpost-shop.comOverland Kittedoverlandkitted.comParasol Storeparasolstore.co.ukparkplacelexusplano.comparkplacelexusplano.comParts Viapartsvia.comPathfinder of West Virginiapathfinderwv.comPharmarcie.compharmarcie.comphilmontscoutranch.orgphilmontscoutranch.orgPractical Prepperspracticalpreppers.comPrepSOS.comprepsos.comPronto Home Deliveryprontohomedelivery.comQuillquill.comRadwell.comradwell.comrebeloffroad.comrebeloffroad.comReeds Family Outdoor Outfittersreedssports.comReeds Jewelersreeds.comRidge & Riverridgeandriver.comRiver Country Productsrivercountryproducts.comriversportsoutfitters.comriversportsoutfitters.comRock And Snowrockandsnow.comrocksteppers.comrocksteppers.comrockymountainatvmc.comrockymountainatvmc.comRugged Road Outdoorsruggedroadoutdoors.comRV Parts Giantrvpartsgiant.comSafety Glasses USAsafetyglassesusa.comSafford Trading Companysaffordtrading.comScots Sporting Goodsscotssportinggoods.comScouting America - Capitol Area Councilcapitolareascouting.orgSea Gear Marineseagearmarine.comSeek Outsideseekoutside.comSherper'ssherpers.comShoptics.comshoptics.comSodaGiftsodagift.comSOKO Outfitterssokooutfitters.comSportcosportco.comSports Unlimitedsportsunlimitedinc.comSportsShoes.comsportsshoes.comSpVgg Thalkirchen e.Vspvgg-thalkirchen.deSRE Outdoorssregear.comStage SOTOsotooutdoors.comStansportstansport.comStars-N-Stripes Co. Flags and Militarystarsnstripesco.comStoneberrystoneberry.comSun & Ski Sportssunandski.comSunflower Outdoor and Bikesunfloweroutdoorandbike.comSunnydaze Decorsunnydazedecor.comSuperessesuperessestraps.comSurvivor Filtersurvivorfilter.comTactical Distributorstacticaldistributors.comTactical Surplus USAtacticalsurplususa.comTampa Home & Garden Storesoil911.comTeddy Baldassarreteddybaldassarre.comTeton Geartetongear.comTexas Fowlerstxfowlers.comThe Backpackers Shopbackpackersshop.comThe Bear Mountainthebearmountain.comThe Canoe Housethecanoehouserome.comThe Explorer Storetheexplorerstore.comThe Sporting Lodgethesportinglodge.comThe Style Chickthestylechick.shopThe Tools Manthetoolsman.comTheCavemanStylethecavemanstyle.comtoaksoutdoor.comtoaksoutdoor.comToner Questtonerquest.comTruck Camper Garagetruckcampergarage.comU.S. Combat Gearuscombatgear.comÜberlebenuberleben.coUrban Tacticalurbantactical.comVargo Outdoorsvargooutdoors.comVEVORvevor.comVivere USAvivereltd.comWatches of Switzerland USwatchesofswitzerland.comWest Marinewestmarine.comWhittaker Mountaineeringwhittakermountaineering.comWhole Earth Provision Co.wholeearthprovision.comWildcat Mini BMXwildcatmini.comWildCountry Onlinewildcountry4fun.comWind River Outdoor Companywindriveroutdoorcompany.comWordans.comwordans.comWUBENwubenlight.comXpedition Venturesxpeditiontrailers.comYards Storeyardsstore.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

outdoorgearlab.com52google.com41openai.com40cleverhiker.com34switchbacktravel.com22bettertrail.com18outsideonline.com17reddit.com16backpacker.com16gearjunkie.com16youtube.com10steepandcheap.com9treelinereview.com7madelinemarquardt.com6stepmassive.com6the-equipment-guide.com5outdoorlife.com5patagonia.com5freshoffthegrid.com5travelandleisure.com4

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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