Where does AI tell shoppers to buy bedding online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Quince

   Named in 62 of 150 answers

   ChatGPT 27 · Gemini 17 · Google AI Mode 18

   “Best Value & Crisp Cotton: Quince Organic Percale Sheet Set www.sleepfoundation.org”Gemini

   quince.com

2. 2

   Brooklinen

   Named in 55 of 150 answers

   ChatGPT 15 · Gemini 25 · Google AI Mode 15

   “Best Silky-Smooth Sateen: Brooklinen Luxe Core Sheet Set www.ncoa.org”Gemini

   brooklinen.com

3. 3

   Boll & Branch

   Named in 33 of 150 answers

   ChatGPT 9 · Gemini 16 · Google AI Mode 8

   “Best for Luxury & Organic Purists: Boll & Branch”Gemini

   bollandbranch.com · Shopify

4. 4

   Cozy Earth

   Named in 31 of 150 answers

   ChatGPT 8 · Gemini 13 · Google AI Mode 10

   “Best Overall & Luxury Bamboo: Cozy Earth Bamboo Sheet Set www.sleepfoundation.org”Gemini

   cozyearth.com · Shopify

5. 5

   Saatva

   Named in 17 of 150 answers

   ChatGPT 5 · Gemini 10 · Google AI Mode 2

   “Best Overall Luxury: Saatva Organic Sateen Sheet Set”Gemini

   saatva.com

6. 6

   Coop Sleep Goods

   Named in 15 of 150 answers

   ChatGPT 8 · Gemini 6 · Google AI Mode 1

   “Best Adjustable / Moldable: Coop Sleep Goods Original (or Eden/Crescent)”Gemini

   coopsleepgoods.com · Shopify

7. 7

   L.L.Bean

   Named in 15 of 150 answers

   ChatGPT 6 · Gemini 2 · Google AI Mode 7

   “Best Crisp & Cool (Percale): L.L.Bean Pima Cotton Percale (featured via NYT Wirecutter)”Google AI Mode

   llbean.com

8. 8

   Luxome

   Named in 15 of 150 answers

   ChatGPT 2 · Gemini 4 · Google AI Mode 9

   “Best for Hot Sleepers & Silky Feel: Cozy Earth or Luxome”Google AI Mode

   luxome.com · Shopify

9. 9

   Coyuchi

   Named in 12 of 150 answers

   ChatGPT 7 · Gemini 3 · Google AI Mode 2

   “Coyuchi Crinkled Organic Cotton Percale Sheet Set in Alpine White at Nordstrom, Size Queen”ChatGPT

   coyuchi.com · Shopify

10. 10

    Mellanni

    Named in 12 of 150 answers

    ChatGPT 2 · Gemini 7 · Google AI Mode 3

    “Best Budget Pick: Mellanni 100% Cotton Flannel Sheets”Gemini

    mellanni.com · Shopify

Also named (146)

The Company Store11 of 150NYT Wirecutter Store11 of 150Sleep Doctor9 of 150Parachute Home8 of 150Garnet Hill7 of 150Pottery Barn7 of 150Tempur-Pedic7 of 150ettitude6 of 150Cultiver6 of 150Madison Park5 of 150Bare Home5 of 150Naturepedic5 of 150Sijo5 of 150Sferra5 of 150Superiorbrand5 of 150Bearaby4 of 150Lands' End4 of 150p a c t4 of 150Buffy4 of 150Casper4 of 150Avocadogreenmattress4 of 150Bearaby4 of 150Dosaze4 of 150Peacockalley4 of 150Piglet in Bed3 of 150Rest3 of 150Purple3 of 150The Citizenry3 of 150bedsurehome.com3 of 150Groove Pillows US3 of 150SHEEX3 of 150Sleep Number3 of 150Thomas Lee Sheets3 of 150Blissy3 of 150Eucalypsohome3 of 150Oprahdaily3 of 150Orezon3 of 150Ringly3 of 150Silkandsnow3 of 150Linoto2 of 150Linens & Hutch2 of 150Mattress Firm2 of 150Olive + Crate2 of 150Cosy House Collection2 of 150Feathered Friends2 of 150Fine Linen and Bath2 of 150Nest Bedding2 of 150Sin in Linen2 of 150Viscosoft2 of 150Allergystore2 of 150Bobbyberk2 of 150Diamondmattress2 of 150Elledecor2 of 150Homesandgardens2 of 150Lilialessandra2 of 150Linensociety2 of 150Rileyhome2 of 150Souverhome2 of 150Thelinen2 of 150west elm1 of 150YNM1 of 150Puredown Official Store1 of 150Breescape1 of 150Perigold1 of 150Vesta Sleep1 of 150Aeptom1 of 150Bamboo Is Better1 of 150Ashley1 of 150Baloo Living1 of 150Bamboo Bay Sheets1 of 150Decolure1 of 150Gilt.com1 of 150Gimme the Good Stuff1 of 150Helix Sleep1 of 150Japandi Supply House1 of 150Joss & Main1 of 150Lola Blankets1 of 150Matouk1 of 150MulberryParkSilks.com1 of 150Royal Egyptian Bedding1 of 150SleepOnLatex1 of 150The Clean Bedroom1 of 150Under the Canopy1 of 150Americanblanketcompany1 of 150Amerisleep1 of 150Annsilvers1 of 150Antipodean-home1 of 150Askprice1 of 150Austingallery1 of 150Barefootdreams1 of 150Bedfolk1 of 150Bedvoyage1 of 150Birchliving1 of 150Bjinnox1 of 150Bradens1 of 150Brentwoodhome1 of 150Brooklynbedding1 of 150Cgk1 of 150Chiroone1 of 150Clickandlove1 of 150Cloudymattress1 of 150Coophomegoods1 of 150Cozybliss1 of 150Dataforseo1 of 150Delarahome1 of 150Delilahhome1 of 150Eczemacompany1 of 150Ekomia1 of 150Evapolar1 of 150Faribaultmill1 of 150Featherandblack1 of 150Fishersfinery1 of 150Gaiashome1 of 150Gingerlily1 of 150Holysheets441 of 150Ideal1 of 150Idustmite1 of 150Implasticfree1 of 150Jasminesilk1 of 150Kanudausa1 of 150Laudsleep1 of 150Maloufhome1 of 150Medexsupply1 of 150Melawear1 of 150Mellowsleep1 of 150Mybalancedspace1 of 150Nakedlab1 of 150Nontoxicnook1 of 150Peacenest1 of 150Peelaways1 of 150Performasleep1 of 150Propelactive1 of 150Pureparima1 of 150Pushplinen1 of 150Relaxtheback1 of 150Rumpl1 of 150Saneprice1 of 150Sheetsociety1 of 150Sleepranked1 of 150Slip1 of 150Spinemd1 of 150Theindustryleaders1 of 150Turmerry1 of 150Whitelotushome1 of 150Wildkin1 of 150Winkbeds1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Target28 of 150Walmart28 of 150Amazon22 of 150Wayfair20 of 150Bed Bath & Beyond14 of 150Macy's13 of 150Nordstrom11 of 150Costco7 of 150Dillard's4 of 150Kohl's3 of 150Lowe's3 of 150IKEA3 of 150The Home Depot2 of 150Bloomingdale's2 of 150JCPenney2 of 150Sam's Club2 of 150eBay1 of 150Overstock1 of 150Belk1 of 150Nordstrom Rack1 of 150Ulta Beauty1 of 150Neiman Marcus1 of 150Sierra1 of 150Staples1 of 150Best Buy0 of 150Poshmark0 of 150Sears0 of 150Mercari0 of 150HSN0 of 150Backcountry0 of 150Newegg0 of 150QVC0 of 150REI0 of 150Scheels0 of 150

Every other online seller (174)

Google Shopping sellers of bedding that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Kohl'sdoordash.comModeSensmodesens.comShop - Shop appshop.comZolazola.comInstacartinstacart.comShiptshipt.comSage & Sillsageandsill.comTuesday Morningtuesdaymorning.comCastle Homecastlehome.coEgyptian Linensegyptianlinens.comLinens N Thingslinensnthings.comourpeakhealthourpeakhealth.comPillows.compillows.comQuahog Bay Beddingquahogbaybedding.comThe Sleep Codethesleepcode.comTikTok Shoptiktok.comUber Eatsubereats.com1StopBedrooms1stopbedrooms.comAllModernallmodern.comElise Hatsukoelisehatsuko.comElla Jayne Teamellajayne.comEnglish Elmenglishelm.comEver Lastingeverlastingfabric.comFig Linens and Homefiglinensandhome.comGobekUSAgobekusa.commadelineandolivermadelineandoliver.comMosaic Weighted Blanketsmosaicweightedblankets.comOver The Moonoverthemoon.comRoost & Roamroostnroam.comSelectfurniturestore.comselectfurniturestore.comShopSimonsimon.comSleepgramsleepgram.comStein Martsteinmart.comThe Vermont Country Storevermontcountrystore.comTouch of Moderntouchofmodern.comTuft & Needletuftandneedle.comTwinXL.comtwinxl.comVillohomevillohome.comWarmy & Tummywarmytummy.comWhatnotwhatnot.comZulily.comzulily.comAbernathy's Furnitureabernathysfurniture.comAll For Americanallforamerican.comAmerican Blossom Linensamericanblossomlinens.comAnthropologieanthropologie.comAricovearicove.comBealls Floridabeallsflorida.comBedJetbedjet.comBedlorebedlore.comBedStorybedstory.comBehrhausbehrhaus.comBella Notte Linensbellanottelinens.comBest Buy Furniturebestbuy-furniture.comBirch Lanebirchlane.combokserhome.combokserhome.comBoscov'sboscovs.comBrookstonebrookstone.comBuyAmericanbuyamerican.comCampmancampman.comcana.weddingcana.weddingCanyon Adventure Vanscanyonadventurevans.comChartreuse Pearchartreusepear.comCIA Medicalciamedical.comCloud Mattress Cocloudmattressco.comcomforter.ukcomforter.ukComfrtcomfrt.comConsciouslywearconsciously.coDiversityInToys.comdiversityintoys.comDormBedding.comdormbedding.comDown Cottondowncotton.comDownyHavendownyhaven.comDry Ice Blasting NZdryiceblasting.co.nzEagle Eye Outfittersshopeagleeye.comEco Trade Companyecotradecompany.comEden & Omedenandom.comEditorialisteditorialist.comFeather Your Nestfeatheryournesthome.comFineLinens.comfinelinens.comFlexShopperflexshopper.comFrank's Appliance Center and SleepSourcefranksappliancecenter.comFutonlandfutonland.comFWRDfwrd.comGaia Marketplacegaia.comGoodBuy Geargoodbuygear.comHamvay-Lánghamvay-lang.comheartcosyheartcosy.comHeartstrong Sleepheartstrongsleep.comHest Outdoorshest.comHomeWorldhomeworld.comHouse of Meshophouseofme.comHusband Pillowhusbandpillow.comJayson Homejaysonhome.comKyte Babykytebaby.comKyte Livingkyteliving.comLatex Mattress Factorylatexmattressfactory.comlily & onyxlilyandonyx.comLiving Spaceslivingspaces.comLiviRae Lingerieliviraelingerie.comLucid Mattresslucidmattress.comLuxury Egyptian Linensluxuryegyptianlinens.comMartDiscover.commartdiscover.comMathis Homemathishome.comMattress on Demandshopmattressondemand.comMattress Storestgeorgemattress.comMattress World Northwestmattressworldnorthwest.comMedcline.commedcline.comMiles Kimballmileskimball.comMission Mattressmissionmattress.comMuscle Mat USAmusclemat.comNatural Linensnaturallinens.comNauticanautica.comNFMnfm.comNuzzienuzzie.comNuzzlegetnuzzle.comocuya.comocuya.comParentgivingparentgiving.comPaynes Graypaynesgray.compiatex.com.brpiatex.com.brPioneer Linenspioneerlinens.compocketcoilbed.compocketcoilbed.comPrivate Editionprivateedition.comPure Modern Livingpuremodernliving.comRafael Interiorsrafaelinteriors.comRecovery for Athletesrecoveryforathletes.comrevolve.comrevolve.comSallie Homesalliehome.comSalvage & Co Indysalvagecoindy.comScandia Homescandiahome.comScentlescentle.comSchneiderman's Furnitureschneidermans.comSecondipitysecondipity.comShiftpodshiftpod.comShiluchengshilucheng.comShirley Shoppeshirleyshoppe.comSidney Sleepsidneysleep.comSilverymysilvery.comSimply Organic Bamboosimplyorganicbamboo.comSleep Outfitterssleepoutfitters.comSleep USA Mattresssleepusa.comSleep Yogasleep-yoga.comSleep Zonesleepzonelife.comSlumberland Furniture Storesslumberland.comSnoozeSuitesnooze-suite.comSolid Wood Worxsolidwoodworx.comSteals.comsteals.comTempur-Pedic Topperstempurpedictoppers.comThe Better Mattressthebettermattress.comThe Clutcher Therapeutic Pillowtheclutcherpillow.comThe Container Storecontainerstore.comThe Natural Sleep Storethenaturalsleepstore.comThe Oodie USAtheoodie.comThe Organic Bedroomtheorganicbedroom.comThe Picket Fencethepicketfence.comThe Pocket Spring Storepocketspringstore.comThe Sleep Centersleepcenterdirect.comThe Swell Scoretheswellscore.comThe Van Martthevanmart.comtrapski.comtrapski.comTruly Freetrulyfree.comUncommonWaresuncommonwares.comUrban Natural Homeurbannatural.comVitalityMedical.comvitalitymedical.comvminnovations.comvminnovations.comVon Maurvonmaur.comWalter Drakewdrake.comWesterlindwesterlindoutdoor.comWhisper Organicswhisper-organics.comWholesale Beddingswholesalebeddings.comWillow and Pine Marketwillowandpinemarket.comwishingpillows.comwishingpillows.comWoolinowoolino.comWootwoot.comXpedition Venturesxpeditiontrailers.comYour Organic Bedroomyourorganicbedroom.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

sleepfoundation.org57google.com44openai.com34forbes.com32goodhousekeeping.com26mattressclarity.com22reddit.com19ncoa.org16nytimes.com11kaitlinmadden.com9thegoodtrade.com8mattressnerd.com8sleepopolis.com8consumerreports.org7architecturaldigest.com7hgtv.com6yahoo.com5businessinsider.com5cnn.com5cnet.com4

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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