Where does AI tell shoppers to buy cookware online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   All-Clad

   Named in 78 of 150 answers

   ChatGPT 26 · Gemini 28 · Google AI Mode 24

   “(My overall recommendation) All-Clad D3 stainless steel for premium performance, or Tramontina Tri-Ply Clad for better value.”ChatGPT

   all-clad.com

2. 2

   Le Creuset

   Named in 58 of 150 answers

   ChatGPT 20 · Gemini 21 · Google AI Mode 17

   “Best Buy-It-For-Life Investment: Le Creuset Enameled Cast Iron / Lodge”Gemini

   lecreuset.com

3. 3

   Tramontina USA

   Named in 56 of 150 answers

   ChatGPT 23 · Gemini 13 · Google AI Mode 20

   “(My overall recommendation) All-Clad D3 stainless steel for premium performance, or Tramontina Tri-Ply Clad for better value.”ChatGPT

   tramontina.com · Shopify

4. 4

   Caraway

   Named in 49 of 150 answers

   ChatGPT 11 · Gemini 20 · Google AI Mode 18

   “Best PFAS-Free Ceramic Non-Stick: Caraway or GreenPan (Stanley Tucci Collection)”Gemini

   carawayhome.com · Shopify

5. 5

   Cuisinart

   Named in 43 of 150 answers

   ChatGPT 20 · Gemini 14 · Google AI Mode 9

   “Top Alternative (Value): Cuisinart Chef's Classic Stainless or Tramontina Tri-Ply Clad give you 90% of All-Clad's performance for a fraction of the cost.”Gemini

   cuisinart.com

6. 6

   GreenPan

   Named in 42 of 150 answers

   ChatGPT 22 · Gemini 11 · Google AI Mode 9

   “Best PFAS-Free Ceramic Non-Stick: Caraway or GreenPan (Stanley Tucci Collection)”Gemini

   greenpan.us · Shopify

7. 7

   Williams-Sonoma

   Named in 33 of 150 answers

   ChatGPT 13 · Gemini 12 · Google AI Mode 8

   “Price & Deals: Available on the Le Creuset Official Store or via Williams-Sonoma at around $364.00 (down from $455.00) for the 5.5-quart size.[[1]](”Google AI Mode

   williams-sonoma.com

8. 8

   Lodge Cast Iron

   Named in 29 of 150 answers

   ChatGPT 16 · Gemini 9 · Google AI Mode 4

   “For daily low-cost heavy lifting, a simple Lodge Cast Iron Skillet ($20–$30) handles searing, frying, and oven baking better than almost anything else.”Gemini

   lodgecastiron.com · Shopify

9. 9

   Sur La Table

   Named in 18 of 150 answers

   ChatGPT 9 · Gemini 8 · Google AI Mode 1

   “If you're buying cookware online, I'd recommend starting with Williams Sonoma, Sur La Table, Costco, or Amazon , depending on your budget and the type of cookware you want.”ChatGPT

   surlatable.com

10. 10

    Calphalon.com

    Named in 16 of 150 answers

    ChatGPT 6 · Gemini 8 · Google AI Mode 2

    “Calphalon Premier Hard-Anodized Nonstick Wok Low-Maintenance Cooking If you don't want to deal with seasoning and maintaining carbon steel, this is durable, dishwasher safe, and handles everyday stir-fries easily.”Gemini

    calphalon.com

Also named (81)

HexClad13 of 150Hexclad12 of 150Our Place11 of 150Alva Cookware11 of 150Zwilling J.A. Henckels10 of 150Cutlery and More9 of 150Made In8 of 150Great Jones6 of 150Organicauthority6 of 150Crate & Barrel5 of 150Perigold5 of 150de Buyer5 of 150Smithey Ironware5 of 150Circulon5 of 150Nordic Ware5 of 150Misen4 of 150Viking3 of 150Farberware3 of 150Cupindy3 of 150Homesandgardens3 of 150Ringly3 of 150Sensarte3 of 150Thermoworks3 of 150Wusthof3 of 150Xtrema3 of 150Mauviel USA2 of 150Restaurant Supply2 of 150Rachael Ray2 of 150Anolon2 of 150Historia2 of 150Ruffoni US2 of 150The Happy Cook2 of 150Copper-mart2 of 150Fieldcompany2 of 150Geappliances2 of 150Heritagesteel2 of 150Siraatskitchen2 of 150WebstaurantStore.com1 of 150Toque Blanche1 of 150Abt Electronics & Appliances1 of 150Lehman's1 of 150Best Choice Products1 of 150Duluth Kitchen Co1 of 150Granitestone1 of 150Cooks of Crocus Hill1 of 150Craft Wok1 of 150Gimme the Good Stuff1 of 150hestanculinary1 of 150New Kitchen Store1 of 150Pothos1 of 150Quince1 of 150Restaurantware.com1 of 150USA Pan1 of 150Accentuate1 of 150Askprice1 of 150Austingallery1 of 150Basketprice1 of 150Boroughkitchen1 of 150Buyamerican1 of 150Cookgoldilocks1 of 150Csil1 of 150Dataforseo1 of 150Emilehenryusa1 of 150Grayingwithgrace1 of 150Juliencookware1 of 150Kellyscleankitchen1 of 150Kitchenmarks1 of 150Koupon1 of 150Macknife1 of 150Madeintheusamatters1 of 150Microplasticsapp1 of 150Mimisorganiceats1 of 150Ollies1 of 150Onegreenplanet1 of 150Originus1 of 150Primewomen1 of 150Restockr1 of 150Saneprice1 of 150Seriouslyfastsharpening1 of 150Sharponsight1 of 150Thecookwarecritic1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart37 of 150Target27 of 150Amazon26 of 150Wayfair20 of 150Macy's20 of 150The Home Depot16 of 150Costco12 of 150Nordstrom11 of 150Sam's Club10 of 150Best Buy5 of 150Kohl's4 of 150Bed Bath & Beyond4 of 150JCPenney3 of 150Bloomingdale's3 of 150Overstock2 of 150Scheels1 of 150TJ Maxx1 of 150Whole Foods1 of 150eBay0 of 150Lowe's0 of 150QVC0 of 150Dillard's0 of 150Newegg0 of 150Belk0 of 150Poshmark0 of 150Sears0 of 150Tractor Supply0 of 150IKEA0 of 150Nordstrom Rack0 of 150REI0 of 150Dick's Sporting Goods0 of 150AliExpress0 of 150Bass Pro Shops0 of 150Cabela's0 of 150Etsy0 of 150Mercari0 of 150

Every other online seller (252)

Google Shopping sellers of cookware that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

ModeSensmodesens.comEverything Kitchenseverythingkitchens.comZolazola.comDoorDash - Target USdoordash.comBrands For Less USAbrandsforlessusa.comShiptshipt.comKaTom Restaurant Supplykatom.comShop - Shop appshop.comTikTok Shoptiktok.comNFMnfm.comAtlanta Grill Companyatlantagrillcompany.comUber Eatsubereats.comAce Hardwareacehardware.comChef's Dealchefsdeal.comShopSimonsimon.comBirch Lanebirchlane.comWorld Marketworldmarket.comInstacartinstacart.comFleet Farmfleetfarm.comGoFoodservice.comgofoodservice.comKitchen Universekitchen-universe.comPotsandPanspotsandpans.comPremium Home Sourcepremiumhomesource.comptalusaptal.comThe Wasserstrom Companywasserstrom.comZorozoro.comAcme Toolsacmetools.comBoscov'sboscovs.comChef's Corner Storechefscornerstore.comChefs' Toyschefstoys.comDaSalla'sdasallas.comDo it Bestdoitbest.comEditorialisteditorialist.comFRED’Sfredssouthend.comHomeBellohomebello.comHowdyBrewerhowdybrewer.comJES Restaurant Equipmentjesrestaurantequipment.comKitchenNiche.cakitchenniche.canextronynextrony.comOXOoxo.comParts Townpartstown.comSERAse-ras.comThe Container Storecontainerstore.comThe Kitchen Cliqueshopkitchenclique.comAt Homeathome.comAthens Cooksathenscooks.comBlain's Farm & Fleetfarmandfleet.comCharleston Streetcharlestonstreet.comChef's Mandala Gourmet Storechefsmandalagourmet.comCooksWarehouse.comcookswarehouse.comCulinary Depotculinarydepotinc.comEast Bay Restaurant Supplyeastbayrestaurantsupply.comfareway.comfareway.comFoodMaxxfoodmaxx.comGood Kinsmengoodkinsmen.comHavenry Kitchenhavenrykitchen.comJoss & Mainjossandmain.comKitchen & Companykitchenandcompany.comKitchen Kaboodlekitchenkaboodle.comKitchen Outfitterskitchen-outfitters.comLeRoux Kitchenlerouxkitchen.comlimolinlimolin.comMartDiscover.commartdiscover.comMathis Homemathishome.comMichaels Storesmichaels.comMidwayUSAmidwayusa.comNoeka Homenoekahome.comOver The Moonoverthemoon.comRapids Wholesale Equipmentrapidswholesale.comSertodo Coppersertodo.comSHARP knife shopsharpknifeshop.comTalkShopLivetalkshop.liveThe Bar Warehousethebarwarehouse.comThe Essential Utensilessentialutensil.auThe Kitchenthekitchennashville.comThe Lost Kitchenfindthelostkitchen.comToast & Tabletoastandtable.comUncommonWaresuncommonwares.comUSA Equipment Directusaequipmentdirect.comUSA Restaurant Suppliersshopusars.comVerdi.comverdi.comYETIyeti.comYour Western Decor Home Furnishingsyourwesterndecorating.com! OutdoorXL.comoutdoorxl.comAda's Stylethehakan.comAddison Westtheaddisonwest.comAl's Sporting Goodsals.comAll Things Barbecueatbbq.comAnvil Customsanvilcustoms.comanvilcustoms.momanvilcustoms.momAtlantic Supermarket Equipmentatlanticse.comAware Houseawarehouseshop.comBaggsLtd.combiggsltd.combakersbodega.combakersbodega.comBasin Sportsbasinsports.comBeach Audiobeachaudio.comBear Claw Knife & Shearbcknife.comBels & Pearlbelsandpearl.comBergHOFFshopberghoff.comBevMo!bevmo.comBoundary Waters Catalogboundarywaterscatalog.comBrandsMart USAbrandsmartusa.comBrowns Kitchenbrownskitchen.comBurkett Restaurant Equipmentburkett.comBuyDig.combuydig.comCamp Chefcampchef.comCampmorcampmor.comCampSaver.comcampsaver.comCanoecanoe.designCantine Françaisecantinefrancaise.comCapital City Restaurant Supplycapitalcityrestaurantsupply.comCarbon Knife Cocarbonknifeco.comCasa Home Livingcasahomeliving.comCentral Restaurant Productscentralrestaurant.comChe Bella Casachebellacasa.comconcord-cookware.comconcord-cookware.comCook's Directcooksdirect.comcookscakeandcandy.comcookscakeandcandy.comCopper State Forgecopperstateforge.comCornucopia Kitchencornucopia-kitchen.comCozy Cravings Kitchenthecozycravingskitchen.comCremashop.eucremashop.euCribsicribsi.comDeorta Appliancedeortaappliance.comDistrict Cutlerydistrictcutlery.comDK Hardwaredkhardware.comEbematushojiebematsushoji.comEight Ounce Coffeeeightouncecoffee.comEight Ounce Coffeeeightouncecoffee.caElectronics Expoelectronicsexpo.comEugène Allard Cuisine et Tendanceseugeneallard.comFalk Copper Cookwarecopperpans.comFamous Foodsfamousfoods.comFante's Kitchen Shopfantes.comFat Daddio'sfatdaddios.comFERALliveferal.comFinkelman'sfinkelmans.comFord Hotel Supplyfordstl.comFormAdore.comformadore.comFrank's Great Outdoorsfranksgreatoutdoors.comFresh's Shoe Storefreshsshoe.comFrom Wherefromwhere.comgetcookwaredeal.comgetcookwaredeal.comGoat Hill World Marketgoathillworldmarket.comGoodyongoody.comGrainger Industrial Supplygrainger.comGrand Fetegrandfeteshop.comGreens Choicegreenschoice.comgriddlegoods.comgriddlegoods.comGrove Collaborativegrove.coGSI Outdoorsgsioutdoors.comGygigygi.comHakan Makes Your Kitchens Smilehestrade.comHardon's Outdoorhardonsoutdoor.comharrisonlegacyllc.comharrisonlegacyllc.comHaven Haus Cohavenhausco.comHIVE Home, Gift and Gardenhivepalmbeach.comHuberthubert.comIKIDOikido.cainthekitchenwithdanainthekitchenwithdana.comJapan With Lovejapanwithlovestore.comJenson USAjensonusa.comJetFoodjetfood.comJK Adamsjkadams.comjvtextile.comjvtextile.comKiichinkiichin.comKitchen Kaperskitchenkapers.comKitchen Store & Moreconwaykitchen.comKitchenallkitchenall.comkitchensupplybay.comkitchensupplybay.comLa Cuisinelacuisine-bozeman.comlecreusetlife.comlecreusetlife.comlightknifepan.comlightknifepan.comM.S Skincaremsskincare.coMacKenzie-Childsmackenzie-childs.comMacomb Restaurant Supplymacombsupply.comMagnoliamagnolia.comMast General Storemastgeneralstore.comMax Warehousemaxwarehouse.comMcCoy's Building Supplymccoys.comMcGuckin Hardwaremcguckin.comMenardsmenards.comMilk Street Store177milkstreet.comMTC Kitchenmtckitchen.comNeobits.comneobits.comnewayusanewayusa.comnjd-comelit.comnjd-comelit.comNorthern Toolnortherntool.comnovaskitchenware.comnovaskitchenware.comNutriChef Kitchennutrichefkitchen.comObjects of Beautyobjectsofbeauty.comOld Lyme Hardwareoldlymehardware.comOrderveorderve.comOrelluxorellux.storeOriental Trading Companyorientaltrading.comPastry Chef's Boutiquepastrychefsboutique.comPlum Pudding Vietriplumpuddingkitchen.comPopover Kitchen Supply, formerly Zestpopovermt.comPorch Nookporchnook.comPremier Gourmetpremiergourmet.comPreservedpreservedgoods.comRebelfromrebel.comRed Stick Spice Companyredstickspice.comreplacements.comreplacements.comRestaurant Equipment Worldrewonline.comRestaurant Equippersequippers.comREVOLVErevolve.comRiverbend Homeriverbendhome.comRustica Housemyrustica.comS.Y. Wilson & Companysywilson.comSabavi Homesabavihome.comSage & Sillsageandsill.comSalvage & Co Indysalvagecoindy.comSANE Sewing & Housewaressanefcs.comsarfak.comsarfak.comSecondipitysecondipity.comShell Lumber and Hardwareshelllumber.comSmith & Clarksmithclarkcastiron.comSpoon & Whiskspoonandwhisk.comSports Basementsportsbasement.comStone Hollow Farmsteadstonehollowfarmstead.comStoneberrystoneberry.comSukaldeUSAlacuisineessentials.comSunset & Companysunsetandco.comSUpostsupost.comSurfas Culinary Districtsurfasonline.comSwadesiiswadesii.comTallulahstallulahsstore.comTarzian West for Housewarestarzianwest.comTexas Star Grill Shoptexasstargrillshop.comThe Butte Copper Companythebuttecoppercompany.comThe Cook's Nookthecooksnookmcpherson.comThe General Store Spokanegeneralstorespokane.comThe Gents Storethegentsstore.comThe Knife Merchantknifemerchant.comtheseasonedgourmet.comtheseasonedgourmet.comTigerCheftigerchef.comTrue Valuetruevalue.comTrustablestrustables.comTuesday Morningtuesdaymorning.comusgreenpan.comusgreenpan.comVeeha's Kitchenveehaskitchen.comVermont Gear Farm-Wayvermontgear.comVEVORvevor.comViking Rangevikingcookingschool.comW.B. Masonwbmason.comWeston Tablewestontable.comWhiskwhisknyc.comWillow and Pine Marketwillowandpinemarket.comWootwoot.comYoyoJapan Officialyoyojapanofficial.comپارسا تکparsatec.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com44foodnetwork.com36openai.com34bonappetit.com22youtube.com21forbes.com19consumerreports.org18reddit.com18goodhousekeeping.com15techgearlab.com12prudentreviews.com12seriouseats.com12cnet.com11reviewed.com10businessinsider.com9thekitchn.com9nymag.com7nytimes.com7pacificstreetpizza.com5foodandwine.com5

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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