Where does AI tell shoppers to buy socks and underwear online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Darn Tough

   Named in 40 of 150 answers

   ChatGPT 11 · Gemini 15 · Google AI Mode 14

   “The sock brands most worth spending money on are Darn Tough, Balega, Feetures, Smartwool, and Bombas .”ChatGPT

   darntough.com · Shopify

2. 2

   Smartwool

   Named in 40 of 150 answers

   ChatGPT 14 · Gemini 14 · Google AI Mode 12

   “The sock brands most worth spending money on are Darn Tough, Balega, Feetures, Smartwool, and Bombas .”ChatGPT

   smartwool.com · Shopify

3. 3

   Bombas

   Named in 30 of 150 answers

   ChatGPT 10 · Gemini 12 · Google AI Mode 8

   “The sock brands most worth spending money on are Darn Tough, Balega, Feetures, Smartwool, and Bombas .”ChatGPT

   bombas.com

4. 4

   Quince

   Named in 20 of 150 answers

   ChatGPT 13 · Gemini 5 · Google AI Mode 2

   “Pact / Quince: Excellent options if you are looking for GOTS-certified organic cotton basics that are gentle on skin and budget-friendly.”Gemini

   quince.com

5. 5

   Calvin Klein

   Named in 18 of 150 answers

   ChatGPT 5 · Gemini 8 · Google AI Mode 5

   “Calvin Klein (Best Classic Style & Value): A timeless choice that balances reliable cotton basics with recognizable branding.www.smarterranking.com They are widely available and offer great value in multi-packs.www.smarterranking.com”Gemini

   calvinklein.us

6. 6

   Uniqlo

   Named in 13 of 150 answers

   ChatGPT 5 · Gemini 4 · Google AI Mode 4

   “Best Budget Pick: Uniqlo AIRISM Seamless or Pair of Thieves”Gemini

   uniqlo.com

7. 7

   Jockey.com

   Named in 13 of 150 answers

   ChatGPT 5 · Gemini 2 · Google AI Mode 6

   “Best Everyday Cotton: Jockey Elance Brief / Elance Breathe”Google AI Mode

   jockey.com

8. 8

   Deadsoxy

   Named in 12 of 150 answers

   ChatGPT 1 · Gemini 9 · Google AI Mode 2

   “High-end socks use advanced engineering, better materials like merino wool or Supima cotton , and reinforced construction that makes them last for years.deadsoxy.com”Gemini

   deadsoxy.com · Shopify

9. 9

   Feetures

   Named in 11 of 150 answers

   ChatGPT 6 · Gemini 3 · Google AI Mode 2

   “The sock brands most worth spending money on are Darn Tough, Balega, Feetures, Smartwool, and Bombas .”ChatGPT

   feetures.com · Shopify

10. 10

    Under Armour

    Named in 11 of 150 answers

    ChatGPT 4 · Gemini 4 · Google AI Mode 3

    “Best for the Gym & Heavy Sweating: Under Armour Performance Tech Boxerjock”Gemini

    underarmour.com

Also named (197)

Natori10 of 150Balega9 of 150Aerie8 of 150Victoria's Secret8 of 150Socksmith7 of 150adidas6 of 150lululemon6 of 150SKIMS6 of 150Knickey6 of 150Tomboyx6 of 150Hanes5 of 150Boody United States5 of 15032 Degrees5 of 150p a c t5 of 150Carhartt5 of 150Thirdlove5 of 150Mackweldon5 of 150Primary5 of 150Subset5 of 150Swiftwick5 of 150Tommyjohn5 of 150Old Navy4 of 150Duluth Trading Company4 of 150Nike4 of 150Cottonique - Allergy-free Apparel4 of 150Evelyn & Bobbie4 of 150Honeylove4 of 150Boardroomsocks4 of 150Konquerwear4 of 150Mpmagic4 of 150Sockittome4 of 150Wearkent4 of 150Fleet Feet3 of 150David Archy3 of 150Fruit of the Loom3 of 150Chattyfeet3 of 150Cratejoy3 of 150Dtcetc3 of 150Eco-stylist3 of 150Oddobody3 of 150Organicbasics3 of 150Prevention3 of 150Qforquinn3 of 150Wideopensocks3 of 150Worldssoftest3 of 150Soma Intimates2 of 150Danish Endurance2 of 150Underwear Expert2 of 150Wacoal-America.com2 of 150Bamboocoolapparel2 of 150Barenecessities2 of 150Bigberyl2 of 150Breevar2 of 150Democratiquesocks2 of 150Footcardigan2 of 150Heatholders2 of 150Implasticfree2 of 150Lunaleila2 of 150Minus332 of 150Mountaineerjourney2 of 150Nordicsockcompany2 of 150Oddsox2 of 150Pakaapparel2 of 150Saxxunderwear2 of 150Sayitwithasock2 of 150Sockologie2 of 150Therailroadsock2 of 150Thorlo2 of 150Tortugabackpacks2 of 150Whowhatwear2 of 150Bamboo Underwear1 of 150ModeSens1 of 150Going Going Gone1 of 150Felina1 of 150Kyte Baby1 of 150Grivet Outdoors1 of 150Hibbett1 of 150Step One USA1 of 150Truekind1 of 150Calzedonia1 of 150Campmor1 of 150Cotton On1 of 150Harper Wilde1 of 150Kyte Living1 of 150La Vie en Rose1 of 150ONDO1 of 150Shapermint1 of 150Sock Annex1 of 150Spanx1 of 150The Vermont Country Store1 of 1502bigfeet1 of 150Allcitizens1 of 150Americantrench1 of 150Annasaxton1 of 150Araks1 of 150Aureliabox1 of 150Bellabubear1 of 150Blueq1 of 150Boody1 of 150Boody1 of 150Brafinder1 of 150Branwyn1 of 150Brightlifedirect1 of 150Brixandbailey1 of 150Cdlp1 of 150Clohill1 of 150Cloudlineapparel1 of 150Compressport1 of 150Cosabella1 of 150Cr7us1 of 150Crazysocks1 of 150Curiousnatureshop1 of 150Dailymom1 of 150Dappered1 of 150Debriefs1 of 150Devonandlang1 of 150Diabeticsockclub1 of 150Discreture1 of 150Encircled1 of 150Eroswholesale1 of 150Everydayhealth1 of 150Fashionbeans1 of 150Flissie1 of 150Followyourlegend1 of 150Fromthelabels1 of 150Gemjarsocks1 of 150Goruck1 of 150Gripsockshub1 of 150Guarate1 of 150Hankypanky1 of 150Hannaandersson1 of 150Happypopsox1 of 150Hardhatgear1 of 150Histozing1 of 150Intotheam1 of 150Iterationera1 of 150Ivy-ellis1 of 150Kenetrek1 of 150Kirbyallison1 of 150Knix1 of 150Lebonshoppe1 of 150Liberare1 of 150Littleyogasocks1 of 150Mackweldonco1 of 150Manmadebrand1 of 150Matethelabel1 of 150Misocks1 of 150Muldoons1 of 150Negativeunderwear1 of 150Nfed1 of 150Nuagewears1 of 150Nudusunderwear1 of 150Oprahdaily1 of 150Originalpenguin1 of 150Orthofeet1 of 150Os1st1 of 150Packlight1 of 150Pairofthieves1 of 150Pairs-socks1 of 150Panache-lingerie1 of 150Pantsandsocks1 of 150Pantydrop1 of 150Peacefrogstravel1 of 150Pierstbarth1 of 150Pilchersshoes1 of 150Point61 of 150Psd1 of 150Rawganique1 of 150Ridgemerino1 of 150Runtothefinish1 of 150Runweekly1 of 150Sheecsocks1 of 150Shopunderstatement1 of 150Sockons1 of 150Sockpanda1 of 150Sockshop1 of 150Socksoho1 of 150Soxs1 of 150Spiritsoxusa1 of 150Squidsocks1 of 150Stylesensibly1 of 150Suitechild1 of 150Sunbeamgeneral1 of 150Supersox1 of 150Sweetnana1 of 150Swolepanda1 of 150Thebumwrap1 of 150Theyorkshiresockcompany1 of 150Tipitoesocks1 of 150Tlfapparel1 of 150Trueclassictees1 of 150Underclub1 of 150Wamaunderwear1 of 150Warrioralpacasocks1 of 150Wearcotton1 of 150Wearsubset1 of 150Yourparade1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart21 of 150Nordstrom16 of 150Target14 of 150Amazon13 of 150REI7 of 150Macy's6 of 150Scheels4 of 150Backcountry3 of 150Costco3 of 150Etsy3 of 150Kohl's2 of 150Nordstrom Rack2 of 150Marshalls2 of 150TJ Maxx2 of 150eBay1 of 150Dick's Sporting Goods1 of 150JCPenney1 of 150Staples1 of 150Tractor Supply1 of 150Zappos0 of 150Poshmark0 of 150Belk0 of 150Cabela's0 of 150Bass Pro Shops0 of 150Bloomingdale's0 of 150Mercari0 of 150Academy Sports0 of 150Dillard's0 of 150Neiman Marcus0 of 150Sam's Club0 of 150Sierra0 of 150

Every other online seller (169)

Google Shopping sellers of socks and underwear that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

TikTok Shoptiktok.comLystlyst.comInstacartinstacart.comDoorDash - ShopRitedoordash.comOne Hanes Placeonehanesplace.comEditorialisteditorialist.comMaggie's Organicsmaggiesorganics.comMuji Usa Online Storemuji.usShiptshipt.comColumbia Sportswearcolumbia.comevo.comevo.comGoBros.comgobros.comLands' Endlandsend.comPepperwearpepper.comArc'teryx Outletarcteryx.comBanana Republic Factorygapfactory.comDSWdsw.comEarthHeroearthhero.comEcoChoices Natural Living Storeecochoices.comEnwildenwild.comFeelinGirlfeelingirl.comFinish Linefinishline.comGallsgalls.comGolf Galaxygolfgalaxy.comHerRoomherroom.comHigh Country Outfittershighcountryoutfitters.comJD Sportsjdsports.comJourneysjourneys.comL.L.Beanllbean.comLeague Outfittersleagueoutfitters.comLenny's Shoe & Apparellennyshoe.comMarks & Spencer - United Statesmarksandspencer.comPatagonia Burlingtonpatagoniaburlington.comRivers & Bridge Clothing Companyriversandbridge.comRogers Sporting Goodsrogerssportinggoods.comRogers Sporting Goodsrogerslures.comSole Provisionssoleprovisions.comThe Sock Monsterthesockmonster.comUS Patriot Tacticaluspatriottactical.comAlpine Optionsalpineoptions.comAmy's Cottage of Williamstownamyscottage.comAnna Bella Fine Lingerieannabellalingerie.comAppalachian Outfittersappalachianoutfitters.comAritziaaritzia.comASF Sports & Outdoorsshopasf.comASOSasos.comAspen Eastaspeneast.comAverage Sustainabilityaveragesustainability.comBalibalibras.comBamboo Sportsbamboosports.usBearbottombearbottomclothing.comBergdorf Goodmanbergdorfgoodman.comBerkshire Bike and Boardberkshirebikeandboard.comBerry Charmzzz Co.berrycharmzzz.comBest Buy Soccerbestbuysoccer.comBlack Zone Apparelblackzoneapparel.comBlain's Farm & Fleetfarmandfleet.comBluetile Skateboardsbluetilesc.comBoscov'sboscovs.comBoutique Radical Sportsportradical.comCarr Hardwarecarrhardware.comChamps Sportschampssports.comCharm City Runcharmcityrun.comChristy Sportschristysports.comCompetitive Cyclistcompetitivecyclist.comDistrict23district23.comDo it Bestdoitbest.comDungareesdungarees.comEarth's Edgeearthsedgeusa.comEastside Sportseastsidesports.comEcho Marketecho.marketEkouaerekouaer.comEquipe Sportequipesport.comEvereveevereve.comEvie Louevielou.comFamous Footwearfamousfootwear.comfarfetch.comfarfetch.comFilly Rosefillyrose.comFloatleyfloatley.comFoot Lockerfootlocker.comFree Peoplefreepeople.comGlowshopglow.comGossypinegossypine.comGreen Roostshopgreenroost.comHartville Hardwarehartvillehardware.comHarvest and Millharvestandmill.comHelly Hansenhellyhansen.comHOKAhoka.comHOMEshophomela.comHuehue.comInderwearinderwear.comInternational Jockinternationaljock.comJ.Crew Factoryjcrew.comJ&H Outdoorsjhoutdoors.comJack Adamsjackadamsusa.comJenson USAjensonusa.comJesse Brown's Outdoorsjessebrowns.comJohnson Woolen Millsjohnsonwoolenmills.comKillington Sportskillingtonsports.comKotnkotn.comKUIUkuiu.comLion's Lair Boutiquellswim.comMack's PWmackspw.comMagic Bramagicbraus.comMaine Sport Outfittersmainesport.comMarmotmarmot.comMidwayUSAmidwayusa.comMK Socksmksocks.comMosmann Australiamosmannaustralia.comMr. Davismrdavis.comMurdoch's Ranch & Home Supplymurdochs.commynavyexchange.commynavyexchange.comNatural Clothing Companynaturalclothingcompany.comNatural Lifenaturallife.comNatures Food Marketsnaturesfoodmarkets.comNeon Wavethisisneonwave.comNeptune Mountaineeringneptunemountaineering.comNew Balancenewbalance.comNewEngland.com Storenewengland.comNext USAnext.usNorth 40 Outfittersnorth40.comNorthbound Outfittersnorthboundoutfittersmi.comOpentip.comopentip.comOssine Shoesossineshoes.comParrot Surf and Skateparrotsurfshop.comPeter Glenn Ski & Sportspeterglenn.comPetticoat Fairpetticoatfair.comPublic Landspubliclands.comRack Room Shoesrackroomshoes.comRacquet & Jogracquetjog.comReal Men Apparel Companyrmac.storeRené Roférenerofe.comRevolvr Menswearrevolvrmens.comRounderbumrounderbum.comRunLife PRrunlifepr.comRunners Plusrunnersplus.comRunning Lab Brightonrunninglabstore.comSchuler Shoesschulershoes.comShoe Carnivalshoecarnival.comshoebacca.comshoebacca.comshoeshowmega.comshoeshowmega.comShop - Shop appshop.comSimpson Outfittersshopsimpsons.comSki Barnskibarn.comSkirackskirack.comSockGeek.comsockgeek.comSpun Bamboobambooclothes.comSteep & Cheapsteepandcheap.comStitch Fixstitchfix.comSundance Ski and Board Shopsundanceskishop.comSwell-O-Phonicshopswellophonic.comTCO Fly Shoptcoflyfishing.comTennis Plazatennisplaza.comTennis Warehousetennis-warehouse.comThe Covet Collectivethecovetcollective.comThe Eczema Companyeczemacompany.comThe Feral Markettheferalmarket.comThe Shoe Collectivetheshoecollective.comThursday Boot Companythursdayboots.comTitle Ninetitlenine.comTOMS.comtoms.comTown Shoptownshop.comTrailful Outdoor Co.trailful.comTrue Valuetruevalue.comUber Eatsubereats.comvia-trans.com.plcom.plVon Maurvonmaur.comWhole Earth Provision Co.wholeearthprovision.comZulily.comzulily.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com39openai.com31outdoorgearlab.com25thegoodtrade.com12goodhousekeeping.com11gq.com11reddit.com11sockclub.com8cleverhiker.com7youtube.com7nytimes.com6underweareview.com6forbes.com6treelinereview.com6trailspace.com6irunfar.com6menshealth.com5reviewed.com5smarterranking.com5meundies.com5

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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