Where does AI tell shoppers to buy home decor online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Pottery Barn

   Named in 35 of 150 answers

   ChatGPT 19 · Gemini 7 · Google AI Mode 9

   “Pottery Barn – Best for classic, comfortable, family-friendly, and slightly traditional or rustic-chic layers.”Google AI Mode

   potterybarn.com

2. 2

   Crate & Barrel

   Named in 27 of 150 answers

   ChatGPT 7 · Gemini 9 · Google AI Mode 11

   “CB2 – Crate & Barrel’s edgy, modern younger sibling.”Google AI Mode

   crateandbarrel.com

3. 3

   Anthropologie

   Named in 23 of 150 answers

   ChatGPT 11 · Gemini 4 · Google AI Mode 8

   “Anthropologie: Great for artistic, colorful, and unique statement pieces, quirky mugs, gorgeous glassware, unique pillows, and distinctive wall art.casagear.com”Gemini

   anthropologie.com

4. 4

   Lulu and Georgia

   Named in 18 of 150 answers

   ChatGPT 8 · Gemini 4 · Google AI Mode 6

   “Lulu and Georgia / McGee & Co.: Best for a polished, high-end Californian or modern traditional aesthetic.”Gemini

   luluandgeorgia.com · Shopify

5. 5

   west elm

   Named in 14 of 150 answers

   ChatGPT 10 · Gemini 1 · Google AI Mode 3

   westelm.com

6. 6

   At Home

   Named in 14 of 150 answers

   ChatGPT 6 · Gemini 5 · Google AI Mode 3

   “Lots of choices in one store At Home”ChatGPT

   athome.com

7. 7

   AllModern

   Named in 10 of 150 answers

   ChatGPT 2 · Gemini 5 · Google AI Mode 3

   “AllModern – Wayfair’s sleek sister site, offering clean, mid-century and contemporary lines with a more curated, design-forward feel at accessible price points.”Google AI Mode

   allmodern.com

8. 8

   Michaels Stores

   Named in 9 of 150 answers

   ChatGPT 5 · Gemini 1 · Google AI Mode 3

   “Options like Wayfair Peel and Stick Wallpaper or patterned decals like Michaels Mid-Century Breeze Block Decals add instant architectural interest.”Google AI Mode

   michaels.com

9. 9

   Quince

   Named in 8 of 150 answers

   ChatGPT 5 · Gemini 1 · Google AI Mode 2

   “If you're looking for beautiful home decor that's also environmentally responsible, I'd put GOODEE, The Citizenry, Avocado, Quince, and West Elm at the top of your shopping list.”ChatGPT

   quince.com

10. 10

    Magnolia

    Named in 8 of 150 answers

    ChatGPT 3 · Gemini 4 · Google AI Mode 1

    “Magnolia – Founded by Chip and Joanna Gaines in Waco, Texas, this is the gold standard for modern farmhouse design, offering signature furniture, cozy textiles, and timeless home accents through the Magnolia Online Store.[[1]](”Google AI Mode

    magnolia.com · Shopify

Also named (185)

World Market6 of 150Belarehome6 of 150Nearly Natural5 of 150Mcgeeandco5 of 150The-citizenry5 of 150Birch Lane4 of 150Lush Decor4 of 150Minted4 of 150Burrow4 of 150Casagear4 of 150Decorsteals4 of 150Elledecor4 of 150Homesandgardens4 of 150Ruggable4 of 150Society64 of 150Voluspa4 of 150Perigold3 of 150Ashley3 of 150Decorilla3 of 150nicetown.com3 of 150Audocph3 of 150Buywallart3 of 150Dtcetc3 of 150Fermliving3 of 150Fermliving3 of 150Hausgem3 of 150Havenly3 of 150Kouboo3 of 150H&M2 of 150Kate and Laurel2 of 150One Kings Lane2 of 150Joss & Main2 of 150garvee2 of 1501stdibs.com2 of 150Antique Farmhouse2 of 150The Container Store2 of 150Aestheticroomcore2 of 150Barefootdreams2 of 150Coldpicnic2 of 150Crazyaboutcandles2 of 150Decoratorswarehouse2 of 150Folksy2 of 150Jungalow2 of 150Luxurycandlesbrands2 of 150Menswallco2 of 150Midinmod2 of 150Oblist2 of 150Outlight2 of 150Roomtery2 of 150Schoolhouse2 of 150Elephant Stock1 of 150The Sill1 of 1502Modern1 of 150Madison Park1 of 150shopHORNE.com1 of 150TikTok Shop1 of 150Best Choice Products1 of 150Boutique Rugs1 of 150City Lights SF1 of 150Hawkins New York1 of 150Nordic Knots1 of 150Riverbend Home1 of 150Safavieh1 of 150Williams-Sonoma1 of 150Aesthetics-home1 of 150Aetherisconcepts1 of 150Amshastudio1 of 150Annieleecandles1 of 150Austingallery1 of 150Avocadogreenbrands1 of 150Bludot1 of 150Candlesbrands1 of 150Canvasartrocks1 of 150Castellanoshousing1 of 150Cghunter1 of 150Christmasinamerica1 of 150Clearanceroom1 of 150Clickpost1 of 150Collectionprints1 of 150Covethouse1 of 150Cozybliss1 of 150Cozyearth1 of 150Crane-baby1 of 150Curiouslyconscious1 of 150Cylindo1 of 150Daitool1 of 150Dataforseo1 of 150Decai1 of 150Diptyqueparis1 of 150Duffylondon1 of 150Dulenn1 of 150Eastfork1 of 150Economictimes1 of 150Eden-vert1 of 150Eiderstudio1 of 150Embed3601 of 150Eufymake1 of 150Evergreendirect1 of 150Farmhousewares1 of 150Fauxnatural1 of 150Fluenttrends1 of 150Formandrefine1 of 150Framacph1 of 150Framebridge1 of 150Froy1 of 150Furniturefair1 of 150Giftlist1 of 150Goodeeworld1 of 150Gourdrevival1 of 150Guestpix1 of 150Handsofcraft1 of 150Hanodecor1 of 150Hindustantimes1 of 150Homespacedirect1 of 150Homora1 of 150Homycasa1 of 150Houseofturnberry1 of 150Hrtrees1 of 150Htgtfurniture1 of 150Huntandbloom1 of 150Ideal1 of 150Inkandporcelain1 of 150Jamaligarden1 of 150Jennikayne1 of 150Kellywearstler1 of 150Kindgiftsco1 of 150Kjcozydesignsco1 of 150Laurelandblush1 of 150Lawacandles1 of 150Leatherology1 of 150Livetteswallpaper1 of 150Lolablankets1 of 150Luxuryhandicraft1 of 150Maidenhome1 of 150Masayacompany1 of 150Materialkitchen1 of 150Mavigadget1 of 150Melaaura1 of 150Meltflexai1 of 150Modernmemorydesign1 of 150Momoplantstore1 of 150Moonchildsleep1 of 150Mova1 of 150Nativainteriors1 of 150Naturallife1 of 150Ninanest1 of 150Nkba1 of 150Nobleabode1 of 150Nomikn1 of 150Northcurtain1 of 150Noworryhome1 of 150Ofnatureandart1 of 150Ourhouseofgrace1 of 150Parachutehome1 of 150Passionlilie1 of 150Pinkoi1 of 150Practicalhomeessentials1 of 150Revivalrugs1 of 150Roaniris1 of 150Roomagine1 of 150Rossettiart1 of 150Savvyrest1 of 150Sleepoutcurtains1 of 150Slowdownstudio1 of 150Sonomarestorations1 of 150Sophiafaininteriors1 of 150Spaciocollections1 of 150Spocket1 of 150Superiorbrand1 of 150Tappancollective1 of 150Teepeejoy1 of 150Tenthousandvillages1 of 150The-treasury1 of 150Thediyplaybook1 of 150Thehues1 of 150Thetimes1 of 150Tiaracle1 of 150Tools2tiaras1 of 150Tovfurniture1 of 150Trendyshop3651 of 150Villadecordesign1 of 150Vitaitalianliving1 of 150Vivchristmas1 of 150Whowhatwear1 of 150Yearandday1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Wayfair52 of 150Target28 of 150Walmart27 of 150The Home Depot18 of 150Amazon18 of 150Etsy10 of 150IKEA9 of 150Overstock6 of 150Bed Bath & Beyond5 of 150Kohl's5 of 150Lowe's4 of 150Nordstrom4 of 150Macy's4 of 150Staples2 of 150Marshalls2 of 150Sam's Club2 of 150Sephora2 of 150JCPenney1 of 150Bloomingdale's1 of 150Costco1 of 150Nordstrom Rack1 of 150Sierra1 of 150TJ Maxx1 of 150Ulta Beauty1 of 150eBay0 of 150Tractor Supply0 of 150Poshmark0 of 150Mercari0 of 150QVC0 of 150Sears0 of 150Belk0 of 150Bass Pro Shops0 of 150Best Buy0 of 150Cabela's0 of 150HSN0 of 150Newegg0 of 150

Every other online seller (143)

Google Shopping sellers of home decor that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

ModeSensmodesens.comSalvage & Co Indysalvagecoindy.comtwopagescurtains.comtwopagescurtains.comChristmas Centralchristmascentral.comDoorDash - Target USdoordash.comLamps Pluslampsplus.comAbstract Houseabstracthouse.comDecoratorsBestdecoratorsbest.comFerguson Homefergusonhome.comLighting New Yorklightingnewyork.comLumenslumens.comMathis Homemathishome.comYmipaintingymipainting.comArtexploreartexplore.netDaniel House Clubdanielhouse.clubEnglish Elmenglishelm.comHedgeApplehedgeapple.comHigh Fashion Homehighfashionhome.comLightologylightology.comLightopialightopia.comMagicLinenmagiclinen.comMeadow Blumeadowblu.comMesonArtmesonart.comNapa Home & Gardennapahomeandgarden.comOrnate Homeornatehome.comResin Societyresinsociety.netShiptshipt.comTailorVibetailorvibe.comThe Bell & Nookthebellandnook.comThe Oliver Gal Artist Co.olivergal.comUber Eatsubereats.comWoven Nookwovennook.comZolazola.com1StopBedrooms1stopbedrooms.com3HLinen.com3hlinen.comA. Dodson'sadodsons.comAmerican Art Decoramericanartdecor.comAmerican Home Furnitureamericanhomefurniture.comAnaya Homeanayahome.comAnnie Selkeannieselke.comBEAMbeambk.comBEBE Conceptbebeconcept.plBonanza - IL Treasuresbonanza.comBoscov'sboscovs.comCanales Furniturecanalesfurniture.comCasaventicasaventi.comCheer Collectioncheercollection.comChive USchive.comCleveland Lightingclevelandlighting.comCloth & Stitchclothandstitch.comcontempeecontempee.comCoterie Brooklyncoteriebrooklyn.comcotton & cretecottonandcrete.comCurtarracurtarra.comDanish Design Storedanishdesignstore.comdecoratd.decoratd.comDecorDen Shopdecordenshop.comDestination Lightingdestinationlighting.comDetroit Furnituredetfurniture.comDewey Furnituredeweyfurniture.comdiveros.comdiveros.comDonna Sharpdonnasharp.comDulles Electric Supplydulleselectric.comEarthenearthen-shop.comeBedding4Youebedding4you.comEgyptian Linensegyptianlinens.comEL Designeldesign.comExpedition Subsaharaexpeditionsubsahara.comFarm Home Marketplacefarmhomemarketplace.comFinnish Design Shopfinnishdesignshop.comFlosflos.comFrameologyframeology.comFrom Wherefromwhere.comFurniture.comfurniture.comGabbertsgabberts.comGobekUSAgobekusa.comGold Textilesmygoldtextiles.comGreatBigCanvas.comgreatbigcanvas.comHamilton Park Interiorshamiltonparkinteriors.comhivehivemodern.comHuberthubert.comHudson and Vinehudsonandvine.comHykolityhykolity.comIncredible Rugs and Decorincrediblerugsanddecor.comInktuitiveinktuitive.comInstacartinstacart.comIvan Smith Furnitureivansmith.comIvy Homeivyhome.comJetty Homejettyhome.comKensington Furniturekensingtonfurniture.comLakeshore Trendslakeshoretrends.comLampTwistlamptwist.comLayla Graycelaylagrayce.comLevtex Homelevtexhome.comLighting Designlightingdesign.comLinen Noteslinennotes.comLove.comlove.comLoving Coastal Livinglovingcoastalliving.comLuna Furniturelunafurn.comLuxeDecorluxedecor.comLuxury Wall Artluxurywallart.comMagnoliasmagnoliasne.comMarais Homeshopmaraishome.comNFMnfm.comNuevArtnuevart.comOJCommerce.comojcommerce.comökenhemokenhem.comPaintFupaintfu.comPaylessRugs.compaylessrugs.comPaynes Graypaynesgray.comPietra Casapietra-casa.comPrism Boutiqueprismboutique.comRaw Edgez Studiorawedgezstudio.comRaymour & Flaniganraymourflanigan.comRidyartridyart.comRueLaLaruelala.comRuffledThreadruffledthread.comRypenrypen.comSafavieh Homesafaviehhome.comSaranoni Luxury Blanketssaranoni.comScout & Nimblescoutandnimble.comSelectfurniturestore.comselectfurniturestore.comShop - Shop appshop.comSilk Flower Depote-silkflowerdepot.comSimple Home Plussimplehomeplus.comSouthfork Lightingsouthforklighting.comSportique.comsportique.comStash Home Furniturestashhomefurniture.comStupell Home Decorstupell.comStyleMeGHDstylemeghd.comsweaterpickssweaterpicks.comThe Company Storethecompanystore.comThe HomeCentricthehomecentric.comThe Nest Eggshopthenestegg.comThe Shade Shoptheshadeshop.comThe Westview Shopthewestviewshop.comThehomemindthehomemind.comUwalls.comuwalls.comVisual Comfort & Covisualcomfort.comWaiting on Martha Homewaitingonmarthahome.comWonder Artworkwonderartwork.comZin Homezinhome.comZorozoro.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com48google.com29architecturaldigest.com11forbes.com9thegoodtrade.com8cb2.com7youtube.com7vogue.com6apartmenttherapy.com6reddit.com5zarahome.com4serenaandlily.com4jonathanadler.com4dwr.com4nytimes.com4hgtv.com4businessinsider.com3rh.com3catalog.homes3homegoods.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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