Where does AI tell shoppers to buy kids' clothing online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Old Navy

   Named in 63 of 150 answers

   ChatGPT 24 · Gemini 18 · Google AI Mode 21

   “Best affordable Carter's, Old Navy, Cat & Jack”ChatGPT

   gap.com

2. 2

   Hanna Andersson

   Named in 52 of 150 answers

   ChatGPT 19 · Gemini 15 · Google AI Mode 18

   “Hanna Andersson: Famous for thick, vibrant, heirloom-quality organic cotton pajamas and playwear that easily survives multiple kids .”Google AI Mode

   hannaandersson.com

3. 3

   Primary

   Named in 49 of 150 answers

   ChatGPT 16 · Gemini 17 · Google AI Mode 16

   “Primary: If you hate loud logos, slogans, and gender-stereotyped colors, Primary is a lifesaver.”Gemini

   primary.com · Shopify

4. 4

   Carter's

   Named in 41 of 150 answers

   ChatGPT 17 · Gemini 10 · Google AI Mode 14

   “Best affordable Carter's, Old Navy, Cat & Jack”ChatGPT

   carters.com

5. 5

   The Children's Place

   Named in 25 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 8

   “Best Budget / Everyday Value: The Children's Place Medium Weight Puffer Jacket”Google AI Mode

   childrensplace.com

6. 6

   Burt's Bees Baby

   Named in 22 of 150 answers

   ChatGPT 11 · Gemini 4 · Google AI Mode 7

   “For parents prioritizing sensitive skin protection, GOTS-certified organic cotton brands like Burt's Bees Baby and Primary offer premium fabrics at reasonable price tiers.”Google AI Mode

   burtsbeesbaby.com · Shopify

7. 7

   Kyte Baby

   Named in 17 of 150 answers

   ChatGPT 1 · Gemini 7 · Google AI Mode 9

   “Kyte Baby: If you are shopping for babies and toddlers, Kyte Baby is renowned for ultra-soft, buttery bamboo rayon sleep sacks, blankets, and pajamas that help regulate temperature well.”Gemini

   kytebaby.com · Shopify

8. 8

   Colored Organics

   Named in 17 of 150 answers

   ChatGPT 7 · Gemini 5 · Google AI Mode 5

   “Colored Organics & Mightly: Both are fantastic independent brands focusing heavily on ethical, Fair Trade, and GOTS-certified organic cotton manufacturing.”Gemini

   coloredorganics.com · Shopify

9. 9

   Columbia Sportswear

   Named in 17 of 150 answers

   ChatGPT 5 · Gemini 5 · Google AI Mode 7

   “Best Budget-Friendly & Reliable: Columbia Pike Lake (or Nordic Strider II for Girls)”Gemini

   columbia.com

10. 10

    Janie and Jack

    Named in 15 of 150 answers

    ChatGPT 5 · Gemini 6 · Google AI Mode 4

    “Best dressy outfits Janie and Jack, Ralph Lauren”ChatGPT

    janieandjack.com

Also named (182)

Ringly15 of 150adidas14 of 150Abercrombie & Fitch13 of 150Little Sleepies13 of 150Theloyalbrand13 of 150Monica + Andy12 of 150H&M11 of 150Babylist11 of 150Lands' End11 of 150Quince10 of 150Mightly9 of 150EasyTot8 of 150Littlegreenradicals7 of 150Reima7 of 150Siukid7 of 150Maisonette6 of 150Zara USA6 of 150Gap Factory6 of 150Sneakers.com6 of 150Under Armour6 of 150Shopashmi6 of 150Nike5 of 150Uniqlo5 of 150ThredUp5 of 150Fromthelabels5 of 150Momandzoey5 of 150Texasia5 of 150Arctix4 of 150Burton4 of 150Patpat4 of 150Totsntrendsbymorgan4 of 150L'ovedbaby3 of 150Bellabubear3 of 150Bouncemkt3 of 150Fabkids3 of 150Feltmanbrothers3 of 150Kidpik3 of 150Littleme3 of 150Outdoorschoolshop3 of 150Sparkleinpink3 of 150Teacollection3 of 150Caden Lane2 of 150Petite Plume2 of 150TikTok Shop2 of 1502tall2 of 150Beekee2 of 150Blueberryandthird2 of 150Bodenusa2 of 150Butterblu2 of 150Citythreads2 of 150Claudeandco2 of 150Dickies2 of 150Dtcetc2 of 150Ducksanddrakeskids2 of 150Firebirdkids2 of 150Gerberchildrenswear2 of 150Hellojackalo2 of 150Kindlykiddo2 of 150Littlemavenkids2 of 150Magneticme2 of 150Moodytiger2 of 150Mudpie2 of 150Nuohuagarment2 of 150Ryleeandcru2 of 150Specialkids2 of 150Theadventurejunkies2 of 150Thermkids2 of 150Treehousekids2 of 150Whowhatwear2 of 150Winterwaterfactory2 of 150Western Chief1 of 150Kids Foot Locker1 of 150ergoPouch USA1 of 150Foot Locker1 of 150JD Sports1 of 150Little Wonder & Co.1 of 150Moogco Baby1 of 150Boden1 of 150evo.com1 of 150Good's Store1 of 150gunamuna1 of 150Hibbett Kids1 of 150ShopSimon1 of 150Aboderie1 of 150Adventurefamdam1 of 150Aidenandollie1 of 150Americanadorn1 of 150Appaman1 of 150Babymallonline1 of 150Babymori1 of 150Bobochoses1 of 150Bravekid1 of 150Brightonsa1 of 150Bundletobundle1 of 150Calonie1 of 150Carriageboutique1 of 150Castleware1 of 150Cowboyhardware1 of 150Cozycrewclub1 of 150Cratejoy1 of 150Disneystore1 of 150Eczemacompany1 of 150Eddiebauer1 of 150Elegantbaby1 of 150Eliswesternwear1 of 150Enbymeaning1 of 150Estella-nyc1 of 150Everythingbuttheprincess1 of 150Faz1 of 150Fierceandsweet1 of 150Goodbetterbestkids1 of 150Goodwillakron1 of 150Homecleaningfamily1 of 150Honeybeankids1 of 150Izzybtweenboutique1 of 150Jaxandlennon1 of 150Jilliansdrawers1 of 150Katequinn1 of 150Katiejnyc1 of 150Kidbizkid1 of 150Kidswhoexplore1 of 150Kozieclothes1 of 150Littlemoony1 of 150Littlerockerclothing1 of 150Livelykid1 of 150Lolaandtheboys1 of 150Lonowear1 of 150Metroschooluniforms1 of 150Milesthelabel1 of 150Minimioche1 of 150Myamigos1 of 150Mylittlethrifter1 of 150Myoutdoorsymom1 of 150Nununu1 of 150Obioutfitters1 of 150Opposuits1 of 150Organic-zoo1 of 150Petelulu1 of 150Petitexplorers1 of 150Petitlem1 of 150Piccalio1 of 150Qforquinn1 of 150Quincymae1 of 150Rocketsofawesome1 of 150Round-house1 of 150Ruthlesstoothless1 of 150Scouttech1 of 150Scrapsofmagic1 of 150Shop12121 of 150Shopaprikose1 of 150Shopploom1 of 150Shrimpandgritskids1 of 150Skipro1 of 150Sndkids1 of 150Soothems1 of 150Spooniethreads1 of 150Stephensplace1 of 150Stereotypekids1 of 150Stiltbirdapparel1 of 150Stonz1 of 150Striderite1 of 150Teenvogue1 of 150Theeverymom1 of 150Thehandbook1 of 150Thelittleredplanet1 of 150Thetrendytoddlers1 of 150Top101 of 150Trazzor1 of 150Tryoutgrow1 of 150Tuckncharco1 of 150Usalovelist1 of 150Welovefrugi1 of 150Whistleandflute1 of 150Wholesaleschooluniforms1 of 150Wonderbaby1 of 150Worldchangerco1 of 150Worldofdreamy1 of 150Yocolorado1 of 150Yoofoss1 of 150Yoportland1 of 150Ziggyzaza1 of 150Zumbamboo1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Target51 of 150Walmart22 of 150Nordstrom13 of 150Kohl's13 of 150Poshmark12 of 150Macy's11 of 150REI7 of 150JCPenney6 of 150Mercari6 of 150Dick's Sporting Goods6 of 150Staples5 of 150Nordstrom Rack3 of 150Scheels3 of 150Amazon3 of 150TJ Maxx3 of 150Zappos2 of 150Academy Sports2 of 150Backcountry2 of 150eBay1 of 150Belk1 of 150Bloomingdale's1 of 150Dillard's1 of 150Bass Pro Shops1 of 150Sam's Club1 of 150Sierra1 of 150Bed Bath & Beyond0 of 150Tractor Supply0 of 150Cabela's0 of 150Overstock0 of 150

Every other online seller (172)

Google Shopping sellers of kids' clothing that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Woolinowoolino.comGoodBuy Geargoodbuygear.comGreen Bean Baby Boutiquegreenbeanbabyboutique.comMacrobabymacrobaby.comModeSensmodesens.comRack Room Shoesrackroomshoes.comHALO Sleephalosleep.comHaneshanes.comLil Tulipsliltulips.comLittle Mae & Colittlemaeandco.comLOAMshoploam.comMack & Harvie Mini Shopmackandharvie.comNature Baby Outfitternaturebabyoutfitter.comShiptshipt.comSprout Babiessproutbabies.comUrban Baby Co.urbanbabyco.comYoung Edenyoungeden.comZolazola.comBee Like Kidsbeelikekids.comBella Rose Chic Boutiquebellarosechicboutique.comBirchbirchstore.comBlankstyle.comblankstyle.comBoot Barnbootbarn.comChildren's Faircfbabyandkids.comComfrtcomfrt.comCorporate Casualscorporatecasuals.comCountry Outfittercountryoutfitter.comDenny'sshopdennys.comDoorDash - Kohl'sdoordash.comDreamland Babydreamlandbabyco.comFamous Footwearfamousfootwear.comGoldtexgoldtex.caGrowing Tree Toysgrowingtreetoys.comHudson Childrenswearhudsonchildrenswear.comJiffy.comjiffy.comJOYjoy.colimolinlimolin.comLove To Dream USlovetodream.comMaison De Kristinemaisondekristine.comMammoth Nationmammothnation.comMom Loves ME Incmomlovesme.usNaturekidsconaturekidsco.comNinja Transfersninjatransfers.comNola Tawknolatawk.comPi Baby Boutiquepibaby.comPluto and Luna Selectplutoandlunaselect.comPolished Printspolished-prints.comPoppylist Shoppoppylist.comSheplers.comsheplers.comShirts In Bulkshirtsinbulk.comShirtSpaceshirtspace.comshopatlasgreyshopatlasgrey.comSwaddeliniswaddelini.comTenth and Pinetenthandpine.comZukaBabyzukababy.com4Winners Merch4winnersmerch.comaboutyou.comaboutyou.comAH Baby + coahbabyco.comAl's Sporting Goodsals.comAlbee Babyalbeebaby.comAllen Roseshopallenrose.comAmy's Cottage of Williamstownamyscottage.comASF Sports & Outdoorsshopasf.comAtelier Babbiatelierbabbi.comAviva Dallasavivadallas.comAviva Wholesaleavivawholesale.comBabesprouts Baby Storebabesprouts.comBaby Blissshopbabybliss.comBaby Dillbabydilltc.comBaby Furniture Plus Kidsbabyfurnitureplus.netBaitbaitme.comBear Hollowbearhollowkids.comBeths Creationsbethscreations35.comBig Frenchiesbigfrenchies.comBirch & Willow Mercantilebirchwillowmercantile.comBlain's Farm & Fleetfarmandfleet.comBlissfully Lavender Boutiqueblissfullylavender.comBlueWater Outriggersbluewateroutriggers.combornbabyshopbornbaby.comBowfish Kidsbowfishkids.comBranded Peach Boutiquebrandedpeach.comBumps 'n Bundlesbumpsnbundles.comCajun Cutiescajuncutiesco.comCB and Co Baby Boutiqueshopcbandco.comCheapesTees.comcheapestees.comChristy Sportschristysports.comCuddles & Carriagescuddlesandcarriages.comCustom Inkcustomink.comDelilah's Maternitydelilahsmaternity.comDSWdsw.comEast Ivryeastivry.comEden Vista Barringtonedenvistabarrington.comEthel + Rowethelandrow.comFaithberryfaithberry.coFalcon Creek Boutiquefalconcreekboutique.comFlight Clubflightclub.comFoot-Store USfoot-store.comFull Sourcefullsource.comGOATgoat.comGoing Going Gonegoinggoinggone.comGreen Mountain Diapersgreenmountaindiapers.comHaase Shoe Store and Young Folks Shophaaseshoestore.comHealthy Horizons Breastfeeding Centershealthyhorizons.comHoney & Oathoneyandoat.comHunter Boots UShunterboots.comimagikidsimagikids.comInland Mamainlandmama.comJena Bug Baby Boutiquejenabugbaby.comJoe's Sporting Goodsjoessportinggoods.comJoey & June Boutiquejoeyandjune.comJonesTshirts.comjonestshirts.comJoyPer's Shoesjoypers.comKeaBabieskeababies.comKonny Babykonnybaby.comLassies & Lassoslassiesandlassos.comLets Customizeletscustomizeut.comLily and Lincolnlilyandlincoln.comLittle Bubs + Colittlebubsand.coLittle Hero Uniformslittleherouniforms.comLittle Luxe Baby + Kidslittleluxeshop.comLittle Terralittleterrababy.comLorissa Violetlorissaviolet.comLouie’s Mercantilelouiesmercantile.comLucky Panda Kidsluckypandakids.comLucky Shoesluckyshoes.comLukiee Loulukieelou.comMain Street Collectivemainstreetco.usMichaels Storesmichaels.comMilk & Babymilkandbaby.comMilk Snobmilksnob.comMillie Bo Peepmilliebopeep.comModell's Sporting Goodsmodells.comMomcozymomcozy.comMumzworld.commumzworld.comMushiemushie.comNana's Niche & Cornernanasnicheandcorner.comNINI and LOLIniniandloli.comOver The Moonoverthemoon.comPersonal Graphicspersonalgraphicsonline.comPotomac River Kidspotomacriverkids.comRaindrops & Sunshineraindropsandsunshineshop.comRogue Magnolia Custom Designsmyshopify.comRushOrderTeesrushordertees.comSafe & Chicsafeandchic.comShirtMaxshirtmax.comShoe Carnivalshoecarnival.comShoe Sensationshoesensation.comShoe Stationshoestation.comshopfashionminiskids.comshopfashionminiskids.comShower Me With Loveshowermewithlove.comSleep of Mindsleepofmind.comSpearmint LOVEspearmintlove.comStockXstockx.comSuite Childsuitechild.comSunriseWear.comsunrisewear.comSwaddleDesignsswaddledesigns.comSweet Pea Kidsbabysweetpeasboutique.comTadpoleshoptadpole.comTANE organicstaneorganics.comThe Filling Station Goodsthefillingstationgoods.comThe Little Seedlingthelittleseedling.comTheParkWholesale.comtheparkwholesale.comThree Little Totsthreelittletots.comTiny Twinkletinytwinkle.comUber Eatsubereats.comUnder the Nileunderthenile.comVon Maurvonmaur.comWildBirdwildbird.coWonder & Wild Children’s Boutiquewonderwildchildrensboutique.comWOODstackwoodstack.comWordans.comwordans.comZoolikins | Children's Boutiquezoolikins.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com40google.com37forbes.com19rakuten.com13hapagarments.com12babylist.com10goodhousekeeping.com9thegoodtrade.com8reviewed.com8reddit.com7minirodini.com6the-independent.com5thebump.com5llbean.com5youtube.com5purewow.com4cookieskids.com4patagonia.com4thenorthface.com4treelinereview.com4

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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