Where does AI tell shoppers to buy candles online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Voluspa

   Named in 53 of 150 answers

   ChatGPT 32 · Gemini 10 · Google AI Mode 11

   “If you want candles that make your entire home smell amazing, I'd look at Voluspa, NEST New York, APOTHEKE, Diptyque, and Jo Malone .”ChatGPT

   voluspa.com · Shopify

2. 2

   Diptyque

   Named in 44 of 150 answers

   ChatGPT 16 · Gemini 12 · Google AI Mode 16

   “If you want candles that make your entire home smell amazing, I'd look at Voluspa, NEST New York, APOTHEKE, Diptyque, and Jo Malone .”ChatGPT

   diptyqueparis.com · Shopify

3. 3

   Brooklyn Candle Studio

   Named in 25 of 150 answers

   ChatGPT 6 · Gemini 9 · Google AI Mode 10

   “Brooklyn Candle Studio Palo Santo ($31) — A minimalist soy candle offering soft, grounding wood and smoke.[[1]](”Google AI Mode

   brooklyncandlestudio.com · Shopify

4. 4

   fontana

   Named in 24 of 150 answers

   ChatGPT 9 · Gemini 7 · Google AI Mode 8

   “Clean-Burning Purists: Fontana Candle Co. or Natural Sloth”Gemini

   fontanahomeshop.com

5. 5

   Candle Delirium

   Named in 23 of 150 answers

   ChatGPT 5 · Gemini 16 · Google AI Mode 2

   “Baies (Berries): A famous blend of tart blackcurrant berries and sweet Bulgarian roses.www.candledelirium.com”Gemini

   candledelirium.com

6. 6

   NEST New York

   Named in 23 of 150 answers

   ChatGPT 14 · Gemini 5 · Google AI Mode 4

   “If you want candles that make your entire home smell amazing, I'd look at Voluspa, NEST New York, APOTHEKE, Diptyque, and Jo Malone .”ChatGPT

   nestnewyork.com · Shopify

7. 7

   Mburcandle

   Named in 22 of 150 answers

   ChatGPT 1 · Gemini 17 · Google AI Mode 4

   “Best for: Luxury aroma, wooden wicks, and modern fragrance profiles.mburcandle.co”Gemini

   mburcandle.co · Shopify

8. 8

   Goosecreek

   Named in 21 of 150 answers

   ChatGPT 12 · Gemini 3 · Google AI Mode 6

   “Current retailer markdowns. goosecreek.comshopdeals.ioshomp.com”ChatGPT

   goosecreek.com · Shopify

9. 9

   Whowhatwear

   Named in 21 of 150 answers

   ChatGPT 0 · Gemini 14 · Google AI Mode 7

   “Le Labo – Santal 26 : www.whowhatwear.com This is the unmistakable, smoky, leathery, and warm sandalwood scent used in trendy boutique properties and upscale lounges (like the EDITION hotels).www.whowhatwear.com It instantly gives a room a moody, high-end, intimate vibe.”Gemini

   whowhatwear.com

10. 10

    Yankee Candle US

    Named in 20 of 150 answers

    ChatGPT 5 · Gemini 4 · Google AI Mode 11

    “Check current pricing on Target or the Yankee Candle US Store.[[1]](”Google AI Mode

    yankeecandle.com

Also named (184)

Capri-blue11 of 150Fontanacandlecompany11 of 150Luxurycandlesbrands10 of 150Candlesbrands9 of 150Otherland8 of 150Anthropologie7 of 150Flamingo Estate7 of 150Grow Fragrance7 of 150Bluecorn Candles6 of 150Lumond6 of 150Orbasics6 of 150Pfcandleco6 of 150Homesick5 of 150Acheerfulgiver5 of 150Arbormade5 of 150Beecococandle5 of 150Siblings5 of 150NEOM Wellbeing US4 of 150Harlem Candle Company4 of 150Caftari4 of 150Prairiefirecandles4 of 150Ringly4 of 150Stonecandles4 of 150Therooseveltscandleco4 of 150Thymes3 of 150Candleberry Candle Company3 of 150Airecandles3 of 150Apothekeco3 of 150Chicagocandlefactory3 of 150Hotellobbycandle3 of 150Interiormedicine3 of 150Justjeannie3 of 150Lgcandle3 of 150Nontoxichomes3 of 150Paddywax3 of 150Thegoodnesswell3 of 150Vellabox3 of 150Bluemercury2 of 150DW Home Candles2 of 150LAFCO2 of 150Calyan Wax Co.2 of 150Magnolia2 of 15096north2 of 150Amesfarm2 of 150Aroma3602 of 150Beethelight2 of 150Bigmoonbeeswax2 of 150Candlefind2 of 150Candlefy2 of 150Cehn2 of 150Earlofeast2 of 150Elementbrooklyn2 of 150Freshwaveworks2 of 150Hotelcollection2 of 150Keapcandles2 of 150Kriyaveda2 of 150Maddoxcandles2 of 150Marieclaire2 of 150Nontoxicnook2 of 150Outletpicks2 of 150Redrecs2 of 150Saneprice2 of 150Slownorth2 of 150Sosahomeandbody2 of 150Tada2 of 150Theunorthodoc2 of 150Tophoscandles2 of 150Williamwestcandles2 of 150Youmeandemilio2 of 150At Home1 of 150Hemlock Park1 of 150Editorialist1 of 150Grove Collaborative1 of 150Archipelago Botanicals1 of 150Finding Home Farms1 of 150Harrods1 of 150Smallflower.com1 of 150Uncommon James1 of 150Maison Louis Marie1 of 150World Market1 of 150Athens Cooks1 of 150Beautyhabit1 of 150C.O. Bigelow1 of 150CandleScience1 of 150Cos Bar1 of 150GoodLight Natural Candles1 of 150Illume Candles1 of 150Luckyscent.com1 of 150My American Goods1 of 150Rooted1 of 150Terrain1 of 150Acorngeneralstore1 of 150Amallow1 of 150Applewoodcandleco1 of 150Aromaform1 of 150Aromaparadise1 of 150Aromatique1 of 150Artisanalcandleco1 of 150Ashbycandles1 of 150Atomra1 of 150Authenticbooks1 of 150Bigdipperwaxworks1 of 150Bjinnox1 of 150Bluemefragrance1 of 150Boucle1 of 150Candle-dream1 of 150Candlesofusa1 of 150Cellardoorcandles1 of 150Chaseandwonder1 of 150Cowshed1 of 150Cqfragrance1 of 150Dahilbar1 of 150Dataforseo1 of 150Delphycandle1 of 150Ephemeralapothecary1 of 150Fotoncandle1 of 150Frostbeardstudio1 of 150Grandcandles1 of 150Greatnorthcandle1 of 150Haustheory1 of 150Healinglightsoycandles1 of 150Hindustantimes1 of 150Hoboandco1 of 150Homecourt1 of 150Homesandgardens1 of 150Hormscent1 of 150Houseofranni1 of 150Illuminations1 of 150Incandescentwaxmelts1 of 150Isledenature1 of 150Juniperridge1 of 150Katherinecandle1 of 150Lagunacandles1 of 150Light4lifecause1 of 150Littlekarmaco1 of 150Lulucandles1 of 150Lumeandwick1 of 150Luvoyafragrance1 of 150Milkhousecandles1 of 150Mindbodygreen1 of 150Mintdistricts1 of 150Modernsprout1 of 150Monsuri1 of 150Naturalannieessentials1 of 150Nealsyardremedies1 of 150Nomaddesignco1 of 150Oaklanecandleco1 of 150Ollies1 of 150Onefurallpets1 of 150Openmindkreation1 of 150Paintedlantern1 of 150Partylite1 of 150Plasticdetox1 of 150Predominantlyblack1 of 150Quickcandles1 of 150Realhomes1 of 150Recandlecompany1 of 150Revivaliowacity1 of 150Scarletandgrace1 of 150Seawitchbotanicals1 of 150Serocandles1 of 150Shelfloveco1 of 150Spirituum1 of 150Standlearomatic1 of 150Sunsetandco1 of 150Taracandles1 of 150Thecandledust1 of 150Thecandlelibrary1 of 150Theprojectgarments1 of 150Thingtesting1 of 150Tildycandleco1 of 150Tryeverly1 of 150Ukiyocandles1 of 150Urthylife1 of 150Valorwickscandles1 of 150Vedaoils1 of 150Vogue1 of 150Warmnestcandle1 of 150Waxandwanecandles1 of 150Westcoastcandlestudio1 of 150Wickedaromas1 of 150Wickguru1 of 150Wildwoodcandleco1 of 150Womanandhome1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart31 of 150Nordstrom25 of 150Target21 of 150Ulta Beauty13 of 150Amazon12 of 150Sephora5 of 150Etsy3 of 150Dillard's3 of 150Macy's3 of 150Marshalls3 of 150TJ Maxx3 of 150Bloomingdale's2 of 150Neiman Marcus2 of 150The Home Depot2 of 150IKEA2 of 150Chewy2 of 150Wayfair1 of 150Bed Bath & Beyond1 of 150Nordstrom Rack1 of 150Overstock1 of 150Vitacost1 of 150Whole Foods1 of 150eBay0 of 150Poshmark0 of 150Mercari0 of 150Kohl's0 of 150Newegg0 of 150Belk0 of 150Saks Fifth Avenue0 of 150Scheels0 of 150Barnes & Noble0 of 150Lowe's0 of 150QVC0 of 150Sears0 of 150

Every other online seller (322)

Google Shopping sellers of candles that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Uber Eatsubereats.comDoorDash - Target USdoordash.comShiptshipt.comModeSensmodesens.comInstacartinstacart.comMolton Brownmoltonbrown.comOpentip.comopentip.comCasa Home Livingcasahomeliving.comCult Beautycultbeauty.comHudson Gracehudsongracesf.comKringle Candlekringlecandle.comOver The Moonoverthemoon.comPerigoldperigold.comPottery Barnpotterybarn.com941c4f-2.myshopify.commyshopify.comAtkinson's of Vancouveratkinsonsofvancouver.comBath & Unwindbathandunwind.comBEAUTY BAYbeautybay.comBevMo!bevmo.comBig Ass Luxuriesbigassluxuries.comBoston General Storebostongeneralstore.comBrands For Less USAbrandsforlessusa.comCandlestock.comcandlestock.comCasa Bella Decorcasabelladecor.netChe Bella Casachebellacasa.comChromeshopchrome.comCitrus and Mosscitrusandmoss.comDermstore.comdermstore.comEleish Van Breemsevbantiques.comGearys Beverly Hillsgearys.comGoSupps.comgosupps.comHouse of Velashouseofvelas.comHy-Veehy-vee.comjinimini.comjinimini.comJomashop.comjomashop.comMcGuckin Hardwaremcguckin.comMenardsmenards.comNET-A-PORTERnet-a-porter.comNuthouse Hardwarenuthousehardware.comPremière Avenuepremiereavenue.frSelfridgesselfridges.comSipHipHooraysiphiphooray.comSouth Texas Tacksouthtexastack.comSouthern Agriculturesouthernagriculture.comThe Lamp Standthelampstand.comTikTok Shoptiktok.comZGO Perfumeryzgoperfumery.com321 Skin Glow321skinglow.com50-ml.com50-ml.comA Cottage in the Cityacottageinthecity.comAbboo Candle Coabboocandleco.comAedes Perfumeryaedes.comAlexandra Rae Homealexandrarae.comAll For Americanallforamerican.comAll Things Clean Vacuum & Applianceallthingsclean.comAlly B Boutiqueallybboutique.comAloha Gift Box Companyalohagiftboxco.comAmaro Soaps & Co.amarosoaps.comArielle Shoshanaarielleshoshana.comArtius Manartiusman.comAsh & Oak Candle Coashandoakcandleco.comBadwaxbadwax.comBalboa Surf & Stylebalboasurfandstyle.comBear Natural Organicsbearnaturalorganics.comBeauty Bridgebeautybridge.comBeautylishbeautylish.comBergdorf Goodmanbergdorfgoodman.comBering'sberings.combkstr.combkstr.comBloomNationbloomnation.comBloomNation - Wallingford Flowerwallingfordflower.comBlush Home Decor by JSB Designsblushhomedecor.comBonanza - IL Treasuresbonanza.comBorsheimsborsheims.comBranches Designsbranchesdesigns.comBrandsMart USAbrandsmartusa.comBroken Top Brands Wholesalebtcandle.comBrookeside Companybrookesideco.comCandle Castle & Cocandlecastleco.comCandle-lite Companycandle-lite.comCandlesdirectcandlesdirect.shopCarol and Companycarolandcompany.comCarrie's Floral Designscarriesfloraldesigns.comCash Wisecashwise.comCasparicasparionline.comCB2cb2.comChristmas Centralchristmascentral.comChristopher's Home Accentschristophersgifts.comCopeland's Rural Supplycopelandsrs.comCornucopia Collectionscornucopiacollections.comCourtney's Candles & Creationscourtneyscandles.comCowpokes Work & Westerncowpokesonline.comCrafty Yankeeshopcraftyyankee.comCrate & Barrelcrateandbarrel.comCream Candle Co.creamcandleco.comCreative Energy Candlescreativeenergycandles.comCrown & Iriscrownandiris.comcuriousshopcurioushb.comCursuri PDR Romaniacursuri-pdr.roDarling's Fine Thingsdarlingsfinethings.comDazzle and DazzleUSAdazzleusa.comDealers Discount Crafts & Floralsdealersdiscountcrafts.comDecor Addictdecor-addict.comDecorDen Shopdecordenshop.comDedham Exchangededhamexchange.orgdescenza.comdescenza.comDesign Images & Giftsdesignimagesandgifts.comDK Hardwaredkhardware.comDomani Homedomanihome.comDovecote Stylefearrington.comDuman Homedumanhome.comEazy Gyfteazygyft.comEclectic Treasureseclecticgallery.neteCosmeticsecosmetics.comEisler's Chemisteislerchemist.comElizabeth Designelizabethdc.comElysian Fieldselysianfieldsonline.comen merenmerhome.comEugène Allard Cuisine et Tendanceseugeneallard.comfarfetch.comfarfetch.comFilomena Homefilomenahome.comFleet Farmfleetfarm.comFlora Designsscappooseflorist.comFlowers on Richmondflowersonrichmond.comfoodtown.comfoodtown.comFox & Willowfoxandwillow.comFoxy Redsfoxyreds.comFragranceNet.comfragrancenet.comFree Reign Farmfreereignfarm.comFreshDirectfreshdirect.comFrisco Mercantilefriscomercantile.comGardenheirgardenheir.comGenteelReflections.comgenteelreflections.comGilt.comgilt.comGinger N' Creamgingerncream.comgive.givedsm.comGlass Bazaarglassbazaar.comGlowshopglow.comGolden Hour Gift Cogoldenhourgiftco.comGood & Well Supply Cogoodandwellsupplyco.comGoodeegoodeeworld.comgoopgoop.comGorsuchgorsuch.comH&Mhm.comHalo Homehalohomestore.comHarlem Perfume Co.harlemperfumeco.comhazelwoodsoapcompany.comhazelwoodsoapcompany.comHearth & Soulhearthandsoul.comHigh Country Outfittershighcountryoutfitters.comHive and Honey Candle Co.hiveandhoneycandleco.comHolzer Handcraftedholzerhandcrafted.comHomage Pasadenahomagepasadena.comHomestead Princetonhomesteadprinceton.comHooties Candles & Thingshootiescandles.comHour Loophourloop.comHouse of Wandershophouseofwander.comHowell's Mercantilehowellsmercantile.comHunt and Bloomhuntandbloom.comidPearl Boutiqueshopidpearl.comIndio Durhamindiodurham.comIntegrity Supplyintegritysupply.comIntentionally Blankintentionallyblank.usIsland Soap & Candle Worksislandsoap.comivescuratedgiftsivescuratedgifts.comJ10 Designj10design.comJames Anthony Collectionjamesanthonycollection.comjimmydelaurentis.comjimmydelaurentis.comJosephine Interiorsshopjosephineinteriors.comJosh Hagerbeardedbeeworks.comKanibal & Co.shopkanibal.comKate Maller Jewelrykatemaller.comKEEP Boutiquekeepboutique.comKerri Rosenthalkerrirosenthal.comkestrelshop.comkestrelshop.comKevin's Fine Outdoor Gear & Apparelkevinscatalog.comKeystone Candlekeystonecandle.comkitchenhewkitchenhew.comkozieprovisionskozie.coL.V. Harknesslvharkness.comLandfall Floral Co. | Denver Floristlandfallfloral.comLe Bouquet Floristlebouquetaz.comLexingTANlexingtansc.comlichenorknot.comlichenorknot.comlikelihood.uslikelihood.usLilly's Bathcarrylillysbathcarry.comLittle Blue Boutiqueshoplittleblue.comLittle Bull Falls Soap Workslittlebullfallssoapworks.comLovery Giftslovery.comLumaBaselumabase.comLuxury Candle Brandsluxurycandlebrands.comLylaslylasclothing.commacycarlisle.commacycarlisle.comMadd Style Boutiquemadd-style.comMADEmadejacksonhole.comMakeupmakeupstore.comMandy's Springmandysnursery.comMangroveshop-mangrove.comMarais Homeshopmaraishome.comMason Jonesmasonjonesshops.comMaterial Girl Handbagsmaterialgirlhandbags.comMathis Homemathishome.comMaude Woodsmaudewoods.comMaverick Fine Western Wearmaverickwesternwear.comMax Warehousemaxwarehouse.commegacandles.commegacandles.comMichael Filipellis Designmichaelfilipellisdesign.comMichaels Storesmichaels.comMint Juleps Shopmintjulepsshop.comMiss Daisy’s Home & Decor Co.missdaisyshome.comMod + Jomodandjo.comMohawk General Storemohawkgeneralstore.comMole Hollow Candlesmolehollowcandles.comMoodcast Fragrance Co.moodcast.coMorleyshopmorley.comMurphy and McNeilmurphyandmcneil.comMuse Artisan Boutiquemuseartisanboutique.comMytheresamytheresa.comNear & Nativeshopnearandnative.comNeighborlyneighborlyshop.comnickeykehoe.comnickeykehoe.comNomad Noénomadnoe.comNRSWorld.comnrsworld.comocuya.comocuya.comOneBioShoponebioshop.comOnyx Gifts and Booksonyxgiftsandbooks.comOrganic Bunnytheorganicbunny.comPark Place Midtownparkplacemidtown.comPatina Viepatinavie.comPenelope'sshoppenelopes.comPersnickety'spersnicketys.netPJs Fine Bamboopjsfinebamboo.comPluto and Luna Selectplutoandlunaselect.comPnJ Embroidery & Specialty Giftspeanutsnjellybeans.comprovisionsstl.comprovisionsstl.comPuttisu-usaputtisu-usa.comQuinnquinnshop.comR. H. Ballard Shop and Galleryrhballard.comR. Home Co.rhomeco.comRanch Organicsranch-organics.comRemedy Roadshopremedyroad.comREVOLVErevolve.comRod's Western Palacerods.comRooted Cowgirl Boutiquerootedcowgirl.comRoyal Design USroyaldesign.comRuby Jane & Valleygirl Boutiquerubyjane.comSaltesaltemv.comSalutations Homesalutationshome.comSand & Sea by Ashleysandandseabyashley.comSanta Barbara Design Studiosb-designstudio.comSativasativagifts.comScent Decantscentdecant.comScissortail Marketplacescissortailmarketplace.comShipabobshipabob.comShop Munkishopmunki.comshop-blush.comshop-blush.comShopbopshopbop.comshopdachainteriors.comshopdachainteriors.comshoplylasboutique.comshoplylasboutique.comShopSimonsimon.comShoptiques | Shop Local Boutiquesshoptiques.comSignature Finishesshopsignaturefinishes.comSkandinaviskskandinavisk.comSLATEslatehome.coSmithHonigsmithhonig.comSoap & Paper Factorysoapandpaperfactory.comSouth Loop Loftthesouthlooploft.comSouth Moon Undersouthmoonunder.comspa-sundara.comspa-sundara.comSparrow Funeralssparrowny.comStones Ace ofacehardware.comStranger and Co.strangerandco.comStudioRA Boutiquestudioraboutique.comSunny Girl Sundriessunnywishes.comSweet Water Decorsweetwaterdecor.comSwoozie'sswoozies.comTalkShopLivetalkshop.liveTaryn x Philip Boutiquetarynphilip.comThe BBQ Allstarsthebbqallstars.comThe Cosmetic Marketthecosmeticmarket.comThe Cottage Monetcottagemonet.comThe Cupboard Shopthecupboardshopnj.comThe Flaming Candletheflamingcandle.comThe Florida Roomthefloridaroomwh.comThe Oaks Apparel Co.oaksapparel.comThe Paper Storethepaperstore.comThe Periwinkle Shoppetheperiwinkleshoppe.comThe Post Supplythepostsupply.comThe Purple Finch Home Collectionpurplefinchgifts.comThe Purple Rosepurplerosehome.comThe Silver Dahliathesilverdahlia.comTheCandleDepot.comthecandledepot.comThere She Goesshopthereshegoes.comTom Cook Jewelertomcookjeweler.comtomsfoodcenter.comtomsfoodcenter.comTrudy's Hallmarktrudyshallmark.comTrustablestrustables.comTuckernucktnuck.comTylerCandleStore.comtylercandlestore.comUrban Gardenmyurbangarden.comUrbanGlassurbanglass.orgurbapothecary.comurbapothecary.comUSA Beeswax Co.usabeeswax.comVillohomevillohome.comVintage Barn Chicksvintagebarnchicks.comVivaTerravivaterra.comVon Maurvonmaur.comWanderlust Scentswanderlustscents.comWentworthshopwentworth.comwest elmwestelm.comWhatnotwhatnot.comWhite Rock Soap Gallerywhiterocksoapgallery.comwhiterocksoapgallery.momwhiterocksoapgallery.momWicked Scentsshopwickedscents.comWicks ‘N Morewicksnmore.comwildbeehoneyfarm.comwildbeehoneyfarm.comWilford & Lee Home Accentswilfordandlee.comWillaminawillaminatulsa.comwoofingear.comwoofingear.comyawaandco.comyawaandco.comYummiCandles.comyummicandles.comZanadia.comzanadia.comZorozoro.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com36openai.com28forbes.com21bathandbodyworks.com9hgtv.com8nontoxiclab.com8nytimes.com7reddit.com7thegoodtrade.com6thefiltery.com6domino.com5youtube.com5architecturaldigest.com4luxnomade.com3quince.com3candles.org3shomp.com3shopdeals.io3blackfriday.com3allure.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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