Where does AI tell shoppers to buy yoga and home fitness equipment online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Rogue Fitness

   Named in 27 of 150 answers

   ChatGPT 11 · Gemini 6 · Google AI Mode 10

   “Raw lifting / Buy-it-for-life Rogue Fitness Commercial grade, zero flex, great resale.”Google AI Mode

   roguefitness.com

2. 2

   Bowflex

   Named in 27 of 150 answers

   ChatGPT 12 · Gemini 8 · Google AI Mode 7

   “Adjustable Dumbbells (e.g., Bowflex SelectTech or generic equivalents like TYZDMY): Space-saving sets that replace 10+ pairs of fixed weights in a single footprint.”Google AI Mode

   bowflex.com · Shopify

3. 3

   Manduka

   Named in 26 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 9

   “A Quality Exercise Mat (such as the Manduka PRO)[[1]](”Google AI Mode

   manduka.com · Shopify

4. 4

   NordicTrack

   Named in 24 of 150 answers

   ChatGPT 12 · Gemini 5 · Google AI Mode 7

   “Best for: A mix of cardio machines, dumbbells, kettlebells, yoga gear, and brand names like Bowflex, NordicTrack, and Nike Strength.”Google AI Mode

   nordictrack.com

5. 5

   Rep Fitness

   Named in 20 of 150 answers

   ChatGPT 10 · Gemini 5 · Google AI Mode 5

   “Best for Heavy-Duty Strength & Power Racks: Rogue Fitness or Rep Fitness”Google AI Mode

   repfitness.com · Shopify

6. 6

   Liforme

   Named in 18 of 150 answers

   ChatGPT 6 · Gemini 9 · Google AI Mode 3

   “Why it’s a top pick: It features Liforme's signature "AlignForMe" etched marker system on the surface, giving you visual guides for hand and foot placement.”Gemini

   liforme.com · Shopify

7. 7

   JadeYoga

   Named in 16 of 150 answers

   ChatGPT 8 · Gemini 2 · Google AI Mode 6

   “Best Overall: JadeYoga Harmony Mat (natural rubber with stellar grip).”Google AI Mode

   jadeyoga.com · Shopify

8. 8

   Sunny Health & Fitness

   Named in 11 of 150 answers

   ChatGPT 8 · Gemini 1 · Google AI Mode 2

   “Sunny Health & Fitness Evolution Pro II Magnetic Indoor Cycl…”ChatGPT

   sunnyhealthfitness.com · Shopify

9. 9

   Speediance

   Named in 8 of 150 answers

   ChatGPT 1 · Gemini 3 · Google AI Mode 4

   “If you're looking for a smart home gym that can replace a traditional gym membership, my top recommendations for 2026 are Speediance, Tonal 2, and Vitruvian .”ChatGPT

   speediance.com · Shopify

10. 10

    Living.Fit

    Named in 7 of 150 answers

    ChatGPT 4 · Gemini 2 · Google AI Mode 1

    “Best Overall & Heavy Strength Training: Living.Fit Resistance Bands”Gemini

    living.fit · Shopify

Also named (149)

WalkingPad7 of 150Life Fitness7 of 150Bellsofsteel7 of 150ProsourceFit6 of 150TriggerPoint6 of 150Bodylastics6 of 150Garagegymlab6 of 150Titan6 of 150Goplus5 of 150Dataforseo5 of 150Fitnessvolt5 of 150Womanandhome5 of 150DeerRun4 of 150Fitness Outlet4 of 150Yoga Design Lab4 of 1503gcardio4 of 150Crossrope4 of 150Primestrengthco4 of 150Therabody4 of 150Yoloha Yoga3 of 150GoSupps.com3 of 150Merach US3 of 150FitnessFactory.com3 of 150Retrospec3 of 150Yesoul3 of 150Modern Reform3 of 150Fitnessexchange3 of 150Powersystems3 of 150Ritfitsports3 of 150Ritkeeps3 of 150Yogamatters3 of 150Official Xterra Fitness2 of 150TRX Training2 of 150YogaAccessories.com2 of 15042 Birds2 of 150DMoose2 of 150Hugger Mugger Yoga Products2 of 150Man Flow Yoga2 of 150Senior.com2 of 150Cyclingweekly2 of 150Elitejumps2 of 150Fitnessbrain2 of 150Fitnesstech2 of 150Fitsw2 of 150Frugalhomegym2 of 150Gym-mikolo2 of 150Gymfrog2 of 150Horizonfitness2 of 150Livescience2 of 150Onegreenplanet2 of 150Prevention2 of 150Redbeardsoutfitter2 of 150Siwickifitness2 of 150Tonal2 of 150Wenoker2 of 150Workouthealthy2 of 150Asivana Yoga1 of 150The Squatz Store1 of 150Everyday Yoga1 of 150Fitness Supply1 of 150Medicaleshop1 of 150Nike Strength1 of 150Scoria World1 of 150Ativafit1 of 150Costway1 of 150FitnessZone.com1 of 150Merrithew1 of 150Peak Primal Wellness1 of 150Sports Basement1 of 150urevo.com1 of 150Ananday1 of 150smrtft.com1 of 150The Fitness Superstore1 of 150Vive Health1 of 150Wenoker1 of 150360fitnesssuperstore1 of 150Aeke1 of 150Americanbarbell1 of 150Austingallery1 of 150Avironactive1 of 150Beanproducts1 of 150Blueskyfitsupply1 of 150Brazynlife1 of 150Brentwoodhome1 of 150Clenchfitness1 of 150Coolgifting1 of 150Digitaltrends1 of 150Dtcetc1 of 150Egymwarehouse1 of 150Elevaterope1 of 150Everydayhealth1 of 150Everythingyms1 of 150Fitbeastclub1 of 150Fitncore1 of 150Fitnessequipmentempire1 of 150Fitnesstechstore1 of 150Forceusa1 of 150Fringesport1 of 150Gaiam1 of 150Gympros1 of 150Hamptonfit1 of 150Homegymfoundry1 of 150Hypervibe1 of 150Jesscreatives1 of 150Jrockyoga1 of 150Keppifitness1 of 150Maxxus1 of 150Mommypotamus1 of 150Motionfitness1 of 150Motiongrey1 of 150Mymeditatemate1 of 150Naticorefitness1 of 150Nielasher1 of 150Norsk-store1 of 150Okoliving1 of 150Pelobuddy1 of 150Poseandpause1 of 150Primefitnessusa1 of 150Pulseandcotton1 of 150Rawness1 of 150Redrecs1 of 150Relayactive1 of 150Rowingcrazy1 of 150Runtothefinish1 of 150Runweekly1 of 150Samarali1 of 150Saneprice1 of 150Shopbala1 of 150Sidelinesportsupply1 of 150Soletreadmills1 of 150Spartaksstrength1 of 150Standingdesktopper1 of 150Steadyathlete1 of 150Strongsaga1 of 150Synergycustomfitness1 of 150T31 of 150Thecorecollabusa1 of 150Topfitness1 of 150Two81 of 150Typeatraining1 of 150Uofyoga1 of 150Vanswefitness1 of 150Wondercore1 of 150Yogahustle1 of 150Yogamedicine1 of 150Yoganomy1 of 150Yogitimes1 of 150Yourreformer1 of 150Yuneyoga1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart39 of 150Amazon21 of 150Target20 of 150Dick's Sporting Goods17 of 150Best Buy15 of 150Macy's6 of 150Academy Sports5 of 150Wayfair5 of 150The Home Depot3 of 150Scheels2 of 150Nordstrom2 of 150Sam's Club2 of 150Tractor Supply2 of 150Lowe's1 of 150Newegg1 of 150REI1 of 150Poshmark1 of 150Alibaba1 of 150Bed Bath & Beyond1 of 150Costco1 of 150eBay0 of 150Kohl's0 of 150Sears0 of 150QVC0 of 150Mercari0 of 150Staples0 of 150Etsy0 of 150Overstock0 of 150Zappos0 of 150BJ's0 of 150Belk0 of 150HSN0 of 150JCPenney0 of 150Ulta Beauty0 of 150

Every other online seller (176)

Google Shopping sellers of yoga and home fitness equipment that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

TikTok Shoptiktok.comDoorDash - Target USdoordash.comGolf Galaxygolfgalaxy.comUber Eatsubereats.comUnited Supply Corp.unitedsupplycorp.comZorozoro.comOpentip.comopentip.comShiptshipt.comGobekUSAgobekusa.comGrove Collaborativegrove.coModell's Sporting Goodsmodells.comPyle USApyleusa.comSports Unlimitedsportsunlimitedinc.comThe Spa of Charlestonmyshopify.comBalanced Yoga Stuffbalancedyogastuff.comCAPcapbarbell.comCoral & Calypsocoralandcalypso.comCrkcrk.storeEarthinaryearthinary.comFleet Feetfleetfeet.comInstacartinstacart.comJapandi Supply Houseshopjapandi.comMartexplore.commartexplore.commaxstrata.commaxstrata.commxfitnesssupply.commxfitnesssupply.comNFMnfm.comPeach Frogpeachfrog.complayitagainsports.complayitagainsports.comPublic Landspubliclands.comRecovery for Athletesrecoveryforathletes.comShop - Shop appshop.comStamina Productsstaminaproducts.comvminnovations.comvminnovations.comWellbotswellbots.comWest Pathwestpath.comWF Athletic Supplywfathleticsupply.comAbt Electronics & Appliancesabt.comAgain Fasteragainfaster.comAtmika Livingatmikaliving.comAware Houseawarehouseshop.comawearmarketawearmarket.comConsciouslywearconsciously.coCura360cura360.comEletriclifeeletriclife.comEpic Sportsepicsports.comFactoryPurefactorypure.comFitFloors.comfitfloors.comGaia Lightgaialightco.comGlobal Industrialglobalindustrial.comgornation.comgornation.comGreat Call Athleticsgreatcallathletics.comMacheheymache.comMAGMA fitnessmagmafitness.comMarathon Sportsmarathonsports.comMarcymarcypro.comMartins Bike & Fitnessmartinsbike.comMathis Homemathishome.comMediDepotmedidepot.comModeSensmodesens.comOPTPoptp.comPC Richard & Sonpcrichard.comPickYourPlumpickyourplum.comRaw Organic Clothingraworganicclothing.comRehabmart.comrehabmart.comRunning Warehouse USrunningwarehouse.comShopSimonsimon.comStrength Warehouse USAstrengthwarehouseusa.comSun & Ski Sportssunandski.comSupeRunsuperuntreadmill.comUltimateBodyPress.comultimatebodypress.com3B Scientific3bscientific.comAlimed.comalimed.comambiksolutions.usambiksolutions.usAnn Arbor Running Companyannarborrunningcompany.comAnthem Sportsanthem-sports.comBandit Fitnessbanditfitness.comBed of Nailsbedofnails.orgBetterMebetterme.worldBig 5 Sporting Goodsbig5sportinggoods.comBlack Mountain Productsblackmountainproducts.comBolt Fitness Supplyboltfitnesssupply.comBurghardt Sporting Goodsburghardtsportinggoods.comChakra Challengechakrachallenge.comClosiistclosiist.comctnonline.comctnonline.comDumbbellBuddy.comdumbbellbuddy.comDumbbells Directdumbbellsdirect.comDuonamic.comduonamic.comEarth Hennaearthhenna.comencalifeencalife.comFamily Care DMEfamilycaredme.comFit2Run, The Runner's Superstorefit2run.comFitness Systemsfitnesssystems.bizFitnessGiant.comfitnessgiant.comFoothold Marketfootholdmarket.orgFromuth Racquet Sportsustaproshop.comG&G Fitness Equipmentggfitness.comGaia Guygaiaguy.comGarmentorygarmentory.comGAYO Yoga Shopgayoshop.comGear Up Sportsgearupsports.comGilt.comgilt.comGoldens' Cast Irongoldenscastiron.comGoodyongoody.comGreen Vegan Bagsgreenveganbags.comHajex Fitnesshajex.comhansons-running.comhansons-running.comhanzo fithanzofit.comHausAppealhausappeal.comHit A Doublehitadouble.comHome Gym Mallhomegymmall.comHSA Home Medicalhsahomemed.comIthacaSports.Comithacasports.comKidsDreamGym.comkidsdreamgym.comkitchenhewkitchenhew.comLeague Outfittersleagueoutfitters.comLifeSpanFitnesslifespanfitness.comLOAMshoploam.comLochtreelochtree.comLove.comlove.comLystlyst.comMansion Athleticsmansionathletics.comMDMaxxmdmaxx.comMedi-Dyne Healthcare Productsmedi-dyne.comMerry Memorymerrymemory.comMy Mobility Centermymobilitycenter.comMy Yoga Essentialsmyyogaessentials.comPeak Flow Fitnesspeakflowfitness.comPlayMakarplaymakar.compooboofitness.compooboofitness.comPronto Home Deliveryprontohomedelivery.comPureful Yogapurefulyoga.comRacewearracewearbfb.comRebelfromrebel.comRehab Supply Shopperehabsupplyshoppe.comRehab Therapy Suppliesrehabtherapysupplies.comReprise Activewearrepriseactivewear.comRollgarollga.comRunning Lab Brightonrunninglabstore.comRunUnitedrununited.comSalt Lake Running Companyslrc.comSamsara yoga wearsamsarawear.comSatori Conceptthesatoriconcept.comSauna Health Plussaunahealthplus.comSchool Specialtyschoolspecialty.comSereneLife Homeserenelifehome.comShifting Gaiashiftinggaia.comSnode Sportsnodesport.comSpa & Bodywork Marketspabodyworkmarket.comSports Facilities Groupsportsfacilitiesgroup.comStomaBags.comstomabags.comStones Ace ofacehardware.comStronger Together Fitnessstrotofitness.comSweatfully Gym Equipmentsweatfully.comTechabletechable.comTensNet.comtensnet.comTerra Trek Coterratrekco.comThe Strength Co.thestrength.coThe Vital Recovery Companythevitalrecoverycompany.comTide & Two Co.tideandtwo.comTiger Tail USAtigertailusa.comTorque Fitnesstorquefitness.comTortis Sportsweartortissportswear.comUS MedRehabusmedrehab.comUSA Sports Outletusasportsoutlet.comValor Fitnessvalorfitness.comVeganistveganist.comVoomi Supplyvoomisupply.comWellfit Treadmillwellfittreadmill.comWellnessandnaturalskin.comwellnessandnaturalskin.comWonenawonena.comWoodBros SRLfeetup.comwww.fv-visualboutique.itfv-visualboutique.itXMARKxmarkfitness.comYogoyogo.netストロベリーファームstrawberryfarm.jp

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com41openai.com36garagegymreviews.com34barbend.com32outdoorgearlab.com22youtube.com16verywellfit.com13forbes.com12reddit.com11jerilynfrisbie.com10lululemon.com7nytimes.com6cnet.com5consumerreports.org5goodhousekeeping.com4yogajournal.com4yahoo.com4gymcrafter.com4pulseandplate.com4pcmag.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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