Where does AI tell shoppers to buy activewear online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   lululemon

   Named in 97 of 150 answers

   ChatGPT 35 · Gemini 33 · Google AI Mode 29

   “Best for Yoga & Studio Comfort: Lululemon and Alo Yoga .”Gemini

   lululemon.com

2. 2

   Gymshark

   Named in 54 of 150 answers

   ChatGPT 22 · Gemini 21 · Google AI Mode 11

   “Best for Gym Training & Lifting: Gymshark .olaben.com”Gemini

   gymshark.com · Shopify

3. 3

   Old Navy

   Named in 37 of 150 answers

   ChatGPT 15 · Gemini 8 · Google AI Mode 14

   “Features a sleek, compression-leaning 4-way stretch with a no-front-seam design and drop-in side pockets at a budget-friendly price point; check them out on Old Navy.[[1]](”Google AI Mode

   gap.com

4. 4

   Patagonia

   Named in 29 of 150 answers

   ChatGPT 10 · Gemini 13 · Google AI Mode 6

   “Patagonia Wind Shield / Peak Mission Tights www.treelinereview.com”Gemini

   patagonia.com

5. 5

   Beyond Yoga

   Named in 25 of 150 answers

   ChatGPT 13 · Gemini 5 · Google AI Mode 7

   “Check Offers: Available via Revolve or Beyond Yoga (approx. $99).”Google AI Mode

   beyondyoga.com · Shopify

6. 6

   Under Armour

   Named in 24 of 150 answers

   ChatGPT 9 · Gemini 9 · Google AI Mode 6

   “Best for High Impact Molded Fit: Under Armour Infinity 2.0 High Sports Bra – Features molded, figure-hugging injection-molded PU foam for ergonomic support and natural shape, available via Cabela's.[[1]](”Google AI Mode

   underarmour.com

7. 7

   adidas

   Named in 21 of 150 answers

   ChatGPT 7 · Gemini 8 · Google AI Mode 6

   “While they produce massive amounts of standard sportswear, their premium lines (like Nike Yoga/Zenvy or Adidas by Stella McCartney) offer incredible technical engineering for sweat-wicking and high-impact training.”Gemini

   adidas.com

8. 8

   Nike

   Named in 18 of 150 answers

   ChatGPT 15 · Gemini 1 · Google AI Mode 2

   nike.com

9. 9

   Vuori Clothing

   Named in 17 of 150 answers

   ChatGPT 13 · Gemini 1 · Google AI Mode 3

   “Vuori AllTheFeels Legging : Uses ultra-soft BlissBlend performance stretch knit made from recycled materials, balancing gentle support with supreme comfort; explore them on Vuori Clothing.[[1]](”Google AI Mode

   vuoriclothing.com · Shopify

10. 10

    Ten Thousand

    Named in 14 of 150 answers

    ChatGPT 5 · Gemini 7 · Google AI Mode 2

    “Best for Heavy Lifting & CrossFit: Ten Thousand Session Short”Gemini

    tenthousand.cc · Shopify

Also named (162)

ALO13 of 150Girlfriend13 of 150crzyoga.com11 of 150Shopvitality10 of 150Tracksmith10 of 150Colorfulkoala9 of 150Getfith9 of 150Baleaf8 of 150Olaben8 of 150Smartwool8 of 150Tlfapparel8 of 150Whowhatwear8 of 150Aprisportswear6 of 150Riseabove6 of 150Runtothefinish6 of 15032 Degrees5 of 150Gymreapers5 of 150FP Movement4 of 150American Eagle Outfitters4 of 150Spanx4 of 150Sports Basement4 of 150Bjinnox4 of 150Ghcsportswear4 of 150Repfitness4 of 150Fleet Feet3 of 150H&M3 of 150Champion3 of 150CW-X3 of 150Fromthelabels3 of 150Greatnesswins3 of 150Organicbasics3 of 150Shefit3 of 150Tripulse3 of 150Varley3 of 150Womanandhome3 of 150Evolve Fit Wear2 of 150Abercrombie & Fitch2 of 150Janji2 of 150Victoria's Secret2 of 150Brooks Running2 of 150Running Warehouse US2 of 150Women's Best US2 of 1502XU United States2 of 150Elastique Athletics2 of 150p a c t2 of 150rabbit2 of 150Americantall2 of 150Buffbunny2 of 150Dataforseo2 of 150Enell2 of 150Everydayhealth2 of 150Flaminfitness2 of 150Ldnfashion2 of 150Marieclaire2 of 150Matethelabel2 of 150Ryderwear2 of 150Saltum2 of 150Squatwolf2 of 150Superfithero2 of 150Violatethedresscode2 of 150Wolventhreads2 of 150Editorialist1 of 150Public Lands1 of 150Supacore Compression1 of 150Uniqlo1 of 150Fashion Nova1 of 150AYBL1 of 150oneractive.com1 of 150REVOLVE1 of 150Rhone1 of 150RunnersWorld Tulsa1 of 150Wacoal-America.com1 of 150Adclubhouse1 of 150Advnture1 of 150Aimn1 of 150Alpinefit1 of 150Avoactivewear1 of 150Avurer1 of 150Barbellapparel1 of 150Bombshellsportswear1 of 150Braveactive1 of 150Byltbasics1 of 150Cindyhattersleydesign1 of 150Comfie1 of 150Correrjuntos1 of 150Cottega1 of 150Dropseedmarket1 of 150Dtcetc1 of 150Dupe1 of 150Ecoalf1 of 150Elenaapparel1 of 150Etelapetite1 of 150Ethicallykate1 of 150Fanka1 of 150Fouregg1 of 150Glambutfirstcoffee1 of 150Glossywear1 of 150Greysonclothiers1 of 150Handful1 of 150Happyearthapparel1 of 150Hatchcollection1 of 150Hosstile1 of 150Houdinisportswear1 of 150Ingridandisabel1 of 150Intotheam1 of 150Kaneathletica1 of 150Kapowmeggings1 of 150Leeloactive1 of 150Lezat1 of 150Lornajane1 of 150Lovesweatfitness1 of 150Luxuriatewear1 of 150Makersrow1 of 150Marathonsports1 of 150Menique1 of 150Mindbodygreen1 of 150Natori1 of 150Nextlevelactiveessentials1 of 150Ninghow1 of 150Oldladygains1 of 150One-and-another1 of 150Orsoactivewear1 of 150Popflexactive1 of 150Poseandpause1 of 150Provizsports1 of 150Pursuefitness1 of 150Qynda1 of 150Racquetjog1 of 150Rankingtour1 of 150Recoverbrands1 of 150Remarkablerunning1 of 150Repriseactivewear1 of 150Rivalsweeper1 of 150Roseykate1 of 150Runmotivators1 of 150Runnersathletics1 of 150Rununited1 of 150Runweekly1 of 150Savingarena1 of 150Senitaathletics1 of 150Setactive1 of 150Shopcsb1 of 150Shoplabellaintimates1 of 150Shortnfeisty1 of 150Silverts1 of 150Snagtights1 of 150Stio1 of 150Tallinseams1 of 150Tallsize1 of 150Tapstitch1 of 150Tentree1 of 150Thebarbellcartel1 of 150Therunnerbeans1 of 150Titan1 of 150Urthwear1 of 150Velitessport1 of 150Wearetala1 of 150Wearplayground1 of 150Woolandprince1 of 150Yogadesignlab1 of 150Yvettesports1 of 150Zensah1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Dick's Sporting Goods18 of 150Amazon18 of 150Nordstrom16 of 150Walmart12 of 150Target8 of 150Nordstrom Rack7 of 150REI4 of 150Macy's4 of 150Backcountry3 of 150eBay2 of 150Staples2 of 150Etsy1 of 150Dillard's1 of 150Cabela's1 of 150AliExpress1 of 150Poshmark0 of 150Scheels0 of 150Academy Sports0 of 150Zappos0 of 150Bloomingdale's0 of 150Kohl's0 of 150Bass Pro Shops0 of 150Mercari0 of 150Belk0 of 150JCPenney0 of 150

Every other online seller (124)

Google Shopping sellers of activewear that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Going Going Gonegoinggoinggone.comFinish Linefinishline.comHibbetthibbett.comJD Sportsjdsports.comTikTok Shoptiktok.comLystlyst.comDiscountSurgical.comdiscountsurgical.comBrightLife Directbrightlifedirect.comChicknLegschicknlegs.comciele athleticscieleathletics.comCompression Stockingscompressionstockings.comCompression Storecompressionstore.comCompressionZcompressionz.comFit2Run, The Runner's Superstorefit2run.comForYourLegsforyourlegs.comHaneshanes.comOne Hanes Placeonehanesplace.comSun & Ski Sportssunandski.comAl's Sporting Goodsals.comAll Volleyballallvolleyball.comAmes Walkerameswalker.comBare Necessitiesbarenecessities.comBaseball Expressbaseballexpress.comCompressionSale.comcompressionsale.comEagle Eye Outfittersshopeagleeye.comEveryday Yogaeverydayyoga.comGazelle Sportsgazellesports.comGolf Galaxygolfgalaxy.comHigh Country Outfittershighcountryoutfitters.comJalajalaclothing.comLa Bycilabyci.ccLeague Outfittersleagueoutfitters.comOnon.comRunHubrunhubatx.comSoftball.comsoftball.comus.lskd.colskd.co6pm.com6pm.com9thstreetclothingco9thstreetclothingco.comActivewear Group USactiveweargroup.comAging Buenoagingbueno.comAlphalete Athletics USalphaleteathletics.comAthletic Annexathleticannex.comAvonavon.comBOAboausa.comBody Works Custom Compressionbodyworks-compression.comBritique Boutiquebritiqueboutique.comClassic Shapewearclassicshapewear.comCompression Healthcompressionhealth.comCorporateGotEmcorporategotem.comCuddl Dudscuddlduds.comDirect-Running USdirect-running.comDoorDash - Fleet Feetdoordash.comDouble B Storedoublebstore.comDr. Motiondrmotionsocks.comDuluth Trading Companyduluthtrading.comElevate Athleisureelevateathleisure.comEpic Sportsepicsports.comEssenther.usessenther.comEvergreen Outpost Co.evergreenoutpost.coFitness Sportsfitnesssports.comFlipBeltflipbelt.comFoot Lockerfootlocker.comFresh's Shoe Storefreshsshoe.comFreyafreyalingerie.comgapfactory.comgapfactory.comGaragegarageclothing.comGear West Ski & Bikegearwest.comGoSupps.comgosupps.comGS Workwear USgsworkwear.comGuidefitterguidefitter.comHornor & Harrisonhornorharrison.comInstacartinstacart.comIUGAtheiuga.comJ&H Outdoorsjhoutdoors.comJockey.comjockey.comKICKSCREWkickscrew.comLands' Endlandsend.comLove.comlove.comMainline Menswearmainlinemenswear.comMauricesmaurices.comMedicaleshopmedicaleshop.comMedityHealth.commedityhealth.comMidway Sportsmidwaysports.comMillennium Shoesmillenniumshoes.comMountain Running Companymountainrunningcompany.comnoboundariessport.comnoboundariessport.comNooshgetnoosh.comON MEon-mena.comParagon Sportsparagonsports.comPath Projectspathprojects.comPortland Running Companyportlandrunning.comPotomac River Runningprrunandwalk.comprAnaprana.comPuffer Redspufferreds.comRainbow Shopsrainbowshops.comRoad Runner Sportsroadrunnersports.comRogers Sporting Goodsrogerssportinggoods.comRogers Sporting Goodsrogerslures.comRunners Plusrunnersplus.comRunning Lab Brightonrunninglabstore.comRunning Nicherunningniche.comShapermintshapermint.comShe's Waistedsheswaisted.comShoe Palaceshoepalace.comshoebacca.comshoebacca.comShop - Shop appshop.comShop Sigvarisshopsigvaris.comShopbopshopbop.comSole Sports | Runner's Densolesportsrunning.comSoma Intimatessoma.comStadium Goodsstadiumgoods.comSun Medical Suppliessunmedicalsupplies.comSX Collectivespokex.comTeam Expressteamexpress.comThe Pro Shop of Newtownluxepsn.comTown Shoptownshop.comTrail Creek Outfitterstrailcreekoutfitters.comTruly Contagious Boutiquetrulycontagious.comVitalityMedical.comvitalitymedical.comVon Maurvonmaur.comWinterWomen.comwinterwomen.comwiskiiactivewiskiiactive.comWoxerwoxer.comYoungLAyoungla.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com43openai.com38outdoorgearlab.com18womenshealthmag.com13irunfar.com12forbes.com11businessinsider.com10quince.com8verywellfit.com8outsideonline.com8vogue.com7reddit.com7thegoodtrade.com7yahoo.com7gq.com6bestfitnesswear.com6treelinereview.com6goodhousekeeping.com5fabletics.com5garagegymreviews.com5

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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