Where does AI tell shoppers to buy sunglasses online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Ray-Ban

   Named in 71 of 150 answers

   ChatGPT 30 · Gemini 22 · Google AI Mode 19

   “Ray-Ban Original Wayfarer Classic or New Wayfarer: A tried-and-true staple that virtually never goes out of style.www.outdoorgearlab.com It pairs easily with casual or slightly dressier attire.”Gemini

   ray-ban.com

2. 2

   Oakley

   Named in 54 of 150 answers

   ChatGPT 14 · Gemini 22 · Google AI Mode 18

   “Oakley Holbrook or Flak 2.0 XL: Industry standards for active wear.www.macys.com Oakley's frames use lightweight materials, and their proprietary lens tech (like Prizm) boosts contrast and clarity for running, cycling, or driving.”Gemini

   oakley.com

3. 3

   Sunglass Hut

   Named in 21 of 150 answers

   ChatGPT 8 · Gemini 10 · Google AI Mode 3

   “If you're buying sunglasses online, I'd recommend starting with Quince, Nordstrom, EyeBuyDirect, or Sunglass Hut .”ChatGPT

   sunglasshut.com

4. 4

   Costa Del Mar

   Named in 21 of 150 answers

   ChatGPT 7 · Gemini 9 · Google AI Mode 5

   “Costa del Mar Rinconcito: Fantastic for daily wear with a lean toward water sports and outdoor life, offering superb polarization and eye protection.”Gemini

   costadelmar.com

5. 5

   Knockaround

   Named in 20 of 150 answers

   ChatGPT 8 · Gemini 5 · Google AI Mode 7

   “Knockaround / Le Specs: The budget and fashion-forward kings.”Google AI Mode

   knockaround.com · Shopify

6. 6

   eyebuydirect.com

   Named in 16 of 150 answers

   ChatGPT 5 · Gemini 4 · Google AI Mode 7

   “If you're buying sunglasses online, I'd recommend starting with Quince, Nordstrom, EyeBuyDirect, or Sunglass Hut .”ChatGPT

   eyebuydirect.com

7. 7

   Sunski

   Named in 16 of 150 answers

   ChatGPT 7 · Gemini 6 · Google AI Mode 3

   “Buy Goodr or Sunski if you want functional polarization on a strict budget.”Gemini

   sunski.com · Shopify

8. 8

   Persol

   Named in 16 of 150 answers

   ChatGPT 5 · Gemini 6 · Google AI Mode 5

   “If you're looking for sunglasses that are genuinely worth the money, I'd focus on Maui Jim, Ray-Ban, Oakley, Persol, Smith, and Costa .”ChatGPT

   persol.com · Shopify

9. 9

   Zenni Optical

   Named in 13 of 150 answers

   ChatGPT 3 · Gemini 5 · Google AI Mode 5

   “Zenni Optical: The top pick if you want the lowest possible price point.www.forbes.com Basic frames with custom tinted or polarized sun lenses can often be had for a fraction of what traditional retailers charge, starting at under $20.”Gemini

   zennioptical.com

10. 10

    Shady Rays Eyewear

    Named in 10 of 150 answers

    ChatGPT 1 · Gemini 4 · Google AI Mode 5

    “Check out options directly on Shady Rays Eyewear.[[1]](”Google AI Mode

    shadyrays.com · Shopify

Also named (162)

Frames Direct9 of 150Smithoptics9 of 150Lenscrafters8 of 150Revo Sunglasses8 of 150GlassesUSA.com7 of 150Glasses.com7 of 150goodr7 of 150Tifosioptics7 of 150High Country Outfitters6 of 150Calilifeco6 of 150SmartBuyGlasses.com5 of 150Foster Grant5 of 150Blenders Eyewear5 of 150Ombraz5 of 150Mia Burton4 of 150L.L.Bean4 of 150WMP Eyewear4 of 150Jomashop.com4 of 150Otticanet.com4 of 150Fashion Eyewear4 of 150Randolph USA4 of 150Cyclingweekly4 of 150Julbo4 of 150Roav-eyewear4 of 150Stylusshades4 of 150Whowhatwear4 of 150evo.com3 of 150farfetch.com3 of 150DIFF Eyewear3 of 150Cocoons Fitovers3 of 150Maui Jim - Official Store3 of 150Visionet USA3 of 150CHANEL3 of 150moscot.com3 of 150Dataforseo3 of 150Designereyes3 of 150Eenyeyewear3 of 150Runnersathletics3 of 150Vintandyork3 of 150Vuarnet3 of 150Editorialist2 of 150TikTok Shop2 of 150QUAY2 of 150Designer Frames Outlet2 of 150Pit Viper2 of 150Roshambo Eyewear2 of 150Jimmy Fairly2 of 150Lexor Miami2 of 150Target Optical2 of 150Tyler's2 of 150Urban Outfitters2 of 150OutdoorMaster2 of 150ReadingGlasses.com2 of 150William Painter2 of 150Advnture2 of 150Crapeyewear2 of 150Detoursunglasses2 of 150Dick-moby2 of 150Dtcetc2 of 150Dymesty2 of 150Eco-eyewear2 of 150Fadeddayssunglasses2 of 150Fitovers2 of 150Nokillmag2 of 150Riaeyewear2 of 150Roka2 of 150Rudyprojectna2 of 150Shwoodshop2 of 150Sundazerays2 of 150Treehut2 of 150Wileyx2 of 150Optic Nerve1 of 150Bassol Optic1 of 150Sun & Ski Sports1 of 150Solstice Sunglasses1 of 150Silhouette1 of 150Neptune Mountaineering1 of 150AllureAid.com1 of 150Bergdorf Goodman1 of 150Competitive Cyclist1 of 150Free People1 of 150Hibbett1 of 150Sports Basement1 of 150ZanyLen1 of 150Bottega Veneta1 of 150Cool Frames1 of 150Ferragamo1 of 150Jan & Jul1 of 150JTV1 of 150NET-A-PORTER1 of 150pitviper.mom1 of 150sojosvision1 of 150West Marine1 of 150Aarniwood1 of 150Akila1 of 150Aoolia1 of 150Babysunnies1 of 150Banzworld1 of 150Baporssa1 of 150Bergamo1 of 150Bobonoir1 of 150Bushwhackfishing1 of 150Districtvision1 of 150Everydayhealth1 of 150Eyeglassdirect1 of 150Eyewearindex1 of 150Fittys1 of 150Flightserieseyewear1 of 150Goodcitizens1 of 150Gourmettraveller1 of 150Gr8sunglasses1 of 150Greenbelly1 of 150Gresso1 of 150Horus-x1 of 150Hubblecontacts1 of 150Iwantproof1 of 150Kayakanglermag1 of 150Koreessentials1 of 150Kraywoods1 of 150Krewe1 of 150Lakoh1 of 150Lanishades1 of 150Ldnfashion1 of 150Lensmartonline1 of 150Lxrynow1 of 150Mattandnat1 of 150Mellerbrand1 of 150Mensoutfitsdaily1 of 150Niagaragolfwarehouse1 of 150Otraeyewear1 of 150Palaeyewear1 of 150Pelacase1 of 150Phia1 of 150Pickleballnation1 of 150Popticals1 of 150Quayaustralia1 of 150Redemptionmarket1 of 150Reks1 of 150Revantoptics1 of 150Ringly1 of 150Roadandtrack1 of 150Shiftinggaia1 of 150Sizeglasses1 of 150Slyk1 of 150Slyowlframes1 of 150Smileyworldkids-hsun1 of 150Solaroshades1 of 150Sorenzia1 of 150Sundayshades1 of 150Sundogeyewear1 of 150Sunglassadvisor1 of 150Tbdeyewear1 of 150Thebudafulhiker1 of 150Thegentlemanscommunity1 of 150Thementhing1 of 150Thombrowne1 of 150Tomshiking1 of 150Toplineeyewear1 of 150Vincerocollective1 of 150Vogue1 of 150Wavylabel1 of 150Wildsnow1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Nordstrom39 of 150REI24 of 150Macy's17 of 150Nordstrom Rack17 of 150Backcountry13 of 150Amazon11 of 150Scheels7 of 150Dick's Sporting Goods6 of 150Bloomingdale's6 of 150Walmart3 of 150Target3 of 150Neiman Marcus3 of 150Best Buy3 of 150Staples3 of 150Dillard's1 of 150Academy Sports1 of 150Saks Fifth Avenue1 of 150Kohl's1 of 150Belk1 of 150Cabela's1 of 150Sierra1 of 150Bass Pro Shops1 of 150Overstock1 of 150eBay0 of 150Poshmark0 of 150Walgreens0 of 150Sam's Club0 of 150Zappos0 of 150

Every other online seller (248)

Google Shopping sellers of sunglasses that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Lystlyst.comEZContacts.comezcontacts.comModeSensmodesens.comDesigner Opticsdesigneroptics.comGlassesOnWeb.comglassesonweb.comInstacartinstacart.comAmevistaamevista.comGo-Optic.comgo-optic.comGritrOutdoorsgritroutdoors.comSalida Mountain Sportssalidamountainsports.comShop - Shop appshop.comDoorDash - Duane Readedoordash.comShopSimonsimon.comspare-specs.comspare-specs.comYesglassesyesglasses.comAl's Sporting Goodsals.comAnthropologieanthropologie.comASF Sports & Outdoorsshopasf.comFrank's Great Outdoorsfranksgreatoutdoors.comPair Eyewearpaireyewear.comVon Maurvonmaur.comAppalachian Outfittersappalachianoutfitters.comEyespecs.comeyespecs.comlespecs.comlespecs.comRoad Runner Sportsroadrunnersports.comSelect Eyewearselecteyewear.comSnap Readersbetterreaders.comSportsman's Warehousesportsmans.comBertie & Olif Boutiquebertieandolif.comBlue Star Eyewearbluestareyewear.com.auDonahugh eyeweardonahughshop.comExtreme Outdoorsextremeoutdoors.usField & Stream Storefieldandstream.comFossilfossil.comGood See Co.goodseeco.comH&Mhm.comHarrodsharrods.comKits.comkits.comLensesRx Opticallensesrx.comMartin Outdoors & Tacklemartinoutdoorstackle.comMcGuckin Hardwaremcguckin.comPublic Landspubliclands.comReal Shadesrealshades.comrockbrosusa.comrockbrosusa.comselfridges.comselfridges.comShade Stationshadestation.comShades Sunglasses and Casual Apparelshadessunglasses.comShiptshipt.comShopbopshopbop.comshopoverthemoonchildren.myshopify.commyshopify.comShoppunchclothing.comshoppunchclothing.comStockXstockx.comSunglass Museumsunglassmuseum.comSunnies Shadessunniesshades.comThe RealRealtherealreal.comWhole Earth Provision Co.wholeearthprovision.comzeroUVzerouv.comAce Hardwareacehardware.comAiden and Ollieaidenandollie.comAircraft Spruce and Specialtyaircraftspruce.comAlabama Outdoorsalabamaoutdoors.comAmerica's Best Eyecare And Eyewearamericasbest.comAnglers Pro Tackle & Outdoorsanglersprotackle.comAnimal Instincts Apparelanimalinstinctsapparel.comAnthem Sportsanthem-sports.comARIA Clothing Coariaclothingco.comBackwater Provisionsbackwaterprovisionsco.comBases Loadedebasesloaded.comBig 5 Sporting Goodsbig5sportinggoods.comBig Dog Tacklebigdogtackle.comBill & Paul's Sporthausbillandpauls.comBlueZone Sportsbluezonesports.comboltonvalley.comboltonvalley.comBroadway in Stanleybroadwayinstanley.comBucklebuckle.comCarls Golflandcarlsgolfland.comCéline Opticien Lunetierceline-opticien-lunetier.comCivilwearecivil.comCliCliMecliclime.comClothe Boutiqueclotheboutique.comCollective Housecollectivehouseaz.comCoveticoveti.comCowboy Headquarterscowboyhq.comCraniologiecraniologie.comCreative Touch Boutiquecreativetouchboutique.comCycle Gearcyclegear.comDaves Running Shopdavesrunning.comDiscount Tacklediscounttackle.comdoosoni.comdoosoni.comDotphydotphy.comDreamland Fairydreamlandfairy.comdriftmb.comdriftmb.comEagle Eye Outfittersshopeagleeye.comEagle Eyeseagleeyes.comEd's Fly Shopedsflyshop.comEmilia Grayshopemiliagray.comEMSems.comEpoch Eyewearepocheyewear.comEvolve Clothingevolveclothing.comeye-oo.comeye-oo.comEyedictiveeyedictive.comEyeOns.comeyeons.comFifth & Ninthfifthandninth.comFishUSAfishusa.comFlockflockboston.comFrom Juniper With Lovefromjuniperwithlove.comGather Goods Co.gathergoodsco.comGearhead Outfittersgearheadoutfitters.comGetty Museum Storegetty.edugiarre.comgiarre.comGilt.comgilt.comGlassesShopglassesshop.comGoalieMonkey.comgoaliemonkey.comgoju-ryu.co.zagoju-ryu.co.zaGolf Galaxygolfgalaxy.comGoOptic.comgooptic.comGreat Call Athleticsgreatcallathletics.comGreat Outdoor Shopgreatoutdoorshop.comGrivet Outdoorsgrivetoutdoors.comHalf-Moon Outfittershalfmoonoutfitters.comHawkershawkersco.comHays Co. Outfittershayscooutfitters.comHeadwaters Outfitters Outdoor Adventuresshopheadwatersoutdoors.comHeavyglare Eyewearheavyglare.comHockeyMonkey.comhockeymonkey.comHoof & The Hornhoofandthehorn.comHudson River Eye Carehudsonrivereyecare.comII Brunettesiibrunettes.comInterwoveninterwovenap.comIsland Water Sportsislandwatersports.comJ&P Cyclesjpcycles.comJames Dixonjamesdixon.comJaxy Eyeweargetjaxy.comJEFOOjefoo.comJessica Simpsonjessicasimpson.comJones New Yorkjny.comKohv Eyewearkohveyewear.comLacrosseMonkey.comlacrossemonkey.comLandBigFish.comlandbigfish.comLascanalascana.comLaura Neel Boutiquelauraneel.comLD Linens & Decorldlinensanddecor.comLevel Shoes USlevelshoes.comLily'sshop-lilys.comlollieandpopshoppe.comlollieandpopshoppe.comLord & Taylorlordandtaylor.comLux Eyewearlux-eyewear.comLux Roxluxroxboutique.commagdabutrym.commagdabutrym.comMagnolia Too Boutiquemagnoliatoo.comMaighan'smaighans.comMaisonettemaisonette.comMidwayUSAmidwayusa.comModaFramesmodaframes.commodontrend.commodontrend.comMoMA Design Storemoma.orgMountain High Outfittersmountainhighoutfitters.comMTT Collectivemttcollective.comMVMTmvmt.comNRSnrs.comNutmeg Sporting Goodsnutmegsportinggoods.comoccichiarieyewear.comoccichiarieyewear.comOCO Glassesocoglasses.comOliver Goldsmith Sunglassesolivergoldsmith.comOpsalessunglassesclipon.comOptiContacts.comopticontacts.comOrion Motoorionmoto.comOttica Lucciolaotticalucciola.comOttica Tullinootticatullino.comOur Country Cottageshopthecottage.comOutdoor Gear Exchangegearx.comOutdoor New Englandoutdoornewengland.comPants Storepantsstore.comPaulette Homepaulettehome.compedale.ccpedale.ccPerfumesClub.usperfumesclub.usPGA TOUR Superstorepgatoursuperstore.comPineapple Postthepineapplepost.netRAENraen.comRawlingsrawlings.comReimbold Eye Groupreimboldeye.comrepublicofpedal.comrepublicofpedal.comRevivalrevivaliowacity.comRideMartridemartshop.comRockbrosrockbrosbike.usrockbrosus.comrockbrosus.comRocky Mountain Ski & Sportrockymtnski.comRunnin' Wild Kidsrunninwildkids.coSafety Glasses USAsafetyglassesusa.comSalt Lake Running Companyslrc.comsambashades.comsambashades.comSandy Neck Provisionssandyneckprovisions.comSea Gear Marineseagearmarine.comSeattle Thread Companyseattlethread.comSeliga Shoesseligashoes.comShift - Flintshiftmystyle.comshopconradoshopconrado.comshopmegane.comshopmegane.comSilver Moon Kidssilvermoonkids.netSkatePro.comskatepro.comSki Shackskishacksports.comSodium Fishing Gearsodiumusa.comSOKO Outfitterssokooutfitters.comSpace Campspace-camp.comSpecs Collectivespecscollective.comSporty's Pilot Shopsportys.comSprout Boutiquesproutvb.comSTMT Boutiqueshopatstmt.comStrike King Lure Companystrikeking.comSugarboo & Co.sugarbooandco.comSummit Laneshopsummitlane.comsuncloudoptics.comsuncloudoptics.comSurf Station Online Storesurfstationstore.comSyght Glasssyghtglass.comTackle Shackshoptackleshack.comTackle Warehousetacklewarehouse.comTaylor Ashleytaylor-ashley.comThe English Rose Boutiqueenglishrose.comThe Eyewear Collectioneyewearcollection.comThe Itsy Bitsy Boutiquetheitsybitsyboutique.comThe Ivy Boutique and Giftsshoptheivyboutique.comThe Mercshopthemerctx.comThe Mercantile on Hutchinsonthemercantileonhutchinson.comThe Peach Basketthepeachbasketfbg.comThe River House Wimberleyriverhousewimberley.comThe Sunglass Guytheoriginalsunglassguy.comTheSunglassFashionthesunglassfashion.comTiger Sportstigersports.comTillystillys.comTortoise and Hare Sportstortoiseandharesports.comubereats.comubereats.comUncrateuncrate.comUniqlouniqlo.comUrban Threads Clothing Boutiqueurbanthreadsclothingboutique.comUSA Visual-click.comvisual-click.comValley Eyewear USAvalleyeyewear.comvisionmood.comvisionmood.comVogue Eyewearvogue-eyewear.comWeeStyleweestyle.comWest Louiswestlouis.comWilli's Ski and Snowboardswillisskiandboard.comWilmokwilmok.comWind Rose North Outfitterswindrosenorth.comWinx Wheelswinxwheels.comwoweyewoweye.inX-Wear.comx-wear.comZara USAzara.comاوكياليokyali.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com41google.com40outdoorgearlab.com26quince.com12outsideonline.com8reddit.com8warbyparker.com7youtube.com6forbes.com6outdoorlife.com6gq.com5cnet.com5nbcnews.com5travelandleisure.com5businessinsider.com5visioncenter.org4vieweyewear.com4irunfar.com4wired2fish.com4shadeandtemple.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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