Where does AI tell shoppers to buy supplements online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Thorne

   Named in 50 of 150 answers

   ChatGPT 17 · Gemini 14 · Google AI Mode 19

   “After comparing supplement brands based on third-party testing, ingredient quality, transparency, and price, I'd narrow the list to Nature Made, NOW Foods, Thorne, Life Extension, Nordic Naturals, and Kirkland Signature.”ChatGPT

   thorne.com

2. 2

   Nature Made

   Named in 39 of 150 answers

   ChatGPT 15 · Gemini 10 · Google AI Mode 14

   “After comparing supplement brands based on third-party testing, ingredient quality, transparency, and price, I'd narrow the list to Nature Made, NOW Foods, Thorne, Life Extension, Nordic Naturals, and Kirkland Signature.”ChatGPT

   naturemade.com · Shopify

3. 3

   Transparent Labs

   Named in 29 of 150 answers

   ChatGPT 7 · Gemini 11 · Google AI Mode 11

   “Best Overall: Transparent Labs Multivitamin — Noted by Fortune for a clean, straightforward formula with high bioavailability.[[1]](”Google AI Mode

   transparentlabs.com · Shopify

4. 4

   Ritual

   Named in 24 of 150 answers

   ChatGPT 9 · Gemini 5 · Google AI Mode 10

   “Ritual explicitly lists the exact global sourcing coordinates of every ingredient on their labels.”Google AI Mode

   ritual.com · Shopify

5. 5

   The Vitamin Shoppe

   Named in 20 of 150 answers

   ChatGPT 8 · Gemini 5 · Google AI Mode 7

   “The Vitamin Shoppe : Best for expert guidance, on-staff advisors/dietitians, and rigorous internal quality standards (many of their house-brand items are independently verified).”Google AI Mode

   vitaminshoppe.com

6. 6

   Nutricost

   Named in 20 of 150 answers

   ChatGPT 7 · Gemini 6 · Google AI Mode 7

   “Best Budget Pick: Nutricost Fish Oil Soft Gels”Google AI Mode

   nutricost.com · Shopify

7. 7

   Nordic Naturals

   Named in 16 of 150 answers

   ChatGPT 7 · Gemini 4 · Google AI Mode 5

   “After comparing supplement brands based on third-party testing, ingredient quality, transparency, and price, I'd narrow the list to Nature Made, NOW Foods, Thorne, Life Extension, Nordic Naturals, and Kirkland Signature.”ChatGPT

   nordic.com · Shopify

8. 8

   Mayo Clinic Store

   Named in 10 of 150 answers

   ChatGPT 2 · Gemini 3 · Google AI Mode 5

   “Why it works: Bound to the amino acid glycine, this form is highly bioavailable and exceptionally gentle on the digestive tract.store.mayoclinic.com Glycine itself has a calming effect on the brain.”Gemini

   mayoclinic.com

9. 9

   Myprotein USA

   Named in 10 of 150 answers

   ChatGPT 3 · Gemini 4 · Google AI Mode 3

   “Myprotein: Known for aggressive Black Friday markdowns, usually featuring up to 40% off top sellers (like Impact Whey) and 25% off everything else.www.garagegymreviews.com”Gemini

   myprotein.com

10. 10

    BulkSupplements.com

    Named in 9 of 150 answers

    ChatGPT 4 · Gemini 2 · Google AI Mode 3

    “BulkSupplements Creatine Monohydrate Budget & Bulk Buying Minimalist packaging, no-nonsense, and highly cost-effective per serving.”Google AI Mode

    bulksupplements.com · Shopify

Also named (147)

Sports Research9 of 150Everydayhealth9 of 150Life Extension8 of 150Orgain8 of 150Topvitamine8 of 150MegaFood.com7 of 150Legion Athletics6 of 150Culturelle6 of 150Nutriessential6 of 150Mindbodygreen5 of 150Naturewise5 of 150Naked Nutrition4 of 150needed.4 of 150Tiger Fitness4 of 150Bodybuilding.com4 of 150Momentous.com4 of 150Optimum Nutrition - US4 of 150Village Green Apothecary4 of 150Ringly4 of 150Instacart3 of 150Grove Collaborative3 of 1501st Phorm3 of 150Liquid I.V.3 of 150Puritan's Pride3 of 150Bronson Vitamins3 of 150Isopure3 of 150Jarrow Formulas3 of 150Trace Minerals3 of 150Vital Proteins3 of 150Performancelab3 of 150Yourhealthier3 of 150GoSupps.com2 of 150Swanson Health Products2 of 150nowfoods.com2 of 150Carewell2 of 150Cellucor2 of 150Carlson Labs2 of 150DripDrop2 of 150Jacked Factory2 of 150Consensus2 of 150Cymbiotika2 of 150Enzbio2 of 150Fitnessvolt2 of 150Goldmanlaboratories2 of 150Jeffreypengmd2 of 150Mindlabpro2 of 150Musclenation2 of 150Mywolfa2 of 150Nugenelabs2 of 150Perelelhealth2 of 150Regenerativejointclinics2 of 150Seed2 of 150Womensbest2 of 150ShopRite1 of 150Blue Sky Vitamin1 of 150Muscle & Strength1 of 150Natural Healthy Concepts1 of 150Seeking Health1 of 150Animal1 of 150Bloom Nutrition1 of 150Jym Supplement Science1 of 150Ascent Protein1 of 150Gaia Herbs1 of 150Instalab1 of 150Live it Up1 of 150Locatel Health & Wellness Online Store1 of 150Olly1 of 150REVOLVE1 of 150Skratch Labs1 of 150Source Naturals1 of 150VitaFusion1 of 150Vitamin World USA1 of 150Viva Naturals1 of 150Wellah1 of 150Aqsashahzad1 of 150Australiansportsnutrition1 of 150Beetrootpro1 of 150Bepurer1 of 150Bestsupplements4u1 of 150Biophysicsessentialsofficial1 of 150Brain-smart1 of 150Buxtrade1 of 150Casadesante1 of 150Crohnsandcolitisdietitians1 of 150Doctronic1 of 150Drinkiconic1 of 150Eatloveholistic1 of 150Ethical-nutrition1 of 150Findyourhealthyplace1 of 150Fishoilscore1 of 150Flawlessbloom1 of 150Fullwellfertility1 of 150Goli1 of 150Healf1 of 150Heartandsoil1 of 150Illuminatelabs1 of 150Jaycutler1 of 150Konga1 of 150Longevitygl1 of 150Lovelifesupplements1 of 150Meonutrition1 of 150Methyl-life1 of 150Mindbodydad1 of 150Naturesbest1 of 150Naturesbounty1 of 150Natureszestnutrition1 of 150Nectr1 of 150Noobru1 of 150Novoslabs1 of 150Nutraharmony1 of 150Nutritionbybre1 of 150Omegadirectshop1 of 150Organicbasicfood1 of 150Paceline1 of 150Per4mbetter1 of 150Physivantage1 of 150Poorboysupplements1 of 150Precisionhydration1 of 150Primalharvest1 of 150Pureencapsulations1 of 150Redrecs1 of 150Sage1 of 150Savannaboda1 of 150Sealions1 of 150Shopnaturescraft1 of 150Shoremagic1 of 150Solnutrition1 of 150Solvara1 of 150Sproutliving1 of 150Sunny-sam1 of 150Supplementsstudio1 of 150Supplementwarehouse1 of 150Thebodybuildingdietitians1 of 150Theinchealth1 of 150Therealfooddietitians1 of 150Thesrxformula1 of 150Theswellscore1 of 150Usefulvitamins1 of 150Vantagedash1 of 150Veggieos1 of 150Vibrantbodyessentials1 of 150Vibranthealth1 of 150Vitarx1 of 150Weightworld1 of 150Wenatal1 of 150Wonderlabs1 of 150Zelligcare1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Amazon24 of 150Target21 of 150Walmart19 of 150GNC11 of 150Ulta Beauty10 of 150Vitacost8 of 150Costco8 of 150iHerb6 of 150CVS4 of 150Walgreens3 of 150Sam's Club3 of 150Whole Foods2 of 150Kroger2 of 150Staples2 of 150Academy Sports1 of 150REI1 of 150Backcountry1 of 150Best Buy1 of 150eBay0 of 150Macy's0 of 150Scheels0 of 150Thrive Market0 of 150Nordstrom0 of 150Dick's Sporting Goods0 of 150Etsy0 of 150Kohl's0 of 150eBay0 of 150

Every other online seller (270)

Google Shopping sellers of supplements that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Target USdoordash.comTikTok Shoptiktok.comPureFormulas.compureformulas.comHy-Veehy-vee.comUber Eatsubereats.comSproutssprouts.comShiptshipt.comShop - Shop appshop.comThe Feedthefeed.comFruitful Yieldfruitfulyield.comBrands For Less USAbrandsforlessusa.comDPS Nutritiondpsnutrition.netTheBetterHealthStore.comthebetterhealthstore.comAllStarHealth.comallstarhealth.comBariatricPalbariatricpal.comDierbergs Marketsdierbergs.comHealthWarehouse.comhealthwarehouse.comSmallflower.comsmallflower.comThe Fitness Connectionshopfitnessconnection.comBlain's Farm & Fleetfarmandfleet.comFoodServiceDirect.comfoodservicedirect.comfreshbybrookshires.comfreshbybrookshires.comGet Yok'd Nutritiongetyokd.comHebron Nutritionhebronnutrition.comMedicaleshopmedicaleshop.comNutrition Faktorynutritionfaktory.comPrimo Shop USAprimoshopusa.comSchnuck Marketsschnucks.comThe Spa of Charlestonmyshopify.comBare Performance Nutritionbareperformancenutrition.comBeauty Care Bagbeautycarebag.comBrookshire'sbrookshires.comBRS Batterybrsbattery.comDr. Berg's Storedrberg.comFitness Outletthefitnessoutlet.comFleet Farmfleetfarm.comFollett's College of DuPage Bookstorebkstr.comGolf Galaxygolfgalaxy.comMaceysmaceys.commynavyexchange.commynavyexchange.comNaturitasnaturitas.usPro Nutritionthepronutrition.comPure For Youpureforyou.comSupplement Superstoressupplementsuperstores.comThe Healthy Place Holistic Clinicthehealthyplaceclinic.comWholeAndNatural.comwholeandnatural.comApteczkapolskaapteczka.combiogo.frbiogo.frBonanza - E Maybonanza.comboulevardcompounding.comboulevardcompounding.comBroulim's Fresh Foodsbroulims.comCoborn'scoborns.comDrink LMNTdrinklmnt.comDryEye Rescuedryeyerescue.comForza Sportsforzasports.comGHOSTghostlifestyle.comGood Eggsgoodeggs.comGrassy Sprain Pharmacygrassysprainpharmacy.comHealthy Planetmyhealthyplanet.comHey Pharmaheypharma.comIvory Soulivorysoul.coLexicon Medical Supply Colexiconsupply.comLive Healthillielivehealthillie.comLiving.Fitliving.fitNature's Waynaturesway.comNatureslab.comnatureslab.comNutrex Researchnutrex.comNutrition Depotndonline.comOnly Bloomsonlyblooms.caOTC Superstoreotcsuperstore.comOur Kidsourkidsasd.comQunolqunol.comRecovery for Athletesrecoveryforathletes.comRenew Liferenewlife.comSave Martsavemart.comShopletshoplet.comSuperior Nutritionsuperiornutritionsd.comThrifty White Health Essentialsthriftywhite.comVegan Americavegan-america.comWholesale Nutritionwholesalenutrition.comYoutheoryyoutheory.comadvocare.comadvocare.comAgain Fasteragainfaster.comAlchePharma Naturalsalchepharmanaturals.comAlive and Well Shopaliveandwell.healthAlpha Lionalphalion.comAnthropologieanthropologie.comATC Medicalatcmedical.comAxe and Sledge Supplementsaxeandsledge.comBazaarica Cosmeticsbazaarica.comBeautifiedYou.combeautifiedyou.comBest Price Nutritionbestpricenutrition.comBetty Millsbettymills.comBevMo!bevmo.comBicycle Garage Indybgindy.comBigley Piggly Wigglybigleypigglywiggly.comBioGaia USAbiogaia.combiogo.debiogo.deBlack Girl Vitaminsblackgirlvitamins.cobluetruehealthbluetruehealth.comBowmar Nutritionbowmarnutrition.comBoxedboxed.comBulk Apothecarybulkapothecary.comBuy&Ship Singaporebuyandship.com.sgCampus Proteincampusprotein.comChinese Herbs Directchineseherbsdirect.comClean Simple Eatscleansimpleeats.comCoast Wellnesscoastwellness.netCommonwealth Nutritioncommonwealthnutrition.comComplementlovecomplement.comComplete Healthcompletehealthshop.comContarmarketcontarmarket.comCoraInc.comcorainc.comcosmetis.comcosmetis.comCountry Life Vitaminscountrylifevitamins.comCrop's Fresh Marketplacecropsmarketplace.comcrustatesborocrustatesboro.comCrystal Coast Sport Shopcrystalcoastsportshop.comDaniels Foods Sentry - Walworthdanielsfoods.comDans Fresh Marketdansfoods.comdatesandrootsdatesandroots.comDermoeco.comdermoeco.comdotFITdotfit.comDouglas Food Valudouglasfoodvalu.comDr. Ed Martindredsnutrition.comDr. Matthewdr-matthew.comDr. Tobiasdrtobias.comDryWaterdrywater.comEcho Marketecho.marketeCosmeticsecosmetics.comelectrolit.comelectrolit.comElemental Wellness Shopelementalwellnessshop.comfareway.comfareway.comFlavCityshopflavcity.comFoodMaxxfoodmaxx.comfootprintsmidwifery.comfootprintsmidwifery.comFuelsupplements.comfuelsupplements.comFuture Kindfuturekind.comGeritolgeritol.comgoharvestmarket.comgoharvestmarket.comGoodwin’s Organicsgoodwinsorganics.comGopuffgopuff.comGreat Call Athleticsgreatcallathletics.comGym Thingsgymthings.comHangar15 Bicycleshangar15bicycles.comHargraves Online Healthcarehargravesotc.comHerbsDaily.comherbsdaily.comHerbsPro.comherbspro.comHerold's Pharmacyheroldspharmacy.comHomesteadhomesteadgear.comHoneycreek Liquor & Tobaccohoneycreekliquor.comHorbäachhorbaach.comIrwin Naturalsirwinnaturals.comJax Nutritionjaxnutrition.comJersey Shore Supplementsjerseyshoresupplements.comJocko Fueljockofuel.comJust Ingredientsjustingredients.comKagedkaged.comKnoxSuppsknoxsupps.comky-healthemporium.glopalstore.comglopalstore.comLabSupplies.comlabsupplies.comLakeshore Bike – Lakeshore Bikelakeshorebikemarquette.comLaredo FitClubfitclublaredo.comLe Maschere Gioiellilemascheregioielli.comLemmelemmelive.comLifeSource Vitaminslifesourcevitamins.comlinkmahal.comlinkmahal.comLittle Giant Farmers Marketlittlegiantfarmersmarket.comLL Medicollmedico.comLuminous Careluminouscareus.comMack Cycle and Fitnessmackcycle.comMAD Partnersmadpartnersinc.comMajor Health Foodsmajorhealthrgv.commarketbasketfoods.commarketbasketfoods.commarsha-johnson-aub3.squarespace.comsquarespace.comMaryRuth Organicsmaryruthorganics.comMatjar istanbulmatjaristanbul.comMed-Vet Internationalshopmedvet.comMedpak | Healthy Choicemedpak.shopMedsitismedsitis.comMFI Medicalmfimedical.comMicro Ingredientsmicroingredients.comMightyGainsEmporiummightygainsemporium.comMOAB Bike Shopmoabbikes.comMumzworld.commumzworld.comMuscle Feastmusclefeast.comMy Snack Marketmysnackmarket.commycountymarket.commycountymarket.comMyOTCmyotc.comN101 Nutritionn101nutrition.comNatural Bodynaturalbodyinc.comNature's Fusions Essential Oilsnaturesfusions.comNAVEnavewell.comNB Aestheticsnbaesthetics.comNew Seasons Marketnewseasonsmarket.comNext Level Sports Nutritionnextlevelsn.comNifty Conceptniftyconcept.comNorthern Charm Boutiquenortherncharmboutique.comNutraBionutrabio.comNutriFirst.comnutrifirst.comNutriFitnfsupps.comOnly Tasty Goodsonlytastygoods.comOutwork Nutritionoutworknutrition.comOVitaminPro.comovitaminpro.comPacospacoscalifornia.comPerfect Supplementsperfectsupplements.comPerformance Running Outfittersperformancerunning.comPESciencepescience.comPharmalynk Marketplacepharmalynk.comPhoenix Rising RIphoenixrising.studioPiping Rock Health Productspipingrock.comPrimary Wellnessprimarywellness.comPrimeval Labsprimevallabs.comProfessional Supplement Centerprofessionalsupplementcenter.comPromix Nutritionpromixnutrition.comPronto Home Deliveryprontohomedelivery.comPure Modern Livingpuremodernliving.comPure Prescriptionspureprescriptions.comPurety Clinic Shoppuretyclinicshop.comQuincequince.comRAW Nutritiongetrawnutrition.comRedmond Liferedmond.comRegen Wellnessregenwellnessvitamins.comRogue Fitnessroguefitness.comRule One Proteinsruleoneproteins.comRYSE Supplementsrysesupps.comSavi Provisions Decatursaviprovisionsdecatur.comShop Live Love Spalivelovespa.comShopimoshopimo.comSilverOnyxsilveronyx.comsmithfieldfitbody.comsmithfieldfitbody.comSoelbergs Market in Stansburysoelbergsmarket.comSpace Campspace-camp.comSpecialty Food Sourcespecialtyfoodsource.comSpinto Fitness USAspintousa.comSpringville Reamsspringvillereams.comSujitrysuji.comSuperior Sourcesuperiorsource.comSuppzsuppz.comSupremeMedsuprememed.comSusanville Supermarket IGAsusanvillesupermarket.comSycamore Valley Farmssycamorevalleyfarms.comTablet Workstabletworks.comTapRootstaprootsva.comTaylor Dukes Wellnesstaylordukeswellness.comTelyRxtelyrx.comThe 'Pause Lifethepauselife.comThe Nutrition Cornersthenutritioncorner.comThe Shop at Equinoxequinox.comThe supplements factorythesupplementsfactory.comThe Vedic Storethevedicstore.comThe Whispering Willow Farmthewhisperingwillowfarm.comTrek Bicycletrekbikes.comTribeca Pharmacytribecapharmacy.comTrue Nutritiontruenutrition.comTurnip Truck Natural Markettheturniptruck.comtwohubs.comtwohubs.comUStradeEnt.comustradeent.comVita Healgovitaheal.comwallaby wellnesswallabywellness.com.auWBM Martwbmmart.comWeb Food Storewebfoodstore.comWellnessbetter.comwellnessbetter.comwellrootedtx.comwellrootedtx.comWestern Ranch Supplywesternranchandpetsupply.comWiley's Finestwileysfinest.comWorld Rugby Shopworldrugbyshop.comxeteor.comxeteor.comXN Supplementsxnsupps.comzopha.cozopha.co

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

openai.com49healthline.com44nih.gov35forbes.com23youtube.com18consumerlab.com16reddit.com15fortune.com13garagegymreviews.com13goodrx.com11yahoo.com9verywellfit.com8mayoclinic.org8nsf.org7usnews.com7harvard.edu7barbend.com6medicalnewstoday.com6bbcgoodfood.com5mitohealth.com5

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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