Where does AI tell shoppers to buy handbags and wallets online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Quince

   Named in 36 of 150 answers

   ChatGPT 20 · Gemini 7 · Google AI Mode 9

   “Quince $90 - $200 Italian Leather Budget-friendly everyday utility”Google AI Mode

   quince.com

2. 2

   Tory Burch

   Named in 27 of 150 answers

   ChatGPT 10 · Gemini 9 · Google AI Mode 8

   “Coach, Tory Burch, Marc Jacobs, Longchamp and more.”ChatGPT

   toryburch.com

3. 3

   Bellroy

   Named in 27 of 150 answers

   ChatGPT 9 · Gemini 8 · Google AI Mode 10

   “Best Traditional Bifold: Bellroy Hide & Seek (~$95)”Google AI Mode

   bellroy.com

4. 4

   Cuyana

   Named in 27 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 10

   “Cuyana: Built on a "fewer, better things" philosophy, offering lightweight, durable essentials like the Cuyana Easy Tote.”Google AI Mode

   cuyana.com · Shopify

5. 5

   Ekster

   Named in 22 of 150 answers

   ChatGPT 4 · Gemini 10 · Google AI Mode 8

   “These are my picks based on design, functionality, and available product information rather than a hands-on test. www.popularmechanics.comwww.ekster.comthe-gadgeteer.comwww.forbes.com”ChatGPT

   ekster.com · Shopify

6. 6

   Louis Vuitton

   Named in 21 of 150 answers

   ChatGPT 7 · Gemini 6 · Google AI Mode 8

   “Louis Vuitton: Globally recognized for its highly durable coated canvas and legendary monogram travel heritage, featuring classics like the Neverfull and Speedy.[[1]](”Google AI Mode

   louisvuitton.com

7. 7

   Saint Laurent

   Named in 19 of 150 answers

   ChatGPT 5 · Gemini 5 · Google AI Mode 9

   “Saint Laurent (YSL): Balances edgy Parisian rock-and-roll style with clean elegance, prominent in the Le 5 à 7 hobo and Loulou envelope bags.”Google AI Mode

   ysl.com

8. 8

   Fashionphile

   Named in 16 of 150 answers

   ChatGPT 6 · Gemini 5 · Google AI Mode 5

   “Fashionphile: The gold standard for ultra-luxury pre-owned bags (Chanel, Hermès, Louis Vuitton).”Google AI Mode

   fashionphile.com · Shopify

9. 9

   The Ridge

   Named in 16 of 150 answers

   ChatGPT 4 · Gemini 5 · Google AI Mode 7

   “Best Minimalist Metal Wallet: The Ridge Wallet (~$76 – $95)”Google AI Mode

   ridge.com · Shopify

10. 10

    Marc Jacobs

    Named in 14 of 150 answers

    ChatGPT 6 · Gemini 2 · Google AI Mode 6

    “Coach, Tory Burch, Marc Jacobs, Longchamp and more.”ChatGPT

    marcjacobs.com

Also named (223)

coach.com13 of 150CALPAK11 of 150The RealReal11 of 150Mulberry10 of 150Strathberry10 of 150Madewell9 of 150Michael Kors9 of 150Fossil8 of 150Kate Spade Outlet8 of 150Pacsafe8 of 150Womanandhome8 of 150Portland Leather Goods7 of 150Leatherology7 of 150Notimeforstyle7 of 150Vestiaire Collective6 of 150Dooney & Bourke6 of 150Saddleback Leather6 of 150farfetch.com5 of 150Herschel Supply Co.5 of 150baggallini5 of 150MZ Wallace5 of 150Frejanyc5 of 150Parisawang5 of 150Thecapsulist5 of 150Whowhatwear5 of 150House of Jack Co.4 of 150lululemon4 of 150Ashland Leather Co.4 of 150Burberry4 of 150Vaultskin4 of 150Handbagangels4 of 150Jwpei4 of 150Popularmechanics4 of 150Rebag4 of 150Rogue-industries4 of 150Editorialist3 of 150Harrods3 of 150Popov Leather3 of 150BÉIS Travel3 of 150The Sak3 of 150Andar3 of 150Bullsheathleather3 of 150Demellierlondon3 of 150Marieclaire3 of 150Meliebianco3 of 150Polene-paris3 of 150Thursday Boot Company2 of 150ILoveDooney2 of 150Nomad Goods2 of 150BAGGU2 of 150Bostanten2 of 150Huckberry2 of 150Kenneth Cole2 of 150Lost Dutchman Leather2 of 150Anthropologie2 of 150Arc'teryx2 of 150Coveti2 of 150Fjällräven USA2 of 150Kurt Geiger2 of 150nomadgoods.sbs2 of 150Parker Clay2 of 150ssense.com2 of 1501stdibs2 of 150Aloha-collection2 of 150Anchorsaweighleather2 of 150Awaytravel2 of 150Behno2 of 150Bemytravelmuse2 of 150Canvelle2 of 150Carlfriedrik2 of 150Conceptglobal2 of 150Distilunion2 of 150Fountleather2 of 150Groovelife2 of 150Mansurgavriel2 of 150Mattandnat2 of 150Montana-west2 of 150Mukama2 of 150Onnaehrlich2 of 150Ringly2 of 150Sansbeast2 of 150Savette2 of 150Shortylove2 of 150Smythson2 of 150Songmontofficial2 of 150Staud2 of 150Svala2 of 150Thefashionhousemom2 of 150Thehandbagcode2 of 150Vogue2 of 150ModeSens1 of 150Shopbop1 of 150American Leather Co.1 of 150Buffalo Jackson1 of 150Free People1 of 150Latico Leathers1 of 150REVOLVE1 of 150Bergdorf Goodman1 of 150Buckle1 of 150Everyman1 of 150Jack Georges1 of 150Selfridges1 of 150ThredUp1 of 150tomtoc.com1 of 1506pm.com1 of 150Alexis Bittar1 of 150Bagsmart1 of 150Bluefly1 of 150Clothes Mentor Plymouth Meeting PA #2571 of 150Hammitt1 of 150Index Urban1 of 150Kipling1 of 150Lands' End1 of 150Luggage Pros1 of 150NYT Wirecutter Store1 of 150Olga Berg1 of 150paperwallet1 of 150Patagonia1 of 150Peak Design - Global1 of 150Proof Wallets1 of 150Ralph Lauren1 of 150RueLaLa1 of 150Spartoo.net1 of 150The Simple Man1 of 150Urban Outfitters1 of 150Aestherekme1 of 150Aliceelizabethluxury1 of 150All-ett1 of 150Amaboxly1 of 150Americanbenchcraft1 of 150Axwellwallet1 of 150Bagsandthegirl1 of 150Bamluxurystore1 of 150Bangeofficialstore1 of 150Been1 of 150Belmontwarehouse1 of 150Beyoustyles1 of 150Bjinnox1 of 150Bolsino1 of 150Bonaventura1 of 150Ca-fune1 of 150Chiaracordelia1 of 150Chiccharm1 of 150Classyleatherbags1 of 150Clutchithandbags1 of 150Curiouslyconscious1 of 150Davidsbridal1 of 150Dragondiffusion1 of 150Dreseart1 of 150Dropguys1 of 150Dtcetc1 of 150Elevateathleisure1 of 150Elis-paris1 of 150Eslla1 of 150Everlane1 of 150Ezraarthur1 of 150Falors1 of 150Fashionica1 of 150Fashionsizzle1 of 150Foleyandcorinna1 of 150Garzini1 of 150Goingonsale1 of 150Grainmarkleather1 of 150Greenhermitage1 of 150Gullye1 of 150Hannahandhenry1 of 150Hindustantimes1 of 150Hyergoods1 of 150Itzyritzy1 of 150Kingsloot1 of 150Koala-apps1 of 150Leatharmony1 of 150Legitgrails1 of 150Letanneur1 of 150Letanneur1 of 150Levantleather1 of 150Lietamilano1 of 150Lifetimeleather1 of 150Lotuffleather1 of 150Magbak1 of 150Maisonavaia1 of 150Mashu1 of 150Miloura1 of 150Mlouye1 of 150Modaluxe1 of 150Modernandchicboutique1 of 150Mooreandgiles1 of 150Myamericangoods1 of 150Mygemma1 of 150Nutsac1 of 150Oakandfort1 of 150Oprahdaily1 of 150Ozerlo1 of 150Plantinside1 of 150Pompomlondon1 of 150Primehideleather1 of 150Rains1 of 150Realmofstyle1 of 150Roseanvil1 of 150Rux1 of 150Savvystylish1 of 150Scoutbags1 of 150Senzaluxury1 of 150Sfbags1 of 150Shopwhiteelm1 of 150Silkyhaus1 of 150Stevemadden1 of 150Stubbleandco1 of 150Tannerleatherstein1 of 150Telfar1 of 150Thafael1 of 150Thebagicon1 of 150Theeverymom1 of 150Totebagmart1 of 150Totheninesboutique1 of 150Travelfreak1 of 150Verafiedny1 of 150Victoria-hyde1 of 150Vilanera1 of 150Vonbaer1 of 150Weeklyluxdrop1 of 150Wezoree1 of 150Zornna1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Nordstrom63 of 150Macy's25 of 150Bloomingdale's18 of 150Neiman Marcus15 of 150Walmart14 of 150Nordstrom Rack12 of 150Amazon8 of 150Target7 of 150Best Buy7 of 150Saks Fifth Avenue5 of 150eBay4 of 150Staples4 of 150REI3 of 150Poshmark2 of 150TJ Maxx2 of 150Dillard's1 of 150Zappos1 of 150Etsy1 of 150Belk1 of 150JCPenney1 of 150Scheels1 of 150Academy Sports1 of 150Marshalls1 of 150QVC1 of 150Mercari0 of 150Kohl's0 of 150Dick's Sporting Goods0 of 150Backcountry0 of 150Newegg0 of 150Tractor Supply0 of 150eBay0 of 150

Every other online seller (294)

Google Shopping sellers of handbags and wallets that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Lystlyst.comVera Bradley Online Outletverabradleyoutlet.comShop - Shop appshop.comShopSimonsimon.comSuburbancom.hkTikTok Shoptiktok.comVon Maurvonmaur.comBrixton Bakerbrixtonbaker.comlovevooklovevook.comRove Goodsshoprovegoods.comSensersenser.netShiptshipt.comThe Listthelist.appDoorDash - Target USdoordash.comStorming Gravitystorminggravity.comTHEBSthebs.comALDO Shoesaldoshoes.comAzazie.comazazie.comCarharttcarhartt.comCoastal Farm & Ranchcoastalcountry.comFlowfoldflowfold.comgiglio.comgiglio.comGOATgoat.comLord & Taylorlordandtaylor.comTreettreet.coTripQuipmenttripquipment.comVitkacvitkac.comBadgley Mischka Webbadgleymischka.comBananaFingersbananafingers.comBig Apple Buddybigapplebuddy.comDSWdsw.comEB and Co.ebandcompany.comEmpire Luggageempireluggagecenter.comevo.comevo.comFashion Novafashionnova.comFlaxPentoPaperflaxpentopaper.comGapgap.comGlam-Aholic Lifestyleglamaholiclifestyle.comInWild USinwild.comJen & Co.jencohandbag.comLarklarkinspiredliving.comMonosmonos.comOriginalPenguin.comoriginalpenguin.comPioneer Carrypioneercarry.comPlum Bottomplumbottom.netSheiyah Marketsheiyahmarket.comStockXstockx.comTe koopte-koop.catrenbetrenbe.comTuckernucktnuck.comUncrateuncrate.comwalleteras.comwalleteras.comWolf & Badgerwolfandbadger.comZara USAzara.comZolazola.com& Other Stories USstories.comAbebe+Bookerabebebooker.comAcme Toolsacmetools.comAimé Leon Doreaimeleondore.comAimee Kestenbergaimeekestenberg.comAl's Sporting Goodsals.comAlice's Wonderlandaliceswonderland.comAll Sportsallsportstore.comAll The Feelsallthefeelsshop.comalpakagear.comalpakagear.comAnglers Pro Tackle & Outdoorsanglersprotackle.comANINE BINGaninebing.comArchery Closearcheryclose.comASOSasos.comAttachments & Sageattachmentsandsage.comB.lovedshopbloved.comB&H Photo-Video-Audiobhphotovideo.comBabeyondbabeyond.comBaboon to the Moonbaboontothemoon.comBanana Republic Factorygapfactory.comBella Vitabellavitahome.comBetsey Johnsonbetseyjohnson.comBivouac Ann Arborbivouacannarbor.comBlain's Farm & Fleetfarmandfleet.comBlue Beetlebluebeetlenantucket.comBonanza - FairLadyWardrobebonanza.comBorder-Garabordergara.comBoscabosca.comBoscov'sboscovs.comBrag Vintagebragvintage.combreficom.combreficom.comBrooklyn Vancouverbrooklynvancouver.comBrota Companybrotacompany.com.brBuffalo Billfold Companybuffalobillfoldcompany.comC-A-L Ranch Storescalranch.comCampmorcampmor.comCettirecettire.comChandalchandal.tvcharleskeith.comcharleskeith.comChloéchloe.comclub21.comclub21.comCole Haancolehaan.comColognese srlcolognese.comColumbia Sportswearcolumbia.comCotopaxicotopaxi.comCrate & Kidscrateandbarrel.comDancour Parisdancourparis.comdarveys.comdarveys.comDazzle and DazzleUSAdazzleusa.comDebenhams.usdebenhams.usdivoboutique.comdivoboutique.comDKNYdkny.comDLM Supplydlmsupplyco.comDNAFootweardnafootwear.comDomini Leatherdominileather.comDonna Karandonnakaran.comdowncityoutfittersdowncityoutfitters.comDressinn.comtradeinn.comDuluth Trading Companyduluthtrading.comEagle Eye Outfittersshopeagleeye.comEastern Boardereasternboarder.comEcotraelaustore.comEncore Promotional Productsencorepromo.usEpicTVepictv.comEquipe Sportequipesport.comEva Bryn Shoetiqueevabrynshoetique.comFarrar-Tanner.comfarrar-tanner.comfas-bee.comfas-bee.comFavvvmyfavvv.comFEBE Clothingfebeclothing.comFleet Farmfleetfarm.comflorosmercantile.comflorosmercantile.comFootprint USAfootprintusa.coFootshop.comfootshop.comFrances Valentinefrancesvalentine.comFrank Clegg Leatherworksfrankcleggleatherworks.comFrank's Great Outdoorsfranksgreatoutdoors.comFreckled Poppyfreckledpoppy.comGarden City Essentialsgardencityessentials.caGebnegozionlinegebnegozionline.comGifts for Goodgiftsforgood.comGolden Hour Gift Cogoldenhourgiftco.comGood Day Shop Madisongooddayshop.netGood's Storegoodsstores.comGraham's Style Store Dubuquegrahamsdbq.comgrifo210grifo210.comH&Mhm.comHamilton & Adamshamiltonandadams.comHaus of Hanzhausofhanz.comHemline Winter Parkshophemlinewinterpark.comHOBOhobobags.comHoward Clothinghowardclothing.comHumboldt Househumboldthouseco.comImpulse.impulsecameras.comitalist.comitalist.comivory & birch Boutiqueshopivoryandbirch.comJayne Boutiqueshopjayne.comJebwa.comjebwa.comJenson USAjensonusa.comJJ's Housejjshouse.comKatie Loxtonkatieloxton.comKAVUkavu.comKentucky Workwearkyworkwear.comkith + kissuikithandkissui.comLaflore Parislafloreparis.comLarrimor'slarrimors.comLasting Impressionslastingimpressionstexas.comLevel Shoes USlevelshoes.comLevi'slevi.comLos Angeles Apparellosangelesapparel.netLost Coast Outfitterslostcoastoutfitters.comlouisvuittonshop.us.comus.comLuciana Boutiquelucianabari.comLuggage Baseluggagebase.comLuggage Onlineluggageonline.comLuka Life + Stylelukalifestyle.comluxxstreet.comluxxstreet.comMain Street Forgemainstreetforge.comMaison de Sabré USmaisondesabre.commango.commango.comMarcella NYCmarcellanyc.commazlax.commazlax.comMcGuckin Hardwaremcguckin.comMerry Memorymerrymemory.comMI Suppliesmisupplies.co.ukMidnight Hourmidnighthour.comMidwest Workwearmidwestworkwear.comMiles Kimballmileskimball.commilonas-karanikasmilonas-karanikas.comModecrazemodecraze.comModern Touristmoderntourist.caMonkee's of Baltimoremonkeesofbaltimore.comMonti Boutiquemontiboutique.comMorningSavemorningsave.comMosisoimosiso.commrimigrainetreatment.commrimigrainetreatment.comMST Goodsmstgoods.comMuji Usa Online Storemuji.usMy Cooling Storemycoolingstore.commybluehost.memybluehost.meMyHackerTechmyhackertech.commynavyexchange.commynavyexchange.comNatural Supply Conaturalsupplyco.comNext USAnext.usNFMnfm.comNina Shoesninashoes.comninetyunion.comninetyunion.comnoboundariessport.comnoboundariessport.comNomaticnomatic.comocito-interim-service.frocito-interim-service.frocuya.comocuya.comoleadanyc.comoleadanyc.comOliunìdoliunid.comOnon.comOrbitkey Asiaorbitkey.asiaOut There Outfittersoutthereoutfitters.comOxford Steelsoxfordsteels.comPander Gearpandergear.comParagon Sportsparagonsports.comParis Station Shopparisstation.comPedestrian Shopscomfortableshoes.comPertutti New Yorkpertutti.comPeter Glenn Ski & Sportspeterglenn.comPetticoat Lanebagshop.comPiankipianki.comPoppy & Peonies USpoppyandpeonies.compregnancybonding.co.ukpregnancybonding.co.ukPRMprm.comPublic Landspubliclands.comRaggsraggsnewhaven.comRamadameramadame.netRC Outfittersrcoutfitter.comre-souLresoul.comRenee Taylor Galleryreneetaylorgallery.comRevolvr Menswearrevolvrmens.comRhodes Boutiquerhodesboutique.comRoarcraft Co.roarcraft.comRoberta Oaks, Hawaiirobertaoaks.comRom Shoesromshoes.comRothy'srothys.comRugged Outfitters NJruggedoutfitters.comSalimeh Storesalimehstore.comSamsonitesamsonite.comSeymayka.comseymayka.comShoe Carnivalshoecarnival.comshopconradoshopconrado.comSidestreet Boutiquesidestreetboutique.comSki Barnskibarn.comSkiEssentialsskiessentials.comSo Grateful Boutiquesogratefulboutique.comSol and Selenesolandselene.comSole Terra Shoessoleterrashoes.comSon of a Stagsonofastag.comSotheby'ssothebys.comStockyardXstockyardx.comStones Ace ofacehardware.comStowesports.comstowesports.comSugar & Spicesugarandspiceclothing.comSuperDokansuperdokan.comTcdilitcdili.comTecovastecovas.comTennis Plazatennisplaza.comThe Amazing Body Storetheamazingbodystore.comThe Fashion Squarethe-fashion-square.comThe Horse USAthehorse.coThe North Facethenorthface.comThe Paper Storethepaperstore.comThe Warming Storethewarmingstore.comThe Websterthewebster.comthewillowtree.comthewillowtree.comTigertreeshoptigertree.comTimbuk2timbuk2.comTime Resistancetimeresistance.comTom Bihntombihn.comTopo Designstopodesigns.comTorraslifetorraslife.comTrail Creek Outfitterstrailcreekoutfitters.comTraveling Bagstravelingbagsmke.comTravelltytravellty.comTruck Envytruckenvy.comTuscany Leathertuscanyleather.itU.N. Luggageunluggage.comUber Eatsubereats.comUnionunionasheville.comUrbanCredurbancred.comvernisag-fasad.ruvernisag-fasad.ruVoyage Luggagevoyageluggage.comW.B. Masonwbmason.comWalter Drakewdrake.comWeekends Boulderweekendsboulder.comWhatnotwhatnot.comWhole Earth Provision Co.wholeearthprovision.comWish Giftwishgiftco.comWoods Grovewoodsgrove.comWootwoot.comWordans.comwordans.comWork Worldworkworld.comWysterlywysterly.comZakka Joyzakkajoy.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com37openai.com28forbes.com26purseblog.com9youtube.com8travelandleisure.com7businessinsider.com6reddit.com6thequalityedit.com6katespade.com5thegoodtrade.com5instyle.com4gentlemanwithin.com4reviewed.com3net-a-porter.com3byrdie.com3gear43.com3sustainably-chic.com3luxe.digital3elle.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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