Where does AI tell shoppers to buy makeup online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Rare Beauty

   Named in 41 of 150 answers

   ChatGPT 20 · Gemini 14 · Google AI Mode 7

   “Rare Beauty: Created by Selena Gomez, this brand is a massive crowd-pleaser known for ultra-pigmented liquid blushes, soft-touch complexions, and inclusive ranges.”Gemini

   rarebeauty.com · Shopify

2. 2

   Charlotte Tilbury

   Named in 35 of 150 answers

   ChatGPT 16 · Gemini 11 · Google AI Mode 8

   “Charlotte Tilbury: Famed for creating a glamorous, glowing complexion.”Gemini

   charlottetilbury.com

3. 3

   Whowhatwear

   Named in 23 of 150 answers

   ChatGPT 5 · Gemini 16 · Google AI Mode 2

   “These picks are consistent with recent beauty-editor testing and product reviews. tollbit.forbes.comwww.whowhatwear.comwww.vogue.comwww.ulta.com”ChatGPT

   whowhatwear.com

4. 4

   Clinique

   Named in 22 of 150 answers

   ChatGPT 7 · Gemini 9 · Google AI Mode 6

   “You can buy e.l.f. and NYX alongside MAC, Clinique, and Urban Decay all in one cart.”Gemini

   clinique.com · Shopify

5. 5

   NYX Professional Makeup

   Named in 16 of 150 answers

   ChatGPT 8 · Gemini 4 · Google AI Mode 4

   “NYX Professional Makeup: The go-to for precise lip liners, vivid eyeliners, and affordable glosses that perform like high-end alternatives.”Gemini

   nyxcosmetics.com

6. 6

   Glossier

   Named in 16 of 150 answers

   ChatGPT 3 · Gemini 5 · Google AI Mode 8

   “Brand Websites (e.g., MAC, NARS, Pat McGrath, Glossier): Buying directly from the brand is often the best way to get exclusive product drops, complete shade selections, and better sales or gift-with-purchase promotions that third-party retailers might not carry.”Gemini

   glossier.com · Shopify

7. 7

   e.l.f. Cosmetics

   Named in 15 of 150 answers

   ChatGPT 5 · Gemini 5 · Google AI Mode 5

   “Cosmetics (elfcosmetics.com) & NYX Professional Makeup (nyxcosmetics.com): If you want affordable, trendy, high-performing products without spending a lot, buying directly from their brand sites often grants you access to exclusive bundles, shade ranges, and sitewide sales.”Gemini

   elfcosmetics.com · Shopify

8. 8

   Tower 28 Beauty

   Named in 13 of 150 answers

   ChatGPT 5 · Gemini 3 · Google AI Mode 5

   “Tower 28 Beauty: Known for soothing, sensitive-skin-friendly formulas.”Gemini

   tower28beauty.com · Shopify

9. 9

   bareMinerals

   Named in 13 of 150 answers

   ChatGPT 7 · Gemini 2 · Google AI Mode 4

   “bareMinerals Complexion Rescue Tinted Moisturizer (SPF 30) www.ulta.com”Gemini

   bareminerals.com · Shopify

10. 10

    Makeup By Mario

    Named in 13 of 150 answers

    ChatGPT 8 · Gemini 2 · Google AI Mode 3

    “Makeup by Mario: Built by celebrity artist Mario Dedivanovic, praised for refined, user-friendly sculpting and eye products like SoftSculpt .[[1]](”Google AI Mode

    makeupbymario.com · Shopify

Also named (132)

MAC Cosmetics12 of 150Anastasia Beverly Hills10 of 150ILIA Beauty10 of 150Laura Mercier10 of 150Morphe9 of 150colourpop.com9 of 150Pat McGrath Labs9 of 150Natasha Denona8 of 150Milk Makeup8 of 150Huda Beauty8 of 150Marieclaire8 of 150TikTok Shop7 of 150CHANEL7 of 150Ringly7 of 150Credo Beauty6 of 150jane iredale6 of 150Sigma Beauty6 of 150Make Up For Ever5 of 150Westman Atelier5 of 150Blankabrand5 of 150Livetinted5 of 150Marieclaire5 of 150Cult Beauty4 of 150Haus Labs by Lady Gaga4 of 150thrivecausemetics.com4 of 150Hourglass Cosmetics4 of 150meritbeauty.com4 of 150Kajabeauty4 of 150Kjaerweis4 of 150Kriscarr4 of 150Rmsbeauty4 of 150tarte cosmetics3 of 150Beautylish3 of 150Benefit Cosmetics3 of 150Kosas3 of 150BK Beauty3 of 150Estée Lauder Official Site3 of 150LYS Beauty3 of 150River Organics3 of 150Saie3 of 150Americansalon3 of 150Annakatherinepage3 of 150Purelightbotanicalbeauty3 of 150Editorialist2 of 150Harrods2 of 150REVOLVE2 of 150GoSupps Beauty2 of 150DIOR2 of 150NARS Cosmetics2 of 150Dermstore.com2 of 150The Detox Market2 of 150Beautique2 of 150fentybeauty.com2 of 150YesStyle.com2 of 150Too Faced Cosmetics2 of 150Victoria Beckham Beauty2 of 150Axiologybeauty2 of 150Designrush2 of 150Elatebeauty2 of 150Ereperez2 of 150Makeuplabs2 of 150Noorelabeauty2 of 150Ofracosmetics2 of 150Onlinemakeupacademy2 of 150Oyubotanica2 of 150Pacificabeauty2 of 150Vintagehairstyling2 of 150DoorDash - Ulta Beauty1 of 150Instacart1 of 150ModeSens1 of 150LovelySkin.com1 of 150Milani Cosmetics1 of 150Lookfantastic US1 of 150Urban Outfitters1 of 150100percentpure.com1 of 150Beauty Brands1 of 150IPSY1 of 150Juvia's Place1 of 150Ladymakeup1 of 150Well People1 of 150Armani beauty US1 of 150Beauty House1 of 150Clé de Peau Beauté1 of 150Danessa Myricks Beauty1 of 150Dermablend1 of 150Half Magic Beauty1 of 150Jessup Beauty1 of 150Nikol Beauty1 of 150Stylevana1 of 150Allergylifestyle1 of 150Biedazzlebeauty1 of 150Collegefashionista1 of 150Colortheworldlipsticks1 of 150Dataforseo1 of 150Docolorbrushes1 of 150Dtcetc1 of 150Eco-stylist1 of 150Economictimes1 of 150Exclusivebeautyclub1 of 150Flowerknows1 of 150Fromthelabels1 of 150Girlactik1 of 150Glowover501 of 150Haleysbeauty1 of 150Hustleandhearts1 of 150Icecubedigital1 of 150Implasticfree1 of 150Jennibcosmetics1 of 150Jonesroadbeauty1 of 150Justbakedbeauty1 of 150Lawlessbeauty1 of 150Libertylondon1 of 150Lisapotterdixon1 of 150Makeupbyanab1 of 150Mentedcosmetics1 of 150Mindbodygreen1 of 150Mobbeauty1 of 150Myimperfectlife1 of 150Nanshy1 of 150Neveenwood1 of 150Pactcollective1 of 150Papercosmetics1 of 150Peachandlily1 of 150Physiciansformula1 of 150Popfeel1 of 150Rhodeskin1 of 150Shany1 of 150Summerfridays1 of 150Thecatedit1 of 150Typsybeauty1 of 150Veriphyskincare1 of 150Worldchangerco1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Ulta Beauty65 of 150Sephora57 of 150Target22 of 150Nordstrom17 of 150Walmart15 of 150Amazon10 of 150Macy's7 of 150CVS3 of 150Neiman Marcus2 of 150Marshalls2 of 150TJ Maxx2 of 150Kohl's1 of 150Bloomingdale's1 of 150Vitacost1 of 150HSN1 of 150Overstock1 of 150Staples1 of 150eBay0 of 150Poshmark0 of 150Walgreens0 of 150Dillard's0 of 150Mercari0 of 150Belk0 of 150JCPenney0 of 150Saks Fifth Avenue0 of 150QVC0 of 150iHerb0 of 150

Every other online seller (241)

Google Shopping sellers of makeup that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Uber Eatsubereats.comSelfridgesselfridges.comHy-Veehy-vee.comBluemercurybluemercury.comFollett's Purdue Bookstorebkstr.comOrigin Beautyorigin-beauty.comShiptshipt.comBig Apple Buddybigapplebuddy.comFragranceNet.comfragrancenet.comThe Spa of Charlestonmyshopify.comeCosmeticsecosmetics.comPerfumesClub.usperfumesclub.usVon Maurvonmaur.comessence makeupessencemakeup.comWhatnotwhatnot.comBeauty Care Bagbeautycarebag.comCJ Olive Young USAoliveyoung.comCos Barcosbar.comLancomelancome-usa.comShop - Shop appshop.comSweetCaresweetcare.comyachew.comyachew.comBEAUTY BAYbeautybay.comCamera Ready Cosmeticscamerareadycosmetics.comFalse Eyelashesfalseeyelashes.co.ukGlamour Usglamourusus.comGlo Skin Beauty Official Sitegloskinbeauty.comImage Beautyimagebeauty.comLocatel Health & Wellness Online Storelocatelonline.comOneBioShoponebioshop.comShopbopshopbop.comShopRiteshoprite.comus.glam-moda.comglam-moda.comViolet Greyvioletgrey.comBeautifiedYou.combeautifiedyou.comBobbi Brown Cosmeticsbobbibrowncosmetics.comBoscov'sboscovs.comC.O. Bigelowbigelowchemists.comcosmetis.comcosmetis.comGioshagiosha.comgoopgoop.comHogies Onlinehogiesonline.co.ukKimChi Chic Beautykimchichicbeauty.comMakeupmakeupstore.comThe Lip Barthelipbar.comthemuaproject.comthemuaproject.comWet N Wildwetnwildbeauty.comYoufrommeyoufromme.comAlcone Companyalconemakeup.comBeauty Creations Cosmeticsbeautycreationscosmetics.comBevMo!bevmo.comBrigette's Boutiquebrigettesboutique.comBrookshire'sbrookshires.comCitrine Natural Beauty Barcitrinenaturalskin.comDermavadermava.comDressinn.comtradeinn.comeSkinStoreeskinstore.comFWRDfwrd.comGuru Makeup Emporiumgurumakeupemporium.comHard Candyhardcandy.comIFCHICifchic.comJeffree Star Cosmeticsjeffreestarcosmetics.comkryolan.comkryolan.comL.A. Girl Cosmeticslagirlusa.comlacolors.comlacolors.commcobeauty.commcobeauty.comModa Operandimodaoperandi.comNekoyaninnekoyanin.comNudestixnudestix.comPatrick Ta Beautypatrickta.comPlanet Beautyplanetbeauty.comShop Rescue Spashoprescuespa.comSkincareEssentialsskincareessentials.comSnapaholicshopsnapaholicshop.comUrban Decay USurbandecay.comWildcraftwildcraftcharleston.comWren and Wild Clean Beautywrenandwild.comYamiyami.comzed storezedstorelb.com1999beauty.com1999beauty.com4ProStylists4prostylists.comA Tua Farmáciaatuafarmacia.ptabout-faceaboutface.comAlayne Whitealaynewhite.comAr3 Beautyar3beautyshop.comAttitude USattitudeliving.comATTN Beautyattnbeauty.comAvera Groupavera-group.comB.E. Humblebehumblefashion.comBath & Body Worksbathandbodyworks.comBe Natural Organicsbenaturalorganics.comBeauty of a Sitebeautyofasite.combeautyspacemybeautyspace.comBergdorf Goodmanbergdorfgoodman.comBlack Opal Beautyblackopalbeauty.comBlincblincinc.comBlissibleblissible.comBrands For Less USAbrandsforlessusa.comBRS Batterybrsbattery.comBuxom Cosmeticsbuxomcosmetics.comByGeorgebygeorgeaustin.comcandecosmetics.comcandecosmetics.comCare to Beautycaretobeauty.comClarins USAclarinsusa.comCleanse Face & Body Barcleansefaceandbody.comCloud 10 Beautycloud10beauty.comClown Anticsclownantics.comCocooncenter - Cocooncenter.co.ukcocooncenter.co.ukCoral Story Beautycoralstorybeauty.comCosmetics Now USAcosmeticsnow.comDermUs Skin Care &dermusskincare.comDistacartdistacart.comDollar Generaldollargeneral.comDr. Lara Devgan Scientific Beautydrlaradevgan.comecco-verde.comecco-verde.comElle and Willowelleandwillow.comEmbellish FXembellishfx.comEmotion Beauty Supplyemotionbeautysupply.comEpilynxepilynx.comEscentualescentual.comeSkinStore caeskinstore.caFacePaint.comfacepaint.comFeel22feel22.comFive Belowfivebelow.comFree Living Cofreelivingco.coFrends Beautyfrendsbeauty.comfruugo.comfruugo.usGilt.comgilt.comglamstory.coglamstory.coglamvie.comglamvie.comGood Deeds Marketgooddeedsmarket.comGood Earth Beautygoodearthbeauty.comGwynn's of Mount Pleasantgwynns.comhairandbeautycorp.comhairandbeautycorp.comhasaki.comhasaki.comHB Beauty Barhbbeautybar.comHealthy Planetmyhealthyplanet.comHoller Beautyhollerbeauty.comHoloGravehologravecosmetics.comHour Loophourloop.comhpaan.universityhpaan.universityHush Glowhushglow.comIchiban Martichibanm.comidivia.comidivia.comiKateHouseikatehouse.comIl Makiageilmakiage.comIris & Romeoirisandromeo.comirress beautyirress.comIT Cosmetics USitcosmetics.comJapanese Tastejapanesetaste.comJomashop.comjomashop.comJulep Beautyjulep.comKaleidos Makeupkaleidos.comKat Bissú Cosmeticsbissuusa.comKnockout Beautyknockoutbeauty.comKogan.com USAkogan.comKurly USAkurlyglobal.comKylie Cosmeticskyliecosmetics.comKynlee's Kreationskynleeskreations.comLaunch Partyshoplaunchparty.comLaura Gellerlaurageller.comLes Appartements de Jujulesappartementsdejuju.comLive Free Skincarelivefreeskincare.comlmching.comlmching.comLocal Bicycle Shoplocalbicycleshop.com.auLoja Glamourosalojaglamourosa.comLondon Beautylondonbeautyonline.comLove on Skinloveonskin.comMasters Beauty Storemastersbeautystore.comMenagerie Cosmeticsmenageriecosmetics.commindhouse.dkmindhouse.dkMissy Moran Studiosmissymoran.comMorningSavemorningsave.commrimigrainetreatment.commrimigrainetreatment.comMumzworld.commumzworld.commynavyexchange.commynavyexchange.comNeovitaleneovitale.comNiche-Beautyniche-beauty.comNigel Beautynigelbeauty.comNon Toxic Homesnontoxichomes.comNorth Coast Decornorthcoastdecor.comOgeeogee.comonesizebeauty.comonesizebeauty.comPaul Labrecquepaullabrecque.comPink Choicespinkchoices.comPrada Beauty USprada-beauty.comPrettyStick Beautyprettystickbeauty.comPrimo Shop USAprimoshopusa.comPÜR Beautypurcosmetics.comPureFormulas.compureformulas.compyshopping.compyshopping.comQathuqathu.comREFY Beauty USrefybeauty.comrexall.carexall.caRituel de Filleritueldefille.comRomantic Beautyromanticbeautycosmetics.comRueLaLaruelala.comSAYNsaynbeauty.comSeneGencesenegence.comShaketeashaketeaus.comsheglam.comsheglam.comShop Goodshop-good.coSkin Beautyskin-beauty.comSkinsliskinsli.comSkinTypeSolutions.comskintypesolutions.comSmallflower.comsmallflower.comSparkle & Bloomsparkleandbloomhtx.comStrawberrynet.comstrawberrynet.comSustai Marketsustaimarket.comSwadesiiswadesii.comSweetCaresweetcare.ptTapRootstaprootsva.comTeeze Salonteezeboutique.comThai-Me Spathai-me.comThe green jungle beauty shopthegreenjunglebeautyshop.comThe Makeup Altarthemakeupaltar.comThe Ordinarytheordinary.comTheDiosaBeautythediosabeautyshop.comThirteen Lunethirteenlune.comThis is Beauty - USthisisbeauty.ustirtir.globaltirtir.globalTokyo Essentialstokyoessentials.caToot Toot's Boutiquetoottootsboutique.comToups and Co Organicstoupsandco.comTruly Freetrulyfree.comTuesday Morningtuesdaymorning.comUnited Beauty Supplyunitedbeautysupply.comutrci.comutrci.comVeeha Beautyveehabeauty.comVersed Skinversedskin.comVEVORvevor.comVIOLETTE_FRviolettefr.comViseart Parisviseartparis.comVivaVossvivavoss.comWander Beautywanderbeauty.comWeee!weee.comwelkomusa.comwelkomusa.comWillow Beautywillowbeautyamelia.comWitch Hazelwitchhazelny.comwithSimplicitywithsimplicitybeauty.comWylde Greywyldegrey.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com33openai.com27allure.com25glamour.com9forbes.com9harpersbazaar.com8byrdie.com8youtube.com7reddit.com6goodhousekeeping.com6voguescandinavia.com5vogue.com5nbcnews.com5instagram.com4yahoo.com4ethicalconsumer.org4reallyree.com4today.com4cosmetify.com3wmagazine.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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