Where does AI tell shoppers to buy hair care online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Olaplex

   Named in 52 of 150 answers

   ChatGPT 19 · Gemini 22 · Google AI Mode 11

   “Olaplex: www.ringly.io Famous for its patented bond-building technology (found in treatments like the iconic No.”Gemini

   olaplex.com · Shopify

2. 2

   Redken

   Named in 33 of 150 answers

   ChatGPT 16 · Gemini 9 · Google AI Mode 8

   “Redken: A perennial top-performer on salon-recommended and social-ranking charts (particularly their Acidic Bonding Concentrate line).”Google AI Mode

   redken.com

3. 3

   Moroccanoil

   Named in 32 of 150 answers

   ChatGPT 13 · Gemini 12 · Google AI Mode 7

   “Their signature Moroccanoil Treatment is a go-to for smoothing frizz, adding intense shine, and speeding up blow-dry time.”Gemini

   moroccanoil.com · Shopify

4. 4

   Pureology

   Named in 28 of 150 answers

   ChatGPT 12 · Gemini 8 · Google AI Mode 8

   “Pureology: Widely considered a top-tier choice for color-treated hair.www.bustle.com Their formulas are 100% vegan, sulfate-free, and designed to maximize color vibrancy while deeply hydrating.www.bustle.com”Gemini

   pureology.com

5. 5

   Color Wow

   Named in 12 of 150 answers

   ChatGPT 3 · Gemini 3 · Google AI Mode 6

   “Color Wow HairColor Wow Hair – Best for anti-frizz, humidity-proofing, and color-treated hair.”Google AI Mode

   colorwowhair.com · Shopify

6. 6

   Not Your Mother's

   Named in 10 of 150 answers

   ChatGPT 5 · Gemini 3 · Google AI Mode 2

   “Not Your Mother's: A favorite for targeted needs—like their Curl Talk line or dry shampoos—offering salon-inspired formulas without the hefty price tag.”Gemini

   notyourmothers.com · Shopify

7. 7

   BaBylissPRO

   Named in 10 of 150 answers

   ChatGPT 3 · Gemini 5 · Google AI Mode 2

   “Best Value / Professional Performance: BaBylissPRO Nano Titanium Dryer”Gemini

   babylisspro.com

8. 8

   Kerastase

   Named in 10 of 150 answers

   ChatGPT 4 · Gemini 3 · Google AI Mode 3

   “Scalp Health & Dandruff Kerastase / Specialized Clinicals Dove Scalp Therapy or Head & Shoulders”Google AI Mode

   kerastase-usa.com

9. 9

   Marieclaire

   Named in 10 of 150 answers

   ChatGPT 0 · Gemini 10 · Google AI Mode 0

   “Curl Creams / Air Dry Creams (e.g., JVN Complete Air Dry Cream or Moroccanoil ): www.marieclaire.com These smooth down frizz, enhance natural wave patterns, and provide a soft, touchable hold without crunchiness.www.marieclaire.com”Gemini

   marieclaire.com

10. 10

    Whowhatwear

    Named in 10 of 150 answers

    ChatGPT 1 · Gemini 7 · Google AI Mode 2

    “These picks are consistent with 2026 beauty-editor recommendations from Allure and Harper's Bazaar. www.allure.comwww.harpersbazaar.comwww.whowhatwear.com”ChatGPT

    whowhatwear.com

Also named (152)

Kitsch9 of 150Dermstore.com8 of 150Sally Beauty7 of 150Crown Affair7 of 150Ethique7 of 150Lookfantastic US6 of 150Innersense Organic Beauty6 of 150Curlsmith6 of 150LovelySkin.com5 of 150Native5 of 150Ouidad5 of 150Ringly5 of 150Laifen4 of 150Beauty Plus Salon3 of 150Cult Beauty3 of 150Prose3 of 150L'ange3 of 150OUAI Official Site3 of 150Bio Ionic3 of 150John Paul Mitchell Systems3 of 150Dtcetc3 of 150Hairlove3 of 150Hairstory3 of 150Reuzel3 of 150TikTok Shop2 of 150Harrods2 of 150Selfridges2 of 150Bluemercury2 of 150Eva NYC2 of 150Aveda2 of 150Credo Beauty2 of 150Teleties2 of 150As I Am2 of 150Carol's Daughter2 of 150IGK Hair2 of 150Plastic Free Pursuit2 of 150Adropintheoceanshop2 of 150Dreametech2 of 150Ecoroots2 of 150Functionofbeauty2 of 150Hairshop-pro2 of 150Moast2 of 150Oribe2 of 150Plaineproducts2 of 150Saloninteractive2 of 150Salonsavings2 of 150Womanandhome2 of 150Instacart1 of 150Hy-Vee1 of 150Editorialist1 of 150SweetCare1 of 150REVOLVE1 of 150ShopSimon1 of 150sweetcare.com1 of 150TYMO Beauty1 of 150Beauty Brands1 of 150amika1 of 150Dollar General1 of 150LivingProof.com1 of 150Smooth&Charming1 of 150K18 Hair1 of 150Love.com1 of 150Verb Products1 of 150Cosmetic World1 of 150Design Essentials1 of 150ghd Official Site1 of 150Honest.com1 of 150LUSH1 of 150Necessaire1 of 150R+Co1 of 150Sol de Janeiro1 of 150Taliah Waajid Brand1 of 150Thank God It's Natural1 of 150Actandacre1 of 150Alcovehair1 of 150Americansalon1 of 150Apartstyle1 of 150Beautifullywithin1 of 150Bfbhair1 of 150Blankabrand1 of 150Bonohair1 of 150Boucleme1 of 150Brandologylabs1 of 150Butplasticfree1 of 150Cleanbeautyawards1 of 150Darwin-nutrition1 of 150Dataforseo1 of 150Discovertreluxe1 of 150Diviofficial1 of 150Driptu1 of 150Dryspike1 of 150Elfcosmetics1 of 150Emijay1 of 150Exclusivebeautyclub1 of 150Faz1 of 150Fearceluxewraps1 of 150Fellowbarber1 of 150Fillaree1 of 150Formswim1 of 150Friseurversand1 of 150Genamarie1 of 150Glossgenius1 of 150Glowrecs1 of 150Goldfarmaci1 of 150Greenactivefamily1 of 150Growglam1 of 150Hagel-shop1 of 150Hairmnl1 of 150Heliosfilter1 of 150Helloeverist1 of 150Hellohibar1 of 150Hindustantimes1 of 150Hivetried1 of 150Jubbas1 of 150Jvnhair1 of 150Klinegroup1 of 150Koupon1 of 150Ladyandthehair1 of 150Laurakcollins1 of 150Lolavie1 of 150Luckyheart1 of 150Malibuc1 of 150Mamaeco1 of 150Mantrahairsalon1 of 150Mrmanable1 of 150Myhair1 of 150Myrevair1 of 150Overstock-beauty1 of 150Parfumdreams1 of 150Planetfriendlychoices1 of 150Provenskincare1 of 150Querismabeautystudio1 of 150Rahua1 of 150Rawsugarliving1 of 150Rozhair1 of 150Savvyhairartistry1 of 150Seabar1 of 150Simplyboujie1 of 150Slfmkr1 of 150Splitenderpro1 of 150Swimoutlet1 of 150Thedoux1 of 150Theearthlingco1 of 150Thegoodshitformen1 of 150Topsecret1 of 150Tryrituala1 of 150Volobeauty1 of 150Wishdeck1 of 150Writingbetweenpauses1 of 150Xiranskincare1 of 150Yvesrocherusa1 of 150Zennkai1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Ulta Beauty57 of 150Sephora52 of 150Walmart28 of 150Target28 of 150Amazon18 of 150Nordstrom12 of 150Best Buy6 of 150Academy Sports3 of 150Walgreens2 of 150CVS2 of 150Costco2 of 150H-E-B2 of 150eBay1 of 150Nordstrom Rack1 of 150Neiman Marcus1 of 150Marshalls1 of 150TJ Maxx1 of 150Poshmark0 of 150Kohl's0 of 150Bloomingdale's0 of 150Macy's0 of 150JCPenney0 of 150Mercari0 of 150Vitacost0 of 150iHerb0 of 150Newegg0 of 150QVC0 of 150Belk0 of 150Dillard's0 of 150Lowe's0 of 150Alibaba0 of 150HSN0 of 150Sam's Club0 of 150Scheels0 of 150Thrive Market0 of 150eBay0 of 150

Every other online seller (328)

Google Shopping sellers of hair care that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Sally Beautydoordash.comGoSupps Beautygosupps.comShiptshipt.comShopRiteshoprite.comUber Eatsubereats.comBeautyCareChoicesbeautycarechoices.comOrigin Beautyorigin-beauty.comFragranceNet.comfragrancenet.comModeSensmodesens.comAnthropologieanthropologie.comBrookshire'sbrookshires.comCJ Olive Young USAoliveyoung.comPlanet Beautyplanetbeauty.comzoebeautysupplyzoebeautysupply.comeCosmeticsecosmetics.comShopbopshopbop.comSilkSilkysilksilky.comfreshbybrookshires.comfreshbybrookshires.comMy Beauty Exchangemybeautyexchange.comNigel Beautynigelbeauty.comSamsBeautysamsbeauty.comShop - Shop appshop.comSleekshop.comsleekshop.comSupreme Hair & Beautysupremebeauty.comThe Warehouse Salonthewarehousesalon.comWellnessbetter.comwellnessbetter.comBeautylicious Canadabeautylicious.cacosmeticloveshop.uscosmeticloveshop.uscosmeticsolutions.comcosmeticsolutions.comElla Bellaella-bella.comGisou USgisou.comGlamot.comglamot.comIt's A 10 Haircareitsa10haircare.comJoe's Beautyjoesbeauty.comMakeupmakeupstore.comPronto Home Deliveryprontohomedelivery.comProStylingTools.comprostylingtools.comRunway Blowout Loungerunwayblowoutlounge.comSchnuck Marketsschnucks.comSlipslip.comSproutssprouts.comStar Beautyshopstarbeauty.comThe Spa of Charlestonmyshopify.comThe Studiobdbstudio.comTommy Gun's Barbershoptommyguns.comWhatnotwhatnot.comBarberSupply.combarbersupply.comBeauty Care Bagbeautycarebag.comBeauty Ship To Youbeautyshiptoyou.comBig Apple Buddybigapplebuddy.comBlissyblissy.comBonanza - New Trend Beautybonanza.comBroulim's Fresh Foodsbroulims.comCalifornia Naturalsthecalifornianaturals.comDifeeldifeel.comDistacartdistacart.comFive Belowfivebelow.comFleet Farmfleetfarm.comFood Depotfooddepot.comFrends Beautyfrendsbeauty.comFruitful Yieldfruitfulyield.comHB Beauty Barhbbeautybar.comHerbkart.comherbkart.comLadymakeupladymakeup.comLaLa Daisylaladaisy.comLocatel Health & Wellness Online Storelocatelonline.comMat&Maxmatandmax.comModa Salonmodasalon.caMYK Silkmyksilk.comOh Beautyohbeauty.comOneBioShoponebioshop.comPomelo Beautypomelobeauty.compyshopping.compyshopping.comQathuqathu.comSellerSpreesellerspree.comShop Beauty Depotshopbeautydepot.comSmallflower.comsmallflower.comSplendor Beauty Emporiumshopsplendor.comTexas Blingtexasbling.comTJ Beauty Products UKtjbeautyproducts.co.ukUnited Beauty Supplyunitedbeautysupply.comUrban Outfittersurbanoutfitters.comus.ag.careag.careus.drowsysleepcodrowsysleepco.comWigTypes.comwigtypes.comWylde Greywyldegrey.comyachew.comyachew.com1-800-BarberSupply1800barbersupply.com119 on North Boutique119onnorth.comA Good Ass Dayagoodassday.comABBSatlantabarber.comAfrobabii Boutique Natural Hair Salonafrobabiiboutique.comAir Mailairmail.newsAll Travel Sizesalltravelsizes.comAllpa Botanicalsallpabotanicals.comAmerican Hospitality Supply Companyahscompany.comAmerican Salon Suppliesamericansalonsupplies.comAndreas BeautySupplyandreasbeautysupply.comAnthemanthemsf.onlineApothecarieapothecarie.comApteczkapolskaapteczka.comAttic Salt Boutiqueatticsaltboutique.comBadgerbadgerbalm.comBazaarica Cosmeticsbazaarica.comBeaut Flobeautflo.comBeauty 4Ubeauty4u.comBeauty Piebeautypie.comBeautyDealsbeautydeals.comBella Chicbellachicinc.comBHS Eugeneshopbhshealth.comBlain's Farm & Fleetfarmandfleet.comBlush Silksblushsilks.caBoss Beauty Supplybosssupply.comBotanic Hearthbotanichearth.comBotanica Beautybotanicabrbeauty.comBoudreaux’sshopboudreauxs.combraidbeauty.combraidbeauty.comBraids and Wigsbraidsandwigs.cabranchebeauty.combranchebeauty.comBrianne's Boutiquebriannesboutique.combrickellmensproducts.combrickellmensproducts.comBumble and bumble.bumbleandbumble.comBusch's Fresh Food Marketbuschs.comC.O. Bigelowbigelowchemists.comCalifornia Mangocaliforniamango.comCapelli Beauty & Barber Supplycapellibeauty.comcentracare.comcentracare.comChateau de Chicchateaudechic.comCHI Haircarechi.comClear Beauty Coclearbeautyco.comCliganiccliganic.comCortex Beautycortexbeauty.comCosmetics Now USAcosmeticsnow.comCrowned By MCCcrownedbymcc.comCurlfriend Collectivecurlfriendcollective.comDans Fresh Marketdansfoods.comDermavadermava.comDermStreetdermstreet.comDetails Lancasterdetailslancaster.comDewey Beach Surf Shopdeweybeachsurfshop.comDierbergs Marketsdierbergs.comDijaški Dom Gorica ETSdijaskidom.itdiPietro Todddipietrotodd.storeDONNI.shopdonni.comDore & Rosedoreandrose.comdunster.chdunster.chEco Candle Co.ecocandleco.comEditors Pickeditorspick.comEleven11 Hair Studioeleven11hair.comEnsley Beauty Supplyensleybeautysupply.comEP Beauty Supplyepbeautysupply.comeSkinStoreeskinstore.comeSkinStore caeskinstore.caEVO Gimbalsevogimbals.comFace and Body Shoppefaceandbodyshoppe.comFamaidealfamaideal.comFestival EHPAD'ons nousehpadons-nous.frFHI Heatfhiheat.comFine Linen and Bathflandb.comFitishfitish.comFlip Salon & Extension Spaflipsalonandextensions.comForte Seriesforteseries.comGadabout SalonSpasgadabout.comGiell.comgiell.comGinko Storeginkostore.comGioshagiosha.comGlamalotglamalot.comglamkraze.comglamkraze.comGood Edit Beautygoodeditbeauty.comGrace Beautygracebeautybox.co.ukGrace Eleyaegraceeleyae.comGrowellgrowellcap.comHair Cosmopolitanhaircosmopolitan.comHair Dynamicshairdynamicsalon.comhairchemistlimited.comhairchemistlimited.comHairToBeautyhairtobeauty.comHan's Beauty Storhansbeautystor.comHandcraft Blendshandcraftblends.comhasaki.comhasaki.comHeadlines Salonheadlinessalon.comHello Updohelloupdo.comHemani Herbalshemaniherbals.comHermosa Beautyhermosabeauty.comHernan Prada Hairhernanprada.comHerring's Outdoor Sportsherringsoutdoorsports.comHollyville Boutiquehollyville.comHunt and Bloomhuntandbloom.comHyde Salonhyde.salonikonbh.comikonbh.comImage Beautyimagebeauty.comInoar Americainoarus.comJ.JeanClaude Hair Salon andjjeanclaude.comJames Geidner Hair Studiojamesgeidnerhairstudio.comJerdonjerdonstyle.comjoncenphi.comjoncenphi.comJOSIE MARANjosiemaran.comJustBelieve.Boutiquejustbelieveboutique.comKanibal & Co.shopkanibal.comkbeautycorp.comkbeautycorp.comKEEP Boutiquekeepboutique.comkelopakelopa.comKindred Spirit Stylekindredspiritstyle.comKT Supply Wholesalektsupplywholesale.comLe Maschere Gioiellilemascheregioielli.comLee's Marketplaceleesmarketplace.comLEntrepot de la Coiffureentrepotdelacoiffure.comLilySilklilysilk.comLowes Foodslowesfoods.comLucky Supermarketsluckysupermarkets.comLuna Boutiqueshoplunaboutique.comLystlyst.comMaceysmaceys.comMacrobabymacrobaby.comMagnolia Too Boutiquemagnoliatoo.comManeprintmaneprint.comMaple Holisticsmapleholistics.commarketbasketfoods.commarketbasketfoods.comMartiemartie.comMirage Salon & MedSpamiragesalonandmedspa.comMkpbrmkpbr.commorgancosmetics.commorgancosmetics.comMoroccan Elixirmoroccanelixir.comMorton Williams - the Fresh Marketplacemortonwilliams.comMulberryParkSilks.commulberryparksilks.comMumzworld.commumzworld.commybathandi.commybathandi.commysupplyguy.shopmysupplyguy.shopNaia Lifenaia.shopNano Laminationnanolamination.comNava Beautynavabeauty.comnellamoon candlesnellamoon.comnexpow.comnexpow.comNFMnfm.comNicolas Carenicolas-care.comNOS Barber Supplynosbarbersupply.comNouriTress Hair Productsnouritress.comOne n’ Only Hair Careone-n-only.comOur Country Cottageshopthecottage.comPants Storepantsstore.comPetersons Fresh Marketpetersonsfreshmarket.comPink Narcissusshoppinknarcissus.comPinkPro Beauty Supplypinkprobeauty.comPlant Therapyplanttherapy.comPure Spa Directpurespadirect.comPureFormulas.compureformulas.comQueen Bee Artisan Marketqueenbeeartisanmarket.comQuincequince.comRachelSilkrachelsilk.comRaley's Devraleys.comRelikedreliked.comRockland Beauty Supplyrocklandbeautysupply.carosauers.comrosauers.comSaber Professionalsaberprof.comSachells Studiosachellstudio.comSalon Brandssalonbrandsbeauty.comSalon Valeriasalonvaleria.comSalon Zibasalonziba.comSalt Beauty+Cosaltbeautyco.comSavanna Beauty Supplysavannabeautysupply.comSave Martsavemart.comSean Greenekasadabeautysupply.comShampoo Zoneshampoozone.comSheiyah Marketsheiyahmarket.comShop Skin Studioshopskinstudio.comShop Spruce & Honeyspruceandhoney.comSILKEsilkelondon.comSkin Colorskincolor.netskinbeautifulrx.comskinbeautifulrx.comSlick Gorilla USslickgorilla.comSol's Beauty Suppliessolsbeautysupplies.comSomething Better Natural Foodssbnf.netSonnier Beauty Supplysonnierbeautysupply.comSouth Coast Surf Shopssouthcoast.comSpalon Montageshopspalon.comStanford University Bookstorebkstr.comStellarStyleATLstellarbodiesatl.comStrack & Van Tilstrackandvantil.comStudio One Salonstudioonesalons.comStylevanastylevana.comSun Bumsunbum.comSurface Hairsurfacehair.comSysco Guest Supplyguestsupply.comTalkShopLivetalkshop.livetd-mirex.rutd-mirex.ruTerviiixterviiix.comTextura & Rizos Collectiontexturayrizoscollection.comThe Bugs Earthebugsear.comThe Clothing Covetheclothingcove.comThe Glamour Shoptheglamourshop.comThe Gypsy Belle Boutiquethegypsybelle.comThe Ordinarytheordinary.comThe Soap Operathesoapopera.comThe Street Boutiquethestreetboutique.comTheBeautyPlaceibeautyplace.netthedetoxmarket.comthedetoxmarket.comthemuaproject.comthemuaproject.comThenestedfigthenestedfig.comthesulu.comthesulu.comThrifty White Health Essentialsthriftywhite.comTideway Officialtideway.shoptnsbeauty.comtnsbeauty.comTony's Fresh Markettonysfreshmarket.comTotal Beauty Experiencetotalbeautyexp.comTribeca Pharmacytribecapharmacy.comTrue Goddess Beauty Supplytruegoddessbeauty.comTwo Sisters Boutiqueshop2sistersboutique.comTyler'stylerstx.comtymestyle.comtymestyle.comUltrabeautyultrabeauty.shopUncrateuncrate.comunitehair.comunitehair.comUnplug Soy Candlesunplugsoycandles.comUr New Imageshopshestyles.comUsaProHairusaprohair.comUStradeEnt.comustradeent.comVeganistveganist.comVillage Green Apothecarymyvillagegreen.comVintage and Antique Giftsvintageantiquesgifts.comVip Barber Supplyvipbarbersupply.comVirtue Labsvirtuelabs.comVon Maurvonmaur.comWestside Beauty Supplywestsidebeautysupply.comWholeAndNatural.comwholeandnatural.comWholesale Nutritionwholesalenutrition.comWoman Withinwomanwithin.comWonder Beauty Supplywonderbeautysupply.comWonder Liz Beauty Supplywonderlizbs.comzitomer.comzitomer.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com41openai.com30allure.com22glamour.com12nbcnews.com11forbes.com10reddit.com8goodhousekeeping.com8youtube.com8vogue.com7byrdie.com7thegoodtrade.com6the-independent.com5today.com5layersofbeauty.com5aad.org5instyle.com4saloncentric.com4reviewed.com4bustle.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

More categories

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