Where does AI tell shoppers to buy men's grooming online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Philips US New

   Named in 40 of 150 answers

   ChatGPT 17 · Gemini 14 · Google AI Mode 9

   “Philips Norelco OneBlade 360 Face & Body Rechargeable Men's …”ChatGPT

   philips.com

2. 2

   Jack Black

   Named in 32 of 150 answers

   ChatGPT 15 · Gemini 11 · Google AI Mode 6

   “Jack Black, Kiehl’s, and Brickell stand out as the top men's grooming brands, renowned for high-performance skincare, hair care, and shaving products tailored specifically to men's needs.[[1]](”Google AI Mode

   getjackblack.com · Shopify

3. 3

   Manscaped

   Named in 21 of 150 answers

   ChatGPT 8 · Gemini 9 · Google AI Mode 4

   “MANSCAPED 5.0: Best if body grooming is your main priority.”ChatGPT

   manscaped.com

4. 4

   Gillette

   Named in 20 of 150 answers

   ChatGPT 7 · Gemini 6 · Google AI Mode 7

   “Gillette Fusion5 ProGlide Shaving Razor for Men, 1 Handle, 6…”ChatGPT

   gillette.com · BigCommerce

5. 5

   Shop Panasonic USA

   Named in 15 of 150 answers

   ChatGPT 7 · Gemini 3 · Google AI Mode 5

   “Based on the latest 2026 reviews and available products, Braun, Panasonic, and Philips Norelco are the three brands I'd focus on.”ChatGPT

   panasonic.com

6. 6

   American Crew

   Named in 9 of 150 answers

   ChatGPT 4 · Gemini 2 · Google AI Mode 3

   “American Crew: The undisputed heavyweight of men’s hair styling (their Defining Paste is a classic for a reason).”Google AI Mode

   americancrew.com · Shopify

7. 7

   The Ordinary

   Named in 8 of 150 answers

   ChatGPT 3 · Gemini 1 · Google AI Mode 4

   “Sephora: Features a dedicated "Men" section featuring high-end skincare, cologne, and grooming minis from brands like Clinique for Men and The Ordinary.”Google AI Mode

   theordinary.com

8. 8

   Blue-print

   Named in 8 of 150 answers

   ChatGPT 0 · Gemini 6 · Google AI Mode 2

   blue-print.co · WooCommerce

9. 9

   Remington

   Named in 7 of 150 answers

   ChatGPT 3 · Gemini 2 · Google AI Mode 2

   “The Best Budget Option: Remington F5-5800 Foil Shaver”Gemini

   remingtonproducts.com · Shopify

10. 10

    Clinique

    Named in 7 of 150 answers

    ChatGPT 1 · Gemini 1 · Google AI Mode 5

    “Sephora: Features a dedicated "Men" section featuring high-end skincare, cologne, and grooming minis from brands like Clinique for Men and The Ordinary.”Google AI Mode

    clinique.com · Shopify

Also named (173)

Beardbrand7 of 150The Art of Shaving7 of 150brickellmensproducts.com6 of 150Suavecito6 of 150Marlowe6 of 150Scotch Porter6 of 150Viking Revolution6 of 150Everymanjack6 of 150Henkeys6 of 150Reuzel6 of 150Live Bearded5 of 150Braun5 of 150Harry's US5 of 150Groominhuman5 of 150GoSupps Beauty4 of 150The Beard Club4 of 150BaBylissPRO4 of 150Kiehl's US4 of 150New England Shaving Company4 of 150Oars + Alps4 of 150Dapperandgroomed4 of 150Gentlemanglow4 of 150Groominglounge4 of 150Mrhygiene4 of 150Duke Cannon Supply Co.3 of 150Blu Atlas3 of 150Lovery Gifts3 of 150Maggard Razors3 of 150Dollarshaveclub3 of 150Giftlist3 of 150Glamourora3 of 150Jackfir3 of 150Looksmaxman3 of 150Peteandpedro3 of 150Tenetandtaper3 of 150Wildroman3 of 150Sally Beauty2 of 150FragranceNet.com2 of 150The Razor Company2 of 150Razor Emporium2 of 150Primos Barber Supply2 of 150ProStylingSource.com2 of 150Supply2 of 150Dermstore.com2 of 150Modern Barber Supply2 of 150Royce New York2 of 150Athenaclub2 of 150Bestbomg2 of 150Bulldogskincare2 of 150Dataforseo2 of 150Fashionbeans2 of 150Getrockwell2 of 150Iwetshave2 of 150Laroche-posay2 of 150Magsskin2 of 150Mountaineerbrand2 of 150Mybillie2 of 150Novahpro2 of 150Shopmando2 of 150Spotmatecare2 of 150Thingtesting2 of 150Ursamajorvt2 of 150Vogue2 of 150Instacart1 of 150Fendrihan USA1 of 150Smallflower.com1 of 150LovelySkin.com1 of 150Badass Beard Care1 of 150Makeup1 of 150Beauty Plus Salon1 of 150Huron1 of 150Marlo Beauty Supply1 of 150Nigel Beauty1 of 150Stanford University Bookstore1 of 150The Shave Supply1 of 150WestCoastShaving.com1 of 150Blain's Farm & Fleet1 of 150Deadman's Beard Co.1 of 150EP Beauty Supply1 of 150Forte Series1 of 150Horace1 of 150Merkur Shave1 of 150Razor Emporium1 of 150Salt & Stone1 of 150The Wet Shaving Store1 of 150Wahl Clipper Corporation1 of 150Aesthetics1 of 150Aromatick1 of 150Artiusman1 of 150Atwaterskin1 of 150Awilkebranding1 of 150Barbercollectives1 of 150Baysidebrushco1 of 150Beautifullywithin1 of 150Blacklandrazors1 of 150Blissible1 of 150Bossman1 of 150Caswellmassey1 of 150Certaindri1 of 150Dealcatcher1 of 150Dermamade1 of 150Drsquatch1 of 150Dtcetc1 of 150Epilynx1 of 150Espiritu1 of 150Everydayhealth1 of 150Fadedcollective1 of 150Fagaci1 of 150Fellowbarber1 of 150Gotbarber1 of 150Groovygroomsmengifts1 of 150Grownalchemist1 of 150Haeckels1 of 150Hanzdefuko1 of 150Harroman1 of 150Hensonshaving1 of 150Hespokestyle1 of 150Highgate-cuts1 of 150Hindustantimes1 of 150Houseofwatan1 of 150Humanery1 of 150Ianiko1 of 150Imperialscruff1 of 150Insanelyclean1 of 150Ironbullnaturals1 of 150Itstwofold1 of 150Jackhenry1 of 150Kentofinglewood1 of 150Kind-ly1 of 150Knightsmengrooming1 of 150Labelleperfumes1 of 150Laifentech1 of 150Luminskin1 of 150Maestrosclassic1 of 150Manlinesskit1 of 150Manshowr1 of 150Medloft-boutique1 of 150Mensoutfitsdaily1 of 150Merculine1 of 150Meridiangrooming1 of 150Merkur-razors1 of 150Mycarpe1 of 150Myhappynuts1 of 150Nealsyardremedies1 of 150Onebladeshave1 of 150Onesociety1 of 150Onyxskincareline1 of 150Perfumania1 of 150Plaineproducts1 of 150Prevention1 of 150Proraso-usa1 of 150Razorbladesclub1 of 150Scandinavianbiolabs1 of 150Sensabeauty1 of 150Shavenation1 of 150Shaverdude1 of 150Shaverone1 of 150Shavingschool1 of 150Society191 of 150Stopnfade1 of 150Tejasaesthetics1 of 150Thebeardspot1 of 150Thebrobasket1 of 150Thecrystal1 of 150Thedecantary1 of 150Themistr1 of 150Tiege1 of 150Upcirclebeauty1 of 150Vishaskincare1 of 150Vivierskin1 of 150Wetshavingproducts1 of 150Wishdeck1 of 150Zeusbeard1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Walmart44 of 150Target38 of 150Ulta Beauty31 of 150Sephora17 of 150Nordstrom16 of 150Amazon15 of 150Best Buy14 of 150Macy's7 of 150CVS7 of 150Academy Sports3 of 150Bloomingdale's2 of 150Dillard's2 of 150Saks Fifth Avenue2 of 150Walgreens1 of 150Belk1 of 150JCPenney1 of 150Costco1 of 150Etsy1 of 150Staples1 of 150Whole Foods1 of 150eBay0 of 150Poshmark0 of 150Kohl's0 of 150Mercari0 of 150Newegg0 of 150Neiman Marcus0 of 150Vitacost0 of 150Bed Bath & Beyond0 of 150Nordstrom Rack0 of 150Scheels0 of 150The Home Depot0 of 150iHerb0 of 150Alibaba0 of 150Bass Pro Shops0 of 150Lowe's0 of 150Overstock0 of 150Sears0 of 150Tractor Supply0 of 150Wayfair0 of 150eBay0 of 150

Every other online seller (322)

Google Shopping sellers of men's grooming that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Walgreens USdoordash.comTikTok Shoptiktok.comBarberSupply.combarbersupply.comProStylingTools.comprostylingtools.comShaverOutlet.comshaveroutlet.comUber Eatsubereats.comOrigin Beautyorigin-beauty.comHy-Veehy-vee.comShiptshipt.comIdealBarberSupplyidealbarbersupply.comV's Barbershopvbarbershop.comVip Barber Supplyvipbarbersupply.comWB Barber Supplywbbarber.comShop - Shop appshop.comthecut.cothecut.coMurphy and McNeilmurphyandmcneil.comShopRiteshoprite.comStylecraftstylecraftus.comAndisandis.combarbersalon.combarbersalon.comBestClippers.combestclippers.comBrookshire'sbrookshires.comEditorialisteditorialist.comMensroom Barbershopmensroombarbershop.commynavyexchange.commynavyexchange.comShopSimonsimon.comSustai Marketsustaimarket.comThe Spa of Charlestonmyshopify.com614 Barber Supply614barbersupply.comBarber Depotbarberdepots.comBeard Coalitionbeardcoalition.comBevMo!bevmo.comBrands For Less USAbrandsforlessusa.comClipper Vaultclippervault.comcosmetis.comcosmetis.comModeSensmodesens.comMr. Pomadepomade.comPronto Home Deliveryprontohomedelivery.comAnthonyanthony.comAppleton Barber Supplyappletonbarbersupply.comBarberSupplies Canadabarbersupplies.comBath & Unwindbathandunwind.comBaxterofCalifornia.combaxterofcalifornia.comBeauty Brandsbeautybrands.comBeauty Care Bagbeautycarebag.comBig Apple Buddybigapplebuddy.comBluemercurybluemercury.comBoscov'sboscovs.comBoss Beauty Supplybosssupply.comCamp Co.campcogoods.comCapelli Beauty & Barber Supplycapellibeauty.comClassic Barber Productsclassicbarberproducts.comclutchbarbersupply.comclutchbarbersupply.comCremocremocompany.comDLM Supplydlmsupplyco.comDrugSuppyStore.comdrugsupplystore.comeCosmeticsecosmetics.comEscentualescentual.comFable Beard Co.fablebeardco.comFishpond.comfishpond.comFleet Farmfleetfarm.comfreshbybrookshires.comfreshbybrookshires.comGarmentorygarmentory.comGrove Collaborativegrove.cohonestamishhonestamish.comJersey Shore Barber Supplyjerseyshorebarbersupply.comMad Viking Beard Co.madvikingbeard.comNancy's Beauty Warehousenancysbeauty.comOlive Young Globaloliveyoung.comOneBioShoponebioshop.comOx the Barberoxthebarber.comPine Creek Essentialspinecreekessentials.comPrimally Pureprimallypure.comPure Spa Directpurespadirect.comSamsBeautysamsbeauty.comSilkrutesilkrute.comSupreme Trimmersupremetrimmer.comThe Barber Plug Supply Co.thebarberplug.comThe Modern Manthemodernman.co.ukTommy Gun's Barbershoptommyguns.comWellnessbetter.comwellnessbetter.comWild Willieswild-willies.comWoodys Classic Manwoodysclassicman.comYour Barber Connectyourbarberconnectstore.com1-800-BarberSupply1800barbersupply.comABBSatlantabarber.comAce Hardwareacehardware.comAlamo Barberalamobarber.comAll Natural Beard Careallnaturalbeardcare.comAllPeople Marketplaceallpeoplemarketplace.comAmbrosia For Headsambrosiaforheads.shopAmusespotamusespot.comAnthropologieanthropologie.comAntonios Barber Supplyantoniosbarbersupply.comAppalachia Freeze Dried N Knivesappsholler.comArsenal Barber Supplyarsenalbarbersupply.comASOSasos.comAtlantic Spice Companyatlanticspice.comAttitude USattitudeliving.comBalboa Beautybalboabeauty.combarbasolelectric.combarbasolelectric.comBarberSetsbarbersets.comBear Minimum NJbearminimumnj.comBeard Guyzbeardguyz.comBeard Octanebeardoctane.comBeardsgaard Barbersbeardsgaardbarbers.comBearsville Soap Companybearsvillesoaps.comBeauty Empire Premium Outletbeautyempirepo.comBeautyCareChoicesbeautycarechoices.comBella Chicbellachicinc.comBergdorf Goodmanbergdorfgoodman.comBevelgetbevel.comBioNaturabionaturashoes.comBite My Woodbitemywood.comblackpeopleshairalliance.comblackpeopleshairalliance.comBonanza - LiAnna'sbonanza.comBrighton Beauty Supplybrightonbeautysupply.comBrosh Pomade Retail Shopbroshpomade.usbrotherscraneservices.inbrotherscraneservices.inBrutal Bones Supplybrutalbonessupply.comBuyMeBeautybuymebeauty.comCaliber Pro USAcaliberprocorp.comCamera Ready Cosmeticscamerareadycosmetics.comCaptain Fawcettcaptainfawcett.comcaretobeauty.comcaretobeauty.comCash Wisecashwise.comCastle Rock Shavingcastlerockshaving.comCedra Pharmacycedrapharmacy.comCenegenicscenegenics.comCharm-Texcharm-tex.comClarins USAclarinsusa.comClassic Beauty & Cosmeticsclassicbeauty.shopClubmanclubman.comCocooncenter - Cocooncenter.co.ukcocooncenter.co.ukCooper Complete Nutritional Supplementscooperaerobics.comCrane's Country Storecranes-country-store.comCrop's Fresh Marketplacecropsmarketplace.comCult Beautycultbeauty.comCultivatedshopcultivated.comDash For Himdashforhim.comDifferio.comdifferio.comDiscontinued Beautydiscontinuedbeauty.comDODOskindodoskin.comDomestic Domesticdomesticdomestic.comDressinn.comtradeinn.comdrivenracing.shopdrivenracing.shopEagle Eye Outfittersshopeagleeye.comeb5eb5.comecco-verde.comecco-verde.comeldawlya-hydraulic.comeldawlya-hydraulic.comElite Cuts Barbershopelitecutsbarber.comEmpire Barber Supplyempirebarbersupply.comeratgemilang.myeratgemilang.myExoceuticalsexoceuticals.comExpressbarberstore.comexpressbarberstore.comezbladeshavingproducts.comezbladeshavingproducts.comFaded Culturefadedculture.comFamaidealfamaideal.comField Day Sportingfielddaysportingco.comFirst Aid Beautyfirstaidbeauty.comFive Belowfivebelow.comFivestoryfivestoryny.comFleekFellowsfleekfellows.comFreebirdmyfreebird.comFront Porch Alabamafrontporchalabama.comFruitful Yieldfruitfulyield.comfruugo.comfruugo.usFuturist Skinfuturistskin.comGentleman Jongentjon.comGet Sassy Beauty Supplygetsassybeautysupply.comGilt.comgilt.comGimme the Good Stuffgimmethegoodstuff.orgGinger Freshgingerfresh.comGlamot.comglamot.comGodefroy Beautygodefroybeauty.comgoiple caregoiplecare.comgoldentrianglebarbershop.comgoldentrianglebarbershop.comGopuffgopuff.comGroom Standardgroomstandard.comGroundedshopgrounded.comGunfighter Trading Co.gunfightertrading.coGunthers Supply And Goodsgunthers.coHalethehale.coHan's Beauty Storhansbeautystor.comHattachéhattache.comHealthy Planetmyhealthyplanet.comHearth & Soulhearthandsoul.comHigh Cotton Bath Co.highcottonbath.comHighland Style Co.highland.styleHive Beauty Supplyhivebeautysupply.comhommeface.comhommeface.comIced Out Productsicedoutproducts.comiconic barber supplyiconicbarbersupply.comImage Beautyimagebeauty.comIron Barber Supplyironbarbersupply.comIrvington Barber & Salon Supplyibarber.comJ Salonjsalon.comJ.T. Clothiersjtclothiers.comJapan With Lovejapanwithlovestore.comJBeverlyHillsjbeverlyhills.comJeannie's by Barker Interiorsjeannies.comJetset Gearjetsetgear.comJoe's Beautyjoesbeauty.comJohnnyjohnnyltd.comJohnny Slicksjohnnyslicks.comJomashop.comjomashop.comJordan Lash Charlestonjordanlash.comJourneyman Cojourneymanshop.comjrlusa.comjrlusa.comJTVjtv.comJulien's a Lifestyle Storejuliensuvalde.comjw-bell.comjw-bell.comKingSize Big & Tallkingsize.comKISSkissusa.comL3VEL3lv3.comLather & Wood Shaving Co.latherandwoodshavingco.comLockharts Apothecarylockhartsauthentic.comLoja Glamourosalojaglamourosa.comMaceysmaceys.comMagnus Supplymagnussupply.comMale Grooming Suppliesmalegroomingsupplies.comMartDiscover.commartdiscover.comMartexplore.commartexplore.comMartiemartie.comMat&Maxmatandmax.comMenardsmenards.comMerchant & Rhoadesmerchantandrhoades.comMichaels Storesmichaels.comMK Beauty Clubmkbeautyclub.comMoMA Design Storemoma.orgMontana Bambergmontana-bamberg.commysupplyguy.shopmysupplyguy.shopNoble Disordernobledisorder.comNOS Barber Supplynosbarbersupply.comOC Barber Salon Supplybarbersalonsupply.comOgden Beauty Supplyogdenbeauty.comOptima Beautyoptimabeautysupply.comPacinos Signaturepacinosproducts.comPapa's General Storepapasgeneralstore.comParis Pharmacyparispharmacy.comParticle Aesthetic Scienceparticleformen.comPatrol Groomingpatrolgrooming.comPhil’sgetphils.comPointelle Makeup | Skincarethepointelle.comPorterhouse Clothing & Supplyporterhouseclothing.comPré de Provencepredeprovence.comPro Skin Doctorproskindoctor.comProBeautyKit.combeautykitsolutions.compursonicusa.compursonicusa.comQathuqathu.comQuillquill.comRenew Skin Solutionsrenewskinsolutions.comrexall.carexall.carichmondbarbersupply.comrichmondbarbersupply.comrichmondbarbersupply.squarespace.comsquarespace.comRiverbend Homeriverbendhome.comRocky Mountain Barber Companyrockymountainbarber.comRonellsronellsny.comRoot & Ritualrootandritualaky.comRoyal Barber Supplyroyalbarbersupply.comRueLaLaruelala.comRugged & Dapperruggedanddapper.comRyan Skyeshopryanskye.comRZ Köstlichkeitenritazuend.chSalon Brandssalonbrandsbeauty.comSAMA Homessamahomes.caSan Diego Barber Supplysdbarbersupply.comSchnuck Marketsschnucks.comSean Greenekasadabeautysupply.comSelfridgesselfridges.comShopMerkurshopmerkur.comSkinsliskinsli.comSleekshop.comsleekshop.comSlick Gorilla USslickgorilla.comSmooth Vikingsmoothviking.comSo Chic Boutiquethesochicboutique.comSome Apparelshopsomeapparel.comSpee24spee24.comSteals.comsteals.comSteezeebysteezee.comStoneberrystoneberry.comStylevanastylevana.comSulina Shopsulinashop.comSunday Choice Adekobanikkibeautysupplysalon.comsweetcare.comsweetcare.comtemp-hlrbejgbhfrjgmxxuexb.webadorsite.comwebadorsite.comtexture beauty essentialstexturebe.comThe 2ndthe2nd.coThe Average Gentlemantheaveragegentleman.comThe British Vaultthebritishvault.comThe Cosmetic Marketthecosmeticmarket.comThe General Store Spokanegeneralstorespokane.comThe Project Garmentstheprojectgarments.comThe QGtheqg.comThe Simple Manthesimplemanstore.comtheGreaseShop.comthegreaseshop.comthemailroombarberco.comthemailroombarberco.comThis is Beauty - USthisisbeauty.usTiabeletiabele.comTint Brandtintbrand.comtomsfoodcenter.comtomsfoodcenter.comTrain Hardth.fitTraveling Bagstravelingbagsmke.comTriple Traderstripletraders.comTruck Envytruckenvy.comTuesday Morningtuesdaymorning.comTweezermantweezerman.comUncrateuncrate.comurth Skin Solutionsgeturth.comvipoutlet.comvipoutlet.comVulpineshopvulpineonline.comWalker & Bonner Barber Supplywalkerbonnerbarbersupply.comWeatherbeard Supply Co.weatherbeardsupply.comWeekends Boulderweekendsboulder.comWeiss Barber Supplyweissbarbersupply.comWestside Beauty Supplywestsidebeautysupply.comWoodlands Beard Co.woodlandsbeardco.comWrapsodyshopwrapsody.comwww.fv-visualboutique.itfv-visualboutique.ityachew.comyachew.comYacoubian Tailorsyacoubians.comZumiezzumiez.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com41gq.com30openai.com28menshealth.com20shavingadvisor.com16forbes.com16reddit.com16youtube.com11sharpologist.com9mensjournal.com7shavercheck.com7gravelai.com6nymag.com6esquire.com5thefiltery.com5techgearlab.com5groomshaper.com5cnn.com5nbcnews.com5aad.org5

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

More categories

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