Where does AI tell shoppers to buy skincare online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   La Roche-Posay

   Named in 73 of 150 answers

   ChatGPT 27 · Gemini 25 · Google AI Mode 21

   “Other noteworthy 2026 picks include Medicube PDRN Pink Peptide Serum for hydration and barrier support, and La Roche-Posay Anthelios UV Air SPF 50 for daily sun protection. www.vogue.comwww.today.comwww.realsimple.com”ChatGPT

   laroche-posay.us

2. 2

   The Ordinary

   Named in 48 of 150 answers

   ChatGPT 19 · Gemini 15 · Google AI Mode 14

   “The Ordinary: Best for single-ingredient transparency (niacinamide, hyaluronic acid, acids) at a fraction of standard retail costs.”Google AI Mode

   theordinary.com

3. 3

   Paula's Choice

   Named in 26 of 150 answers

   ChatGPT 10 · Gemini 11 · Google AI Mode 5

   “Paula's Choice 2% BHA Liquid Exfoliant: A viral community favorite for clearing out stubborn blackheads, sebaceous filaments, and closed comedones.”Gemini

   paulaschoice.com

4. 4

   Dermstore.com

   Named in 25 of 150 answers

   ChatGPT 8 · Gemini 11 · Google AI Mode 6

   “High-end and "medical-grade" brands (sold via dermatologists, plastic surgeons, or high-end retailers like Sephora/Dermstore) range from $70 to $300+ per bottle.”Gemini

   dermstore.com

5. 5

   SkinCeuticals US

   Named in 24 of 150 answers

   ChatGPT 6 · Gemini 8 · Google AI Mode 10

   “Vitamin C Serum : SkinCeuticals C E Ferulic ($185) — The gold-standard antioxidant serum featuring 15% L-ascorbic acid, vitamin E, and ferulic acid to neutralize free radicals and brighten tone.”Google AI Mode

   skinceuticals.com

6. 6

   Eltamd

   Named in 23 of 150 answers

   ChatGPT 6 · Gemini 9 · Google AI Mode 8

   “EltaMD UV Clear Face Sunscreen SPF 46, Oil Free Sunscreen fo…”ChatGPT

   eltamd.com · Shopify

7. 7

   Clinique

   Named in 15 of 150 answers

   ChatGPT 8 · Gemini 6 · Google AI Mode 1

   “Daily Hydration / Moisturizer : [Clinique Moisture Surge 100H Auto-Replenishing Hydrator ]( ($23.25 at Ulta Beauty ) — A lightweight, oil-free gel-cream that locks in moisture for up to 100 hours using aloe bioferment and hyaluronic acid.[[1]](”Google AI Mode

   clinique.com · Shopify

8. 8

   Whowhatwear

   Named in 14 of 150 answers

   ChatGPT 2 · Gemini 11 · Google AI Mode 1

   “Product recommendations informed by dermatologist guidance and current beauty selections. www.nbcnews.comwww.allure.comwww.whowhatwear.com”ChatGPT

   whowhatwear.com

9. 9

   Naturium

   Named in 12 of 150 answers

   ChatGPT 7 · Gemini 4 · Google AI Mode 1

   “Naturium Vitamin C Super Serum Plus, Smoothing Face Care, pl…”ChatGPT

   naturium.com · Shopify

10. 10

    The Inkey List

    Named in 11 of 150 answers

    ChatGPT 6 · Gemini 4 · Google AI Mode 1

    “The INKEY List Hyaluronic Acid Hydrating Face Serum”ChatGPT

    theinkeylist.com · Shopify

Also named (138)

Augustinus Bader8 of 150Supergoop!7 of 150First Aid Beauty7 of 150Laroche-posay7 of 150Good Molecules6 of 150Dermalogica.com6 of 150Medik8-US6 of 150LovelySkin.com5 of 150Cocokind5 of 150Colorescience5 of 150Skinfix5 of 150Bluemercury4 of 150Summer Fridays4 of 150Summer Fridays4 of 150Theamaranthinecollective4 of 150Stylevana3 of 150Kiehl's US3 of 150e.l.f. Cosmetics3 of 150Estée Lauder Official Site3 of 150Soko Glam3 of 150YesStyle.com3 of 150Bonjoutbeauty3 of 150Everydayhealth3 of 150Lionpose3 of 150Napoleonperdis3 of 150Veriphyskincare3 of 150SkinTypeSolutions.com2 of 150Burt's Bees2 of 150innisfree2 of 150Lookfantastic US2 of 150Murad2 of 150The Detox Market2 of 15050-ml.com2 of 150Avene2 of 150Drmtlgy2 of 150ExclusiveBeautyClub.com2 of 150Proactiv2 of 150Blankabrand2 of 150Demythskin2 of 150Drzenovia2 of 150Economictimes2 of 150Fagozon2 of 150Klairs2 of 150Marieclaire2 of 150Ningcos2 of 150Prevention2 of 150Skindetekt2 of 150CJ Olive Young USA1 of 150GoSupps Beauty1 of 150HSA Store1 of 150Harrods1 of 150Skin Elite1 of 150Selfridges1 of 150Cult Beauty1 of 150goop1 of 150Face Reality1 of 150Elemis1 of 150Escentual1 of 150Lancome1 of 150Advanced Dermatology & Cosmetic Surgery1 of 150Anua US1 of 150Carewell1 of 150Clé de Peau Beauté1 of 150Dr. Barbara Sturm1 of 150haruharuwonder.com1 of 150Hero Cosmetics1 of 150Image Skincare1 of 150Omnilux1 of 150Shiseido1 of 150StriVectin1 of 150SwiftDose1 of 150Tower 28 Beauty1 of 1505c1 of 150Advanceddermchi1 of 150Ahava1 of 150Allnaturalcollection1 of 150Alteyaorganics1 of 150Americansalon1 of 150Anemonemakeup1 of 150Annakatherinepage1 of 150Atwaterskin1 of 150Beautyofjoseon1 of 150Beebythesea1 of 150Bhrcenter1 of 150Brigittebeaute1 of 150Cleansefaceandbody1 of 150Coreebeauty1 of 150Cosrx1 of 150Cypressdermatology1 of 150Dermamade1 of 150Dermassoc1 of 150Dermskincare1 of 150Dermstreet1 of 150Dermtodoor1 of 150Digisousa1 of 150Drbrandtskincare1 of 150Drjackpeterson1 of 150Dupe1 of 150Facialfinders1 of 150Fashionbeans1 of 150Gladskin1 of 150Glimmergoddess1 of 150Golladermatology1 of 150Graceandraeskincare1 of 150Healnurtura1 of 150Hindustantimes1 of 150Ikatehouse1 of 150Kimgalloesthetics1 of 150Kiplinger1 of 150Livetinted1 of 150Masqueskin1 of 150Mindbodygreen1 of 150Mothertobaby1 of 150Mydermspot1 of 150Ndmeds1 of 150Organicskincare1 of 150Phoilex1 of 150Rejuvaskin1 of 150Ringly1 of 150Ruddiskincare1 of 150Sajicskin1 of 150Schweigerderm1 of 150Shopmissa1 of 150Skincareprice1 of 150Skinmedix1 of 150Skinorea1 of 150Skinthusiast1 of 150Slmdskincare1 of 150Thamesskin1 of 150Thebeautystore1 of 150Thedailybeast1 of 150Velunemm1 of 150Versedskin1 of 150Vivierskin1 of 150Wildroman1 of 150Womanandhome1 of 150Wowmd1 of 150Youthtothepeople1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Ulta Beauty65 of 150Sephora51 of 150Target27 of 150Walmart18 of 150Amazon16 of 150Nordstrom14 of 150Academy Sports9 of 150CVS7 of 150Macy's2 of 150iHerb2 of 150Neiman Marcus2 of 150H-E-B2 of 150Staples2 of 150Bloomingdale's1 of 150Saks Fifth Avenue1 of 150Costco1 of 150eBay0 of 150Walgreens0 of 150Kohl's0 of 150Poshmark0 of 150Mercari0 of 150Dillard's0 of 150Vitacost0 of 150Belk0 of 150eBay0 of 150JCPenney0 of 150Whole Foods0 of 150QVC0 of 150eBay0 of 150Dick's Sporting Goods0 of 150Etsy0 of 150Nordstrom Rack0 of 150Rite Aid0 of 150The Home Depot0 of 150Thrive Market0 of 150

Every other online seller (294)

Google Shopping sellers of skincare that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

DoorDash - Walgreens USdoordash.comUber Eatsubereats.comTikTok Shoptiktok.comInstacartinstacart.comHy-Veehy-vee.comFSA Storefsastore.comOrigin Beautyorigin-beauty.comFragranceNet.comfragrancenet.comShiptshipt.comEditorialisteditorialist.comModeSensmodesens.comShopRiteshoprite.comMayo Clinic Storemayoclinic.comThis is Beauty - USthisisbeauty.usAnthropologieanthropologie.comC.O. Bigelowbigelowchemists.comShop - Shop appshop.comBeautylishbeautylish.comHerbkart.comherbkart.comNo7 USno7beauty.comPushmycartpushmycart.comsweetcare.comsweetcare.comTuesday Morningtuesdaymorning.comDistacartdistacart.comeCosmeticsecosmetics.comOLAY.comolay.comPureFormulas.compureformulas.comREVOLVErevolve.comShopSimonsimon.comSkin Colorskincolor.netweee.comweee.comWhatnotwhatnot.comyachew.comyachew.comYamiyami.comYoufrommeyoufromme.comAbella's Beautyabellasbeautystore.comAida Bicaj Skincareaidabicaj.comAllStarHealth.comallstarhealth.comBevMo!bevmo.comBig Apple Buddybigapplebuddy.comBlack Girl Sunscreenblackgirlsunscreen.comCare to Beautycaretobeauty.comClarins USAclarinsusa.comcosmetis.comcosmetis.comDermavadermava.comDermavenuedermavenue.comEisler's Chemisteislerchemist.comeSkinStoreeskinstore.comInstacartinstacart.caMakeupmakeupstore.comMedicaleshopmedicaleshop.comNigel Beautynigelbeauty.comPerfumesClub.usperfumesclub.usPlanet Beautyplanetbeauty.comPopatupopatu.comrexall.carexall.caSchnuck Marketsschnucks.comSeoulCeuticalsseoulceuticals.comShopbopshopbop.comSkin Dimensions Onlineskindimensionsonline.comskinbeautifulrx.comskinbeautifulrx.comSports Basementsportsbasement.comStanford University Bookstorebkstr.comSweetCaresweetcare.ptThe Spa of Charlestonmyshopify.comVeeha Beautyveehabeauty.comVibriance Skincarevibriance.comViolet Greyvioletgrey.comvipoutlet.comvipoutlet.comWells Streetwellsstreetspa.comAcneFreeacnefree.comAdore Cosmeticsadorecosmetics.comAfrohairboutique.comafrohairboutique.comAll Seasons Uniformsallseasonsuniforms.comAll Travel Sizesalltravelsizes.comAmara Day Spa Salon & Boutiqueamaradayspa.comAMP Beauty LAampbeauty.comAnita Goodesignanitagoodesign.comApothecary Gift Shopapothecarygiftshop.comArmbrust Americanarmbrustusa.comArt of Skin Careartofskincare.comArtavi Medartavimedspa.comArya Medaryamedspa.comAsterwoodasterwood.coAvacare Medicalavacaremedical.comAxiom Medicalsaxiommedicals.comAylaaylabeauty.combaaklonbaaklon.comBallagrioballagrio.comBazaar5.combazaar5.comBeautiquebuybeautique.comBeauty Affairs USAmybeautyaffairs.comBeauty Box Koreabeautyboxkorea.comBelle & Blushbelleandblush.comBelle à Merveillebelleamerveille.comBeneunderbeneunder.comBest Korean Skincarebestkoreanskincare.krBetty Millsbettymills.comBioNaturabionaturashoes.comBobbi Brown Cosmeticsbobbibrowncosmetics.comBonanza - Style Rule's boothbonanza.comBone.uabone.uabowmansmarket.combowmansmarket.comBritish Pharmacarebritishpharmacare.comBrookshire'sbrookshires.comBrookwood Medicalbrookwoodmed.comCambridge Mask Cocambridgemask.comCamera Ready Cosmeticscamerareadycosmetics.comCarefulPeach Boutiquecarefulpeach.comcarencampbellmd.comcarencampbellmd.comCarrot & Stickcarrotstick.comCash Wisecashwise.comCeladon Spa & Salon DCceladonspa.comCherrypickcherrypick.cityCitrine Natural Beauty Barcitrinenaturalskin.comClear Label Skincareclearlabelskincare.comClicking Healthclickinghealth.comCloud 10 Beautycloud10beauty.comCos Barcosbar.comcosmeterie.comcosmeterie.comCosmetics Now USAcosmeticsnow.comDerma Botanicadermabotanica.comDerma Edermae.comDermacare Directdermacaredirect.comDermSilk.comdermsilk.comdivinemercyschool.comdivinemercyschool.comDMB Supplydmbsupply.comdoctor cosmedicaldoctorcosmedical.comDODOskindodoskin.comDolce Glowdolceglow.comDr. Diamond’s Metacinedrdiamondsmetacine.comDr. Pen Storedrpenstore.comDryEye Rescuedryeyerescue.comdsmcoachlight.comdsmcoachlight.comeBodyLogicebodylogic.comecco-verde.comecco-verde.comEclatbodyeclatbody.comEighth Dayeighthdayskin.comElla's Uniformsellasuniforms.comEMstore.comemstore.comeSkinStore caeskinstore.caEsthetic Skin Solutionsyourskinsolution.caEverest Microbial Defenseeverestdefense.comEverything But Watereverythingbutwater.comFabi's beaute hair studiocompany.siteFarmacy Beautyfarmacybeauty.comFleet Farmfleetfarm.comFreshfresh.comFrøya Organicsfroyaorganics.comFruit of the Vine Boutiquefruitofthevineonline.comFWRDfwrd.comGee Beauty USgeebeauty.comGen'C Beautygencbeauty.comgetairpop.comgetairpop.comGioshagiosha.comGolf Galaxygolfgalaxy.comGorsuchgorsuch.comGreatBritishImportsgreatbritishimports.comHan's Beauty Storhansbeautystor.comharuharu wonderharuharuusa.comHealing Natural Oilsamoils.comHealthWarehouse.comhealthwarehouse.comHealthy Planetmyhealthyplanet.comHeydayheydayskincare.comILIA Beautyiliabeauty.comINNBeauty Projectinnbeautyproject.comInstaNaturalinstanatural.comInternational Orangeinternationalorange.comIPSYipsy.comiS Clinicalisclinical.comItsaskinitsaskin.comJaboneria Marianellamarianella.coJoe's USAjoesusa.comJomashop.comjomashop.comKBXkbeautyx.comkoreadepart.comkoreadepart.comKosaskosas.comKosBeautykosbeauty.comL'Exceptionlexception.comlangleyskin.comlangleyskin.comLaser Spa Studiolaserspastudio.comLatherlather.comLaurelakeslaurelakes.comLe Petit Skincarelepetitskincare.comLee's Marketplaceleesmarketplace.comLittle Kinglittleking.onlineLivingEarthBeauty.comlivingearthbeauty.comLL Medicollmedico.comLoja Glamourosalojaglamourosa.comLucent Skincare Santa Barbaralucentsantabarbara.comMaceysmaceys.comMackenthun's Fine Foodsmackenthuns.comMaplePrime.commapleprime.commasque BARmasque.barMDacnemdacne.comMed Threadsmedthreads.commeritbeauty.commeritbeauty.comMerle Norman Cosmeticsmerlenorman.comMetro Swim Shopmetroswimshop.comMFI Medicalmfimedical.comMidwest DME Supplymidwestdme.comMillo Jewelrymillo.comModa Operandimodaoperandi.comMOIDAmoidaus.commosannemosanne.comMountainside Medical Equipmentmountainside-medical.comMUSINSAmusinsa.commycountymarket.commycountymarket.commynavyexchange.commynavyexchange.comNaked Sunday USnakedsundays.comnatuirums.comnatuirums.comNature Republicnrirvine.comNeckushnecklush.comNeovitaleneovitale.comNeves Skin Studionevesskinstudio.comNew London Pharmacynewlondonpharmacy.comNKD Skin & Beautynkdskinbeauty.comNorse Organicsnorseorganics.coObagiobagi.comOdacitéodacite.comOh Beautyohbeauty.comOneBioShoponebioshop.comOTC Superstoreotcsuperstore.comPalace Beauty Galleriashoppalacebeauty.comPenelope And The Beauty Barpenelopeandthebeautybar.compenhadutyfree.compenhadutyfree.comPGA TOUR Superstorepgatoursuperstore.comPinkPro Beauty Supplypinkprobeauty.comPinnacle Dermatologypinnacleskin.comPinnacle Promotionspinnaclepromotions.comPixi Beautypixibeauty.comPlayLab Beautyplaylabbeauty.comPOUTshoppout.comprequelskin.comprequelskin.comPronto Home Deliveryprontohomedelivery.comq-depot.comq-depot.comRebecca's Paradiserebeccasparadise.comResident Essentialsresidentessentials.comRéVive Skincarereviveskincare.comRoC Skincarerocskincare.comRsskincarersskincare.comSabinasabina.comSaint Bernardsaintbernard.comSakura Beauty & Healthzakuramall.comsasa.comsasa.comSave Martsavemart.comSave Rite Medicalsaveritemedical.comSeed Theory Skincareseedtheory.usSeiler Skinseilerskinandcosmeticlaser.comsherberandrad.comsherberandrad.comShop Rescue Spashoprescuespa.comShori Beautyshoribeauty.comsimplifiedskinsimplifiedskin.comSkin Bar & Inkskinbarandinkcc.comSkin Truthskintruth.comSkin Wellness Dermatology - Main Officeskinwellness.comSkinQskinqchicago.comSkinseoulskin-seoul.comSkinsliskinsli.comSmallablesmallable.comSmallflower.comsmallflower.comSoopgetsooped.comSophistiKids Boutiquesophistikidsboutique.comSpa Kingstonspakingston.comSpringville Reamsspringvillereams.comSproutssprouts.comStrawberrynet.comstrawberrynet.comStyle Rulestylerule.comSunnycoast Dermatologysunnycoastderm.comSunriseWear.comsunrisewear.comSurfaceEstheticssdfacial.comSustai Marketsustaimarket.comsuttonderm.comsuttonderm.comSwadesiiswadesii.comThe 3D Skin Studio3dskinstudio.comThe British Vaultthebritishvault.comThe Drillshedthedrillshed.comThe Koko Collectionthekokocollection.comThe Ninety Nineshopthe99.boutiqueThe Treatment Skin Boutiquegetthetreatment.comthedesifoodthedesifood.comTheParkWholesale.comtheparkwholesale.comtomsfoodcenter.comtomsfoodcenter.comUnderground Printingundergroundshirts.comUPrinting.comuprinting.comVIDAshopvida.comVie De Mer Parisviedemer.comVive Healthvivehealth.comVon Maurvonmaur.comWakilniwakilni.comwconcept.comwconcept.comWellnessandnaturalskin.comwellnessandnaturalskin.comxn-----8kcibkchmhbakdjdm7byamup1mzdm.xn--p1aixn-----8kcibkchmhbakdjdm7byamup1mzdm.xn--p1aized storezedstorelb.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

google.com38openai.com26nbcnews.com24allure.com19aad.org19forbes.com15today.com8youtube.com7glamour.com7reddit.com7clevelandclinic.org6nytimes.com6instyle.com5newbeauty.com5fortune.com4goodhousekeeping.com3organicbeautylover.com3consumerreports.org3nymag.com3vichyusa.com3

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

More categories

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