Where does AI tell shoppers to buy running shoes online?

Who AI names first

Out of 150 answers: 50 questions in each of ChatGPT, Gemini and Google AI Mode. A store counts when an answer names it or links its site.

1. 1

   Saucony

   Named in 71 of 150 answers

   ChatGPT 35 · Gemini 29 · Google AI Mode 7

   “If I were buying a pair today, I'd start with ASICS, Adidas, Brooks, Saucony, and Nike .”ChatGPT

   saucony.com · WordPress

2. 2

   New Balance

   Named in 67 of 150 answers

   ChatGPT 23 · Gemini 31 · Google AI Mode 13

   “If you're looking for running shoes that deliver the most comfort, durability, and performance for your money , I'd put ASICS, Saucony, Brooks, New Balance, and Puma at the top of the list.”ChatGPT

   newbalance.com

3. 3

   adidas

   Named in 53 of 150 answers

   ChatGPT 17 · Gemini 23 · Google AI Mode 13

   “If I were buying a pair today, I'd start with ASICS, Adidas, Brooks, Saucony, and Nike .”ChatGPT

   adidas.com

4. 4

   Fleet Feet

   Named in 34 of 150 answers

   ChatGPT 7 · Gemini 25 · Google AI Mode 2

   “Their proprietary foams (like FF Blast Plus) retain their bounce longer than many soft competitors, and their high-mileage workhorses—like the GEL-Nimbus (for plush comfort) or the Kayano (for stability)—routinely sail past 400 to 500 miles without feeling dead.www.fleetfeet.com”Gemini

   fleetfeet.com · Shopify

5. 5

   Nike

   Named in 24 of 150 answers

   ChatGPT 13 · Gemini 5 · Google AI Mode 6

   nike.com

6. 6

   Brooks Running

   Named in 19 of 150 answers

   ChatGPT 5 · Gemini 4 · Google AI Mode 10

   “Brooks Ghost (Check out the Brooks Ghost 18 on Brooks Running)”Google AI Mode

   brooksrunning.com

7. 7

   Runtothefinish

   Named in 19 of 150 answers

   ChatGPT 0 · Gemini 16 · Google AI Mode 3

   “Why it’s great: A massive stack of energetic foam gives you supreme bounce without needing a carbon plate.runtothefinish.com It handles long weekend efforts and steady paces with ease, making it a favorite for runners who want race-day protection during training.www.irunfar.com”Gemini

   runtothefinish.com · WooCommerce

8. 8

   Holabird Sports

   Named in 13 of 150 answers

   ChatGPT 11 · Gemini 1 · Google AI Mode 1

   “Running Warehouse / Holabird Sports: These specialized running retailers are famous for rolling out massive holiday clearance events.”Gemini

   holabirdsports.com · Shopify

9. 9

   Running Warehouse US

   Named in 12 of 150 answers

   ChatGPT 4 · Gemini 4 · Google AI Mode 4

   “They carry a massive inventory of major brands (Brooks, Hoka, Asics, Saucony, New Balance, etc.), feature detailed video descriptions of most shoes, and offer great customer service.www.runningwarehouse.com”Gemini

   runningwarehouse.com

10. 10

    Marathon Sports

    Named in 11 of 150 answers

    ChatGPT 2 · Gemini 8 · Google AI Mode 1

    “HOKA Clifton: Known for its signature pillow-like EVA foam cushioning and a rocker geometry that smoothly guides you through your stride.www.marathonsports.com It offers great impact protection without feeling overly clunky.”Gemini

    marathonsports.com · Shopify

Also named (83)

Salomon.com10 of 150ASICS8 of 150SportsShoes.com8 of 150shoebacca.com6 of 150Super Shoes5 of 150Runweekly5 of 150Road Runner Sports4 of 150On4 of 150Fit2Run, The Runner's Superstore4 of 150Confluence Running4 of 150HOKA3 of 150The Run House3 of 150Grivet Outdoors3 of 150League Outfitters3 of 150Gavler3 of 150Famous Footwear2 of 150Rack Room Shoes2 of 150Shoe Station2 of 150Orthofeet2 of 150Tradehome Shoes2 of 150Under Armour2 of 150Advnture2 of 150Luckyfeetshoes2 of 150Paceandpavement2 of 150Run-motion2 of 150Runpacers2 of 150Stillirun2 of 150Editorialist1 of 150RunUnited1 of 1506pm.com1 of 150Gazelle Sports1 of 150Altra1 of 150JD Sports1 of 150Finish Line1 of 150Hibbett1 of 150Ridge & River1 of 150Triathlete Sports1 of 150Daves Running Shop1 of 150Foot Locker1 of 150Running Lab Brighton1 of 150Playmakers1 of 150PUMA1 of 150Relay1 of 150ShopSimon1 of 150FrontRunners1 of 150Going Going Gone1 of 150Paragon Sports1 of 150Shoe Carnival1 of 150Sports Basement1 of 150Super Runners Shop1 of 150Enwild1 of 150evo.com1 of 150Reebok1 of 150The Heel Shoe Fitters1 of 150TikTok Shop1 of 15042cal1 of 150Bigislandrunningcompany1 of 150Economictimes1 of 150Fluxfootwear1 of 150Gearscouted1 of 150Gone1 of 150Grayingwithgrace1 of 150Greavessports1 of 150Hannahwalsh1 of 150Hindustantimes1 of 150Kurufootwear1 of 150Mountaineerjourney1 of 150Mountainrunningcompany1 of 150Outandbackoutdoor1 of 150Paradoxfootwear1 of 150Peluva1 of 150Prevention1 of 150Runnersblueprint1 of 150Runnerschoicekingston1 of 150Sequelbyannex1 of 150Shoemyrun1 of 150Snoqualmierunning1 of 150Soleandsummit1 of 150Solemotive1 of 150Theaveragejoerunner1 of 150Tworiverstreads1 of 150Wayfinderboots1 of 150Xeroshoes1 of 150

Where AI sends the buyer: marketplaces

Marketplaces and department stores are shown apart, not ranked as stores. Count: answers that name them, out of 150.

Dick's Sporting Goods28 of 150REI10 of 150Nordstrom10 of 150Scheels10 of 150Zappos8 of 150Backcountry6 of 150Amazon6 of 150Nordstrom Rack5 of 150Target3 of 150Walmart1 of 150Marshalls1 of 150Overstock1 of 150Sierra1 of 150eBay0 of 150Academy Sports0 of 150Kohl's0 of 150Poshmark0 of 150Bloomingdale's0 of 150Macy's0 of 150QVC0 of 150Bass Pro Shops0 of 150Belk0 of 150Dillard's0 of 150JCPenney0 of 150

Every other online seller (180)

Google Shopping sellers of running shoes that none of the 150 answers names: 0 of 150. Sorted by Google Shopping products.

Salt Lake Running Companyslrc.comPublic Landspubliclands.comStockXstockx.comTC Running Cotcrunningco.comLystlyst.comSole Provisionssoleprovisions.comThe Running Well Storetherunningwellstore.comAthletic Annexathleticannex.comGOATgoat.comHeartbreak Hill Running Companyheartbreak.runSX Collectivespokex.comChamps Sportschampssports.comCommonwealth Running Companycommonwealthrunning.comDSWdsw.comSun & Ski Sportssunandski.comfarfetch.comfarfetch.comFlight Clubflightclub.comPotomac River Runningprrunandwalk.comCampmorcampmor.comDardano's Shoesdardanos.comL.L.Beanllbean.comSneakers.comsneakers.com365rider365rider.comArc'teryxarcteryx.comATR Sportsatrsports.comGritrOutdoorsgritroutdoors.comRunnerinn.comtradeinn.comSaint Bernardsaintbernard.comThe North Facethenorthface.com3rd Coast Lyfestyle3rdcoastlyfe.comAl's Sporting Goodsals.comAugustaugust-shop.comColumbia Sportswearcolumbia.comComfort One Shoescomfortoneshoes.comEpicTVepictv.comFitness Sportsfitnesssports.comFootwear outlet - FITnSHOESfitnshoes.comGallsgalls.comGear West Ski & Bikegearwest.comGuidefitterguidefitter.comkeenfootwear.comkeenfootwear.comKithkith.comLa Sportiva North Americalasportivausa.comLacedlaced.comLuke's Lockerlukeslocker.comMason Outfittersmasonoutfitters.comMasseysmasseys.comMast General Storemastgeneralstore.comMedved Running & Walking Outfittersmedvedrunwalk.comOutdoor Gear Exchangegearx.comOutlandUSA.comoutlandusa.comPerformance Running Outfittersperformancerunning.comPeter Glenn Ski & Sportspeterglenn.comPilcher's Shoespilchersshoes.comPortland Running Companyportlandrunning.comRunners Athletic Companyrunnersathleticcompany.comRunners Plusrunnersplus.comRykäryka.comShoeMallshoemall.comSide Kickssidekicks.co.ukSole Desireshopsoledesire.comssense.comssense.comStoneberrystoneberry.comTacticalGear.comtacticalgear.comThe Shop at Equinoxequinox.comUS Patriot Tacticaluspatriottactical.comWide Fit Shoeswidefitshoes.comZulily.comzulily.com! OutdoorXL.comoutdoorxl.com361 USA361usa.comAlabama Outdoorsalabamaoutdoors.comAlpine Shopalpineshop.comAnn Arbor Running Companyannarborrunningcompany.comAscent Outdoorsascentoutdoors.comBananaFingersbananafingers.comBasket-Center USbasket-center.comBig Shoesbigshoes.comBornosbuy.combornosbuy.comBoutique Retailerboutiqueretailer.com.auBoyne Country Sportsboynecountrysports.comBrown's Shoe Fit Co.desmoinesshoes.comBrown's Shoe Fit Co. Dubuquebrownsdbq.comBuckman's Ski and Snowboard Shopbuckmans.comCampSaver.comcampsaver.comCCSccs.comCivilized Nation - Official Sitecivilizednationshop.comcomfortwiz.comcomfortwiz.comCompetitive Cyclistcompetitivecyclist.comdarveys.comdarveys.comDiPrima's Shoesdiprimashoes.comDirect-Running USdirect-running.comdivoboutique.comdivoboutique.comDoorDash - DSWdoordash.comDrift Housedrifthouse.comEaston Outdoor Companyeastonoutdoorcompany.comEMSems.comEric Comfort Shoesericcomfortshoes.comExtra Butterextrabutterny.comFinger Lakes Running Companyfingerlakesrunning.comFire Authority by Gallsfireauthority.comFoot-Store USfoot-store.comFootprint USAfootprintusa.coFootshop.comfootshop.comFP Movementfreepeople.comGarage Grown Geargaragegrowngear.comHandball-Store UShandball-store.comhappycamperva.comhappycamperva.comHigh Country Outfittershighcountryoutfitters.comHippo Factory Studioshippofactorystudios.comHome Medixhomemedix.comHouserShoes.comhousershoes.comJust For Sportsjustforsports.comKarst Sportskarstsports.comKICKSCREWkickscrew.comKingSize Big & Tallkingsize.comKittery Trading Postkitterytradingpost.comLa favoritalafavorita.comLebo'slebos.comLouisiana Running + Walking Co.louisianarunning.comLove 2 Run - Dothanlove2runllc.comLucky Shoesluckyshoes.comMaine Sport Outfittersmainesport.comMidwayUSAmidwayusa.comMiguels Rock Climbing Shopmiguelsrockclimbingshop.comMill City Runningmillcityrunning.comModeSensmodesens.comMount to Coastmounttocoast.comMountain Sportsmountainsports.comNext USAnext.usNice Kicksshopnicekicks.comnoboundariessport.comnoboundariessport.comOliunìdoliunid.comON MEon-mena.comOneStopPlus Fullbeautyonestopplus.comOrthoticShop.comorthoticshop.comOutdoorSports.comoutdoorsports.comPeltz Shoespeltzshoes.comPremierthepremierstore.comPro Bike+Runprobikerun.comQueen City Running Companyshopqcrc.comRandy's Shoesrandysshoes.comRunAsYouArerunasyouare.comrunfreeproject.comrunfreeproject.comRunner's Highrunnershighnj.comRunner's Republicrunners-republic.comRunners Edge NYrunnersedgeny.comRunningCo. of Haddonfieldrunningco.comSan Francisco Running Companysfrunco.comSeliga Shoesseligashoes.comShoe Millshoemill.comShoe Palaceshoepalace.comShoe Sensationshoesensation.comShooos.comshooos.comShoptics.comshoptics.comSmash-Expert USsmash-expert.comSneaker Politicssneakerpolitics.comSneaker Town Miamisneakertown.comSneakers76sneakers76.comSOLEsole.co.ukSole Sports | Runner's Densolesportsrunning.comSoletradersoletradershoes.comSportiveshopsportive.comStan's Shoesstansshoes.comTactical Distributorstacticaldistributors.comTacticstactics.comTed's Shoe & Sporttedsports.comTip Top Shoestiptopshoes.comTitle Ninetitlenine.comTortoise and Hare Sportstortoiseandharesports.comTraining-Fit UStraining-fit.comTravelCountry.comtravelcountry.comTrek-Expert UStrek-expert.comUniform Advantageuniformadvantage.comUrbanstarurbanstaroma.comVancouver Running Co.vanrunco.comVon Maurvonmaur.comWhite Mountain Ski Cowhitemountainski.coWhole Earth Provision Co.wholeearthprovision.comWindsor Shoesmywindsorshoes.comWorkBoots.comworkboots.com

What AI reads before it answers

Review, press and other sites the answers link, each counted once per answer. Not stores.

runrepeat.com70google.com42openai.com39outsideonline.com29runnersworld.com26rtings.com17theruntesters.com17solereview.com14alastairrunning.com10irunfar.com10believeintherun.com9tomsguide.com8marathonhandbook.com7youtube.com7garagegymreviews.com6reddit.com6bestrunningshoedeals.com6outdoorgearlab.com5nbcnews.com4trailandkale.com4

How we did it

• Stores. Every seller Google Shopping lists for the category's US searches, plus every store an answer names or links.
• Questions. 50, written the way US shoppers ask. None names a store.
• Assistants. ChatGPT, Gemini and Google AI Mode, asked from the US. Each answer is one snapshot; answers change from day to day.

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